News
Tesla invites Europeans to take ‘Drive To Believe’ challenge: one week with Model S
A new program being offered by Tesla invites residents in select European markets to participate in the company’s latest ‘Drive To Believe’ challenge and win a chance to experience Model S through an extended one week test drive.
Residents of the UK, Germany, Netherlands, Norway, Sweden, Switzerland, France, Austria, Belgium, Finland, Luxembourg, Italy, Denmark, and Ireland that win the challenge will have the opportunity to swap their existing vehicles for a Tesla Model S on specific dates between November 16 and December 31, 2016.
“At Tesla, we believe that it takes driving a Tesla and experiencing its superior performance, safety, and technology, to be convinced. We now want to give you that opportunity as well.”, reads the description on Tesla’s ‘Drive to Believe’ online form.
It’s no secret that Tesla is making a significant investment in expanding its European footprint. CEO Elon Musk recently told investors that the company has plans to expand its battery production into Europe with a second Gigafactory. The company also recently announced that it had acquired top-notch German engineering firm Grohmann Engineering to form a new division aimed at building automated assembly systems, a step towards Musk’s goal of “building the machine that builds the machine”. Continued efforts on scaling Tesla’s European infrastructure while streamlining manufacturing processes and logistics allows the company to position itself ahead of demand.
Meanwhile, programs such as the latest ‘Drive To Believe’ challenge allows the company’s sales arm to focus on driving demand overseas. Secondarily, by having prize winners sign off on terms that would allow Tesla to film their experience with a Model S, the company is able to leverage its Customer Stories program as a tool to build trust among interested buyers and further stimulate sales efforts.
We’ve included the full details of Tesla’s ‘Drive to Believe’ European competition.
TESLA ‘DRIVE TO BELIEVE’ EUROPEAN COMPETITION 2016
1. The promoter
1.1 The promoter is: Tesla Motors Netherlands B.V., Burgemeester Stramanweg 122 (1101 EN), Amsterdam Netherlands (Tesla).
2. The competition
2.1 The title of the competition is TESLA ‘DRIVE TO BELIEVE’.
2.2 Entrants must answer a skill-based question within the space provided in the competition field online at www.tesla.com/drive-to-believe
2.3 The competition will run in one phase. For you to be eligible for the competition, your entry must be submitted between 00:01 on 16th November to 23:59 on 31 December 2016
2.4 You may enter the competition only once.
2.5 All competition entries received after 23:59 on 31 December 2016 will be automatically disqualified from the competition.
2.6 To enter the competition you must fill in all required fields on www.tesla.com/drive-to-believe
2.7 Participation in the competition can only take place at www.tesla.com/drive-to-believe. No applications to enter made in any other manner will be accepted.
2.8 No purchase necessary.
2.9 Tesla will not accept:
(a) responsibility for competition entries that are lost, mislaid, damaged or delayed in transit, regardless of cause, including, for example, as a result of any equipment failure, technical malfunction, systems, satellite, network, server, computer hardware or software failure of any kind; or
(b) proof of transmission as proof of receipt of entry to the competition.
2.10 By submitting a competition entry, you are agreeing to be bound by these terms and conditions.
2.11 The competition entry selection will be based on the entrant’s specific eligibility for the competition. The decision of Tesla (acting reasonably) will be final. Tesla reserves the right to amend the criteria used to judge entries.
2.12 By entering the competition, you hereby warrant that all information submitted by you in your entry is true, accurate and complete in every respect. Tesla reserves the right to verify any information contained in your entry and/or your eligibility to enter the competition.
2.13 Tesla reserve the right in its absolute discretion to disqualify any entrant if it has reasonable grounds to believe that an entrant has breached any of these terms and conditions or any applicable law. Each entrant acknowledges and agrees that any failure to comply with these terms and conditions could lead to Tesla disqualifying that person, without Tesla giving any reason for such disqualification or granting any opportunity for challenge.
2.14 In the event that a prize-winner is disqualified from the competition, Tesla will select an alternative prize-winner in the same manner as the original prize-winner and such selection will be subject to these terms and conditions.
3. Eligibility
3.1 The competition is only open to all residents in the following European markets: UK, Germany, Netherlands, Norway, Sweden, Switzerland, France, Austria, Belgium, Finland, Luxembourg, Italy, Denmark, Ireland
3.2 Entrants must be 25 years of age or above and own a car and hold a valid driver’s license for the market they reside in and enter the competition from.
3.3 Entrants must be able to provide proof of identity.
3.4 Entrants must be willing to be filmed and for all footage and image and voice recordings of their person to be used for Tesla promotional purposes, in all media, globally, in perpetuity for no additional fee or financial remuneration of any kind.
