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Tesla fans call for recall terminology update, but the NHTSA isn’t convinced it’s needed

Credit: Tesla

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Tesla fans have been calling for an update in recall terminology ever since Over-the-Air updates became more popular in resolving vehicle issues. However, the NHTSA, the agency responsible for handling recalls and vehicle safety, is not convinced that it is needed.

The majority of Tesla’s vehicle recalls are performed through software remedies, which makes things complicated when it comes to headlines. Far too often, media outlets run with headlines like “Tesla recalls 2 million vehicles for safety issue,” when in reality, the issue is something small and fixable through a software update that downloads and is applied while the owner is asleep.

Fans are not the only ones calling for a terminology update. CEO Elon Musk is calling for one as well and has on several occasions.

‘Outdated & Inaccurate’

After a 2022 “recall” on over 1 million Teslas for a window issue, mainstream media pushed the narrative that 1 million EVs were in need of a major fix. In reality, the problem was remedied through a software download and update, and not a single car needed to go to a service center for repair.

“The terminology is outdated & inaccurate. This is a tiny over-the-air software update. To the best of our knowledge, there have been no injuries,” Musk said in response to the recall.

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More recently, a 2 million-vehicle recall was initiated by Tesla and the NHTSA to increase font size.

“On affected vehicles, the letter font size of the Brake, Park, and Antilock brake system (ABS) visual warning indicators is smaller than 3.2 mm (1/8 inch), as prescribed in FMVSS Nos. 105 and 135,” the NHTSA said in its 573 Safety Recall Report.

Tesla’s font size causes 2.2 million vehicle ‘recall’ that’s really just an OTA upate

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The 2.2 million vehicles affected were given a software update, which was downloaded and applied to all vehicles. It increased the font size without anyone needing to physically take their cars to a showroom.

‘No difference to the safety risk posed by a defect’

From the NHTSA’s perspective, recall still fits the bill of anything from a steering wheel that falls off to the font size being a size too small.

Teslarati reached out to the agency last week, asking if there were any internal plans or discussions regarding the terminology of a recall. In reality, there are more companies than just Tesla that would benefit from an update in terminology.

Ford is another company that has used Over-the-Air updates to solve vehicle problems.

The NHTSA told us that any defect, big or small, fits the bill of a recall, and whether it can be resolved through software or through a physical repair makes no difference. It’s still a safety issue:

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“Defects that pose an unreasonable risk to safety are serious and should be remedied as soon as possible. The Vehicle Safety Act requires manufacturers to issue recalls to remedy safety defects. Whether a remedy can be completed at a local dealership or through an over-the-air software update makes no difference to the safety risk posed by a defect.”

Recalls are an acknowledgment of a safety defect in a vehicle, and how they’re repaired does not play into the terminology used. Recalls are important because they alert a vehicle owner of an issue, and sometimes, the OTA update may not be successfully applied, or it could persist after the fix is sent through software.

Comparing Vehicle Recalls to Phone Updates

A common comparison used by people who oppose the use of the word “recall” to describe an OTA update is that of a smartphone update.

iPhones are common recipients of software updates, and you’ll see people online facetiously say, “My iPhone is getting recalled!”

The NHTSA does not see a comparison, considering vehicle safety defects can put lives at risk on the road. The driver is at risk if things are not fixed, and others can be put in harm’s way as well.

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Unfortunately, those who disagree with the use of the word “recall” may have to deal with it. It does not seem that the NHTSA has any plans to update the terminology used because the medium of repair is not what a recall applies to. It is the issue itself.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla launches its new branded Supercharger for Business with first active station

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Credit: Tesla

Tesla has officially launched its first branded Supercharger just months after initiating a new program that allows third-party companies to brand their own charging piles.

The site opened in Land O’ Lakes, Florida, and features eight V4 Supercharging stalls offering up to 325 kW of charging speed. It appears it was purchased by a company called Suncoast Credit Union. This particular branch is located Northeast of Tampa, which is on the Gulf of Mexico.

It features graphics of Florida animals, like alligators:

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Tesla launched this program back in September, and it basically was a way to expand its Supercharger presence and also allow companies to pay for the infrastructure. Tesla maintains it. When it announced the “Supercharger for Business,” it said:

“Purchase and install Superchargers at your business. Superchargers are compatible with all electric vehicles, bringing EV drivers to your business by offering convenient, reliable charging.”

The program does a few things. Initially, it expands EV charging infrastructure and makes charging solutions more readily available for drivers. It can also attract people to those businesses specifically.

