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Ford CEO warns Elon Musk that Tesla is competing with the ‘ultimate disruptor’ in Henry Ford

2019 Ford F-150 Raptor [Credit: Yourcar via YouTube]

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Ford CEO Jim Hackett admits that the future of the automobile will be electric. Amidst this transition, the CEO noted that there will be disruptors that are bound to emerge. Yet, despite the arrival of these competitors, Hackett believes that Ford will ultimately have what it takes to maintain its place in the auto industry. 

Poppy Harlow of CNN Business, who was interviewing the Ford CEO, mentioned how Tesla CEO Elon Musk remarked that the Detroit-based veteran carmaker will likely not make in the next recession. Responding to the interviewer, Hackett candidly noted that while he respects Musk as a competitor, Tesla will be facing a great challenge in Ford because the automaker is a disruptor itself.

“There’s a disruptor coming. I happen to compete with a rocket scientist who’s really smart, and I respect that about him. And yet, he’s competing with the ultimate disruptor in Henry Ford. When you go seven miles from here and you see the Rouge Complex, Henry bet the company, he goes bankrupt because there’s no industrial model in the world that has a hundred thousand people working in it. That one did, and [it] took 12 hours to build a vehicle before [Henry Ford] built it. It went down to 52 minutes. Today, we build an F-150 every 53 seconds,” Hackett stated.

Hackett’s statements harken back to what could very well be the most disruptive era of Ford’s history. Led by Henry Ford, the company opened its River Rouge factory in 1917, and it revolutionized the production of automobiles to such a degree that Henri Citroën, Louis Renault and Kiichiro Toyoda, the founder of Toyota, all visited the plant to study how Ford operated it.

Tesla, for its part, has exhibited great growth over its 16 years of operation. The automaker already sells more electric cars than any other car company on the market, but production-wise, Tesla’s factories are yet to achieve the same unanimous recognition as Henry Ford’s River Rouge facility. This, according to Hackett, is where Ford has a distinct advantage over Tesla. Thus, the CEO noted that he is not too worried about competition from the Silicon Valley-based electric car maker.

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“So let’s go back to the challenges of the disruptor. How well does their production system work? How fast were they building cars? Which is saying that fitness, as we were saying, is a compendium of things that you have to get right. It’s not just the technology in this case. You have to have an industrial model. Ford’s really good at this,” Hackett said.

Apart from his statements about the competition rising from companies like Tesla, the Ford CEO stated that the Detroit-based automaker is fully committed to the transportation industry’s shift to autonomous vehicles. Hackett noted that he expects Ford to have fully autonomous cars ready by 2021, which will be ready for real-world testing without human drivers. Similar to Musk’s statements, the Ford CEO mentioned that the company’s self-driving initiatives will largely be dependent on regulators.

For now, and with upcoming vehicles such as the Tesla Pickup Truck preparing to enter its most profitable segment, Ford is busying itself on establishing strategic partnerships. Among these involve electric truck startup Rivian, which received a $500 million investment from Ford, and Volkswagen, whose partnership will allow the companies to come up with two new electric vehicles for the European market. Ford has also invested $1 billion in Argo, a company that develops autonomous driving technology.

Watch an excerpt from the Ford CEO’s interview with CNN Business in the video below.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Cybertruck

Tesla launches Cybertruck orders in a new market with a catch

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Credit: Tesla

Tesla is launching Cybertruck orders in a new market, but there’s a bit of a catch.

The Cybertruck was launched in the Middle East earlier this year, as Tesla launched the ability to place a reservation for the all-electric pickup in the United Arab Emirates. It would be the first market outside of North America that would have the ability to place an order for the Cybertruck.

Tesla confirms Cybertruck will make its way out of North America this year

Other markets where the vehicle has been widely requested, like Europe and Asia, have still not approved the vehicle to be sold to the public, mostly because of size and design restrictions.

However, in the UAE, Tesla is opening up the ability for those who placed reservations for the vehicle to finally put in their order. The Order Configurator is only available to those who have already placed a reservation; it is not yet available to the public.