3.5 Any person that is any of the following is not eligible to win the competition:
(a) an employee of Tesla or its holding or subsidiary companies;
(b) an employee of agents or suppliers of Tesla or its holding or subsidiary companies, who are professionally connected with the competition or its administration; or
(c) a member of the immediate families or households of (a) and (b) above.
Tesla reserves the right to disqualify any person that it knows is, or has reasonable grounds to believe is, ineligible for the competition as a result of this condition.
3.6 In entering the competition, you confirm that you are eligible to do so and eligible to claim the prize. Tesla may require you to provide proof that you are eligible to enter the competition.
3.7 Tesla will not accept competition entries that are:
(a) automatically generated by computer;
(b) completed by third parties;
(c) illegible, have been altered, reconstructed, forged or tampered with;
(d) incomplete.
3.8 There is a limit of one entry per person for the duration of the competition. In the event that Tesla discovers or has reasonable grounds to believe that the same person has made multiple entries, such person and any entries made by them shall be disqualified and, if such entrant has already been selected as a prize-winner, an alternative prize-winner will be selected in accordance with condition 2.14
3.9 Tesla reserves all rights to disqualify you if your conduct is contrary to the spirit or intention of the competition or if you engage in political slogans or homophobic language, behaviour of a lewd or explicitly sexual nature or engage in content which is defamatory, obscene, illegal, vulgar, offensive or otherwise unsuitable or infringes others’ rights (including intellectual property rights).
4 The prize
4.1 The prize is as following:
(a) Competition winners must swap their current car for a Tesla Model S for the duration of one week to take place on specific dates Tesla will select between 00:01 on 16th November to 23:59 on 31 December 2016.
4.2 The prize is supplied by Tesla.
4.3 There is no cash alternative for the prize. The prize is not negotiable or transferable.
4.4 In order to claim the prize you must comply with condition 6.
5. Winner announcement
5.1 The winners of the competition will be announced across all media to be selected by Tesla on a date or dates to be selected by Tesla.
5.2 The decision of Tesla is final and no correspondence or discussion will be entered into.
5.3 Tesla will contact the winner personally as soon as Tesla has selected a shortlist of winners.
6. Claiming the prize
6.1 If you are the winner of the prize, you will have 2 days from the Announcement Date to claim the prize. If you do not claim the prize within this timeframe, your claim will become invalid.
6.2 The prize may not be claimed by a third party on your behalf.
6.3 Tesla will make all reasonable efforts to contact the winner. If the winner cannot be contacted or is not available, or has not claimed their prize within 2 days of contact, Tesla reserves the right to offer the prize to the next eligible entrant selected from the correct entries that were received.
6.4 Tesla does not accept any responsibility if you are not able to take up the prize.
6.5 No prize will be awarded where any entrant has committed any form of misconduct (as determined by Tesla in its sole discretion).
7. Limitation of liability
Insofar as is permitted by law, Tesla, its agents or distributors will not in any circumstances be responsible or liable to compensate the winner or accept any liability for any loss, damage, disappointment, personal injury or death occurring as a result of any entrant entering this competition, taking up the prize, or as a result of any entrant winning or not winning any prize, except where it is caused by the negligence of Tesla, its agents or distributors or that of their employees. Your statutory rights are not affected.
8. Ownership and intellectual property rights
8.1 You agree that Tesla (and any third party authorised by Tesla) may use your person, voice and image for any promotional purpose (for example, placing it on the Tesla webpage and social channels for advertising media. You give Tesla (and any third party authorised by Tesla) your irrevocable permission to use, reproduce, publish, display, transmit, copy, amend, store, sell and sub-license your person, voice and image worldwide and in perpetuity for promotional purposes and for the purposes of the competition. Tesla will own the right to your image and voice recordings captured during the duration of the competition.
8.2 By submitting your competition entry, you agree to:
(a) assign to Tesla all your voice and image rights with full title guarantee; and
(b) waive all moral rights,
8.3 You agree that Tesla may, but is not required to, make your personal image and voice recordings available on our social media channels and websites and any other media, whether now known or invented in the future, and in connection with any publicity of the competition. You agree to grant Tesla a non-exclusive, worldwide, irrevocable license, for the full period of any intellectual property rights in your image and voice recordings, to use, display, publish, transmit, copy, edit, alter, store, re-format for such purposes.
9. Data protection and publicity
9.1 If you are the winner of the competition you agree that Tesla may use your name, image, and town or country of residence to announce the winner of this competition and for any other reasonable and related promotional purposes.
9.2 You further agree to participate in any reasonable publicity required by Tesla.
9.3 By entering the competition, you agree that any personal information provided by you with the competition entry may be held and used only by Tesla or their agents and suppliers to administer the competition.
10. General
10.1 If there is any reason to believe that there has been a breach of these terms and conditions, Tesla may, at its sole discretion, reserve the right to exclude you from participating in the competition.
