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Tesla Model 3 becomes focal point of EV debate between VW and Toyota

(Photo: Team O'Neil Rally School/Facebook)

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The arrival and the succeeding disruption being brought upon by the Tesla Model 3 has been palpable, especially in the United States’ auto market. While the all-electric vehicle experienced some delays during its initial production, it was nonetheless successful enough to be hailed as the US’ best-selling luxury vehicle of 2018, selling a total of 145,846 units over the year.

This is something that has not gone unnoticed by veterans of the car industry. At a forum co-hosted by the National Automobile Dealers Association on Tuesday, Scott Keogh, the chief executive officer of Volkswagen AG’s US unit, noted that Tesla has all but proven that electric vehicles are here to stay. The exec noted that Volkswagen plans to release electric cars of its own, including a small, all-electric SUV that will be part of its $800 million investment in its Chattanooga, Tennessee plant.

Addressing Tesla’s rise from a niche electric car maker to a company that is now attempting to breach the mass market, Keogh stated that “we have not seen in the history of the auto business, a company going from zero to fourth place in luxury in a matter of a few years.” The exec added that Volkswagen’s research has indicated that electric vehicles are at the top of numerous consumers’ list for their future vehicles; thus, “even if it’s 10 percent of the market, we want to pursue it (electromobility).”

The Volkswagen executive’s statement stands in stark contrast to the words of Toyota Motor Corp. executive vice president of sales Bob Carter. Addressing the attendees of the event roughly an hour after the Volkswagen executive, Carter argued against all-electric vehicles, stating that EV batteries are still far too expensive to be feasible. The executive stated that Toyota will eventually introduce an all-electric vehicle too, though he declined to give an estimated date for the vehicle’s release.

“On electrification, we see an opportunity in North America, but it’s much further down the road. The average vehicle today costs $34,000 and for many EVs, the battery costs $34,000. The economics are not there,” he said, later noting in an interview that “this is going to be a slow evolution in the U.S. market, unlike in China and Europe where there are government regulations hastening electrification. Nobody is selling electric vehicles at a profitable margin.”

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It is quite ironic to see Volkswagen, a company whose reputation was tarnished by its high-profile dieselgate scandal, seeing the writing on the wall with regards to electric car adoption. Toyota, which pretty much started the green revolution with the release of the Prius over two decades ago, is showing what appears to be a stubborn tendency to deny electric vehicles as a whole. The Toyota executive’s comments about battery packs costing $34,000 alone is a notable example of this, since Tesla is currently selling variants of the Model 3 that cost only a few thousand dollars more than Carter’s battery pack cost estimate.

As for the Tesla Model 3, the vehicle is now disrupting other auto markets abroad. In Europe’s first quarter, car sales in the region dropped 3.7%, aggravated by issues such as a potential tariff war, the possible failure of Brexit, and the possibility of EU penalties if it can’t meet carbon dioxide emissions rules, to name a few. While companies like Fiat Chrysler Automobiles dived 12.7%, Tesla experienced a notable boost in the first quarter, thanks largely to the Model 3, which became Germany’s best-selling electric car just two months after it arrived in the country.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla provides vehicles for German firefighters’ EV training program

The sessions were aimed at improving emergency services for accidents involving electric vehicles.

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Credit: Tesla Manufacturing/X

Firefighters from across Germany recently gathered at Tesla Gigafactory Berlin-Brandenburg to practice emergency procedures on electric vehicles. The first training session last weekend focused on dismantling Tesla vehicles using spreaders, shears, and saws, giving responders hands-on experience with modern EV construction and safety features. 

The sessions were aimed at improving emergency services for accidents involving electric vehicles, which, while less likely to catch fire than conventional cars, require special handling.

Challenges for first responders

During the exercises, firefighters discovered that Tesla vehicles’ sturdy, unified body panels, which are among the reasons why they are among the safest cars on the road, made cutting doors and roofs more difficult than in older vehicles, as noted in an rbb24 report.

“It was a real eye-opener,” firefighter Martin Haschick said, adding that his first attempt showed him “how not to do it, because we are also trained on older vehicles, and that took longer than I expected.” Tesla trainers demonstrated proper techniques to safely dismantle vehicles, emphasizing differences between older combustion-engine cars and today’s EVs.

Patrick Fath, head of the Tesla plant fire brigade, explained that hands-on experience with current EVs is critical, as scrap cars typically used in training do not reflect modern material strengths or technological design.

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“They naturally have a completely different level of technology and different material strengths. But what can happen to us in everyday life – on the highway, on the roads, involves modern vehicles,” Fath stated.

Future training programs

Tesla plans to continue offering training for regional fire departments and state fire service schools, with the Brandenburg Ministry of the Interior observing the initial sessions to provide feedback. Exercises currently avoid live fires or fluid leaks due to the factory’s location in a drinking water protection zone. Tesla covers the costs of these programs, aiming to enhance first responders’ knowledge of modern EV safety and accident procedures.

In a comment, Fath highlighted that electric vehicle fires should not be too much of a problem, considering that the vehicles don’t catch fire as often as their combustion-powered counterparts. “Studies and experience from recent years have already shown that electric vehicles catch fire far less often than conventional vehicles. We have far fewer flammable materials, no gasoline or diesel tank, and therefore fewer ignition sources,” Fath stated.

