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Tesla proved that innovation is king by shrugging off the pandemic
Following the release of Tesla’s second quarter vehicle production and delivery report, TSLA bears were quick to point out that the electric car maker’s sales dropped nearly 5% year over year. What was, of course, not mentioned by the company’s critics was the fact that Tesla’s 4.8% YoY decline was largely due to the pandemic, which has ravaged the auto industry as a whole. In the grand scheme of things, Tesla’s nearly 5% drop was tantamount to the electric car maker shrugging off the effects of the coronavirus.
Tesla’s decline in year over year sales was minuscule compared to those experienced by prominent, experienced carmakers like GM, which saw a decline of 34%, and Toyota, whose sales dropped 35%. This was reflected, at least to some degree, by the rise in Tesla stock, which saw a sharp increase since the release of the company’s Q2 delivery and production report. Instead of struggling amidst the outbreak of the coronavirus, Tesla actually seems to be thriving.
Raw sales figures aside, Tesla’s meteoric rise seems to emphasize that in today’s auto industry, innovation is king. Tesla is currently the world’s largest automaker by market cap, far surpassing Toyota, and a notable part of this is due to the company behaving much like a tech company than a traditional carmaker. The auto industry, after all, does not tend to innovate fast, with companies usually moving at a snail’s pace when it comes to improvements to its vehicles.
Tesla’s electric vehicles, while already equipped with a healthy amount of features, are bound to get better over time, thanks to constant over the air updates. This has become even more prominent in recent years, especially following the company’s decision to make basic Autopilot standard for all its vehicles save for the $35,000 Standard Range Model 3. Such a strategy all but ensured that every Tesla owner would experience having a vehicle that improves over time.
As noted in a Forbes article by tech veteran Enrique Dans, Tesla has now become the gold standard for the auto industry, which has long been used to a deliberate pace of innovation. The most notable example of this is the Tesla Model S, the electric car maker’s first vehicle that it designed from the ground up. Eight years since its initial release, the Model S is still breaking records, standing as the first and only electric vehicle with an EPA range of over 400 miles.
It is pertinent to note that consumers by nature are drawn to superior products. This is one of the reasons why Apple and its iPhone ultimately crushed the mobile phone titans of its time from companies like Nokia and BlackBerry. Cars are also high ticket items, which means that consumers will likely opt for vehicles that provide the most features and performance within their budget. Tesla’s Model 3 and Model Y are two of these vehicles, as they offer an experience that is notably different, and perhaps even better, than those provided by similarly priced gas powered cars.
Elon Musk previously noted that it’s insane to buy something else other than a Tesla. The statement then seemed like the overly optimistic proclamations of a CEO standing by the value of his company’s products. Yet as demand for the Model 3 is maintained and as demand for the Model Y increases, and as the company shrugs off what could very well be the worst pandemic in decades, it is starting to appear like Elon Musk may not be exaggerating at all.
Tesla’s early strategy for charging units operating within its Robotaxi fleet reveals that the company surely has not lost any of that scrappy DNA that took it from an unlikely success story to the most valuable carmaker in the world.
An observer at a Tesla Supercharger in Austin spotted ten total Robotaxi vehicles arrive: one Cybercab and nine Model Y units. A Tesla employee was waiting at the lot and allowed each unit to park itself; every car that arrived had nobody in it.
Tesla wins FCC approval for wireless Cybercab charging system
The Tesla employee would walk around and plug each car in, adjusting the parking if needed:
So look at what I found. This is how Tesla charges unsupervised robotaxis at a public supercharger. Here is a driverless Cybercab showing up with no one in it. There are 9 other Model Ys that showed up too. A Tesla employee is walking around and plugging each of them in. She also moves the cars if they are not positioned well enough to charge. I love this process. One person charges multiple robotaxis at once
— Abhimanyu Yadav (@WorldlyReviewer) October 3, 2026
It’s a very interesting strategy, but extremely understandable at this early point in the Robotaxi program. It’s only been out for about 15 months, and Cybercab just entered the fleet in early September.
On top of that, Tesla is still working tirelessly on its wireless charging apparatus, and a new patent was just published regarding that product last week.
However, this is just another example of how Tesla still has plenty of that scrappy DNA leftover from the “production hell” days, when CEO Elon Musk slept on the floor of the factory, employees were working crazy hours, Tesla was building Sprung Structures to build cars in, and the company was tiptoeing on the brink of bankruptcy.