10.2 In the event of any dispute regarding these terms and conditions, the conduct or results of the competition, or any other matter relating to a competition, the decision of Tesla shall be final and unchallengeable and no correspondence or discussion shall be entered into, comment issued, or reason given in respect of any decision made by Tesla.
10.3 Tesla reserves the right to hold void, suspend, cancel, or amend all or any part of the competition where it becomes necessary to do so. Any changes to these terms and conditions, or cancellation of the competition, will be posted on the Tesla website. It is the responsibility of entrants to keep themselves informed as to any changes to the terms and conditions.
10.4 These terms and conditions and any dispute arising out of or in connection with them or their subject matter (including any non-contractual disputes or claims) shall be governed by the laws of the Netherlands and the parties submit to the exclusive jurisdiction of the courts of The Netherlands.
Tesla is going to fix the nearly 219,000 vehicles that it recalled due to an issue with the rearview camera with a simple software update, giving owners no need to travel to a service center to resolve the problem.
Tesla is formally recalling 218,868 U.S. vehicles after regulators discovered a software glitch that can delay the rearview camera image by up to 11 seconds when drivers shift into reverse.
The affected models include certain 2024-2025 Model 3 and Model Y, as well as 2023-2025 Model S and Model X vehicles running software version 2026.8.6 and equipped with Hardware 3 computers. The National Highway Traffic Safety Administration (NHTSA) determined the lag violates Federal Motor Vehicle Safety Standard 111 on rear visibility and could increase crash risk.
Yet this is no ordinary recall. Owners do not need to schedule a service-center visit, hand over keys, or wait for parts.
Tesla fans call for recall terminology update, but the NHTSA isn’t convinced it’s needed
Tesla identified the issue on April 10, halted further deployment of the faulty firmware the same day, and began pushing a corrective over-the-air (OTA) software update on April 11.
By the time the NHTSA posted the recall notice on May 6, more than 99.92 percent of the affected fleet had already received the fix. Tesla reports no crashes, injuries, or fatalities linked to the glitch.
The episode underscores a deeper problem with regulatory language. For decades, “recall” meant hauling a vehicle to a dealership for hardware repairs or replacements. That definition no longer fits software-defined cars. When a fix arrives wirelessly in minutes — identical to an iPhone update — the term evokes unnecessary alarm and misleads the public about the actual risk and remedy.
Elon Musk has repeatedly called for exactly this change. After earlier NHTSA actions, he stated plainly: “The terminology is outdated & inaccurate. This is a tiny over-the-air software update.” On another occasion, he added that labeling OTA fixes as recalls is “anachronistic and just flat wrong.”
The terminology is outdated & inaccurate. This is a tiny over-the-air software update. To the best of our knowledge, there have been no injuries.
— Elon Musk (@elonmusk) September 22, 2022
Musk’s point is simple: regulators must evolve their vocabulary to match the technology. Traditional recalls involve physical intervention and downtime; OTA updates do not. Retaining the old label distorts consumer perception, inflates perceived defect rates, and slows the industry’s shift to faster, safer software iteration.
Tesla’s rapid, remote remedy demonstrates the safety advantage of over-the-air capability. Problems that once required weeks of dealer appointments are now resolved in hours, often before most owners notice. As more automakers adopt software-first designs, the entire regulatory framework needs to catch up.
Updating “recall” terminology would align language with reality, reduce public confusion, and recognize that modern vehicles are no longer static hardware — they are continuously improving computers on wheels.
For the 219,000 Tesla owners involved, the process is already complete. The camera works, the car is safe, and no one left their driveway. That is the new standard — and the vocabulary should reflect it.
News
Tesla is seeing record sales rebounds in key markets globally
Tesla reported robust sales momentum in April 2026, extending a multi-month recovery in its two largest markets amid intensifying global EV competition.
Tesla is seeing record sales rebounds in key markets across the world, and as skeptics and bears of the company that builds electric powertrains rejoice on the weak registration figures that have been reported in the past, the Musk-fronted company is keen on making a comeback.
Tesla reported robust sales momentum in April 2026, extending a multi-month recovery in its two largest markets amid intensifying global EV competition.
While the company does not release official monthly global delivery figures—reserving those for quarterly reports—data from local registration and wholesale sources show significant year-over-year gains in China and several European countries, building on a turnaround from 2025’s declines.
In China, Tesla’s Shanghai Gigafactory shipped 79,478 Model 3 and Model Y vehicles in April, a 36% increase from the same month last year. The figure marks the sixth consecutive month of year-on-year growth for China-made EVs, which include both domestic sales and exports to Europe and other regions.
