News
Tesla’s inexperienced off-road test drivers are doing a disservice to the Cybertruck (Op-ed)
Elon Musk has noted that the Cybertruck has the potential to become Tesla’s magnum opus. The Cybertruck is designed to dominate on the pavement and off-road. With this in mind, the electric vehicle maker should probably deploy test drivers who are very experienced in rough terrain. Otherwise, Tesla runs the risk of giving the Cybertruck a stigma — one which suggests that the vehicle is inadequate when it comes to “real truck” things.
It is no secret that Tesla already gets a lot of negative attention, and this is particularly true for the Cybertruck. The truck’s appearance alone is enough to warrant anger from critics, so any videos featuring the all-electric pickup truck failing in doing “truck things” will undoubtedly be amplified. This could be seen in social media’s reactions to the Cybertruck’s previous outing at Hollister Hills in California.
The Hollister Hills “Steps” Run
Videos of the Cybertruck back then featured the all-electric pickup truck seemingly struggling up Hollister Hills’ “steps.” Such reactions were amplified further when videos of the Rivian R1T and the Ford F-150 Lightning were shared online, showing both electric pickup trucks taking on the Hollister Hills “steps” without as much difficulty as the Cybertruck.
pic.twitter.com/iFwnC98lYw— ⭕️ CyberMike ⭕️ (@CyberMikeOG) November 15, 2023
Cake walk! Tried to copy what the Cybertruck did https://t.co/t9gkJKfBXw pic.twitter.com/pBDnFw7kcw— omg_Tesla/Rivian (@omg_tesla) November 12, 2023
At the time, Tesla watchers noted that the Cybertruck’s difficulties in the “steps” seemed to be due to the capabilities of its driver, who did not seem very experienced in off-road settings. The Rivian R1T and Ford F-150 Lightning’s drivers, on the other hand, seemed more familiar with such scenarios. The Cybertruck ultimately received quite a bit of flak from critics for being the “worst” among the three electric pickup trucks that took on the Hollister Hills “steps.”
Cybertruck’s Embarrassing Snowy Mishap
More recently, an even more embarrassing video of the Cybertruck has started making the rounds online. This time around, the Cybertruck could be seen getting stuck on a snowy incline. The all-electric pickup truck, which seemed to be carrying a tree on its bed, was evidently stuck, as the driver could be seen pressing on the throttle to no avail. The Cybertruck was ultimately towed out of the incline by a Ford pickup truck.
This is an example of someone without off-roading experience. There is no reason the Cybertruck couldn’t get up that small incline except for an inexperienced driver or this was done purposely to attempt to make the Cybertruck look bad. pic.twitter.com/DuJP6HE7Kd— Miss Jillybean (@MissJilianne) December 12, 2023
yikes https://t.co/bYVNeip2PB— JerryRigEverything (@ZacksJerryRig) December 12, 2023
Longtime electric vehicle owners, especially those who have experience off-roading, have noted on social media that the Cybertruck’s driver could have done a number of things that could have helped prevent the vehicle getting stuck. The all-electric pickup’s tires were evidently not fit for the terrain, and the driver’s actions with the Cybertruck’s throttle gave the impression that there was a lack of off-road experience at play. Some EV watchers even noted that the Cybertruck’s lousy performance on the snowy incline was so bad that it would not have been surprising if the vehicle was being intentionally sabotaged.
Fostering a Negative Narrative
What’s quite unfortunate is that the group that pulled out the Cybertruck actually provided some context about the incident, noting that the vehicle also had a software issue that caused its rear brakes to not act like “lockers.” The Cybertruck in the video was also a release candidate, so it had no recovery or pickup points. These comments from the group that pulled out the Cybertruck provided a good explanation behind the incident, but they did little to shift the narrative. As far as social media was concerned, the Cybertruck had another epic fail off-road, and that was it.
More info on the Cybertruck stuck on a snowy hill: lockers did work, recovery points missing, and wrong tires.
