

News
Tesla will designate Model 3 Performance as first test drive cars
Tesla will use the Model 3 Performance as its test drive cars for individuals interested in the compact electric car. In a recent announcement on Twitter, Elon Musk stated that Tesla is aiming to start test drives in the Model 3 Performance within 4-6 weeks.
Elon Musk’s update on Tesla’s test drive cars for the Model 3 line came as a response to an inquiry from the Model 3 Owners Club, who inquired when Canadian reservation holders can order their Model 3. Responding to the group, Musk noted that order pages for the Model 3 Performance are being rolled out over the next week. Musk further teased that test drives in the Model 3 Performance will be a “mindwarp.”
Model 3 Performance order page progressively rolling out to reservation holders over the next week or so. It’s a really great car. Not saying that lightly. Test drive is a mindwarp. Aiming to have these as our first test drive Model 3 cars in stores within 4 to 6 week’s.
— Elon Musk (@elonmusk) June 3, 2018
Prior to Musk’s announcement, Model 3 reservation holders have mostly resorted to more unconventional ways to test drive the vehicle. Some, for example, have opted to rent the car through online services such as Turo, in order to check out the electric car’s performance and functions. Others coordinate with members of the Tesla community to get in touch with existing Model 3 owners.
Tesla’s test drive cars have proven to be popular among the electric car community. Last year, it was revealed that test drives in Tesla’s South Korea branch in the Cheongdam-dong, Gangnam District in Seoul ended up with a six-month wait time, due to the number of people interested in trying out the vehicle. According to a local news report then, Tesla Korea sent emails to customers who pre-ordered the Model S 90D that test drives are being offered. With only ten test drives being conducted every day, the wait list for the Model S 90D stretched out to six months. That’s longer than the three months it took to import the Model S 90D from the United States to South Korea.
Apart from providing an update on Model 3 test drives, Musk also announced an update on Model 3 leases. According to Musk, Tesla would probably not offer Model 3 leases for 6-9 months, considering that leasing would negatively affect the company’s cash flow.
Leasing negatively effects Tesla cash flow, so we prob won’t offer Model 3 leases for 6 to 9 months. Loan financing is a better deal anyway, as bank conservatism for new car models is v conservative about residual value, but Teslas have always had strong residual value.
— Elon Musk (@elonmusk) June 3, 2018
Elon Musk has stated that Tesla would be profitable by the third or fourth quarter of 2018. With this in mind, Tesla’s decision to not offer leases for the Model 3 for the next 6-9 months is a step in the right direction. After all, when buyers purchase the Model 3, Tesla gets paid upfront; whereas the company gets paid over time when the vehicle is leased. Tesla’s focus on profitability and keeping its cash flow positive was also highlighted by Musk recently, when he discussed why the $35,000 standard range RWD Model 3 is not being produced yet.
While Musk has stated that test drives in the Model 3 Performance would be a “mindwarp,” another Tesla electric car would most definitely have test drives that are even more extreme. Last month, while responding to a Tesla fan on Twitter, Musk revealed that test drives for the next-generation Roadster would be offered “towards the end of next year.” With 10,000 Nm of torque, a top speed beyond 250 mph, and a 0-60mph time of 1.9 seconds, a test drive in the all-electric supercar would undoubtedly be far beyond ludicrous.
Elon Musk
Tesla’s advertising strategy takes a drastic turn, but some are questioning it

