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Tesla risks losing subsidies in South Korea after Model 3 dominates local EV market

A Tesla Model 3 driving at night. (Photo: Andres GE)

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Tesla may be building some serious momentum in South Korea, but it appears that efforts may be underway that could become a roadblock for the American electric car maker. In an announcement on Sunday, the South Korean government stated that it intends to recalibrate its EV subsidy program, which could very well disqualify Tesla’s vehicles from qualifying for the country’s generous incentives. 

Interestingly enough, the government’s recent announcement comes after Tesla dominated the country’s electric vehicle market this year. As noted in a report from The Korea Herald, nearly half of the subsidies granted by the government from January to June 2020 were for Teslas. Thanks to strong sales of its vehicles, especially the Model 3 sedan, Tesla ended up devouring 43% of South Korea’s total EV subsidies for the first half of the year.  

With this initiative in mind, the Minister of Environment is expected to revise its existing calculation system for electric vehicle subsidies by October following discussions with municipalities, related experts, and concerned associations. These revisions are expected to remove premium EV brands from qualifying for the government incentives, such as Tesla.

To discuss the upcoming revisions to the country’s EV subsidy program, the ministry has stated that it will be holding a meeting on Monday with 11 automakers, including Hyundai Motor and Kia Motors, two of South Korea’s most prominent carmakers. Choi Jong-won, head of Air Quality Policy Bureau of the Ministry of Environment, spoke about electric cars and their role in the country’s “Green New Deal,” President Moon Jae-in’s green growth program. 

“For our ‘Green New Deal’ initiative to yield results, it’s crucial for EVs to be deployed without any setback. The ministry will consult and collaborate closely with related businesses and groups in the industry,” Choi said. 

When Tesla announced that it was formally launching the Model 3 last year, it became evident that buyers of the Model 3 Standard Range Plus could get as much as $16,500 off the electric sedan’s $43,000 starting price in the country, thanks to incentives from the national and provincial governments. This gave the vehicle a price that could be adjusted to as low as $27,000 per unit. That’s quite a deal for a premium all-electric car that has basic Autopilot installed. 

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The Tesla Model 3 has since become the most-imported electric car in South Korea, with data from the Korea Automobile Manufacturer Association, along with the Korea Automobile Importers & Distributors Association, revealing a 40.1% surge in electric car sales from January to April, and much of this is due to the Model 3. In a later report last month, the KAMA noted that Tesla’s annual sales have attained a 1,500% increase, also thanks to the all-electric sedan. 

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

Elon Musk’s Grok can basically control anything in your Tesla now

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Credit: Tesla

Tesla’s 2026 Summer Update turns Grok from a talking companion into a true in-car controller, with considerably expanded capabilities. Where the assistant once answered questions and handled navigation, it can now operate hardware and software through ordinary speech, including several requests at the same time.

Grok has become incredibly robust over the past few quarters, and this new ability that Tesla has included with its Summer Update is perhaps the clearest sign of just how capable it has become.

You can issue many commands to Grok at once, and each will be taken care of: anything from headlight control to climate adjustments to mirror folding can now all be taken care of with a simple sentence spoken toward Grok:

Here’s another example I used in my Model Y:

Tesla’s official Release Notes list the core powers of Grok’s new capabilities: Grok can place phone calls from a paired phone, search a streaming service and queue music, adjust climate, and search the Controls panel. Drivers can also ask it questions about the vehicle or the latest features included in a recent software update.

It can also take care of driving settings, dynamics, and other relevant preferences that deal with how the car operates and handles.

Tesla Summer Update begins rolling out: a look at the new features

It’s also more of a use case than a novelty feature. Grok was great for learning about something that was being pondered while Full Self-Driving was taking care of the major automotive responsibilities, but it did have some useful functionality when it came to navigation.

Another less-noted improvement is the swift transition that Grok has from thinking of its answer to giving you one. In the past, it would take a few seconds for Grok to truly come up with a valuable response. It now seems that it is improving, at least slightly.

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Elon Musk

Tesla is fixing Full Self-Driving’s pothole problem

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Tesla Model Y L in a field
Credit: Tesla

Tesla Full Self-Driving is set to get a major fix with pothole avoidance, a feature that CEO Elon Musk said recently was “coming soon.” The feature has been included within the FSD v14 release notes for some time as an upcoming improvement.

Potholes come in all shapes and sizes, but one thing is universal about them, and that is the fact that every driver wants to avoid them. Driving into or over a pothole can cause tire and wheel damage, alignment issues, and even, in some more severe instances, injury to occupants or major damage to a vehicle in despair.

Tesla Cybercab uses a unique strategy for picking up the right rider

Musk said late last night in a post that pothole avoidance while utilizing the Full Self-Driving suite is “coming soon.”

Full Self-Driving, even in its most recent and robust forms, still has its shortcomings. While the suite has performed exceptionally well with avoiding on-road obstacles like cardboard boxes, horse droppings, car parts, and other debris, it still seems to struggle with recognizing certain things.

Potholes and other abrupt changes in a road’s layout are things that FSD still tends to struggle with. Perhaps the suite’s 3D modeling is still in need of some additional data or some sort of script that will help it to avoid a potentially destructive pothole or bump in the road that would be easily recognizable by the human eye.

Musk has mentioned pothole avoidance for some time, with the initial idea coming in April 2019 when an owner first requested the feature. Musk said that Tesla would “definitely” develop pothole avoidance.

In August 2020, Musk said Tesla was in the process of labeling bumps and potholes so cars can either slow down or steer around them altogether.

Tesla to utilize micro maps for pothole-detection in future update

Avoiding major disturbances in the road is a necessary feature for Full Self-Driving to have, especially as Tesla is working toward a fully autonomous program that will eventually allow every occupant in the vehicle to sleep, work, or enjoy leisure time while traveling.

That truly begins this week with the launch of Cybercab on Thursday.

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Elon Musk

Elon Musk says he knows how to save Earth for a billion years

Elon Musk says sentient AI satellites launched from the Moon could keep Earth livable forever.

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Elon Musk spent part of his weekend describing a plan to keep the planet livable for roughly a billion years, and it starts with satellites that can think for themselves.

In a post on X, Musk argued that swapping fossil fuels for solar and wind power will not be enough to protect humanity from what he called extremely severe extinction events, the kind that occur roughly every 100 million years. His fix is what he called sentient satellites, or solar-powered satellites, controlled by AI, that would sit in a fixed spot between Earth and the Sun after being launched off the Moon using a giant electromagnetic catapult instead of rockets.

The satellites’ onboard AI would make continuous, small adjustments rather than waiting on human instructions. The mass driver is Musk’s proposed way of getting the raw material there cheaply by using an electromagnetic launch track built on the Moon, where lower gravity and no atmosphere make it far easier to fling cargo into space than it is from Earth.

Musk shared a Grok generated estimate suggesting roughly 5 percent of Florida’s land, or about 1.68 million acres, could face regular flooding by 2070 under a high sea level rise scenario, and said humanity has about 50 years to act before coastal living looks very different than it does today.

This is not the first time Musk has floated the idea. He raised a similar concept in November, describing a solar powered AI satellite constellation that could make tiny adjustments to incoming sunlight to fine tune Earth’s temperature. Musk has also tied planetary risk to his broader vision at SpaceX, where his compensation package is explicitly linked to establishing a self-sustaining Mars colony, one he has described as an insurance policy against the kind of extinction event he referenced this weekend, and where he has said humans could set foot within five to seven years.

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