Authorities have announced similar conclusions. The German Insurance Association (GDV) has confirmed that EVs catch fire significantly less often than combustion-powered cars, with statistics showing that around 14,200 vehicles caught fire in Germany in 2023. At the time, no higher fire risk was found in EVs. Data from the US National Transportation Safety Board (NTSB) from 2024 also showed that about 25 out of 100,000 EVs catch fire, which is notably fewer than the 1,530 out of 100,000 combustion-powered vehicles that catch fire.

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SpaceX’s next project will produce Starships at a level that sounds impossible

1,000 rockets per year is an insane number, especially considering Starship’s sheer size.

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Credit: SpaceX

Elon Musk has revealed bold plans for SpaceX’s newest Starbase facility in Texas, predicting it will become a birthplace for “so many spaceships.” The upcoming “Gigabay,” a massive $250 million production hub in Starbase, Texas, is designed to manufacture up to 1,000 Starship rockets per year.

That’s an insane number of rockets for a single facility, especially considering Starship’s sheer size. 

One of the world’s largest industrial structures

SpaceX’s Gigabay is expected to stand roughly 380 feet tall and enclose 46.5 million cubic feet of interior space, making it one of the largest industrial structures to date. The facility will feature 24 dedicated work cells for assembling and refurbishing Starship and Super Heavy vehicles, complete with heavy-duty cranes capable of lifting up to 400 U.S. tons, as noted in a Times of India report.

Construction crews have already placed four tower cranes on-site, with completion targeted for December 2026. Once operational, the Gigabay is expected to boost SpaceX’s launch cadence dramatically, as it would be able to build up to 1,000 reusable Starships per year, as noted in a report from the Dallas Express. Musk stated that the Gigabay will be “one of the biggest structures in the world” and hinted that it represents a major leap in Starbase’s evolution from test site to full-scale production hub.

A key step toward Mars and beyond

Starship is SpaceX’s heavy-lift rocket system, and it remains a key part of Elon Musk’s vision of a multiplanetary future. The vehicle can carry 100–150 tonnes to low Earth orbit and up to 250 tonnes in expendable mode. With several successful flights to date, including a perfect 11th test flight, the Starship program continues to refine its reusable launch system ahead of crewed lunar missions under NASA’s Artemis initiative.

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Starship is unlike any other spacecraft that has been produced in the past. As per Elon Musk, Starship is a “planet-colonizer” class rocket, as the magnitude of such a task “makes other space transport task trivial.” Considering Starship’s capabilities, it could indeed become the spacecraft that makes a Moon or Mars base feasible. 

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‘You chose ambition’: Tesla Chair hails shareholders for backing Elon Musk’s vision

Denholm stated that the vote highlighted TSLA investors’ continued confidence in both Musk’s leadership and Tesla’s vision for an autonomous, AI-driven future.

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(Credit: Tesla)

Tesla Chair Robyn Denholm has issued a letter to shareholders celebrating what she described as “overwhelming support” at this year’s Annual Meeting, framing the approval of Elon Musk’s trillion-dollar pay plan as a defining moment in Tesla’s mission. 

Denholm stated that the vote highlighted TSLA investors’ continued confidence in both Musk’s leadership and Tesla’s vision for an autonomous, AI-driven future.

Denholm hails shareholder confidence

In her letter, which was posted by the electric vehicle maker on X through Tesla’s official handle, Denholm thanked investors for backing Proposals One, Three, and Four, items she said reaffirm Tesla’s “Master Plan Part IV” and its broader mission to accelerate sustainable prosperity. She characterized the shareholder vote as “a vote of confidence in our visionary leader, Elon,” crediting Musk with transforming Tesla into one of the most valuable companies in history.

“In a year when many tried to sow doubt and negativity, you chose a better future,” Denholm wrote. “You chose ambition. You chose to see what is possible. You chose to back the people who have been in the room since the earliest days, fighting for the mission that first brought us all together—a better world for humanity,” she wrote in her letter. 

Her comments framed Musk’s pay package approval not only as a governance milestone but as a symbolic endorsement of Tesla’s long-term trajectory across autonomy, AI, and energy innovation.

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“A whole new book” of innovation

Denholm highlighted Tesla’s push toward autonomy as the company’s next major growth phase, citing the Robotaxi program and Optimus humanoid robot as examples of bringing artificial intelligence “into the physical world.” She described this period as potentially “the largest value-creation event in Tesla’s history, and quite possibly in the history of humanity.”

The letter reaffirmed the board’s commitment to direct engagement with shareholders through Tesla’s online platform and live events. Denholm emphasized that feedback from investors “informs our strategy and strengthens us” as Tesla prepares for new technology rollouts and expanded AI capabilities.

“You, our shareholders, have given us the mandate and the runway to execute. We are humbled, and rest assured that we do not take that responsibility lightly… Thank you for believing in Tesla. Thank you for standing with us. We look forward to years of bold leadership and pioneering innovation, fueled by our commitment to creating a better future for all,” she wrote.

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