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Tesla makings its way into Ireland with first store and Superchargers

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Nashville, TN Tesla Service Center
Tesla Service Plus outlet in Nashville, TN includes a store front, service center and Supercharger stalls

Tesla has revealed that it will open a ‘Service-Plus’ outlet and four additional Supercharging stations in Ireland in 2017. The announcement came from Tesla Motors director of Nordic sales, Peter Bardenfleth-Hansen, who told The Irish Times that the opening of the Irish store outlet “will happen simultaneously with the introduction of Superchargers.”

Tesla, renowned for its premium electric vehicles and founded by technology visionary Elon Musk, is “pretty far into the process” of entering the Irish market, according to Bardenfleth-Hansen. It is likely that the store outlet, which will be operated directly by Tesla, will be in Dublin. Plans are for the Supercharging stations to have partners in Dublin, Cork, Galway, and Belfast locations.

Service-Plus Outlet

Bardenfleth-Hansen said that Tesla centers in Ireland will likely be what is called a Service-Plus Outlet. Here, Tesla will introduce retail shoppers to the Tesla experience with a model car, design elements, and other paraphernalia. In the same facility, Tesla owners can have their cars serviced.

In many countries, Tesla operates stores on popular shopping streets and in upscale  shopping centers. Bardenfleth-Hansen acknowledged that Tesla may evolve into these spaces over time.

Supercharger Stations in Dublin

From its first sale in 2012, Tesla was committed to providing a network of Supercharger stations to its customers. It was a way to help people to limit dependence on fossil fuels. In order to get people to use electric cars, however, it was important to offer electric-car drivers a way to charge when they were away from home and taking long distance all-electric journeys. A Model S or a Model X Supercharge will be free to customers in Ireland and abroad for their lifetimes. The upcoming Model 3 will have an optional Supercharger plan.
Tesla currently has 4,543 Supercharger stands at 727 locations worldwide.

“Each stand is about 135kW, and it’s very rare that we come to a site where there is enough power. So usually, it involves quite a bit of digging, because we have a lot of cabling to put into the ground in order to set up a supercharger station,” Bardenfleth-Hansen explained.

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Importantly, Tesla Supercharging stations are strategically located for the convenience and safety of their users. “Usually we partner with a site that has the amenities for our customers to be able to use the restrooms and restaurant. Customers will be in that location for anything between 30 minutes and an hour,” Bardenfleth-Hansen continued. “We have an unwritten rule of thumb that it needs to be a place where a mother with children coming in at 10 p.m. at night feels safe.”

Investment Costs for Soon-to-Be Irish Tesla Owners

Tesla cars imported into Ireland qualify for tax relief of up to 5,000 Euros ($5,500 USD). That will be an incentive to Irish consumers who consider the four-door all-electric Model S coupe, which is the best selling luxury car in Western Europe, according to Forbes, surpassing traditional high-status and internal combustion engine-powered favorites like the Mercedes S class, BMW 7 Series, Audi A8, and Porsche Panamera.  

Tesla recently launched its flashy Model X crossover SUV in the U.K. The Model X P100D version accelerates from a standing start to 100km/h in 3.1 seconds. Prices for the upcoming mid-priced Model 3, which will rival the BMW 3 Series and the Audi A4, have not been yet confirmed for Europe. The car can be ordered in the U.S. starting at $35,000 (€31,900).

Carolyn Fortuna is a writer and researcher with a Ph.D. in education from the University of Rhode Island. She brings a social justice perspective to environmental issues. Please follow me on Twitter and Facebook and Google+

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Investor's Corner

Tesla Optimus Gen 3 shows off a cleaner, factory-ready design in new app discovery

Renders hidden inside Tesla’s Android app show Optimus Gen 3’s design before any official reveal.

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Tesla Optimus Gen 3 [Credit: Tesla]

Tesla may have accidentally given a first look at its newest Optimus Gen 3 humanoid robot when photos were found in the Tesla smartphone app.

Design files tucked inside a recent Android version of the Tesla app appear to show the third generation humanoid robot next to the older Gen 2.5 prototype. The assets were extracted from the app package by Tesla community member @wholemars, who posted the renders on X late Tuesday night before deleting them. The Tesla Newswire reshared the side by side comparison on Wednesday, and the images have circulated widely since.

Tesla Optimus Gen 2.5 vs Gen 3 comparison via @WholeMars on X

Tesla Optimus Gen 2.5 vs Gen 3 comparison via @WholeMars on X

The files are labeled “gen3” and were built as models for Tesla app’s own interface, as validated directly by Grok to be official.

The comparison shows a robot that looks built for a factory line rather than a lab bench. Gen 2.5’s exposed mechanical linkages and gold plating on the knees and shins are gone. In their place, Gen 3 uses matte black fairings on the lower legs, paired with a more contoured champagne gold body. Flexible covers now seal the joint where the torso meets the upper thighs, keeping bearings and moving parts sealed from debris and unnecessary contact.

The body panels fit more tightly, and the hands, which Tesla has said carry 22 degrees of freedom, look far more refined than those on earlier units.

This most recent leak fills a gap Tesla has left open for most of the year. Elon Musk said on March 31 that Optimus 3 was walking around but needed “some finishing touches” before it could be shown, a delay Teslarati covered when Tesla missed its first quarter reveal target. Musk later said Tesla would hold the design back until closer to production, partly to keep competitors from copying it. No reveal date has been announced.

