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Tesla makings its way into Ireland with first store and Superchargers

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Nashville, TN Tesla Service Center
Tesla Service Plus outlet in Nashville, TN includes a store front, service center and Supercharger stalls

Tesla has revealed that it will open a ‘Service-Plus’ outlet and four additional Supercharging stations in Ireland in 2017. The announcement came from Tesla Motors director of Nordic sales, Peter Bardenfleth-Hansen, who told The Irish Times that the opening of the Irish store outlet “will happen simultaneously with the introduction of Superchargers.”

Tesla, renowned for its premium electric vehicles and founded by technology visionary Elon Musk, is “pretty far into the process” of entering the Irish market, according to Bardenfleth-Hansen. It is likely that the store outlet, which will be operated directly by Tesla, will be in Dublin. Plans are for the Supercharging stations to have partners in Dublin, Cork, Galway, and Belfast locations.

Service-Plus Outlet

Bardenfleth-Hansen said that Tesla centers in Ireland will likely be what is called a Service-Plus Outlet. Here, Tesla will introduce retail shoppers to the Tesla experience with a model car, design elements, and other paraphernalia. In the same facility, Tesla owners can have their cars serviced.

In many countries, Tesla operates stores on popular shopping streets and in upscale  shopping centers. Bardenfleth-Hansen acknowledged that Tesla may evolve into these spaces over time.

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Supercharger Stations in Dublin

From its first sale in 2012, Tesla was committed to providing a network of Supercharger stations to its customers. It was a way to help people to limit dependence on fossil fuels. In order to get people to use electric cars, however, it was important to offer electric-car drivers a way to charge when they were away from home and taking long distance all-electric journeys. A Model S or a Model X Supercharge will be free to customers in Ireland and abroad for their lifetimes. The upcoming Model 3 will have an optional Supercharger plan.
Tesla currently has 4,543 Supercharger stands at 727 locations worldwide.

“Each stand is about 135kW, and it’s very rare that we come to a site where there is enough power. So usually, it involves quite a bit of digging, because we have a lot of cabling to put into the ground in order to set up a supercharger station,” Bardenfleth-Hansen explained.

Importantly, Tesla Supercharging stations are strategically located for the convenience and safety of their users. “Usually we partner with a site that has the amenities for our customers to be able to use the restrooms and restaurant. Customers will be in that location for anything between 30 minutes and an hour,” Bardenfleth-Hansen continued. “We have an unwritten rule of thumb that it needs to be a place where a mother with children coming in at 10 p.m. at night feels safe.”

Investment Costs for Soon-to-Be Irish Tesla Owners

Tesla cars imported into Ireland qualify for tax relief of up to 5,000 Euros ($5,500 USD). That will be an incentive to Irish consumers who consider the four-door all-electric Model S coupe, which is the best selling luxury car in Western Europe, according to Forbessurpassing traditional high-status and internal combustion engine-powered favorites like the Mercedes S class, BMW 7 Series, Audi A8, and Porsche Panamera.  

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Tesla recently launched its flashy Model X crossover SUV in the U.K. The Model X P100D version accelerates from a standing start to 100km/h in 3.1 seconds. Prices for the upcoming mid-priced Model 3, which will rival the BMW 3 Series and the Audi A4, have not been yet confirmed for Europe. The car can be ordered in the U.S. starting at $35,000 (€31,900).

Carolyn Fortuna is a writer and researcher with a Ph.D. in education from the University of Rhode Island. She brings a social justice perspective to environmental issues. Please follow me on Twitter and Facebook and Google+

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Investor's Corner

Lucid denies rumors of bankruptcy after over 40% stock drop

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Credit: Lucid

Electric vehicle maker Lucid Group has denied rumors of an imminent bankruptcy after a report from this morning sent the stock on a dramatic drop on Wall Street, seeing losses of more than 40 percent during trading hours.

Lucid’s Director of Communications, Nick Twork, responded to the report from Eletric-Vehicles.com, which stated the company’s restructuring advisor, AlixPartners, was asked to review two decisions: taking Lucid shares private or filing for Chapter 11 bankruptcy protection.

The report also claims AlixPartners told the Lucid board to “concentrate on Gravity production while improving its quality, and to temporarily hold back the Lucid Air, the sedan that has defined the company since its launch.”

Twork said:

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Shares rebounded after the response to the report, halving its losses as the trading day neared 3 p.m. Eastern.

Lucid has struggled to get its sales off the ground and into more respectable numbers, but the company is in its early years, when things are hard to begin with. It is also backed by several notable investors, including the Saudi Public Investment Fund (PIF), which has nearly limitless money and likely would not ditch an investment of this size so soon.

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Lucid shares were down just 14 percent at the time of publication, a far cry from the 55 percent its losses topped out at during the day.

