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Tesla’s pickup truck and Rivian’s R1T can topple the mighty Ford F-150
The mighty Ford F-150 might see a legitimate challenge in the near future, if the veteran automaker neglects to prepare adequately for the arrival of two all-electric pickup trucks on the market — the Tesla Truck and the Rivian R1T.
The disruption of battery-powered pickup trucks was highlighted in a note from Morgan Stanley analyst Adam Jonas on Thursday. Addressing the firm’s investors, the analyst stated that an electric pickup successfully launched by a new player like Tesla or Rivian “could be a serious problem for the Detroit-based traditional automakers.” With the arrival of compelling vehicles, Jonas noted that experienced carmakers like Ford could lose the opportunity to gain a “first mover advantage” in the electric pickup market.
Promising Challengers

The Wall St analyst’s points hit the nail on the head, considering that the innate characteristics of electric vehicles such as instant torque and generous towing capacity are factors that are vital to the pickup truck market. The Rivian R1T, for example, is listed with a towing capacity of 11,000 pounds, though CEO RJ Scaringe noted in a recent interview that the truck could tow far beyond its official rating. Thanks to the R1T’s four electric motors, the truck is also able to hit 60 mph in just 3 seconds.
The Tesla Truck, on the other hand, has been mentioned several times by Elon Musk in recent months. Last year, Musk held a Twitter brainstorming session with his social media followers to list down features that are important for pickup truck owners. By the end of the session, Musk noted that the Tesla Truck would have two electric motors and dynamic suspension, a range of 400-500 miles per charge, four-wheel steering, a 240-volt connection for heavy-duty tools, and even an air compressor to run other equipment. Musk also noted that the vehicle could tow as much as 300,000 pounds.
Tesla’s Acid Test

Anyone skeptical of the potential disruption from an electric vehicle does not need to look very far. Over the past year, Tesla’s Model 3 midsize sedan all but shook the United States’ passenger car market, creeping up on ubiquitous vehicles like the Toyota Camry and dominating in revenue rankings. By the end of 2018, the Model 3 was the US’ best-selling luxury vehicle, despite being a sedan in a market that prefers SUVs and pickup trucks.
With a battery-powered pickup truck that is reasonably priced and well-equipped with features, carmakers such as Tesla and Rivian could challenge even the US auto industry’s biggest sellers, including the Ford F-150. One thing that would be a hindrance to this potential disruption, of course, would be the capability of electric car makers to scale production, especially considering the demand for pickups in the US. In this light, Rivian must still prove itself, since the production of the R1T is yet to begin. Tesla, on the other hand, is already learning the art of mass production, as shown by its growing pains with the Model 3 ramp.
A Way to Maintain the Status Quo

Despite the upcoming challenge and Wall Street’s recent warning, Ford does have a way to maintain the status quo in the pickup truck market. Last month, Jim Farley, Ford’s president of global markets, announced that the F-series would be going electric. Farley later added that the decision to adopt all-electric and hybrid power is a way to “future-proof” the company’s most successful vehicle line.
If recent sightings are any indication, it appears that Ford is at least testing an electric prototype of the F-150. As noted in a recent sighting, a camouflaged electric F-150 has been spotted charging at a station. The vehicle looked a lot like a regular truck, save for its charging port and its higher ride height, which appeared to be the result of batteries installed underneath the vehicle. Provided that Ford does not show some ill-timed hubris by giving the electric F-150 mediocre specs and range, the company could very well weather the storm of electric trucks coming its way.

News
Nikola Motor founder Trevor Milton given full pardon by President Trump

Nikola Motor founder Trevor Milton has been given a full pardon by U.S. President Donald Trump in an unprecedented turn of events.
Trevor Milton Media announced late Thursday that the formerly jailed founder of the all-electric automaker that President Trump had “pledged to end the political weaponization of the Justice Department. This pardon marks a step toward fulfilling that commitment.”
Milton was sentenced to four years in prison in December 2023 after being found guilty of multiple counts of fraud.
Nikola founder Trevor Milton sentenced to four years in prison
“I was not a very seasoned CEO,” Milton said after his sentencing. Questions about the legitimacy of some Nikola product demonstrations and several statements that were found to be misleading regarding the company’s progress on its vehicles brought Milton to U.S. Federal Court to face two counts of wire fraud and one count of securities fraud.
Now, he is free.
Milton said in a statement:
“This pardon is not just about me—it’s about every American who has been railroaded by the government, and unfortunately, that’s a lot of people. It is no wonder why trust and confidence in the Justice Department has eroded to nothing. I wish judges would stop believing whatever the prosecutors feed them so Americans could trust the justice system again. Until that happens, our justice system will continue to erode until there is nothing left. The 90+% conviction rate in New York is appalling and is a result of prosecutors getting whatever they want and putting innocent people in prison. I saw firsthand the tactics they use to achieve those guaranteed convictions. I am incredibly grateful to President Trump for his courage in standing up for what is right and for granting me this sacred pardon of innocence.”
Milton will now launch a documentary that is available for preview here.
Elon Musk
Tesla vandal who lit Las Vegas repair center on fire arrested

