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Investor's Corner

Tesla Doubles Down on Demand Generation

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A couple of weeks ago, Tesla Motors unveiled the mobile, “pop-up” concept store in Santa Barbara in hopes to deliver product knowledge and buzz to the public for its electric, Model S cars. According to Green Car Reports, Tesla’s pop-up concept is stationed in Santa Barbara for one month, before heading to its East Coast summer destination, the Hamptons on Long Island, NY.

Tesla Motors pop-up store in Santa Barbara, CA

Tesla Motors pop-up store in Santa Barbara, CA [Source: Tesla Motors]

The pop-up announcement came late in the week, right before the long holiday weekend and I thought it was a bit odd for Tesla, considering such a novel marketing play. Why so quiet?

The answer could be that Model S demand may be soft for 2015, especially with recent posts on Tesla’s site showing a hefty amount of scheduled test drives, and a new wrinkle – partnerships with destination charging hotels. Solid marketing moves, but it seems Tesla is playing down its marketing efforts.

Of course, Tesla’s Fremont production facility may be hitting its stride this year with the Model S, but Musk may want a production hedge with the Model X. Musk hinted that by Q4 2015 they could have a steep ramp of Model X deliveries of 1,000 per week, but Musk is known for over-promising and missing deadlines with SpaceX, Telsa, etc…

From the Q1 earnings call:

Musk: I mean, actually with Model X production ramping up quite heavily in Q4 depending upon how that ramp goes and obviously it’s difficult to predict that with perfect clarity, but our volume essentially doubles in Q4.

Musk: For the S, we had quite a long ramp from–we’re like six months from the very first deliveries to a significant volume. We’re trying to compress that to maybe like two months or three months at most….Once we start delivering cars en masse, because we’re going to go from a small number of cars to like 1,000 a week pretty fast.

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As documented on Teslarati, hotel destination charging partners have been working with Tesla Motors to install Tesla’s high-powered charging units at various hotels for the last year in the U.S., Europe and China. So the new wrinkle is partnerships with hotel destination properties and regular hotels for numerous Model S test drives this summer.

Here’s an interesting passage from a Pennsylvania media outlet covering a recent hotel test drive:

…But not until the California-based car manufacturer and Normandy Farm Hotel in Blue Bell partnered up did he (test driver) make any serious inroads into possibly buying one. First step, of course, was the Wednesday morning test drive, hosted by Normandy Farm.

“I put (a test drive) off because I knew I’d love the car,” said Corbett “But I’m absolutely satisfied with it. If I had the cash I would have had one already. It’s something I would budget for to make happen. It’s that impressive.”

The company is taking the product out on the road. Other upcoming hotel events include the rolling hills of Sonoma County at the Best Western Inn, which has three Chargepoint charging stations in Healdsburg, Calif.

So Model S demand may be lacking in China and other parts, but it looks like the Tesla marketing machine will be busy this summer.

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*Author’s note: The Elon Musk biography is a must-read!

"Grant Gerke wears his Model S on his sleeve and has been writing about Tesla for the last five years on numerous media sites. He has a bias towards plug-in vehicles and also writes about manufacturing software for Automation World magazine in Chicago. Find him at Teslarati

Investor's Corner

xAI targets $5 billion debt offering to fuel company goals

Elon Musk’s xAI is targeting a $5B debt raise, led by Morgan Stanley, to scale its artificial intelligence efforts.

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(Credit: xAI)

xAI’s $5 billion debt offering, marketed by Morgan Stanley, underscores Elon Musk’s ambitious plans to expand the artificial intelligence venture. The xAI package comprises bonds and two loans, highlighting the company’s strategic push to fuel its artificial intelligence development.

Last week, Morgan Stanley began pitching a floating-rate term loan B at 97 cents on the dollar with a variable interest rate of 700 basis points over the SOFR benchmark, one source said. A second option offers a fixed-rate loan and bonds at 12%, with terms contingent on investor appetite. This “best efforts” transaction, where the debt size hinges on demand, reflects cautious lending in an uncertain economic climate.

According to Reuters sources, Morgan Stanley will not guarantee the issue volume or commit its own capital in the xAI deal, marking a shift from past commitments. The change in approach stems from lessons learned during Musk’s 2022 X acquisition when Morgan Stanley and six other banks held $13 billion in debt for over two years.

Morgan Stanley and the six other banks backing Musk’s X acquisition could only dispose of that debt earlier this year. They capitalized on X’s improved operating performance over the previous two quarters as traffic on the platform increased engagement around the U.S. presidential elections. This time, Morgan Stanley’s prudent strategy mitigates similar risks.

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Beyond debt, xAI is in talks to raise $20 billion in equity, potentially valuing the company between $120 billion and $200 billion, sources said. In April, Musk hinted at a significant valuation adjustment for xAI, stating he was looking to put a “proper value” on xAI during an investor call.

