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Why Tesla can’t ditch the Cybertruck for a traditional pickup design
The Tesla Cybertruck is so “Tesla,” it’s not even debatable. To me, at least. The truck is the true embodiment of everything the electric automaker had stood for during the last seventeen years when it was established in 2003. It breaks all the rules; it goes against the look and feel of “traditional” automotive manufacturing. It is a rebellious statement against the normal boundaries of what a truck is “supposed” to be. Making a traditional, typical, and standard pickup truck would break all of Tesla’s rules, and if the company ends up designing it, it would mean that the legacy automakers have won.
Earlier this week, CEO Elon Musk said that if the Cybertruck happens to tank in sales, Tesla will end up designing a more traditional pickup for the market to consider. Even though I openly said I don’t think that Tesla will have to worry about designing and manufacturing a Cybertruck alternative, the possibility still worries me.
I know what many of you are probably thinking. “Joey, that’s really extreme.” Or, maybe, “Joey, that’s ridiculous, Tesla is just doing what it can to stay competitive in a popular market in case the Cybertruck tanks.”
Sure, I can agree with the second one from an economic standpoint for the company, but I certainly don’t see my point of view as extreme.
Tesla’s Cybertruck, when it was unveiled, shocked the world. It made everyone question what the company was doing. I’ll admit, when I saw that beast roll out onto the stage in Hawthorne, California, I was skeptical. I think I said something along the lines of, “What the hell is that thing?”
But as the presentation went on, I found myself increasingly interested in what Tesla was doing. I realized it was meant to be ridiculous, different, and “polarizing,” as so many people like to call it. It made the entire automotive industry look at the company, and it has worked thus far because it is arguably the most talked-about vehicle in recent memory.
Let’s be honest: Tesla has always broken the rules. Skeptics said the Model S would fail. It didn’t. They said Tesla couldn’t attain a considerable or acceptable range for its EVs. The company did and has scrapped vehicle models that aren’t capable of “acceptable range” of over 250 miles. They said the company couldn’t make an affordable vehicle. The Model 3 and Model Y are both mass-market cars geared toward affordability. They said Tesla couldn’t turn a profit. It just did, for the fourth consecutive quarter.
Tesla has always done what people said wasn’t possible. The Cybertruck is just one of the latest examples.
When the Cybertruck was unveiled, people said, “Nobody will buy that.” “It’s ugly.” “Even if people buy it, it won’t perform well against petrol-powered pickups.”
It has a substantial amount of pre-orders. According to CybertruckOwnersClub’s reservation number decoder, it has over 750,000 pre-orders.
It may be ugly to some, but that’s an opinion and subjective. I find the truck unique and beautiful in its own way.
The Cybertruck won a Tug-of-War against an F-150.
There are those three theories debunked.
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But more significant than that, the Cybertruck is really an embodiment of Tesla’s mission as a whole. It has always been to prove the doubters wrong, to change the way people look at cars. Before Tesla, people saw their everyday drivers as a way to get from Point A to Point B. Some were faster than others, some were louder than others, and some had better stereos than others. The point is, when Tesla’s came out, their vehicles became more than a daily transportation outlet. They became entertainment machines, and they changed the way the world looked at a car.
The Cybertruck did the same thing. It changed the way people looked at trucks, even though nobody has one yet. It is a summarization of what Tesla has always meant and tried to convey to people. Change the way people look at something, and the possibilities become limitless. Before the Cybertruck, people thought that the “truck” had to have a cab, a bed, and look nearly the same as every other pickup on the market. But that’s the thing. Tesla has never used the rules or the “typical” idea for anything. That’s what makes Tesla, Tesla.
People knew battery-powered cars were possible, but nobody was good at it. The other car companies in the world were too focused on making their petrol engines more advanced at the time. After all, nobody was anxious about climate change at the time. At least, it wasn’t widely accepted by people until the mid-2000s from what I remember.
Tesla changed all of that. They proved electric cars didn’t have to be slow, or boring “like a golf cart,” as Elon Musk once said.
In my opinion, we won’t see a traditional Tesla truck. I don’t think the Cybertruck will tank in terms of sales, and I don’t believe that Tesla will be interested in being just another car company that makes a truck that looks like everyone else’s.
The Cybertruck goes against all the rules, and that’s more “Tesla” than anything.
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Tesla will resolve its massive recall of nearly three million vehicles in China with stickers and a software update.
On Friday, Chinese regulators filed recall plans against Tesla, Xiaomi, Leapmotor, Xpeng, Chery, Geely, Dongfeng, Arcfox, and FAW to resolve what is essentially a carbon-copy issue throughout each of the companies’ vehicle models: emergency door release latches are simply not visible enough.
Tesla door handle saga gets its latest chapter and a big change is coming
The companies will be required to add things that will make these latches, which will open the door in the event of an emergency, more visible. Of the 7 million vehicles impacted, Tesla accounts for 2,975,910 units. More than 1.9 million of those are Model Y vehicles, with the rest, just over 970,000, being Model 3s.
To resolve the issue, Tesla is going to add warning labels to the emergency latches free of charge, and then utilize an Over-the-Air update to add a post-crash window-lowering strategy, according to CNEVpost.
This massive effort to fix the all-electric Model Y and Model 3’s emergency latch system comes just months after several probes across various markets identified the trouble some had identifying this latch. Those who had gotten involved in car accidents that stripped the vehicle of its power were not aware that every Tesla has emergency door latches.
China’s State Administration for Market Regulation (SAMR) said that severe crashes that disable a vehicle’s low-voltage system could not only hinder occupants from getting out, but also make it more difficult for emergency response workers to gain entry.