CT wasn’t their only recovery that day ? pic.twitter.com/cmNa4w0hYD— The Cybertruck Guy (@cybrtrkguy) December 12, 2023
When Tesla started deliveries of the Cybertruck, CEO Elon Musk made it a point to highlight how the all-electric pickup truck is a durable and tough vehicle that could survive whatever the world could throw at it. Unfortunately, the Cybertruck has so far not shocked skeptics with its off-road prowess yet. Instead, the evident lack of off-roading experience of its test drivers is simply giving more ammo to those who only wish to see the Cybertruck fail. Hopefully, Tesla could address such issues soon, especially considering the number of EV community members who are both well-experienced in off-road settings and more than willing to help out the EV maker test out the vehicle.
Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads-up.
SpaceX announced today that it would expand its launch capabilities into a new U.S. state: Louisiana.
Today, SpaceX, in conjunction with the Louisiana Economic Development Office, said that it will establish a new launch facility, which it will call Starbase, Louisiana. It will be located near Vermilion Parish, supporting thousands of launches each year, at least eventually.
CEO Elon Musk commented by stating, “Starbase Louisiana will ultimately have over a dozen launch towers, enabling more than 30 Starship flights per day and making it the biggest launch site on Earth!”
Starbase Louisiana will ultimately have over a dozen launch towers, enabling more than 30 Starship flights per day and making it the biggest launch site on Earth!
SpaceX makes sci-fi real. https://t.co/C7Ht0U12ba
— Elon Musk (@elonmusk) August 25, 2026
The expansion is SpaceX’s latest move to push its launch cadence to be more frequent than ever. SpaceX said that Starbase, Louisiana, will be built to “support thousands of Starship flights a year,” with the first coming in 2029.
SpaceX announced the new facility in partnership with the Louisiana Economic Development Office as it will bring a major influx of jobs and investments into the area. Currently, it will produce more than 3,000 new jobs in Louisiana, and SpaceX plans to invest at least $100 billion into the entire facility, ensuring that many jobs are created as a result.
Environmental Responsibility
SpaceX acknowledges the impact launches could have on marshlands, local wildlife, and water sources. Here’s how the company plans to help with the issues in Vermilion Parish:
- Restoring the Shoreline: “In Vermilion Parish, the shoreline is eroding between 3.3 and 23 feet per year. We’re partnering with state and federal agencies to expand Louisiana’s Coastal Master Plan and Coastal Wetlands Planning, Protection and Restoration Act projects, including Gulf shoreline protection breakwaters designed to reduce wave energy and slow loss along the Gulf edge.”
- Rebuilding the Marshlands: “In working with the state, we’re planning thousands of acres of marsh creation using beneficial-use placement of dredged material and offshore sediment sources. Restoration will also include interior marsh bank stabilization and rebuilding marsh in remnant canals. These projects can reconnect fragmented wetlands, restore natural buffers against storms, and return habitat that has been lost to erosion and historic canalization.”
- Preserving Coastal Wildlife: “Pecan Island and nearby wetlands are high-value habitat for migratory waterfowl, shorebirds, wading birds, and other coastal wildlife. SpaceX is not developing the full footprint of the land and will preserve wetlands and wildlife habitat. At existing launch sites, waterfowl and other birds continue to use nearby habitat during operations. Working with wildlife agencies, landowners, and conservation groups, SpaceX will support monitoring and management so this habitat stays productive and hunting, fishing, birding, and other recreational activities that are part of this coast’s culture can continue.”
SpaceX shares rose about 2.5 percent on the news.
Tesla Cybertruck trims saw a big price change, at least on two of the three available to consumers, as demand for the all-electric pickup appears to be increasing.
Tesla bumped up its Base All-Wheel-Drive trim level up to $74,990 from $69,990 and the Premium All-Wheel-Drive configuration from $79,990 to $84,990. The Cyberbeast price remains unchanged at $99,990.
