Connect with us
elon-musk-snl-may8 elon-musk-snl-may8

News

Tesla’s Elon Musk isn’t worried about media negativity: ‘Enough people have the product’

(Credit: Saturday Night Live/Twitter)

Published

on

Tesla CEO Elon Musk said that media negativity isn’t something that he worries about because “enough people have the product” that it doesn’t resonate.

“Fud still happening a little, but doesn’t resonate when enough people have the product,” Musk said in a Tweet on Wednesday.

FUD is an acronym for Fear, Uncertainty, and Doubt and is commonly used within the Tesla community to refer to media negativity. Unfortunately, Tesla is all too familiar with the negativity spread in the news and falsified, or stretched truths are often reported as fact, which then skews public perception of the company in a negative way. From things as simple as unconfirmed delays in production to things as severe as Elon Musk’s rumored “emerald mine” that apparently financed his entire life, many media outlets take these stories and run with them.

Advertisement

One of the most common pieces of FUD that the entire electric car industry has had to deal with is the rumor that EVs cause more emissions than gas cars. Although this has been debunked and proven to be false on numerous occasions, it is still a commonly used argument tactic that is often communicated by people who do not believe in electrification.

In recent times, most of Tesla’s media negativity has been portrayed in the form of production delays or construction projects that are being prolonged. One of the most notable was a report from German media outlet Automobilewoche, who stated that a member of Elon Musk’s inner circle said the Giga Berlin plant would be delayed six months. Many media outlets took this as fact and reported it, not doing their due diligence and finding facts or talking to knowledgeable sources.

Teslarati reached out to Brandenburg Economic Minister Jörg Steinbach, who said that Tesla Giga Berlin could begin production as soon as late-Summer or early-Autumn. He was confused about the reports of an early 2022 start.

He told Teslarati:

“I don’t have the faintest idea of how anyone can come up with a six-month delay. If nothing happens out of the ordinary, I still expect a start of production in late Summer or Early Autumn.”

Advertisement

Since its announcement, Steinbach has been close to the Giga Berlin project and has been a vocal supporter of the company’s presence in Germany. Despite being identified in the article and having credibility because of his relationship to the project, media outlets did not report Steinbach’s quote.

Tesla has also been the subject of numerous attacks in China, especially a recent campaign that alleged a Model X of having faulty brakes. This was recently revealed to be a concerted effort to defame Tesla’s image, and an apology was issued recently by the perpetrator. The incident was revealed to be a skit on TikTok.

Tesla owners are certainly a breed in their own right. A group that loves their all-electric cars and all that comes with them, they are very aware of the media’s constant efforts to derail the company’s momentum and Tesla’s Wall Street performance. Despite an extended string of seven straight quarters of profitability, Tesla stock has not performed well in 2021. In 2020, the stock rose over 700%.

Tesla’s sub-par market performance could be attributed to the media’s coverage of the company in 2021. Despite profitability, record deliveries, and refreshed vehicle designs, Tesla remains a main source of criticism from many media outlets.

What do you think? Let us know in the comments below, or be sure to email me at joey@teslarati.com or on Twitter @KlenderJoey.

Advertisement

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

Comments

News

Tesla teases new market entrance with confusing and cryptic message

Published

on

(Credit: Tesla)

Tesla teased its entrance into a new market with a confusing and what appeared to be cryptic message on the social media platform X.

The company has been teasing its entrance into several markets, including Africa, which would be a first, and South America, where it only operates in Chile.

In September, Tesla started creating active job postings for the Colombian market, hinting it would expand its presence in South America and launch in a new country for the first time in two years.

Tesla job postings seem to show next surprise market entry

The jobs were related to various roles, including Associate Sales Manager, Advisors in Sales and Delivery, and Service Technicians. These are all roles that would indicate Tesla is planning to launch a wide-scale effort to sell, manage, and repair vehicles in the market.

Advertisement

Last night, Tesla posted its latest hint, a cryptic video that seems to show the outline of Colombia, teasing its closer than ever to market entry:

This would be the next expansion into a continent where it does not have much of a presence for Tesla. Currently, there are only two Supercharger locations on the entire continent, and they’re both in Chile.

Tesla will obviously need to expand upon this crucial part of the ownership experience to enable a more confident consumer base in South America as a whole. However, it is not impossible, as many other EV charging infrastructures are available, and home charging is always a suitable option for those who have access to it.