The app itself has been preparing for Optimus for months. In July, code in the Tesla app pointed to a dedicated robot phone key, a consent screen for collecting video and spatial data while Optimus works inside a home, and an alert system for low battery and mechanical faults. Finished 3D models of Gen 3 suggest the interface owners will eventually use is moving past placeholder code toward something Tesla intends to ship.

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Manufacturing is moving in parallel. Tesla tore out the original Model S and Model X lines at Fremont this summer to make room for Optimus production, with a planned capacity of one million robots a year. At Giga Texas, the steel frame of a dedicated Optimus factory is nearing completion ahead of a targeted 2027 start, with Musk pointing to an eventual output of 10 million units annually.

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Elon Musk

X changed how everyone gets paid, and this lawsuit shows why

X sued a Bitcoin account network over fake payouts as its creator pay model shifts

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Elon Musk’s X has taken a Bitcoin-focused engagement ring to court, and the case doubles as a receipt for how differently the platform pays creators today. The company filed suit in the High Court of England and Wales against Vivek Kumar Sen and Zamyang Sherpa, alleging the pair ran six accounts, including @Vivek4real_, @Bitcoin_Teddy and @TrendingBitcoin, as one coordinated operation to fake the kind of engagement that used to translate directly into money.

According to the filing, first reported by Gizmodo, the accounts posted near identical “BREAKING” crypto headlines seconds apart, in one case 11 seconds, then had three more handles like, reply to and repost the material to manufacture what X called “a false appearance of genuine, human communication and interaction.” X says the scheme pulled in at least £207,384, about $278,000, and pegs its own investigation and remediation costs at another £75,000. The accounts were suspended August 18. X general counsel James Burnham announced the case on X last weekend, writing that the company “will act forcefully to protect our platform and the earnings of genuine creators.” Musk’s own reaction, posted shortly after, was three words: “Don’t mess with 𝕏.”

The timing lines up with a a recent update to how X pays its creators. The program these accounts allegedly gamed, Creator Revenue Sharing, launched in mid 2023 and paid out based on how much a post got engaged with. Originality was never part of the formula, which is exactly how the platform ended up flooded with recycled clips, copy pasted “BREAKING” posts and replies engineered purely to farm reactions from paying subscribers.

X tried patching the model more than once, including an April cut to aggregator payouts and a March regional weighting change that Musk personally paused hours after it was announced. X retired Creator Revenue Sharing for good on September 7 and opened its replacement, Original Content Rewards, the next day.

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The new math is stricter. Payouts now come only from qualified impressions, meaning unique Home Timeline views from Premium subscribers where at least half the post is visible, and replies no longer count toward eligibility at all. Copied posts, reuploaded media and reposts without meaningful changes are explicitly excluded. Allegra Jacchia, senior product manager for Creators at SpaceXAI, which now runs X’s product and AI work following xAI’s acquisition of the platform, put it bluntly, saying the goal is to reward creators who bring original ideas and perspective, “not those who have become best at gaming the system.”

Read that way, the lawsuit isn’t really about six crypto accounts. It’s X putting a dollar figure on what the old incentive structure cost, then suing to collect it right as the new one goes live. For live updates on how the case and the new rewards program shake out, follow @Teslarati on X.

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Elon Musk

Why automakers keep turning down Elon Musk’s Tesla Full Self-Driving offer

Elon Musk confirms no automaker has ever accepted Tesla’s offer to license Full Self-Driving software.

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Elon Musk gave a brief answer on X Monday that confirmed that Tesla’s standing offer to license Full Self-Driving to other automakers still has zero takers. Sawyer Merritt wrote that “Tesla has for years openly invited other automakers to license FSD. None of them have accepted,” responding to a prediction from Boom Supersonic founder Blake Scholl that Tesla would eventually open FSD the way it opened its Supercharger network to rival brands. Musk’s reply to Merritt was one word: “Exactly.”

It is not the first time Musk has made this point. He said something similar in November, when he called legacy automakers reluctance to adopt FSD “crazy,” and Tesla has floated the offer publicly since at least 2021. Scholl’s prediction touches on something real. Once NACS became the de facto charging standard, adoption from Ford, GM, Rivian and others followed within about a year. FSD licensing was supposed to work the same way once Tesla built enough of a lead that switching made sense for everyone.

The case for licensing now is stronger than it was two years ago. Waymo and Zoox are logging hundreds of thousands of unsupervised autonomous miles, along with Tesla’s own Robotaxi fleet. Every automaker still selling driver assist systems that lag FSD has given the robotaxi conversation to Tesla, Waymo and Zoox by default. Licensing FSD would let a GM or a Ford compete on the same field without spending a decade and billions of dollars building a stack from scratch, the same argument Tesla made when it opened the Supercharger network to bring more EVs onto its chargers.

But FSD is not a connector standard. As one reply to Musk’s post pointed out, licensing FSD is not a software license the way NACS was a plug spec. It requires adopting Tesla’s eight camera layout and its onboard compute architecture, meaning a licensee’s cars would effectively become Tesla hardware wearing someone else’s badge. That is the visible obstacle. The less visible one is data. A licensed FSD stack would report back the same telemetry Tesla collects from its own fleet, giving Tesla a continuous read on how a competitor’s cars are actually driven, where they struggle, and how often drivers intervene. For an automaker trying to build its own autonomy program, or simply trying to keep its build quality and safety record private, handing Tesla that visibility could be a bigger cost than the hardware bill. It is the reason the Supercharger comparison only goes so far. Opening a charging plug cost Tesla very little. Opening FSD would cost a rival something it cannot get back.

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