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Tesla Model 3 durability gets tested on road simulator machine

[Credit: Tesla/Twitter]

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Amidst the company’s continued push for the Model 3, Tesla has shared a video of the electric car being subjected to a road simulator, a machine that is usually utilized to test the durability of a vehicle and evaluate a car’s ride quality.

The machine being used by Tesla on the Model 3 appears to be a 4-poster automotive test system, which consists of four hydraulic actuators, on top of which the wheels of a car is placed. As could be seen in Tesla’s brief clip of the Model 3, the movements of the actuators simulate road surfaces and forces exerted by the road on the vehicle’s wheels. Apart from simulating road surfaces, 4-poster automotive test systems are also used to test production vehicles for squeaks and rattles, as well as to ensure that a car has no loose parts. The system is used to evaluate noise vibrations and harshness, as well as ride comfort.

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Tesla’s recently uploaded video of the Model 3 being tested by a road simulator comes amidst the company’s ongoing push for the vehicle. After anti-selling the Model 3 until most of the second quarter, Tesla has assertively promoted the car over the past couple of months. Even Tesla CEO Elon Musk, who was quite active in anti-selling the Model 3 before the vehicle entered production, changed gears this quarter, promoting the car on his Twitter page.

This became particularly prominent as the company was preparing the rollout of the Model 3 Performance back in July. In a post on Twitter, for example, Musk called on Model 3 reservation holders to test drive the Dual Motor Performance variant even if they haven’t placed an order for the vehicle. Musk noted in his tweet that driving the Model 3 Performance is like having “pure fun jacked straight into your brain whenever you want.”

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Considering the company’s updates during the Q2 earnings call last month, Elon Musk’s efforts to upsell the Model 3 Performance appears to have borne fruit. While discussing the demand for the Model 3, Tesla’s worldwide head of sales Robin Ren noted that since offering the higher-end versions of the Model 3, the company has started seeing “more orders for the All-Wheel Drive Dual Motor car and performance cars combined than the rear wheel drives.”

Tesla is preparing for what could very well be yet another record quarter for its latest and most disruptive vehicle to date. In an email to employees, Elon Musk noted that the company is “about to have the most amazing quarter in (its) history, building and delivering more than twice as many cars as (it) did last quarter.” Considering that Tesla delivered a total of 40,740 vehicles in Q2 2018, of which 18,440 were Model 3, 10,930 were Model S, and 11,370 were Model X, the company’s numbers this Q3 would most likely be record-breaking indeed.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla Korea hiring AI Chip Engineers amid push for high-volume AI chips

Tesla Korea stated that it is seeking “talented individuals to join in developing the world’s highest-level mass-produced AI chips.”

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Credit: xAI/X

In a recent post on X, Tesla Korea announced that it is hiring AI Chip Design Engineers as part of a project aimed at developing what the company describes as the world’s highest-volume AI chips. CEO Elon Musk later amplified the initiative.

Tesla Korea stated that it is seeking “talented individuals to join in developing the world’s highest-level mass-produced AI chips.”

“This project aims to develop AI chip architecture that will achieve the highest production volume in the world in the future,” Tesla Korea wrote in its post on X.

As per Tesla Korea, those who wish to apply for the AI Chip Design Engineer post should email Ai_Chips@Tesla.com and include “the three most challenging technical problems you have solved.”

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Elon Musk echoed the hiring push in a separate post. “If you’re in Korea and want to work on chip design, fabrication or AI software, join Tesla!” he wrote.

The recruitment effort in South Korea comes as Tesla accelerates development of its in-house AI chips, which power its Full Self-Driving (FSD) system, Optimus humanoid robot, and data center training infrastructure.

Tesla has been steadily expanding its silicon development teams globally. In recent months, the company has posted roles in Austin and Palo Alto for silicon module process engineers across lithography, etching, and other chip fabrication disciplines, as noted in a Benzinga report.

Tesla Korea’s hiring efforts align with the company’s long-term goal of designing and producing AI chips at massive scale. Musk has previously stated that Tesla’s future AI chips could become the highest-volume AI processors in the world.