A vandal in Las Vegas who lit a Tesla repair center on fire has been arrested, bringing a name and face to the crime that engulfed vehicles and a structure in flames.
Officers in Las Vegas arrested Paul Kim, a 36-year-old, on Wednesday. He faces charges of arson and possessing an explosive device.
The Tesla repair center at 6260 West Badura Avenue was set aflame on March 18 at around 2:45 a.m. In total, five vehicles were set on fire, as well as the building itself. It was one of the more notable instances of vandalism against Tesla in recent months, but police now have their culprit.
Las Vegas Metro Police Department Sheriff Dori Koren described the weapons Kim used to execute the attack:
“He used what appeared to be multiple Molotov cocktails and firearms to conduct his attack.”
As the instances of attacks on Tesla continue to be publicized, we are now seeing considerable pushback from owners, the company, and even the United States government regarding what it calls “domestic terrorism.”
Owners are now filing lawsuits against those who vandalize their vehicles, as the first civil suit against a vandal was filed in Texas yesterday.
Great
— Elon Musk (@elonmusk) March 27, 2025
Tesla has not made any moves itself against the vandals, but we expect the company to potentially enter some litigation against groups or politicians that incite violence against its property and the owners of its vehicles.
Additionally, the U.S. government has utilized the FBI to probe incidents against Tesla as a part of them being constituted as instances of domestic terrorism. Earlier this month, the Bureau established a specific task force to handle Tesla-related attacks.
“The FBI has been investigating the increase in violent activity toward Tesla, and over the last few days, we have taken additional steps to crack down and coordinate our response,” FBI head Kash Patel said on X. “This is domestic terrorism. Those responsible will be pursued, caught, and brought to justice.”
Elon Musk
Elon Musk clarifies Trump tariff effect on Tesla: “The cost impact is not trivial”
The U.S. President has stated that Elon Musk stayed silent and provided no input in the administration’s tariffs.

U.S. President Donald Trump’s plan to implement a 25% tariff on non-U.S.-made vehicles starting next week would affect American electric car maker Tesla.
This was confirmed by CEO Elon Musk in a recent post on social media platform X.
Musk and Trump
While Elon Musk works closely with the Trump administration due to his role in the Department of Government Efficiency (DOGE), the U.S. president has emphasized that the Tesla CEO never asks for favors. This was highlighted in his recent comments, when he stated that Elon Musk stayed silent and provided no input in the administration’s 25% auto tariffs.
When asked by reporters if the new tariffs would be good for Tesla, Trump noted that they may be “net neutral or they may be good.” The U.S. president also pointed to Tesla’s automotive plants in Fremont, California and Austin, Texas, which produce vehicles that are sold in the country. “Anybody that has plants in the United States — it’s going to be good for them,” Trump noted.
Tesla Affected
In a post on X, Elon Musk clarified that the Trump administration’s tariffs would affect the prices of vehicle parts that are sourced from other countries. This was a concern that Tesla previously outlined in a letter to the U.S. Trade Representative, which noted that even with “aggressive localization” of its supply chain, “certain parts and components are difficult or impossible to source within the United States.”
As per Musk in his recent post on X, the cost impact of the Trump administration’s tariffs is no joke. “To be clear, this will affect the price of parts in Tesla cars that come from other countries. The cost impact is not trivial,” Musk wrote in his post.
Potential Effects
Reactions to Musk’s comments from users of the social media platform were varied, with some speculating that the Trump auto tariffs could result in Teslas becoming more expensive in the United States. Despite this, the potential increases in Tesla’s vehicle prices might not be as notable as other cars, particularly those that are produced outside the country.
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