If everything goes as planned and if work on the site progresses at a similar pace as Gigafactory Shanghai and Giga Berlin, Tesla’s upcoming Austin factory could start producing Cybertrucks by the end of next year. If Texas laws remain unchanged, however, the all-electric pickups would have to be shipped beyond state lines first, before they could be brought back for delivery to TX based customers.
Such a detour sounds quite ridiculous, of course, but this scenario could actually happen unless Texas changes a law that prohibits auto manufacturers from selling new vehicles to buyers without the utilization of a franchised dealership. Tesla is one of the few carmakers in the industry that does not use dealerships for its sales, with the company using a direct to customer internet sales model instead.
This potential challenge was related by Wedbush Securities analyst Daniel Ives in a recent comment. According to a report from The Statesman, Ives noted that ultimately, “There are some hoops (Tesla) will have to go through” before it could sell its Texas made vehicles in Texas. That being said, the Wedbush analyst also stated that he does not see much of a problem since Giga Austin’s output will likely be substantial, and thus, the facility will be shipping vehicles to other areas of the United States.
Of course, it is also possible that even prior to the final decision of picking Austin as the site of its next vehicle factory, Tesla and Texas already had a deal that would allow the electric car maker to sell its vehicles directly to customers residing in the state. It’s very difficult to imagine that Tesla and executives such as Elon Musk would be amenable to a direct sales ban, after all, since the company would be producing vehicles in Texas.
This is especially true considering that Texas actively sought out Tesla when the electric car maker was looking to establish a site for its Cybertruck Gigafactory. During a meeting among Travis County officials, Commissioner Jeff Travillion outlined the urgency for the approval of Tesla’s tax breaks, citing the risk of losing such a high profile project to other locations. Among these is Tulsa, Oklahoma, which put up an impressive effort to attract the electric car maker. Elon Musk remarked during the Q2 2020 earnings call that Tulsa will definitely be considered strongly for the company’s next projects.
Tesla has spent much of the past decade to mount an unsuccessful political battle at the state Capitol to urge Texas to change its law and enable direct to customer vehicle sales. These efforts have been unsuccessful so far, amidst a strong defense of the existing law from organizations such as the Texas Automobile Dealers Association, which argue that dealerships help safeguard customers from manufacturers’ potential monopolies.
Jennifer Stevens, a spokeswoman for the Texas Automobile Dealers Association, described the organization’s state for Tesla’s operations in the state. “Tesla has long used an online model for the sale of their vehicles, and nothing in Texas law prevents a Texas consumer from purchasing a Tesla online and having it delivered to them in the state,” Stevens said.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