Tesla launches new Supercharger program that business owners will love

The chargers can also be branded with any logo that the business chooses, which makes them more personalized and also acts as an advertisement.

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The best part is that the customers do not have to maintain anything about the Supercharger. Tesla still takes care of it and resolves any issues:

“We treat your site like we treat our sites. By providing you with a full-service package that includes network operations, preventative maintenance, and driver support, we’re able to guarantee 97% uptime–the highest in the industry.”

It appears the Superchargers will also appear within the in-car nav during routing, so they’ll be publicly available to anyone who needs to use them. They are still available to all EVs that have worked with Tesla to utilize its infrastructure, and they are not restricted to people who are only visiting the business.

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Tesla reveals its Cybertruck light bar installation fix

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u/Kruzat, see page for license, via Wikimedia Commons

Tesla has revealed its Cybertruck light bar installation fix after a recall exposed a serious issue with the accessory.

Tesla and the National Highway Traffic Safety Administration (NHTSA) initiated a recall of 6,197 Cybertrucks back in October to resolve an issue with the Cybertruck light bar accessory. It was an issue with the adhesive that was provided by a Romanian company called Hella Romania S.R.L.

Tesla recalls 6,197 Cybertrucks for light bar adhesive issue

The issue was with the primer quality, as the recall report from the NHTSA had stated the light bar had “inadvertently attached to the windshield using the incorrect surface primer.”

Instead of trying to adhere the light bar to the Cybertruck with an adhesive, Tesla is now going to attach it with a bracketing system, which will physically mount it to the vehicle instead of relying on adhesive strips or glue.

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Tesla outlines this in its new Service Bulletin, labeled SB-25-90-001, (spotted by Not a Tesla App) where it shows the light bar will be remounted more securely:

The entire process will take a few hours, but it can be completed by the Mobile Service techs, so if you have a Cybertruck that needs a light bar adjustment, it can be done without taking the vehicle to the Service Center for repair.

However, the repair will only happen if there is no delamination or damage present; then Tesla could “retrofit the service-installed optional off-road light bar accessory with a positive mechanical attachment.”

The company said it would repair the light bar at no charge to customers. The light bar issue was one that did not result in any accidents or injuries, according to the NHTSA’s report.

This was the third recall on Cybertruck this year, as one was highlighted in March for exterior trim panels detaching during operation. Another had to do with front parking lights being too bright, which was fixed with an Over-the-Air update last month.

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Tesla is already expanding its Rental program aggressively

The program has already launched in a handful of locations, specifically, it has been confined to California for now. However, it does not seem like Tesla has any interest in keeping it restricted to the Golden State.

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Credit: Grok

Tesla is looking to expand its Rental Program aggressively, just weeks after the program was first spotted on its Careers website.

Earlier this month, we reported on Tesla’s intention to launch a crazy new Rental program with cheap daily rates, which would give people in various locations the opportunity to borrow a vehicle in the company’s lineup with some outrageous perks.

Along with the cheap rates that start at about $60 per day, Tesla also provides free Full Self-Driving operation and free Supercharging for the duration of the rental. There are also no limits on mileage or charging, but the terms do not allow the renter to leave the state from which they are renting.

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The program has already launched in a handful of locations, specifically, it has been confined to California for now. However, it does not seem like Tesla has any interest in keeping it restricted to the Golden State.

Job postings from Tesla now show it is planning to launch the Rental program in at least three new states: Texas, Tennessee, and Massachusetts.

The jobs specifically are listed as a Rental Readiness Specialist, which lists the following job description:

“The Tesla Rental Program is looking for a Rental Readiness Specialist to work on one of the most progressive vehicle brands in the world. The Rental Readiness Specialist is a key contributor to the Tesla experience by coordinating the receipt of incoming new and used vehicle inventory. This position is responsible for fleet/lot management, movement of vehicles, vehicle readiness, rental invoicing, and customer hand-off. Candidates must have a high level of accountability, and personal satisfaction in doing a great job.”

It also says that those who take the position will have to charge and clean the cars, work with clients on scheduling pickups and drop-offs, and prepare the paperwork necessary to initiate the rental.

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The establishment of a Rental program is big for Tesla because it not only gives people the opportunity to experience the vehicles, but it is also a new way to rent a car.

Just as the Tesla purchasing process is more streamlined and more efficient than the traditional car-buying experience, it seems this could be less painful and a new way to borrow a car for a trip instead of using your own.

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