🚨 Cybertruck prices went up as Tesla bumped them 7%
– Tesla Cybertruck AWD is now $74,990
– Tesla Cybertruck Premium AWD now $84,990
– Tesla Cyberbeast now $99,990 https://t.co/MYJbaw56GL— TESLARATI (@Teslarati) August 25, 2026
Despite questions of demand for the truck, Tesla is bumping its two least expensive trims up $5,000 to signal that there are plenty of buyers. Although SpaceX has been buying Tesla Cybertruck units to utilize as company vehicles, it is no secret that the Cybertruck is among the most sought-after Tesla models out there.
The issue has always been pricing, at least for the most part. When Tesla initially launched the Cybertruck AWD at $59,990 a few months back, the company stated that price would remain intact for just ten days due to the influx of orders it received.
Cybertruck Sales: Is It the Product or Pricing?
Depending on who you ask, you will likely hear one of two explanations for relatively low Cybertruck sales: either the product itself or the pricing.
Yes, this is the best-selling all-electric pickup on the market. However, there are people who simply hate the look of it, which I understand, but do not agree with. Look is totally subjective, and I love the look of the Cybertruck.
Some people will not buy the Cybertruck because of the look, but I am under the impression that sales would be much better if this truck were priced lower; something that might not be possible considering Tesla’s need to make money on its products. When it was unveiled in 2019, its most expensive trim level was $69,990. Now, the cheapest trim level is more expensive than that.
I would be in a Cybertruck if it were more affordable. I LOVE my Model Y, but Cybertruck is the best vehicle Tesla makes, and it’s not particularly close. Even in the base model, the steer-by-wire, the space, storage, and performance make it more desirable than the Model Y to me. I cannot be the only Tesla owner without a Cybertruck who feels this way.
If you’re interested in buying a Tesla vehicle, use my referral link.
Energy
Tesla Semi factory is getting a celebration nobody expected
Tesla will inaugurate its Nevada Semi factory September 24, five months after production quietly began ramping.
Tesla says it will officially inaugurate its new Semi factory in Nevada next month. The Tesla Semi account posted the announcement on X, sharing a graphic titled “Semi Rollout” with a date of September 24. No further details were given about the format of the event or who would attend.
While Tesla’s dedicated Semi plant in Sparks, adjacent to Gigafactory Nevada, opened back in April, with the first trucks rolling off the high volume line on April 29, the timing for the factory inauguration comes at a surprise. The ribbon cutting event five months into production is a break from how Tesla has usually handled its other factories, where the first truck or car off the line typically served as the milestone moment.
Inauguration of new Semi factory in Nevada next month pic.twitter.com/a8kAlxrOOn
— Tesla Semi (@tesla_semi) August 24, 2026
The 1.7 million square foot factory was built as part of a $3.6 billion expansion Tesla announced in early 2023, and it shares a site with the battery cell lines that feed the Semi’s structural pack, a decision meant to remove the supply bottleneck that delayed the truck for years. The plant is designed for 50,000 trucks a year at full ramp. Semi program director Dan Priestley has said production “is now ramping” rather than claiming it has reached scale.
Nine years passed between the Semi’s 2017 unveiling and this stage of production, with the truck slipping from an original 2019 target through hand built pilot units for PepsiCo and a slow build out of the Nevada plant. An inauguration event now gives Tesla a stage to talk up that ramp and reset expectations for how many trucks it can begin delivering at scale.
The September date also lines up with the Semi’s next milestone. Tesla confirmed the truck is heading to Europe with a full unveiling at the IAA Transportation trade show in Hannover, Germany, running September 15 through 20. Between the Nevada event and the Hannover reveal, Tesla has roughly a week and a half in September to make the case that the Semi is now a truck being built and sold on two continents rather than tested in a handful of fleets.
SpaceX announces new Starbase for ‘thousands of Starship launches annually’
Tesla just made Cybertruck more expensive