As xAI pursues this $5 billion debt offering, its financial strategy positions it to lead the AI revolution, blending innovation with market opportunity.

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Tesla tops Cathie Wood’s stock picks, predicts $2,600 surge

Tesla’s future lies beyond cars—with robotaxis, humanoid bots & AI-driven factories. Cathie Wood predicts a 9x surge in 5 years.

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Cathie Wood shared that Tesla is her top stock pick. During Steven Bartlett’s podcast “The Diary Of A CEO,” the Ark Invest founder highlighted Tesla’s innovative edge, citing its convergence of robotics, energy storage, and AI.

“Because think about it. It is a convergence among three of our major platforms. So, robots, energy storage, AI,” Wood said of Tesla. She emphasized the company’s potential beyond its current offerings, particularly with its Optimus robots.

“And it’s not stopping with robotaxis; there’s a story beyond that with humanoid robots, and our $2,600 number has nothing for humanoid robots. We just thought it’d be an investment, period,” she added.

In June 2024, Ark Invest issued a $2,600 price target for Tesla, which Wood reaffirmed in a March Bloomberg interview, projecting the stock to reach this level within five years. She told Bartlett that Tesla’s Optimus robots would drive productivity gains and create new revenue streams.

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Elon Musk echoed Wood’s optimism in a CNBC interview last month.

“We expect to have thousands of Optimus robots working in Tesla factories by the end of this year, beginning this fall. And we expect to scale Optimus up faster than any product, I think, in history to get to millions of units per year as soon as possible,” Musk said.

Tesla’s stock has faced volatility lately, hitting a peak closing price of $479 in December after President Donald Trump’s election win. However, Musk’s involvement with the White House DOGE office triggered protests and boycotts, contributing to a stock decline of over 40% from mid-December highs by March.

The volatility in Tesla stock alarmed investors, who urged Musk to refocus on the company. In a May earnings call, Musk responded, stating he would be “scaling down his involvement with DOGE to focus on Tesla.” Through it all, Cathie Wood and Ark Invest maintained their faith in Tesla. Wood, in particular, predicted that the “brand damage” Tesla experienced earlier this year would not be long term.

Despite recent fluctuations, Wood’s confidence in Tesla underscores its potential to redefine industries through AI and robotics. As Musk shifts his focus back to Tesla, the company’s advancements in Optimus and other innovations could drive it toward Wood’s ambitious $2,600 target, positioning Tesla as a leader in the evolving tech landscape.

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Investor's Corner

Goldman Sachs reduces Tesla price target to $285

Despite Goldman Sach’s NASDAQ: TSLA price cut to $285, Tesla boasts $95.7B in revenue & nearly $1T market cap.

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tesla-model-y-giga-berlin-delivery
(Credit: Tesla)

Goldman Sachs analysts cut Tesla’s price target to $285 from $295, maintaining a Neutral rating.

The adjustment reflects weaker sales performance across key markets, with Tesla shares trading at $284.70, down nearly 18% in the past week. The analysts pointed to declining sales data in the United States, Europe, and China as the primary driver for the revised outlook. In the U.S., Tesla’s quarter-to-date deliveries through May fell mid-teens year-over-year, according to Wards and Motor Intelligence.

In Europe, April registrations plummeted 50% year-over-year, with May showing a mid-20% decline, per industry data. Meanwhile, the China Passenger Car Association (CPCA) reported a 20% year-over-year drop in May, despite a 5.5% sequential increase from April. Consumer surveys from HundredX and Morning Consult also shaped Goldman Sachs’ lowered delivery and EPS forecasts.

Goldman Sachs now projects Tesla’s second-quarter deliveries to range between 335,000 and 395,000 vehicles, with a base case of 365,000, down from a prior estimate of 410,000 and below the Visible Alpha Consensus of 417,000. Despite these headwinds, Tesla’s financials remain strong, with $95.7 billion in trailing twelve-month revenue and a $917 billion market capitalization.

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Regionally, Tesla’s challenges are stark. In Germany, the German road traffic agency KBA reported Tesla’s May sales dropped 36.2% year-over-year, despite a 44.9% surge in overall electric vehicle registrations. Tesla’s sales fell 29% last month in Spain, according to the ANFAC industry group. These declines highlight shifting consumer preferences amid growing competition.

On a positive note, Tesla is making strategic moves. The Model 3 and Model Y are part of a Chinese government campaign to boost rural sales, potentially mitigating losses. Piper Sandler analysts reiterated an Overweight rating, emphasizing Tesla’s supply chain strategy.

Alexander Potter stated, “Thanks to vertical integration, Tesla is the only car company that is trying to source batteries, at scale, without relying on China.”

As Tesla navigates these delivery challenges, its focus on innovation and supply chain resilience could help it maintain its edge in the electric vehicle market despite short-term hurdles.

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