News
Tesla’s inexperienced off-road test drivers are doing a disservice to the Cybertruck (Op-ed)
Elon Musk has noted that the Cybertruck has the potential to become Tesla’s magnum opus. The Cybertruck is designed to dominate on the pavement and off-road. With this in mind, the electric vehicle maker should probably deploy test drivers who are very experienced in rough terrain. Otherwise, Tesla runs the risk of giving the Cybertruck a stigma — one which suggests that the vehicle is inadequate when it comes to “real truck” things.
It is no secret that Tesla already gets a lot of negative attention, and this is particularly true for the Cybertruck. The truck’s appearance alone is enough to warrant anger from critics, so any videos featuring the all-electric pickup truck failing in doing “truck things” will undoubtedly be amplified. This could be seen in social media’s reactions to the Cybertruck’s previous outing at Hollister Hills in California.
The Hollister Hills “Steps” Run
Videos of the Cybertruck back then featured the all-electric pickup truck seemingly struggling up Hollister Hills’ “steps.” Such reactions were amplified further when videos of the Rivian R1T and the Ford F-150 Lightning were shared online, showing both electric pickup trucks taking on the Hollister Hills “steps” without as much difficulty as the Cybertruck.
pic.twitter.com/iFwnC98lYw— ⭕️ CyberMike ⭕️ (@CyberMikeOG) November 15, 2023
Cake walk! Tried to copy what the Cybertruck did https://t.co/t9gkJKfBXw pic.twitter.com/pBDnFw7kcw— omg_Tesla/Rivian (@omg_tesla) November 12, 2023
At the time, Tesla watchers noted that the Cybertruck’s difficulties in the “steps” seemed to be due to the capabilities of its driver, who did not seem very experienced in off-road settings. The Rivian R1T and Ford F-150 Lightning’s drivers, on the other hand, seemed more familiar with such scenarios. The Cybertruck ultimately received quite a bit of flak from critics for being the “worst” among the three electric pickup trucks that took on the Hollister Hills “steps.”
Cybertruck’s Embarrassing Snowy Mishap
More recently, an even more embarrassing video of the Cybertruck has started making the rounds online. This time around, the Cybertruck could be seen getting stuck on a snowy incline. The all-electric pickup truck, which seemed to be carrying a tree on its bed, was evidently stuck, as the driver could be seen pressing on the throttle to no avail. The Cybertruck was ultimately towed out of the incline by a Ford pickup truck.
This is an example of someone without off-roading experience. There is no reason the Cybertruck couldn’t get up that small incline except for an inexperienced driver or this was done purposely to attempt to make the Cybertruck look bad. pic.twitter.com/DuJP6HE7Kd— Miss Jillybean (@MissJilianne) December 12, 2023
yikes https://t.co/bYVNeip2PB— JerryRigEverything (@ZacksJerryRig) December 12, 2023
Longtime electric vehicle owners, especially those who have experience off-roading, have noted on social media that the Cybertruck’s driver could have done a number of things that could have helped prevent the vehicle getting stuck. The all-electric pickup’s tires were evidently not fit for the terrain, and the driver’s actions with the Cybertruck’s throttle gave the impression that there was a lack of off-road experience at play. Some EV watchers even noted that the Cybertruck’s lousy performance on the snowy incline was so bad that it would not have been surprising if the vehicle was being intentionally sabotaged.
Fostering a Negative Narrative
What’s quite unfortunate is that the group that pulled out the Cybertruck actually provided some context about the incident, noting that the vehicle also had a software issue that caused its rear brakes to not act like “lockers.” The Cybertruck in the video was also a release candidate, so it had no recovery or pickup points. These comments from the group that pulled out the Cybertruck provided a good explanation behind the incident, but they did little to shift the narrative. As far as social media was concerned, the Cybertruck had another epic fail off-road, and that was it.
More info on the Cybertruck stuck on a snowy hill: lockers did work, recovery points missing, and wrong tires.
CT wasn’t their only recovery that day ? pic.twitter.com/cmNa4w0hYD— The Cybertruck Guy (@cybrtrkguy) December 12, 2023
When Tesla started deliveries of the Cybertruck, CEO Elon Musk made it a point to highlight how the all-electric pickup truck is a durable and tough vehicle that could survive whatever the world could throw at it. Unfortunately, the Cybertruck has so far not shocked skeptics with its off-road prowess yet. Instead, the evident lack of off-roading experience of its test drivers is simply giving more ammo to those who only wish to see the Cybertruck fail. Hopefully, Tesla could address such issues soon, especially considering the number of EV community members who are both well-experienced in off-road settings and more than willing to help out the EV maker test out the vehicle.
Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads-up.
Tesla has expanded its branded ‘For Business’ Supercharger program that it launched last year, as yet another company is using the platform to attract EV owners to its business and utilize a unique advertising opportunity.
Francis Energy of Oklahoma is launching four Superchargers in Norman, where the University of Oklahoma is located. The Superchargers, which are fitted with branding for Francis Energy, will officially open tomorrow.
It will not be the final Supercharger location that Francis Energy plans to open, the company confirmed to EVWire.
