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Tesla’s million mile battery: Veteran auto’s ‘fake it till you make it’ strategy is perfectly fine
It is no secret that Tesla is actively pursuing a million-mile battery. With such an innovation, Tesla hopes to make its electric cars outlast gasoline-powered vehicles several times over, while ensuring that its energy storage devices are capable of lasting literal decades while being actively deployed. But if recent news is any indication, it appears that Tesla is not the only company that is closing in on a million-mile battery.
During a recent online investor conference, GM Executive Vice President Doug Parks stated that the veteran American automaker is also working on a million mile battery solution. Beyond this, Parks suggested that GM is “almost there” in developing a battery that’s far above the Ultium batteries that were announced last March. Unfortunately, the GM executive did not specify a solid timeline for the introduction of its own million mile battery, only stating that multiple teams were working on it.
GM’s rather sudden announcement of its million-mile battery echoes the company’s overall strategy with its electric vehicle program. Back in March, the automaker unveiled a sweeping electric vehicle strategy that will involve $20 billion in investments and about 20 EVs for practically every market. But despite the grandiose plans and announcements, the veteran automaker did not really disclose a lot of concrete details about its EV push, such as pricing, specifications, and timing.
GM’s approach to electric vehicles almost seems like a “fake it till you make it” strategy. Back in March, there was a lot of talk about Tesla’s upcoming Battery and Powertrain Day, which was speculated to involve discussions and announcements about the company’s next-generation of electric vehicles and energy solutions. GM’s “EV Day” seemed to be a response to this. In the same light, the previous weeks have involved updates about the impending release of Tesla’s million mile battery, an innovation that is apparently “almost there” in GM.
While this may at times feel like veteran automakers like GM are simply following Tesla’s EV playbook, it must be noted that every step made by legacy carmakers towards electric vehicles is a step towards the wider adoption of sustainable transport. Thus, despite the fact that GM’s EV strategies today are more smoke and mirrors and concept vehicles, the American automaker’s focus on electric cars is still admirable. This is a pretty big point for GM, considering that it is the very company that practically stopped the first coming of the modern electric car with its controversial cancellation of the EV1.
Besides, it is difficult to deny that legacy automakers such as GM are making an effort towards electrification now. Despite the fact that leaked production plans accessed by Reuters indicated that GM and Ford only intend to produce 320,000 EVs in 2026 for the North American market, the company is still investing heavily in EVs. For its Ultium batteries, for example, GM has stated that it is working with Korean firm LG Chem to find ways to reduce costs and improve overall performance. Adam Kwiatkowski, executive chief engineer of GM’s electric propulsion systems, noted that the automaker and LG Chem are also looking at investments in mines, hedging metals prices, and potential partnerships with metal refiners.
The next few years will definitely be one for the record books, as Tesla enters its next phase with its million mile battery and Plaid powertrain, and legacy automakers such as GM take a serious stance on electric vehicles. It’s easy to forget, after all, that less than a decade ago, the pervading narrative in the auto industry was that electric cars are still intended to be stuck as niche products, glorified golf cars for the wealthy and not much more.
The landscape today is very different, and there’s no bigger symbol of this change than GM’s own Hummer EV, a vehicle that’s the spiritual successor of the gas-guzzling monster SUV that pretty much killed the EV1. Other vehicles like the Tesla Cybertruck, which is expected to break the stereotypes of EVs as vehicles that cannot be used for real work and utility, further shows the steady trend forward for electric cars.
Tesla is a leader in the electric vehicle movement. That much is sure. But the company itself has noted that it cannot transition the world towards sustainability on its own. For true sustainability to happen, other companies, legacy carmakers like GM included, have to go all-in on the EV movement as well. One can only hope that this time, announcements such as GM’s million mile battery initiative are more on the “make it” side than on the “fake it” side.
H/T @ajtourville.
Tesla’s new Full Self-Driving pricing strategy will eliminate one recurring complaint that many owners have had in the past: FSD transfers.
In the past, if a Tesla owner purchased the Full Self-Driving suite outright, the company did not allow them to transfer the purchase to a new vehicle, essentially requiring them to buy it all over again, which could obviously get pretty pricey.
This was until Q3 2023, when Tesla allowed a one-time amnesty to transfer Full Self-Driving to a new vehicle, and then again last year.
Tesla is now allowing it to happen again ahead of the February 14th deadline.
The program has given people the opportunity to upgrade to new vehicles with newer Hardware and AI versions, especially those with Hardware 3 who wish to transfer to AI4, without feeling the drastic cost impact of having to buy the $8,000 suite outright on several occasions.
Now, that issue will never be presented again.
Last night, Tesla CEO Elon Musk announced on X that the Full Self-Driving suite would only be available in a subscription platform, which is the other purchase option it currently offers for FSD use, priced at just $99 per month.
Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Having it available in a subscription-only platform boasts several advantages, including the potential for a tiered system that would potentially offer less expensive options, a pay-per-mile platform, and even coupling the program with other benefits, like Supercharging and vehicle protection programs.
While none of that is confirmed and is purely speculative, the one thing that does appear to be a major advantage is that this will completely eliminate any questions about transferring the Full Self-Driving suite to a new vehicle. This has been a particular point of contention for owners, and it is now completely eliminated, as everyone, apart from those who have purchased the suite on their current vehicle.
Now, everyone will pay month-to-month, and it could make things much easier for those who want to try the suite, justifying it from a financial perspective.
The important thing to note is that Tesla would benefit from a higher take rate, as more drivers using it would result in more data, which would help the company reach its recently-revealed 10 billion-mile threshold to reach an Unsupervised level. It does not cost Tesla anything to run FSD, only to develop it. If it could slice the price significantly, more people would buy it, and more data would be made available.
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Tesla Model 3 and Model Y dominates U.S. EV market in 2025
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Model 3 and Model Y are still dominant
According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.
The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.
Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.
Tesla’s challenges in 2025
Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.
Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue.
Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas.
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Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.
The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.
Model 3 and Model Y lead their respective segments
As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.
Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win.
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Euro NCAP leadership shares insights
Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.
Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.
“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”
Tesla Full Self-Driving pricing strategy eliminates one recurring complaint
Tesla Model 3 and Model Y dominates U.S. EV market in 2025