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The move also comes amid Tesla’s broader expansion into AI initiatives. The company recently committed about $2 billion into xAI as part of a Series E funding round, reinforcing its focus on artificial intelligence across vehicles, robotics, and compute infrastructure.

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SpaceX and xAI tapped by Pentagon for autonomous drone contest

The six-month competition was launched in January and is said to carry a $100 million award.

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Credit: SpaceX/X

SpaceX and its AI subsidiary xAI are reportedly competing in a new Pentagon prize challenge focused on autonomous drone swarming technology, as per a report from Bloomberg News

The six-month competition was launched in January and is said to carry a $100 million award.

Bloomberg reported that SpaceX and xAI are among a select group invited to participate in the Defense Department’s effort to develop advanced drone swarming capabilities. The goal is reportedly to create systems that can translate voice commands into digital instructions and manage fleets of autonomous drones.

Neither SpaceX, xAI, nor the Pentagon’s Defense Innovation Unit has commented on the report, and Reuters said it could not independently verify the details.

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The development follows SpaceX’s recent acquisition of xAI, which pushed the valuation of the combined companies to an impressive $1.25 trillion. The reported competition comes as SpaceX prepares for a potential initial public offering later this year.

The Pentagon has been moving to speed up drone deployment and expand domestic manufacturing capacity, while also seeking tools to counter unauthorized drone activity around airports and major public events. Large-scale gatherings scheduled this year, including the FIFA World Cup and America250 celebrations, have heightened focus on aerial security.

The reported challenge aligns with broader Defense Department investments in artificial intelligence. Last year, OpenAI, Google, Anthropic, and xAI secured Pentagon contracts worth up to $200 million each to advance AI capabilities across defense applications.

Elon Musk previously joined AI and robotics researchers in signing a 2015 open letter calling for a ban on offensive autonomous weapons. In recent years, however, Musk has spoken on X about the strengths of drone technologies in combat situations.

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Doug DeMuro names Tesla Model S the Most Important Car of the last 30 years

In a recent video, the noted reviewer stated that the choice was “not even a question.”

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Popular automotive reviewer and YouTuber Doug DeMuro has named the 2012 Tesla Model S as the most important car of the last 30 years.

In a recent video, the noted reviewer stated that the choice was “not even a question,” arguing that the Model S did more to change the trajectory of the auto industry than any other vehicle released since the mid-1990s.

“Unquestionably in my mind, the number one most important car of the last 30 years… it’s not even a question,” DeMuro said. “The 2012 Tesla Model S. There is no doubt that that is the most important car of the last 30 years.”

DeMuro acknowledged that electric vehicle adoption has faced recent headwinds. Still, he maintained that long-term electrification is inevitable.

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“If you’re a rational person who’s truthful with yourself, you know that the future is electric… whether it’s 10, 20, 30 years, the future will be electric, and it was the Model S that was the very first car that did that truthfully,” he said.

While earlier EVs like the Nissan Leaf and Chevrolet Volt arrived before the Model S, DeMuro argued that they did not fundamentally shift public perception. The Model S proved that EVs “could be cool, could be fast, could be luxurious, could be for enthusiasts.” It showed that buyers did not have to make major compromises to drive electric.

He also described the Model S as a cultural turning point. Tesla became more than a car company. The brand expanded into Superchargers, home energy products, and a broader tech identity.

DeMuro noted that the Leaf and Volt “made a huge splash and taught us that it was possible.” However, he drew a distinction between being first and bringing a technology into the mainstream.

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“It’s rarely about the car that does it first. It’s about the car that brings it into the mainstream,” he said. “The Model S was the car that actually won the game even though the Leaf and Volt scored the first.”

He added that perhaps the Model S’ most surprising achievement was proving that a new American automaker could succeed. For decades, industry observers believed the infrastructure and capital requirements made that nearly impossible.

“For decades, it was generally agreed that there would never be another competitive American car company because the infrastructure and the investment required to start up another American car company as just too challenging… It was just a given basically that you couldn’t do it. And not only did they go it, but they created a cultural icon… That car just truly changed the world,” he said. 

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