SAMR is starting to tighten the regulations it has on door handles on vehicles. A new mandatory national standard will take effect for all models starting January 1, 2027, and will require all doors to be equipped with mechanical release mechanisms. This will effectively end purely electronic door handles. Models already on sale with type approval have been granted a two-year transition period, which will enable things to change until January 2029.
Tesla has officially confirmed plans to bring its all-electric Semi truck to Europe, with full specifications and market-launch details set for unveiling at the IAA Transportation trade fair in Hannover, Germany.
The event runs September 15–20, with a possible press preview on September 14. The announcement, shared via Tesla’s Semi account, marks a significant expansion beyond North America nearly nine years after the truck’s original 2017 reveal.
🚨 Tesla Semi is coming to Europe!
Sustainable logistics is a huge market internationally, and now Tesla is involved in it outside of the U.S. market! https://t.co/q3hjX6ybMv pic.twitter.com/mxTaVY3UsE
— TESLARATI (@Teslarati) August 20, 2026
In the United States, the Semi’s path has been gradual. Limited pilot production and customer deliveries began in late 2022, primarily to fleets such as PepsiCo. After years of refinement, high-volume manufacturing started on April 29, 2026, at a dedicated facility adjacent to Gigafactory Nevada.
The plant targets an annual capacity of 50,000 units, though the ramp is expected to be gradual, with “many thousands” of trucks projected by the end of 2026.
Demand is building, with recent orders including 500 units for Einride (deliveries starting September 2026, serving Amazon and others) and hundreds more from operators such as WattEV. Pricing stands at approximately $260,000 for the Standard Range and $290,000 for the Long Range before incentives.
Tesla Semi pricing revealed after company uncovers trim levels
Earlier in 2026, Tesla finalized production specifications that incorporated substantial updates. In February, the company detailed two variants designed for a full 82,000-pound gross combination weight.
The Standard Range offers about 325 miles of range with a 548 kWh battery and curb weight under 20,000 pounds. The Long Range delivers roughly 500 miles with an 822 kWh pack and a 23,000-pound curb weight. Both use three independent rear-axle motors producing up to 800 kW (about 1,073 horsepower), achieve energy consumption of around 1.7 kWh per mile, and support megawatt-class charging at up to 1.2 MW—recovering about 60 percent of range in 30 minutes through the MCS standard.
Additional refinements include a roughly 1,000-pound weight reduction versus earlier prototypes, improved aerodynamics, a 48-volt electrical architecture, electric power take-off up to 25 kW for refrigerated trailers, and fleet management software with over-the-air updates.
These advances position the Semi as a competitive option against diesel trucks on operating costs and performance. For Europe, adaptations such as lighting, cab configurations (including potential sleeper options), and regulatory compliance are anticipated.
With series production underway in Nevada and major fleet commitments secured, the upcoming IAA reveal will clarify timelines, European-specific specs, and pricing, potentially accelerating electrification of heavy-duty freight on both continents.
Investor's Corner
Tesla Robotaxi gets a massive upgrade in Nevada
Nevada regulators just approved a massive expansion of Tesla’s robotaxi fleet across the entire county.
Tesla’s robotaxi footprint in Nevada just grew by roughly 500 times in a single regulatory vote.
The Nevada Transportation Authority approved Tesla’s full Autonomous Vehicle Network Company permit on Thursday, clearing the way for the company to deploy up to 5,000 driverless vehicles across Clark County over the next 12 months. The decision came during a four hour general session meeting that Tesla investor Sawyer Merritt watched live and reported on X, noting the vote replaces the interim order that had limited Tesla to just 10 robotaxis on a narrow stretch of the Las Vegas Strip.
EXCLUSIVE: Tesla has just officially received approval for its full Autonomous Vehicle Network Company permit in Nevada, clearing the way for Tesla to launch a paid public Robotaxi service in Las Vegas.
This officially allows @Tesla to deploy up to 5,000 robotaxis over the next… pic.twitter.com/DPs5UtUlrE
— Sawyer Merritt (@SawyerMerritt) August 20, 2026
That earlier cap, covered here after it surfaced on August 13, came with restrictions that looked stricter than what Tesla runs in Austin: a 45 mph speed ceiling, no airport pickups, and a geofence confined to the Strip corridor. The new approval extends Tesla’s operating authority to all of Clark County, with room to request an even wider geofence across the state.
Tesla representatives at the meeting said they have no intention of putting 5,000 cars on the road right away. Commercial rides are expected to start within 30 days, pending vehicle inspections, insurance filings, and fare approval, the standard steps every robotaxi operator in Nevada has had to clear.
Tesla’s own Robotaxi account replied to the news with a short line, The golden future is upon us.
The timing lines up with Tesla’s broader robotaxi push this month. The company is preparing to open Cybercab rides to the public in Austin as soon as this month, and it opened a sweepstakes for riders to win a seat at the launch event. Tesla filed its original application for a 5,000 vehicle Nevada fleet back in June, a request regulators trimmed to 10 vehicles when they issued the interim order in July. Thursday’s vote effectively grants the number Tesla asked for from the start.
Zoox, the Amazon owned robotaxi operator, has run in Nevada since 2025 and was capped at 100 vehicles before Thursday’s decision. Tesla’s new ceiling puts it well ahead of that comparison on paper, though the company has said its actual fleet size will depend on how quickly FSD v15 rolls out, the software update executives have called the gateway to scaling unsupervised robotaxi operations nationwide.
Tesla will resolve massive China recall with stickers and a software update
Tesla Semi is officially headed to Europe