Advertisement

Surprisingly, Tesla seems to be more concerned about these middle-market countries as opposed to the larger markets in South America, but that could be by design.

If Tesla were to launch in Brazil initially, it may not be able to handle the uptick in demand, and infrastructure expansion could be more difficult. Brazil may be on its list in the upcoming years, but not as of right now.

Continue Reading

News

Tesla expands crucial Supercharging feature for easier access

It is a useful tool, especially during hours of congestion. However, it has not been super effective for those who drive non-Tesla EVs, as other OEMs use UI platforms like Google’s Android Auto or Apple’s iOS.

Published

on

tesla supercharger
Credit: Tesla

Tesla has expanded a crucial Supercharging feature that helps owners identify stall availability at nearby locations.

Tesla said on Tuesday night that its “Live Availability” feature, which shows EV owners how many stalls are available at a Supercharger station, to Google Maps, a third-party app:

Already offering it in its own vehicles, the Live Availability feature that Teslas have is a helpful feature that helps you choose an appropriate station with plugs that are immediately available.

Advertisement

A number on an icon where the Supercharger is located lets EV drivers know how many stalls are available.

It is a useful tool, especially during hours of congestion. However, it has not been super effective for those who drive non-Tesla EVs, as other OEMs use UI platforms like Google’s Android Auto or Apple’s iOS.

Essentially, when those drivers needed to charge at a Supercharger that enables non-Tesla EVs to plug in, there was a bit more of a gamble. There was no guarantee that a plug would be available, and with no way to see how many are open, it was a risk.

Tesla adding this feature allows people to have a more convenient and easier-to-use experience if they are in a non-Tesla EV. With the already expansive Supercharger Network being available to so many EV owners, there is more congestion than ever.

This new feature makes the entire experience better for all owners, especially as there is more transparency regarding the availability of plugs at Supercharger stalls.

Advertisement

It will be interesting to see if Tesla is able to expand on this new move, as Apple Maps compatibility is an obvious goal of the company’s in the future, we could imagine. In fact, this is one of the first times an Android Auto feature is available to those owners before it became an option for iOS users.

Apple owners tend to get priority with new features within the Tesla App itself.

Continue Reading

Elon Musk

Elon Musk’s Boring Co goes extra hard in Nashville with first rock-crushing TBM

The Boring Company’s machine for the project is now in final testing.

Published

on

Credit: The Boring Company/X

The Boring Company is gearing up to tackle one of its toughest projects yet, a new tunnel system beneath Nashville’s notoriously tough limestone terrain. Unlike the soft-soil conditions of Las Vegas and Austin, the Music City Loop will require a “hard-rock” boring machine capable of drilling through dense, erosion-resistant bedrock. 

The Boring Company’s machine for the project is now in final testing.

A boring hard-rock tunneling machine

The Boring Company revealed on X that its new hard-rock TBM can generate up to 4 million pounds of grip force and 1.5 million pounds of maximum thrust load. It also features a 15-filter dust removal system designed to keep operations clean and efficient during excavation even in places where hard rock is present.

Previous Boring Co. projects, including its Loop tunnels in Las Vegas, Austin, and Bastrop, were dug primarily through soft soils. Nashville’s geology, however, poses a different challenge. Boring Company CEO and President Steve Davis mentioned this challenge during the project’s announcement in late July.

“It’s a tough place to tunnel, Nashville. If we were optimizing for the easiest places to tunnel, it would not be here. You have extremely hard rock, like way harder than it should be. It’s an engineering problem that’s fairly easy and straightforward to solve,” Davis said.

Advertisement

Nashville’s limestone terrain

Experts have stated that the city’s subsurface conditions make it one of the more complex tunneling environments in the U.S. The Outer Nashville Basin is composed of cherty Mississippian-age limestone, a strong yet soluble rock that can dissolve over time, creating underground voids and caves, as noted in a report from The Tennessean.

Jakob Walter, the founder and principal engineer of Haushepherd, shared his thoughts on these challenges. “Limestone is generally a stable sedimentary bedrock material with strength parameters that are favorable for tunneling. Limestone is however fairly soluble when compared to other rack materials, and can dissolve over long periods of time when exposed to water. 

“Unexpected encounters with these features while tunneling can result in significant construction delays and potential instability of the excavation. In urban locations, structures at the ground surface should also be constantly monitored with robotic total stations or similar surveying equipment to identify any early signs of movement or distress,” he said.

Continue Reading

Trending