As everyone at Tesla’s Cyber Rodeo settles down to listen to Elon Musk’s talk at Giga Texas, the anticipation builds in the air. The Tesla community is eager and excited to hear about any updates and details Elon Musk will announce to the world at Giga Texas Cyber Rodeo.
Welcoming Elon Musk to the stage are drones depicting an image of Nikola Tesla, the inventor the company is named after. The drones also depicted the Cyber Rodeo sign. Later, the drone show formed the image of a moving vehicle, which turned out to be the Model Y. Next the drones formed the Cybertruck’s outline in the sky, an image few at the Cyber Rodeo will forget.
And, of course, in true Elon fashion, Tesla did not forget to highlight the community’s love for The Doge with drones. The Tesla hedgehog also made an appearance during the spectacular drone show.
After the drone show, Tesla showed a short clip of a “herd” Tesla Model Y’s running through Giga Texas grounds alongside a horse and its rider.
The video was cut short with the arrival of Elon Musk, arriving in style in an original Tesla Roadster — the car that started it all.
The following are Elon Musk’s comments from his Giga Texas Cyber Rodeo address.
“We’re gonna talk about the past, present and future,” Elon Musk told the crowd, showcasing the first car Tesla ever made: the Roadster.
“When we first started out Tesla, I thought we had — optimistically — a 10% chance of succeeding,” he stated. He thanked the Tesla team for their hard work and contributed the company’s current success to them.
Musk lists all the products Tesla offers, including its solar products. He announced that two-thirds of America’s electric vehicles are Tesla cars.
Musk highlighted the accomplishments of the Tesla AI team. He announced that Tesla was aiming for the wide release of FSD beta in North America this year.
“California was running out of room,” Musk stated. “And we needed a place to grow big. And there’s no place like Texas,” he said, thanking the state and particularly Travis County.
Musk revealed that Tesla Giga Texas is taller than the Burj Khalifa if the factory were turned on its side. In classic Elon Musk, the CEO said that one could fit a total of 194 billion hamsters in Giga Texas.
“And this building is the most advanced car factory that Earth’s ever seen,” proclaimed Elon Musk, bringing up the idea that Tesla’s factories are product in and of themselves once again.
Musk noted that Tesla is building its own cells at Giga Texas, the long-awaited 4680 cells. He proudly stated that the Austin factory could be one of the biggest cell factories in the world.
“Raw materials in, a bunch of stuff happens, and car out,” Musk said, describing the simplified version of Tesla’s main operations. He added that Tesla plans to produce the Cybertruck in Austin next year.
“I can’t wait to have this baby around. [Cybertruck] is gonna be epic,” Musk commented about the electric pickup truck.
Musk also stated that Giga Texas will be the most “high-volume” factory in America. He stated that Tesla will aim to command 20% of the auto market in the long term.
“We’re gonna move at a truly massive scale,” Elon Musk teased. He also hinted at the company’s Robotaxi fleet, describing it as futuristic and significantly different than Tesla’s other offerings. Musk also talked about Optimus.
Tesla plans to produce V1 Optimus, the Cybertruck, the next-generation Roadster, and the Semi next year.
Tesla Chief Designer Franz von Holzhausen later showed up with the Cybertruck. Elon Musk pointed out that there are no handles on the Cybertruck. He apologized for the vehicle’s production delay, though both the CEO and the Design Chief assured the audience that the Cybertruck will be well worth the wait.
And with that, Elon Musk kicked off the Cyber Rodeo party! Several minutes’ worth of fireworks ensued.
The Teslarati team would appreciate hearing from you. If you have any tips, reach out to me at maria@teslarati.com or via Twitter @Writer_01001101.
News
Tesla counters Norway’s VAT hike with dedicated consumer bonus
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
A “Tesla bonus”
Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”
This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.
This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.
Stabilizing demand
In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.
The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.
“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.
Elon Musk
SpaceX gains favor as Pentagon embraces Musk-style defense reform
The remarks highlighted Musk’s improving relationship with the White House, as well as SpaceX’s growing role in U.S. defense.
SpaceX emerged as a clear beneficiary of the Trump administration’s renewed push to accelerate military innovation, as Defense Secretary Pete Hegseth openly praised Elon Musk’s private space enterprise during a visit to the company’s Starbase launch site in Texas.
