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Tesla’s inexperienced off-road test drivers are doing a disservice to the Cybertruck (Op-ed)
Elon Musk has noted that the Cybertruck has the potential to become Tesla’s magnum opus. The Cybertruck is designed to dominate on the pavement and off-road. With this in mind, the electric vehicle maker should probably deploy test drivers who are very experienced in rough terrain. Otherwise, Tesla runs the risk of giving the Cybertruck a stigma — one which suggests that the vehicle is inadequate when it comes to “real truck” things.
It is no secret that Tesla already gets a lot of negative attention, and this is particularly true for the Cybertruck. The truck’s appearance alone is enough to warrant anger from critics, so any videos featuring the all-electric pickup truck failing in doing “truck things” will undoubtedly be amplified. This could be seen in social media’s reactions to the Cybertruck’s previous outing at Hollister Hills in California.
The Hollister Hills “Steps” Run
Videos of the Cybertruck back then featured the all-electric pickup truck seemingly struggling up Hollister Hills’ “steps.” Such reactions were amplified further when videos of the Rivian R1T and the Ford F-150 Lightning were shared online, showing both electric pickup trucks taking on the Hollister Hills “steps” without as much difficulty as the Cybertruck.
pic.twitter.com/iFwnC98lYw— ⭕️ CyberMike ⭕️ (@CyberMikeOG) November 15, 2023
Cake walk! Tried to copy what the Cybertruck did https://t.co/t9gkJKfBXw pic.twitter.com/pBDnFw7kcw— omg_Tesla/Rivian (@omg_tesla) November 12, 2023
At the time, Tesla watchers noted that the Cybertruck’s difficulties in the “steps” seemed to be due to the capabilities of its driver, who did not seem very experienced in off-road settings. The Rivian R1T and Ford F-150 Lightning’s drivers, on the other hand, seemed more familiar with such scenarios. The Cybertruck ultimately received quite a bit of flak from critics for being the “worst” among the three electric pickup trucks that took on the Hollister Hills “steps.”
Cybertruck’s Embarrassing Snowy Mishap
More recently, an even more embarrassing video of the Cybertruck has started making the rounds online. This time around, the Cybertruck could be seen getting stuck on a snowy incline. The all-electric pickup truck, which seemed to be carrying a tree on its bed, was evidently stuck, as the driver could be seen pressing on the throttle to no avail. The Cybertruck was ultimately towed out of the incline by a Ford pickup truck.
This is an example of someone without off-roading experience. There is no reason the Cybertruck couldn’t get up that small incline except for an inexperienced driver or this was done purposely to attempt to make the Cybertruck look bad. pic.twitter.com/DuJP6HE7Kd— Miss Jillybean (@MissJilianne) December 12, 2023
yikes https://t.co/bYVNeip2PB— JerryRigEverything (@ZacksJerryRig) December 12, 2023
Longtime electric vehicle owners, especially those who have experience off-roading, have noted on social media that the Cybertruck’s driver could have done a number of things that could have helped prevent the vehicle getting stuck. The all-electric pickup’s tires were evidently not fit for the terrain, and the driver’s actions with the Cybertruck’s throttle gave the impression that there was a lack of off-road experience at play. Some EV watchers even noted that the Cybertruck’s lousy performance on the snowy incline was so bad that it would not have been surprising if the vehicle was being intentionally sabotaged.
Fostering a Negative Narrative
What’s quite unfortunate is that the group that pulled out the Cybertruck actually provided some context about the incident, noting that the vehicle also had a software issue that caused its rear brakes to not act like “lockers.” The Cybertruck in the video was also a release candidate, so it had no recovery or pickup points. These comments from the group that pulled out the Cybertruck provided a good explanation behind the incident, but they did little to shift the narrative. As far as social media was concerned, the Cybertruck had another epic fail off-road, and that was it.
More info on the Cybertruck stuck on a snowy hill: lockers did work, recovery points missing, and wrong tires.
CT wasn’t their only recovery that day ? pic.twitter.com/cmNa4w0hYD— The Cybertruck Guy (@cybrtrkguy) December 12, 2023
When Tesla started deliveries of the Cybertruck, CEO Elon Musk made it a point to highlight how the all-electric pickup truck is a durable and tough vehicle that could survive whatever the world could throw at it. Unfortunately, the Cybertruck has so far not shocked skeptics with its off-road prowess yet. Instead, the evident lack of off-roading experience of its test drivers is simply giving more ammo to those who only wish to see the Cybertruck fail. Hopefully, Tesla could address such issues soon, especially considering the number of EV community members who are both well-experienced in off-road settings and more than willing to help out the EV maker test out the vehicle.
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Tesla stands to gain from Ford’s decision to ditch large EVs
Tesla is perhaps the biggest beneficiary of Ford’s decision, especially as it will no longer have to deal with the sole pure EV pickup that outsold it from time to time: the F-150 Lightning.
Ford’s recent decision to abandon production of the all-electric Ford F-150 Lightning after the 2025 model year should yield some advantages for Tesla.
The Detroit-based automaker’s pivot away from large EVs and toward hybrids and extended-range EVs that come with a gas generator is proof that sustainable powertrains are easy on paper, but hard in reality.
Tesla is perhaps the biggest beneficiary of Ford’s decision, especially as it will no longer have to deal with the sole pure EV pickup that outsold it from time to time: the F-150 Lightning.
Here’s why:
Reduced Competition in the Electric Pickup Segment
The F-150 Lightning was the Tesla Cybertruck’s primary and direct rival in the full-size electric pickup market in the United States. With Ford’s decision to end pure EV production of its best-selling truck’s electric version and shifting to hybrids/EREVs, the Cybertruck faces significantly less competition.