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Investor's Corner

Tesla gets price target upgrade on heels of crazy successful auto quarter

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(Credit: Tesla)

Tesla received a price target upgrade just on the heels of what was a crazy successful quarter for its automotive business, as the company reported a delivery beat of over 15 percent for Q2.

Jefferies analysts are upping Tesla’s price target (NASDAQ: TSLA) to $400 from $375, while maintaining their “Hold” rating on shares, and the strong automotive deliveries from Q2 is a big reason. However, there are some other catalysts that Jefferies believes position Tesla for a strong position in the second half of the year.

Strong Deliveries

Tesla reported 480,000 deliveries for Q2, while Wall Street was between 395,000 and 405,000, as an overall consensus. It was an incredibly strong quarter from a delivery perspective, and Tesla sold well more than it produced during the three months.

Tesla crushes Wall Street expectations, beats delivery estimates by over 15 percent

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While vehicle deliveries are not necessarily looked at in the light that they used to be, Tesla still maintains a lot of advantages for keeping deliveries strong. With the loss of the $7,500 EV Tax Credit last year, Tesla still maintains a strong demand case for its EVs.

Robotaxi Performance

Tesla has been operating Robotaxi for over a year now, as it launched in Austin in mid-2025. That program has expanded to Houston and Dallas, the San Francisco Bay Area, and, most recently, Miami, Florida, the suite’s first appearance in the Sunshine State.

While the Robotaxi suite is still in its early phases and Tesla is working through things like fleet size and wait times, the company has been able to undercut the pricing of its competitors and has a great safety record.

Merger Speculation with Tesla and SpaceX

This is perhaps the biggest topic that many are speaking about with Tesla and SpaceX, and it is the one thing that seems to be on the mind of every investor.

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Jefferies warns that growing talk of a Tesla-SpaceX merger could cause Tesla stock to trade more like a SpaceX proxy, which may disconnect it from underlying automotive fundamentals. SpaceX has a lot going for it, especially its compute deals that have been widely publicized as of late.

Profitability in New Projects Could Take Some Time

Tesla has a few long-term ventures in the pipeline, most notably the Optimus project and Robotaxi, which is launched but will take several years to expand to a meaningful level that resonates with everyday people.

This is something that investors need to be careful of. Tesla’s projects could take some time to round out, so Jefferies advises that these may carry initial losses, rather than immediate profit. Seasoned Tesla investors have echoed something like this for a long time; they knew going in it would not be an open-and-shut strategy. It was going to take time.

These new projects are no different.

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Investor's Corner

NASA taps SpaceX to launch the telescope that could unlock new worlds

NASA’s Roman Space Telescope heads to orbit this August aboard SpaceX’s Falcon Heavy with massive scientific ambitions.

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SpaceX is set to play a central role in one of NASA’s most anticipated science missions in years. The company’s Falcon Heavy rocket, currently the most powerful operational launch vehicle in the world, will carry the Nancy Grace Roman Space Telescope into orbit on August 30 from Kennedy Space Center in Florida. Roman is now in final preparations inside the Payload Hazardous Servicing Facility, where on June 26 technicians used a crane to lift the observatory into a specialized stand for fueling and pre-launch testing.

Roman is named after Nancy Grace Roman, NASA’s first chief of astronomy, whose career helped shape how the agency approaches space science.

NASA chose SpaceX Falcon Heavy because of Roman’s needs to reach a specific orbit far from Earth, well beyond where a standard Falcon 9 can deliver it. The Falcon Heavy, which first flew in 2018, has since become NASA’s go-to option for missions that need serious muscle without the cost and complexity of older launch systems.

Celebrating SpaceX’s Falcon Heavy Tesla Roadster launch, seven years later (Op-Ed)

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Roman will carry a field of view at least 100 times wider than the Hubble Space Telescope, meaning it can photograph enormous swaths of the universe in a single shot rather than the narrow slices Hubble captures. That difference in scale is significant. While Hubble reshaped our understanding of the cosmos over 30 years, Roman is built to work faster and wider, surveying hundreds of millions of galaxies at once.

One of Roman’s most compelling capabilities is its potential to discover and photograph planets orbiting stars outside our solar system, and with enough precision to directly image planets that would otherwise be lost. That means scientists could study the atmosphere and surface characteristics of distant worlds rather than simply confirming they exist. Combined with Roman’s sweeping field of view, the telescope could detect thousands of exoplanets, and some of those planets may be in habitable zones where liquid water could exist. No telescope currently in operation has this level of power and capability. That capability alone could change what we know about other worlds, and perhaps finally answer the question: are we the only intelligent lifeforms in existence? 

What Roman actually finds once it reaches orbit is an open question, and that is exactly what makes this launch worth watching.

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