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Tesla Model 3 becomes focal point of EV debate between VW and Toyota
The arrival and the succeeding disruption being brought upon by the Tesla Model 3 has been palpable, especially in the United States’ auto market. While the all-electric vehicle experienced some delays during its initial production, it was nonetheless successful enough to be hailed as the US’ best-selling luxury vehicle of 2018, selling a total of 145,846 units over the year.
This is something that has not gone unnoticed by veterans of the car industry. At a forum co-hosted by the National Automobile Dealers Association on Tuesday, Scott Keogh, the chief executive officer of Volkswagen AG’s US unit, noted that Tesla has all but proven that electric vehicles are here to stay. The exec noted that Volkswagen plans to release electric cars of its own, including a small, all-electric SUV that will be part of its $800 million investment in its Chattanooga, Tennessee plant.
Addressing Tesla’s rise from a niche electric car maker to a company that is now attempting to breach the mass market, Keogh stated that “we have not seen in the history of the auto business, a company going from zero to fourth place in luxury in a matter of a few years.” The exec added that Volkswagen’s research has indicated that electric vehicles are at the top of numerous consumers’ list for their future vehicles; thus, “even if it’s 10 percent of the market, we want to pursue it (electromobility).”
The Volkswagen executive’s statement stands in stark contrast to the words of Toyota Motor Corp. executive vice president of sales Bob Carter. Addressing the attendees of the event roughly an hour after the Volkswagen executive, Carter argued against all-electric vehicles, stating that EV batteries are still far too expensive to be feasible. The executive stated that Toyota will eventually introduce an all-electric vehicle too, though he declined to give an estimated date for the vehicle’s release.
“On electrification, we see an opportunity in North America, but it’s much further down the road. The average vehicle today costs $34,000 and for many EVs, the battery costs $34,000. The economics are not there,” he said, later noting in an interview that “this is going to be a slow evolution in the U.S. market, unlike in China and Europe where there are government regulations hastening electrification. Nobody is selling electric vehicles at a profitable margin.”
It is quite ironic to see Volkswagen, a company whose reputation was tarnished by its high-profile dieselgate scandal, seeing the writing on the wall with regards to electric car adoption. Toyota, which pretty much started the green revolution with the release of the Prius over two decades ago, is showing what appears to be a stubborn tendency to deny electric vehicles as a whole. The Toyota executive’s comments about battery packs costing $34,000 alone is a notable example of this, since Tesla is currently selling variants of the Model 3 that cost only a few thousand dollars more than Carter’s battery pack cost estimate.
As for the Tesla Model 3, the vehicle is now disrupting other auto markets abroad. In Europe’s first quarter, car sales in the region dropped 3.7%, aggravated by issues such as a potential tariff war, the possible failure of Brexit, and the possibility of EU penalties if it can’t meet carbon dioxide emissions rules, to name a few. While companies like Fiat Chrysler Automobiles dived 12.7%, Tesla experienced a notable boost in the first quarter, thanks largely to the Model 3, which became Germany’s best-selling electric car just two months after it arrived in the country.
Elon Musk
Tesla Semi finally has an FSD timeline and it’s waiting on the Cybercab
Elon Musk told investors Semi self-driving should start working by early 2027, per today’s earnings.
During Wednesday’s’ Tesla Q2 earnings call, an analyst asked Elon Musk when Tesla would look at autonomy for the Semi. His answer set a real timeline for the first time, noting that self-driving on the Tesla Semi is expected to start working “around the end of this year or early next year”.
Musk framed the delay as a matter of priority, not capability. Tesla’s self-driving team is currently focused on Model 3, Model Y, and Cybercab, the vehicles that make up the overwhelming majority of Tesla’s fleet. Since Semi trucks on the road remain a small fraction of that total even after the recent Nevada factory ramp, Musk said it made more sense to keep the software team’s attention on what he called “the march of nines of safety” for the higher volume vehicles first. Autonomous Semi development is “taking a bit of a backseat for the next six months or so,” he said, before adding that it “will definitely be working next year and in time for the scale-up to high production of the Tesla Semi.”
Tesla Semi’s official battery capacity leaked by California regulators
The timeline lines up with what’s already been showing up on public roads. In June, a Tesla Semi was spotted in Sunnyvale wearing a full validation rig, the same rooftop sensor array Tesla mounts on vehicles ahead of an FSD milestone.
A second unit was seen near Fremont days later with a matching camera suite and lens washers. Separately, Tesla analyst Nic Cruz Patane posted video this month of the production Semi’s exterior camera array, ten AI4 based units built directly into the truck rather than added later.