The remarks highlighted Musk’s improving relationship with the White House, as well as SpaceX’s growing role in U.S. defense.
Hegseth embraces Elon Musk’s pace
Speaking at SpaceX’s Starbase facility in Brownsville, Texas, Hegseth criticized what he described as a “risk-averse culture” among traditional defense contractors and called for faster innovation modeled after Musk’s approach. He confirmed that the Department of Defense plans to integrate Musk’s Grok AI platform into Pentagon systems, which is part of the administration’s efforts to make the U.S. military an “AI-first warfighting force.”
Hegseth stated that the Pentagon intends to deploy AI models across both classified and unclassified networks, signaling a willingness to push past earlier efforts to limit military use of artificial intelligence. His comments aligned closely with President Donald Trump’s recent call for a $500 billion increase in defense spending, Bloomberg News noted. Trump has also warned major contractors that slower production and shareholder-focused practices could put future contracts at risk.
While Hegseth criticized legacy defense firms, SpaceX was held up as an example of how aggressive timelines, vertical integration, and iterative development could reshape defense strategies. “We need to be blunt here; we can no longer afford to wait a decade for our legacy prime contractors to deliver a perfect system. Winning requires a new playbook. Elon wrote it with his algorithm: question every requirement, delete the dumb ones and accelerate like hell,” Hegseth said.
SpaceX’s expanding defense role comes into focus
SpaceX has become one of the U.S. government’s most important aerospace partners. The company holds roughly $4 billion in NASA contracts to develop Starship into a lunar lander, while also serving as a key launch provider for sensitive national security payloads using its Falcon 9 and Falcon Heavy rockets.
During the visit, Musk highlighted that his ambitions extend beyond defense contracts, reiterating long-term goals of interplanetary travel and eventual exploration beyond the solar system. Still, the optics of the event reinforced how closely SpaceX’s capabilities now align with U.S. strategic priorities.
The appearance also marked another step in Musk’s political rehabilitation after a public falling-out with the White House last year. Since leaving his role leading the Department of Government Efficiency, Musk has gradually reengaged with the administration, reconnecting with U.S. President Donald Trump during slain conservative activist Charlie Kirk’s tribute and attending events at the White House. Trump’s also recently suggested that Starlink could help restore internet access in Iran.
Tesla has launched a new Model Y configuration in the “Premium” trim, and it comes with three highly requested features that have launched in markets outside of the U.S. and in other trims.
Tesla announced on Monday night that it has officially launched the Model Y Premium in a seven-seat configuration, which also comes standard with a 16″ touchscreen and black headliner, both of which are featured in the Model Y Performance trim.
The seven-seat configuration is highly requested by consumers and helps fill out the more spacious SUV offering that the lineup has missed outside of the Model X, which prices out many consumers. This new upgrade only costs $2,500 extra for all three features, bringing the cash price to $48,990.
This also comes with the larger 16” touchscreen! pic.twitter.com/aiAxWUTKZa
— TESLARATI (@Teslarati) January 13, 2026
The move to add the seven-seat configuration with the black headliner and additional screen size is a welcome addition, as many Tesla fans have asked the company to come out with an SUV with more seating capacity. Although it is not a full-size SUV, the additional seating will certainly attract some buyers with bigger families.
It appears the third row is slightly more spacious than the past iteration of the seven-seat Model Y, which was available in the previous design pre-Juniper:
Credit: Tesla
However, it definitely still appears to be pretty cramped in terms of legroom. It will definitely be a seating arrangement for smaller passengers, mostly reserved for children.
The other two upgrades are the black headliner, which was launched in other markets and in the Model Y Performance. Many owners have wanted this change, and Tesla listened, but is only offering it with the seven-seat configuration. It also has a larger 16″ touchscreen, also present in the Model Y Performance exclusively:
Credit: Tesla
It is a nice touch to add these highly requested features to the all-electric crossover, which was the best-selling vehicle in the world for the third consecutive year.
Tesla counters Norway’s VAT hike with dedicated consumer bonus
SpaceX gains favor as Pentagon embraces Musk-style defense reform