Tesla said it would open up the public online configurator across the Middle East in the coming weeks:

The UAE is not the only country that will have access to the Cybertruck, as fans in other Middle Eastern countries will also be able to place orders soon. Tesla announced back in April that Saudi Arabia and Qatar would also have Cybertruck deliveries.

These vehicles will be built at Tesla’s Gigafactory Texas plant just outside of Austin, as Gigafactory Berlin and Gigafactory Shanghai, two factories located in the same hemisphere as the Middle East, do not have established lines for Cybertruck production.

As for the other markets, Tesla CEO Elon Musk has hinted that the company could develop a smaller Cybertruck for those markets, as he admitted that in the long term, it likely made sense to build a more compact version for regions where roads are traditionally tighter.

Elon Musk hints at smaller Tesla Cybertruck version down the road

There has been no evidence of Tesla developing this more compact version, but it could eventually happen.

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Tesla rolls out new life-saving feature for kids in Europe

On average, 37 children die every year from being left in vehicles unattended.

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tesla model x
Credit: Tesla

Tesla is rolling out a new life-saving feature in the European market, one that has been available in the United States for some time and can be considered potentially invaluable.

One of the most preventable causes of death for children is being left in cars unattended. On average, 37 children die every year after being left in hot vehicles. The cause of death is usually heatstroke, and it is incredibly avoidable.

Tesla rolls out new crucial safety feature aimed at saving children

However, there are instances where kids are left in vehicles and lose their lives, something that many companies have tried to fight with alerts and features of their own.

Tesla is one of them, as it has rolled out features like ultrasonic sensors to detect heartbeats, interior cameras to detect movement, and alerts to notify parents if they leave someone in the car.

A few months ago, Tesla rolled out a new feature called “Child Left Alone Detection” in the United States. It was described as:

“If an unattended child is detected, the vehicle will flash the exterior indicator lights, play an alert tone, and send a notification to your Tesla app. This will repeat at regular intervals until you return to your vehicle. Cabin data is processed locally and is not transmitted to Tesla.

This feature is enabled by default. To disable, go to Controls > Safety > Child Left Alone Detection.”

This feature was only rolled out in the U.S. at the time. It is now making its way to the European market, according to Not a Tesla App, which detected the rollout in the 2025.32.6 software update.

The rollout of this feature could specifically change many unfortunate situations. For many of us, it seems hard to think about leaving something as precious as another human life in a hot car. Many of us won’t leave our vehicles without our cell phones, so it seems unlikely that someone would do it without a child.

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Tesla gets another NHTSA probe, this time related to door handles

“Although Tesla vehicles have manual door releases inside of the cabin, in these situations, a child may not be able to access or operate the releases even if the vehicle’s driver is aware of them.”

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Credit: Tesla

Tesla is facing another investigation into its vehicles by the National Highway Traffic Safety Administration (NHTSA), this time related to an issue with its door handles.

In a new Open Investigation named “Electronic door handles become inoperative,” the NHTSA says that it has received nine complaints from owners of the 2021 Tesla Model Y stemming from “an inability to open doors.”

These issues were reported after “parents exited their vehicle after a drive cycle in order to remove a child from the pack seat or placing a child in the back seat before starting a drive cycle.” Parents said they were “unable to reopen a door to regain access to the vehicle.”

Tesla door handles become unlikely hero as they stump road rager

Four of the nine complaints ended with having to break a window to regain access to the cabin.

The NHTSA goes on to explain that, while Teslas do have a manual door release inside the cabin, a child may not be able to access it:

“Although Tesla vehicles have manual door releases inside of the cabin, in these situations, a child may not be able to access or operate the releases even if the vehicle’s driver is aware of them. As a result, in these instances, an occupant who remains inside a vehicle in this condition may be unable to be rapidly retrieved by persons outside of the vehicle.”

It appears that the agency is attributing the issue to a low voltage in the vehicle’s 12V DC battery. This would mean there needs to be some sort of notification to the driver that the battery is running low on power and should be replaced to avoid this issue.

The NHTSA estimates that 174,290 vehicles are potentially impacted by this issue. It plans to assess the scope and severity of the condition, the agency says. The NHTSA also wants to see what approach Tesla uses to supply power to door locks and the reliability of the applicable power supplies.

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