Tesla Semi AI4 cameras. The production version has 10 cameras on its exterior.
These trucks are designed to be autonomous. pic.twitter.com/GH3BamxIBQ
— Nic Cruz Patane (@niccruzpatane) April 14, 2026
Musk also gave the reason autonomy on the Semi matters in the first place, a persistent shortage of qualified truck drivers. “There is a really serious shortage of truckers,” he said on the call, framing a self-driving Semi as important both for addressing that shortage and for improving safety and comfort for the drivers running the truck today.
The timing also tracks with the Semi’s production reality. Tesla’s Q2 shareholder letter, dropped language promising the Semi would reach volume production this year. Musk pointed to 4680 battery cell output as the near-term constraint on Semi and Cybercab production. A software timeline landing in early 2027 gives Tesla’s autonomy team room to work while the hardware ramp catches up behind it.
It’s worth nothing that this isn’t necessarily a promise the Semi ships driverless next year. Musk’s own language, self-driving “working” by early 2027, describes internal validation catching up to hardware already riding on every production truck, not a public unsupervised rollout.
Tesla (NASDAQ: TSLA) reported its earnings for the first quarter of 2026 on Wednesday afternoon. Here’s what the company reported compared to what Wall Street analysts expected.
The earnings results come after Tesla reported a massive beat on vehicle deliveries for the second quarter, delivering 489,126 vehicles and building 451,758 cars during the three-month span.
This was a major shock for those on Wall Street as they anticipated somewhere around 400,000 deliveries for the quarter, and showed Tesla still has plenty of demand for its vehicles around the world and in the U.S. despite losing the $7,500 EV Tax Credit last year.
Tesla Q2 2026 Earnings Results
- Non-GAAP EPS – $0.33 reported vs. $0.53 expected
- Revenues – $28.236 billion reported vs. $26.4 billion expected
- Free Cash Flow- -$1.092B
- Profit -$ 4.751B
Tesla (beat/missed) analyst expectations, so the market response to the company’s quarter is what we will look for next.
Tesla shares closed today down just over 1 percent, trading at $374.01.
In the past, it has been anyone’s guess with what Tesla shares will do after they report earnings. Strong quarters have resulted in sharp drops, while lackluster quarters have seen the stock shoot up considerably.
Tesla will hold its Q2 2026 Earnings Call in about 90 minutes at 5:30 p.m. on the East Coast. Remarks will be made by CEO Elon Musk and other executives, who will shed some light on the investor questions that we covered earlier this week.
You can stream it below. Additionally, we will be doing our Live Blog on X and Facebook.
Q2 2026 Earnings Call https://t.co/zZS6ii2TWK
— Tesla (@Tesla) July 22, 2026
Tesla is about to make parking in busy parking lots at businesses and other points of interest less stressful than ever by allowing drivers more control over where they park and how, CEO Elon Musk confirmed on X.
Tesla has been working to improve the parking performance of vehicles utilizing the Full Self-Driving suite, but now it is looking to add more customization, allowing drivers to choose the specific space they park in, but also potentially the orientation the car pulls into the spot:
It’s coming soon
— Elon Musk (@elonmusk) July 21, 2026
Musk has reiterated on X twice over the past several weeks that Tesla is working to make things with the FSD suite based more on the driver’s specific preferences and behaviors that were seen in past drives.
Essentially, it sounds like if you tend to park away from a business to avoid other vehicles, Tesla FSD will soon recognize that preference of yours and start parking further away as well. Additionally, the prospect of assigned parking spaces has been something many owners have voiced concerns about.
Living in a community with assigned parking spaces makes using FSD incredibly difficult as it will rarely park in the correct spot when there are so many to choose from. This is also pertinent in work settings where there are sometimes assigned parking spaces.
The updates to Tesla’s Full Self-Driving suite in terms of listening to driver preferences with parking are also extending to routing. Tesla announced yesterday that with the release of its 2026 Summer Update, it was adding Automatic Navigation and Preferred Routes:
Tesla reveals 2026 Summer Update with crazy fixes to Nav and more
Tesla has always maintained the idea that any human input is bad input, and that, ideally, Tesla Full Self-Driving will always make the right decision. Of course, this is all in theory, but the issue is that so many of Tesla’s interventions have come because it does something that is not necessarily wrong, but perhaps not what the driver would prefer.
Taking these preferences into account will help Tesla alleviate some of the potentially unnecessary interventions that drivers perform.
Tesla Semi finally has an FSD timeline and it’s waiting on the Cybercab
Tesla (TSLA) Q2 2026 earnings results: miss on EPS, beat on revenue