Credit: Tesla
This could drive more fleet and retail buyers toward the Cybertruck, especially those committed to fully electric vehicles without a gas generator backup.
Strengthened Market Leadership and Brand Perception in Pure EVs
Ford’s pullback from large EVs–citing unprofitability and lack of demand for EVs of that size–highlights the challenges legacy automakers face in scaling profitable battery-electric vehicles.
Tesla, as the established leader with efficient production and vertical integration, benefits from reinforced perception as the most viable and committed pure EV manufacturer.
Credit: Tesla
This can boost consumer confidence in Tesla’s long-term ecosystem over competitors retreating to hybrids. With Ford making this move, it is totally reasonable that some car buyers could be reluctant to buy from other legacy automakers.
Profitability is a key reason companies build cars; they’re businesses, and they’re there to make money.
However, Ford’s new strategy could plant a seed in the head of some who plan to buy from companies like General Motors, Stellantis, or others, who could have second thoughts. With this backtrack in EVs, other things, like less education on these specific vehicles to technicians, could make repairs more costly and tougher to schedule.
Potential Increases in Market Share for Large EVs
Interestingly, this could play right into the hands of Tesla fans who have been asking for the company to make a larger EV, specifically a full-size SUV.
Customers seeking large, high-capability electric trucks or SUVs could now look to Tesla for its Cybertruck or potentially a future vehicle release, which the company has hinted at on several occasions this year.
With Ford reallocating resources away from large pure EVs and taking a $19.5 billion charge, Tesla stands to capture a larger slice of the remaining demand in this segment without a major U.S. competitor aggressively pursuing it.
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Ford cancels all-electric F-150 Lightning, announces $19.5 billion in charges
“Rather than spending billions more on large EVs that now have no path to profitability, we are allocating that money into higher returning areas, more trucks and van hybrids, extended range electric vehicles, affordable EVs, and entirely new opportunities like energy storage.”
Ford is canceling the all-electric F-150 Lightning and also announced it would take a $19.5 billion charge as it aims to quickly restructure its strategy regarding electrification efforts, a massive blow for the Detroit-based company that was once one of the most gung-ho on transitioning to EVs.
The announcement comes as the writing on the wall seemed to get bolder and more identifiable. Ford was bleeding money in EVs and, although it had a lot of success with the all-electric Lightning, it is aiming to push its efforts elsewhere.
It will also restructure its entire strategy on EVs, and the Lightning is not the only vehicle getting the boot. The T3 pickup, a long-awaited vehicle that was developed in part of a skunkworks program, is also no longer in the company’s plans.
Instead of continuing on with its large EVs, it will now shift its focus to hybrids and “extended-range EVs,” which will have an onboard gasoline engine to increase traveling distance, according to the Wall Street Journal.
“Ford no longer plans to produce select larger electric vehicles where the business case has eroded due to lower-than-expected demand, high costs, and regulatory changes,” the company said in a statement.
🚨 Ford has announced it is discontinuing production of the F-150 Lightning, as it plans to report a charge of $19.5 billion in special items.
The Lightning will still be produced, but instead with a gas generator that will give it over 700 miles of range.
“Ford no longer… pic.twitter.com/ZttZ66SDHL
— TESLARATI (@Teslarati) December 15, 2025
While unfortunate, especially because the Lightning was a fantastic electric truck, Ford is ultimately a business, and a business needs to make money.
Ford has lost $13 billion on its EV business since 2023, and company executives are more than aware that they gave it plenty of time to flourish.
Andrew Frick, President of Ford, said:
“Rather than spending billions more on large EVs that now have no path to profitability, we are allocating that money into higher returning areas, more trucks and van hybrids, extended range electric vehicles, affordable EVs, and entirely new opportunities like energy storage.”
CEO Jim Farley also commented on the decision:
“Instead of plowing billions into the future knowing these large EVs will never make money, we are pivoting.”
Farley also said that the company now knows enough about the U.S. market “where we have a lot more certainty in this second inning.”
SpaceX employees, including its CEO Elon Musk, shaded American Airlines on social media this past weekend due to the company’s reported talks with Amazon’s Starlink rival, Leo.
Starlink has been adopted by several airlines, including United Airlines, Qatar Airways, Hawaiian Airlines, WestJet, Air France, airBaltic, and others. It has gained notoriety as an extremely solid, dependable, and reliable option for airline travel, as traditional options frequently cause users to lose connection to the internet.
Many airlines have made the switch, while others continue to mull the options available to them. American Airlines is one of them.
A report from Bloomberg indicates the airline is thinking of going with a Starlink rival owned by Amazon, called Leo. It was previously referred to as Project Kuiper.
American CEO Robert Isom said (via Bloomberg):
“While there’s Starlink, there are other low-Earth-orbit satellite opportunities that we can look at. We’re making sure that American is going to have what our customers need.”
Isom also said American has been in touch with Amazon about installing Leo on its aircraft, but he would not reveal the status of any discussions with the company.
The report caught the attention of Michael Nicolls, the Vice President of Starlink Engineering at SpaceX, who said:
“Only fly on airlines with good connectivity… and only one source of good connectivity at the moment…”
CEO Elon Musk replied to Nicolls by stating that American Airlines risks losing “a lot of customers if their connectivity solution fails.”
American Airlines will lose a lot of customers if their connectivity solution fails
— Elon Musk (@elonmusk) December 14, 2025
There are over 8,000 Starlink satellites in orbit currently, offering internet coverage in over 150 countries and territories globally. SpaceX expands its array of satellites nearly every week with launches from California and Florida, aiming to offer internet access to everyone across the globe.
Currently, the company is focusing on expanding into new markets, such as Africa and Asia.
Tesla stands to gain from Ford’s decision to ditch large EVs
Ford cancels all-electric F-150 Lightning, announces $19.5 billion in charges