Although down slightly from March’s 85,670 units, the April performance underscores Tesla’s resilience against domestic rivals like BYD. Wholesale volumes from the plant have helped Tesla regain ground after softer retail figures earlier in the year, with analysts noting improved demand fueled by competitive pricing and new configurations
Europe also delivered encouraging results. Registrations—a close proxy for sales—surged in multiple countries. France posted a 112 percent jump, Sweden 111%, Denmark 102%, and Ireland 100%. The Netherlands rose 23%, while Belgium and Romania recorded gains of 47% and 53%, respectively.
These double- and triple-digit increases reflect a broader EV market recovery across the continent, where battery-electric vehicle market share climbed to 20.5% in Q1 2026 from 13.2% a year earlier. Chinese brands continue to challenge Tesla’s position in some markets, but the U.S. automaker’s rebound has been widespread in Northern and Western Europe.
Germany, Europe’s largest auto market, contributed to the positive momentum. Although full April registration data had not yet been released as of early May, March’s figures were record-setting: 9,252 Tesla vehicles registered, a staggering 315% increase year-over-year and the company’s strongest March performance in years.
Germany reported 3,149 Tesla sales and 1.3% market share in April. BEV penetration is 25.8% and Tesla has 4.9% of this segment. 🇩🇪
• +256% vs. April last year and +142% compared to January the first month of the previous quarter
• Best April ever
• Highest first month of the… pic.twitter.com/n4MIJv4w6t— Roland Pircher (@piloly) May 7, 2026
That month alone accounted for 72% of Tesla’s Q1 total in Germany (12,829 units, up 160%). Industry observers expect April to follow suit, supported by new EV subsidies and rising fuel prices.
The April figures come after Tesla’s Q1 2026 global deliveries of 358,023 vehicles, which showed modest growth but trailed some analyst expectations. The European and Chinese rebounds suggest accelerating demand heading into Q2, driven by refreshed lineups, competitive pricing, and expanding charging infrastructure.
However, Tesla faces ongoing pressure from lower-cost Chinese competitors and softening demand in select markets like Norway and Portugal, where April registrations fell sharply.
Overall, April’s data paints an optimistic picture for Tesla. The company’s ability to post consistent growth in China while reclaiming share in Europe signals renewed strength after 2025’s challenges.
Investors and analysts will watch closely for May and June numbers as Tesla prepares its Q2 report, which could confirm whether this rebound translates into sustained record-setting momentum. With approximately 450 words, this snapshot highlights how targeted execution is paying dividends in Tesla’s most critical regions
Lifestyle
Tesla Semi hauls fresh Cybercab batch as Robotaxi era takes hold
A Tesla Semi was filmed hauling Cybercab units out of Giga Texas for the first time.
A Tesla Semi loaded with Cybercab units was recently filmed leaving Gigafactory Texas, marking what appears to be the first documented delivery run of Tesla’s autonomous two-seater. The footage shows multiple Cybercabs secured on a flatbed trailer being hauled by a production Tesla Semi, a truck rated for a gross combination weight of 82,000 lbs. The location is consistent with Giga Texas in Austin, where Cybercab production has been ramping since February 2026.
The sighting follows a wave of Cybercab activity at the Austin facility. In late April, drone operator Joe Tegtmeyer spotted approximately 60 Cybercabs parked in two organized groups in the factory’s outbound lot, the largest concentration observed to date. Units being staged in an outbound lot is a standard pre-delivery step, and the Semi footage is the logical next frame in that sequence.
En route with @tesla_semi pic.twitter.com/ZfuOjaeLH1
— Tesla Robotaxi (@robotaxi) May 7, 2026
This is not the first time Tesla has used its own Semi to move Tesla products. When the Semi was unveiled in 2017, Musk noted it would be used for Tesla’s own operations, and over the years Semi prototypes were spotted carrying cargo ranging from concrete weights to Tesla vehicles being delivered to consumers. In 2023, a Semi was photographed transporting a Cybertruck on a trailer ahead of that vehicle’s delivery launch.
The Cybercab itself was first revealed publicly at Tesla’s “We, Robot” event on October 10, 2024, at Warner Bros. Studios in Burbank, where 20 pre-production units gave attendees rides around the studio lot. Musk stated at the event that Tesla intends to produce the Cybercab before 2027. The first production unit rolled off the Giga Texas line on February 17, 2026, with Musk posting on X: “Congratulations to the Tesla team on making the first production Cybercab.”
Tesla’s annual production goal is 2 million Cybercabs per year once multiple factories reach full design capacity, with the company targeting a price under $30,000 per unit. Tesla has confirmed plans to expand its robotaxi service to seven cities in the first half of 2026, including Dallas, Houston, Phoenix, Miami, Orlando, Tampa, and Las Vegas, building on the unsupervised service already running in Austin. Musk has said he expects robotaxis to cover between a quarter and half of the United States by end of year.
Tesla to fix 219k vehicles in recall with simple software update
Tesla is seeing record sales rebounds in key markets globally