@Teslarati Sheer magnitude of the entire production system is hard to appreciate. Almost every element of production is >75% automated. Only wire harnesses & general assembly, which are <10% of production costs, are primarily manual.
— Elon Musk (@elonmusk) October 12, 2020
For now, Tesla is utilizing a simple system for recharging its ride-hailing vehicles, and that is a Tesla employee doing it manually until another solution presents itself. Sure, it’s not the most high-tech thing, and it certainly is not what people might have expected at this point in time, but it works, and it’s keeping the entire suite running.
Tesla is expanding its Robotaxi service hours by pushing the time back by one hour, keeping the ride-hailing service operational until 11 p.m., one hour later than previously.
CEO Elon Musk confirmed the change and offered a specific reason the expansion has been gradual: the system still needs to reliably avoid small pets that are difficult to see after dark, as they commonly blend into the color of the road, especially when they’re grey.
The latest adjustment restores only a fraction of the operating window the service once held. When paid Robotaxi rides began in Austin on June 22, 2025, vehicles ran from 6 a.m. to midnight.
In September 2025, Tesla lengthened the day to a 2 a.m. close, producing a 20-hour window that stayed in place for most of the following year. By early August of this year, the cutoff had already been pulled back; an August 26 update formalized hours of 6 a.m. to 10 p.m. across Austin and several other markets.
The October move to 11 p.m. therefore leaves the Austin day one hour shorter than the original launch schedule and three hours shorter than the 2025 peak.
Musk addressed the constraint directly after the announcement. “The main thing we’re trying to solve is making sure that we don’t run over pets when they’re hard to see at night,” he wrote. “Literally trying to avoid grey kittens on grey tarmac in the dark.”
Robotaxi operating hours moved from 10pm to 11pm.
The main thing we’re trying to solve is making sure that we don’t run over pets when they’re hard to see at night. Literally trying to avoid grey kittens on grey tarmac in the dark.
— Elon Musk (@elonmusk) October 3, 2026
The example points to a low-contrast perception problem in which a small animal can blend into the road surface under limited lighting.
Tesla’s vehicles rely on cameras and neural-network processing rather than lidar; Musk has previously argued that advanced vision software can extract useful information even in low light by analyzing photon counts, but the pet-detection case remains the stated limiter in later hours.
The modest schedule change arrives alongside faster growth in the purpose-built Cybercab fleet. Texas registration data tracked by observers showed the Austin Cybercab count rising sharply in recent weeks, reaching 169 vehicles after more than 100 were added in a short span.
Tesla has indicated that a broader shift toward 24-hour operation is tied to the upcoming FSD v15 software release expected this month on Robotaxi vehicles. Until that capability is validated for the edge cases Musk described, the company continues to add service time incrementally rather than jumping straight to overnight coverage.
The one-hour extension gives Austin riders a later option for evening trips while the underlying detection work continues.
Tesla has snagged a deal with IMC Logistics to supply the company with 50 Semi units for its logistics operations.
IMC handles drayage and landside logistics and has over 2,700 asset trucks in its fleet. In its over forty years of service, it has established more than 50 locations across the United States and spans operations from coast to coast.
Jim Gillis of IMC said that the addition of the Tesla Semi will help IMC move toward a “zero-emission service for long-haul lanes.”
The move is one that has become more common over the past few years, as more and more companies doing large-scale logistics have moved to sustainable powertrains, using either Tesla or others.
🚨 IMC Logistics announced that it will add 50 Tesla Semis to its fleet https://t.co/ymh1Ca2IuX
— TESLARATI (@Teslarati) October 5, 2026
Tesla’s Semi program just entered its first truly public phase, as the company handed over its first production units to companies in September, although a pilot program with companies like PepsiCo. and Frito-Lay has been ongoing for years.
IMC announced its intention to purchase 50 Semi units from Tesla in September, and according to VP of Marketing and Public Relations on September 29 to Trucking Drive, the company will take delivery either this week or took delivery late last week.
With surging prices of diesel and high logistics costs, Tesla and the Semi could truly revolutionize how companies manage their fleets. With the advent of Full Self-Driving, the Semi will potentially cut down on driver fatigue and increase productivity, while decreasing the cost of operation per mile by being cheaper to refuel.
Tesla had a dedicated Semi handover event at the Semi factory in Sparks, Nevada, a few weeks back, as it officially introduced its truck to many company fleets that have been waiting to add these sustainable powertrains.
Tesla reveals early Robotaxi charging strategy, showing scrappy DNA
Tesla Robotaxi expands hours, Musk explains why it’s been a challenge
