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Tesla’s million mile battery: Veteran auto’s ‘fake it till you make it’ strategy is perfectly fine
It is no secret that Tesla is actively pursuing a million-mile battery. With such an innovation, Tesla hopes to make its electric cars outlast gasoline-powered vehicles several times over, while ensuring that its energy storage devices are capable of lasting literal decades while being actively deployed. But if recent news is any indication, it appears that Tesla is not the only company that is closing in on a million-mile battery.
During a recent online investor conference, GM Executive Vice President Doug Parks stated that the veteran American automaker is also working on a million mile battery solution. Beyond this, Parks suggested that GM is “almost there” in developing a battery that’s far above the Ultium batteries that were announced last March. Unfortunately, the GM executive did not specify a solid timeline for the introduction of its own million mile battery, only stating that multiple teams were working on it.
GM’s rather sudden announcement of its million-mile battery echoes the company’s overall strategy with its electric vehicle program. Back in March, the automaker unveiled a sweeping electric vehicle strategy that will involve $20 billion in investments and about 20 EVs for practically every market. But despite the grandiose plans and announcements, the veteran automaker did not really disclose a lot of concrete details about its EV push, such as pricing, specifications, and timing.
GM’s approach to electric vehicles almost seems like a “fake it till you make it” strategy. Back in March, there was a lot of talk about Tesla’s upcoming Battery and Powertrain Day, which was speculated to involve discussions and announcements about the company’s next-generation of electric vehicles and energy solutions. GM’s “EV Day” seemed to be a response to this. In the same light, the previous weeks have involved updates about the impending release of Tesla’s million mile battery, an innovation that is apparently “almost there” in GM.
While this may at times feel like veteran automakers like GM are simply following Tesla’s EV playbook, it must be noted that every step made by legacy carmakers towards electric vehicles is a step towards the wider adoption of sustainable transport. Thus, despite the fact that GM’s EV strategies today are more smoke and mirrors and concept vehicles, the American automaker’s focus on electric cars is still admirable. This is a pretty big point for GM, considering that it is the very company that practically stopped the first coming of the modern electric car with its controversial cancellation of the EV1.
Besides, it is difficult to deny that legacy automakers such as GM are making an effort towards electrification now. Despite the fact that leaked production plans accessed by Reuters indicated that GM and Ford only intend to produce 320,000 EVs in 2026 for the North American market, the company is still investing heavily in EVs. For its Ultium batteries, for example, GM has stated that it is working with Korean firm LG Chem to find ways to reduce costs and improve overall performance. Adam Kwiatkowski, executive chief engineer of GM’s electric propulsion systems, noted that the automaker and LG Chem are also looking at investments in mines, hedging metals prices, and potential partnerships with metal refiners.
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The next few years will definitely be one for the record books, as Tesla enters its next phase with its million mile battery and Plaid powertrain, and legacy automakers such as GM take a serious stance on electric vehicles. It’s easy to forget, after all, that less than a decade ago, the pervading narrative in the auto industry was that electric cars are still intended to be stuck as niche products, glorified golf cars for the wealthy and not much more.
The landscape today is very different, and there’s no bigger symbol of this change than GM’s own Hummer EV, a vehicle that’s the spiritual successor of the gas-guzzling monster SUV that pretty much killed the EV1. Other vehicles like the Tesla Cybertruck, which is expected to break the stereotypes of EVs as vehicles that cannot be used for real work and utility, further shows the steady trend forward for electric cars.
Tesla is a leader in the electric vehicle movement. That much is sure. But the company itself has noted that it cannot transition the world towards sustainability on its own. For true sustainability to happen, other companies, legacy carmakers like GM included, have to go all-in on the EV movement as well. One can only hope that this time, announcements such as GM’s million mile battery initiative are more on the “make it” side than on the “fake it” side.
H/T @ajtourville.
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Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