Back in early September, Tesla launched the new “Supercharger for Business” program in an effort to give businesses the ability to offer EV charging at custom rates. It would give their businesses visibility and would also cater to employees or customers.
“Purchase and install Superchargers at your business,” Tesla wrote on a page on its website for the new program. “Superchargers are compatible with all electric vehicles, bringing EV drivers to your business by offering convenient, reliable charging.”
The first site opened in Land O’ Lakes, Florida, which is Northeast of Tampa, as a company called Suncoast launched the Superchargers for local EV owners.
Tesla launches its new branded Supercharger for Business with first active station
The program also does a great job at expanding infrastructure for EV owners, which is something that needs to be done to encourage more people to purchase Teslas and other electric cars.
Francis Energy operates at least 14 EV charging locations in Oklahoma, spanning from Durant to Oklahoma City and nearly everywhere in between. Filings from the company, listed by Supercharge.info, show the company’s plans to convert some of them to Tesla Superchargers, potentially utilizing the new Supercharger for Business program to advertise.
Moving forward, more companies will likely utilize Tesla’s Supercharger for Business program as it presents major advantages in a variety of ways, especially with advertising and creating a place for EV drivers to gain range in their cars.
Tesla Cybercab is perhaps the most highly-anticipated project that the company plans to roll out this year, and as it is undergoing its testing phase in pre-production currently, there are some things to work through with it.
Over the weekend, an image of the Cybercab being loaded onto a tow truck started circulating on the internet, and people began to speculate as to what the issue could be.
Hmmmmmm… https://t.co/L5hWcOXQkb pic.twitter.com/OJBDyHNTMj
— TESLARATI (@Teslarati) January 11, 2026
The Cybercab can clearly be seen with a Police Officer and perhaps the tow truck driver by its side, being loaded onto, or even potentially unloaded from, the truck.
However, it seems unlikely it was being offloaded, as its operation would get it to this point for testing to begin with.
It appears, at first glance, that it needs assistance getting back to wherever it came from; likely Gigafactory Texas or potentially a Bay Area facility.
The Cybercab was also spotted in Buffalo, New York, last week, potentially undergoing cold-weather testing, but it doesn’t appear that’s where this incident took place.
It is important to remember that the Cybercab is currently undergoing some rigorous testing scenarios, which include range tests and routine public road operation. These things help Tesla assess any potential issue the vehicle could run into after it starts routine production and heads to customers, or for the Robotaxi platform operation.
This is not a one-off issue, either. Tesla had some instances with the Semi where it was seen broken down on the side of a highway three years ago. The all-electric Semi has gone on to be successful in its early pilot program, as companies like Frito-Lay and PepsiCo. have had very positive remarks.
The Cybercab’s future is bright, and it is important to note that no vehicle model has ever gone its full life without a breakdown. It happens, it’s a car.
Nevertheless, it is important to note that there has been no official word on what happened with this particular Cybercab unit, but it is crucial to remember that this is the pre-production testing phase, and these things are more constructive than anything.
Tesla analyst Andrew Percoco of Morgan Stanley teased the company’s dominance in its self-driving initiative, stating that its lead over competitors is “not even close.”
Percoco recently overtook coverage of Tesla stock from Adam Jonas, who had covered the company at Morgan Stanley for years. Percoco is handling Tesla now that Jonas is covering embodied AI stocks and no longer automotive.
His first move after grabbing coverage was to adjust the price target from $410 to $425, as well as the rating from ‘Overweight’ to ‘Equal Weight.’
Percoco’s new note regarding Tesla highlights the company’s extensive lead in self-driving and autonomy projects, something that it has plenty of competition in, but has established its prowess over the past few years.
He writes:
“It’s not even close. Tesla continues to lead in autonomous driving, even as Nvidia rolls out new technology aimed at helping other automakers build driverless systems.”
Percoco’s main point regarding Tesla’s advantage is the company’s ability to collect large amounts of training data through its massive fleet, as millions of cars are driving throughout the world and gathering millions of miles of vehicle behavior on the road.
This is the main point that Percoco makes regarding Tesla’s lead in the entire autonomy sector: data is King, and Tesla has the most of it.
One big story that has hit the news over the past week is that of NVIDIA and its own self-driving suite, called Alpamayo. NVIDIA launched this open-source AI program last week, but it differs from Tesla’s in a significant fashion, especially from a hardware perspective, as it plans to use a combination of LiDAR, Radar, and Vision (Cameras) to operate.
Percoco said that NVIDIA’s announcement does not impact Morgan Stanley’s long-term opinions on Tesla and its strength or prowess in self-driving.
NVIDIA CEO Jensen Huang commends Tesla’s Elon Musk for early belief
And, for what it’s worth, NVIDIA CEO Jensen Huang even said some remarkable things about Tesla following the launch of Alpamayo:
“I think the Tesla stack is the most advanced autonomous vehicle stack in the world. I’m fairly certain they were already using end-to-end AI. Whether their AI did reasoning or not is somewhat secondary to that first part.”
Percoco reiterated both the $425 price target and the ‘Equal Weight’ rating on Tesla shares.
Tesla expands its branded ‘For Business’ Superchargers
Tesla Cybercab ‘breakdown’ image likely is not what it seems
