News
Tesla Cybertruck saves a life even before its deliveries begin
The Tesla Cybertruck was met by a wide range of emotions when it was unveiled last November. It was celebrated, it was mocked, it was met with anger, and it was met with enthusiasm. The all-electric pickup is not yet being delivered to customers, but even now, the vehicle continues to inspire the creativity of many. And if a story from a Tesla owner is any indication, it appears that the Cybertruck may have already saved a life.
Tesla owner u/Jeriath27 recently shared his and his family’s experience surrounding the all-electric pickup on the r/TeslaMotors subreddit. His story started about a year ago when his family took delivery of a Tesla Model 3. The EV enthusiast actually reserved a Model 3 years prior, but circumstances prevented him from going through with the purchase when the vehicle was initially released. Fortunately, the Tesla enthusiast was able to justify a Model 3 purchase last year, on account of a long commute, a new job, and the vehicle’s gas savings.
Interestingly enough, u/Jeriath27’s wife was quite skeptical about the Model 3 at first, especially as she would be the one driving it about 95% of the time. But in true Tesla fashion, the Model 3 promptly endeared itself to the EV enthusiast’s wife, to the point where she actually started doing some Uber and Lyft on the side. This was quite notable, considering that she has bad anxiety and is generally uncomfortable with strangers. Everything seemed to be in place then, but things fell apart when summer hit.
While visiting a friend in another state, u/Jeriath27’s spouse experienced a bad episode, which stemmed from deep-rooted PTSD. She ended up in a medical facility, and it took the Tesla owner fighting the court just to get her home. By this time, she was pumped with so much medicine that she was a shell of her usual self. As noted by the Tesla owner, his wife ended up having cluster seizures and vivid nightmares for months, and she fell into an extremely deep depression. She started seeing a therapist and her doctor worked to get her medicine figured out, but the healing process was very deliberate.
Then came November 21, 2019. As related by the Tesla owner, his wife had been sleeping as usual and he was just waiting for the unveiling of the Cybertruck. He was aware that the Cybertruck’s design will probably not be for everyone, and sure enough, when Elon Musk brought the massive all-electric pickup onstage, u/Jeriath27 was not really that excited. He thought the Cybertruck’s design was interesting, but it was not something that he was immediately drawn to. Nevertheless, he opted to show the Cybertruck to his wife the next day.
As it turned out, u/Jeriath27’s spouse loved the all-electric truck’s unique XY design. She spent the next few hours watching and rewatching the Cybertruck’s unveiling. Seeing how his wife was reacting to the vehicle, the Tesla owner promptly reserved a unit for themselves. He then printed the email confirmation and showed it to his wife. She was ecstatic for the first time in four months.
Interestingly enough, the family’s reservation for the all-electric pickup truck provided a small push that provided some timely motivation to u/Jeriath27’s wife. With the couple deciding that they would save up for the vehicle together, the Tesla owner’s spouse started feeling more motivated. She put up charts and motivational pictures to encourage herself, and she started providing Uber rides in the family’s Model 3 once more. She even started getting into conversations with other Tesla owners at Superchargers during road trips.
Of course, it should be noted that it’s not really healthy to have someone’s motivation tied to a single consumer product. In later comments, the Tesla owner noted that he and his wife are aware of this, and they are determined to continue therapy to help her recovery further. That being said, it’s difficult to deny that it was the presence of a strange-looking vehicle that brought the Tesla owner’s spouse out of a severe downturn. Her current enthusiasm for the Cybertruck, if any, has allowed her to open up more to her therapist, which could hopefully expedite her healing.
At the end of the day, sometimes, one just needs to have something to look forward to. Even if that something is a massive all-electric pickup.
Read u/Jeriath27’s full post about his family’s Tesla Cybertruck story here.
News
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
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Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
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TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
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