As everyone at Tesla’s Cyber Rodeo settles down to listen to Elon Musk’s talk at Giga Texas, the anticipation builds in the air. The Tesla community is eager and excited to hear about any updates and details Elon Musk will announce to the world at Giga Texas Cyber Rodeo.
Welcoming Elon Musk to the stage are drones depicting an image of Nikola Tesla, the inventor the company is named after. The drones also depicted the Cyber Rodeo sign. Later, the drone show formed the image of a moving vehicle, which turned out to be the Model Y. Next the drones formed the Cybertruck’s outline in the sky, an image few at the Cyber Rodeo will forget.
And, of course, in true Elon fashion, Tesla did not forget to highlight the community’s love for The Doge with drones. The Tesla hedgehog also made an appearance during the spectacular drone show.
After the drone show, Tesla showed a short clip of a “herd” Tesla Model Y’s running through Giga Texas grounds alongside a horse and its rider.
The video was cut short with the arrival of Elon Musk, arriving in style in an original Tesla Roadster — the car that started it all.
The following are Elon Musk’s comments from his Giga Texas Cyber Rodeo address.
“We’re gonna talk about the past, present and future,” Elon Musk told the crowd, showcasing the first car Tesla ever made: the Roadster.
“When we first started out Tesla, I thought we had — optimistically — a 10% chance of succeeding,” he stated. He thanked the Tesla team for their hard work and contributed the company’s current success to them.
Musk lists all the products Tesla offers, including its solar products. He announced that two-thirds of America’s electric vehicles are Tesla cars.
Musk highlighted the accomplishments of the Tesla AI team. He announced that Tesla was aiming for the wide release of FSD beta in North America this year.
“California was running out of room,” Musk stated. “And we needed a place to grow big. And there’s no place like Texas,” he said, thanking the state and particularly Travis County.
Musk revealed that Tesla Giga Texas is taller than the Burj Khalifa if the factory were turned on its side. In classic Elon Musk, the CEO said that one could fit a total of 194 billion hamsters in Giga Texas.
“And this building is the most advanced car factory that Earth’s ever seen,” proclaimed Elon Musk, bringing up the idea that Tesla’s factories are product in and of themselves once again.
Musk noted that Tesla is building its own cells at Giga Texas, the long-awaited 4680 cells. He proudly stated that the Austin factory could be one of the biggest cell factories in the world.
“Raw materials in, a bunch of stuff happens, and car out,” Musk said, describing the simplified version of Tesla’s main operations. He added that Tesla plans to produce the Cybertruck in Austin next year.
“I can’t wait to have this baby around. [Cybertruck] is gonna be epic,” Musk commented about the electric pickup truck.
Musk also stated that Giga Texas will be the most “high-volume” factory in America. He stated that Tesla will aim to command 20% of the auto market in the long term.
“We’re gonna move at a truly massive scale,” Elon Musk teased. He also hinted at the company’s Robotaxi fleet, describing it as futuristic and significantly different than Tesla’s other offerings. Musk also talked about Optimus.
Tesla plans to produce V1 Optimus, the Cybertruck, the next-generation Roadster, and the Semi next year.
Tesla Chief Designer Franz von Holzhausen later showed up with the Cybertruck. Elon Musk pointed out that there are no handles on the Cybertruck. He apologized for the vehicle’s production delay, though both the CEO and the Design Chief assured the audience that the Cybertruck will be well worth the wait.
And with that, Elon Musk kicked off the Cyber Rodeo party! Several minutes’ worth of fireworks ensued.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