Tesla’s advertising strategy has taken a drastic turn as the company’s upcoming Shareholder Meeting will feature perhaps the most crucial vote in its history: the approval of CEO Elon Musk’s new pay package.
For years, the issue of Tesla’s advertising and marketing strategy has been a major point of conversation for investors in fans. It seems to be split right down the middle, with half wanting Tesla to set aside some money for advertising. The other half, just the opposite.
Tesla has been transparent that the money it would spend on advertising, marketing, and public relations is better set aside for the development of future products.
However, it has recently adopted a different tone in advertising, pushing some commercials on social media platforms like X and Instagram.
For the first time, an ad was seen on streaming services like Paramount+, but it wasn’t promoting Tesla’s products directly. Instead, it was more of a message for shareholders to vote on Musk’s pay package, something Tesla feels is a necessity:
Well this is a first. Tesla is running paid ads on Paramount+ encouraging people to vote their $TSLA shares ahead of the annual shareholder meeting on November 6th.
“Tesla is on the precipice of its next wave of transformations growth, and we need your support; We urge you to… pic.twitter.com/FTo5eFQJRZ
— Sawyer Merritt (@SawyerMerritt) October 14, 2025
“The future of Tesla is in your hands,” the ad reads at the end. It seems as if Tesla is taking whatever steps it needs to accomplish the task of getting Musk a new pay package and retaining him as its CEO.
On September 5, Tesla officially outlined its plans for a CEO Performance Award for Musk. It would require him to lift Tesla’s market capitalization to about $8.5 trillion, up from the $1.36 trillion it sits at today.
Elon Musk’s new pay plan ties trillionaire status to Tesla’s $8.5 trillion valuation
It is obvious that Tesla is really hoping to get the pay package passed and is willing to shift some of its budget to encourage shareholders to vote.
However, there are some interesting perspectives on the move, and it’s sort of strange to see Tesla not advertising its vehicles or products, but only its pay package that would get its CEO paid.
Some of those who saw the ad are questioning the strategy:
Definitely a sign of desperation for $TSLA. They wouldn’t need to beg for votes if the BOD just did their job and held Elon accountable for his actions in the past. His blatant disregard for Tesla’s brand and the actions he takes in the public eye are exactly why I voted NO.
— squawksquare (@squawksquare) October 14, 2025
Doesn’t this taste wrong to anyone else?
No ads for the business? Only for the CEOs pay package?
— Schrodinger’s Wealth (@BosCybertruck) October 14, 2025
News
Tesla begins validating Robotaxi in a new area, hinting at expansion

Tesla is validating Robotaxi in a new area, and as the company has continued to gain some additional permissions to begin testing in new states, it seems its Full Self-Driving-based ride-hailing project is moving toward a larger footprint.
Two Robotaxi units with LiDAR validation equipment were spotted in Gilbert, Arizona, recently, showing that Tesla is aiming to launch its ride-hailing service in the state soon:
TESLA ROBOTAXI SPOTTED VALIDATING IN GILBERT, AZ! :0 pic.twitter.com/kqtQEBwl8Y
— Greggertruck (@greggertruck) October 11, 2025
Another unit was spotted in Tempe, Arizona:
Spotted this one and another one behind it in Tempe, AZ. I also saw a pair driving from Mesa to Tempe. Looks like they’re validating the entire east valley. I haven’t seen any in the west valley yet. pic.twitter.com/gFWTHhmBLT
— TechCat (@elviswjr) October 12, 2025
These types of validation vehicles have been spotted in several areas ahead of their launch as a public ride-hailing service for passengers. Tesla first launched Robotaxi in Austin, Texas, back in late June, and since then, it has expanded to the Bay Area of California.
However, Tesla has continued to attempt to expand Robotaxi to other areas as well, including Nevada and Arizona. It has also been working toward approvals in other states based on job postings, as Tesla is hiring for Autopilot Vehicle Operators in New York and Florida, as well.
The expansion of the Robotaxi ride-hailing service has been an effort that Tesla has been spending a lot of time on over the past few months. CEO Elon Musk said the expansion aims to bring Robotaxi to at least half of the U.S. population by the end of the year, but there is still plenty of work to be done.
Tesla Robotaxi heads to a new major Texas city for the first time
Tesla did make its Robotaxi app public in recent months, allowing more members of the public to experience the suite for themselves, as long as they could get to Austin or the Bay Area.
In the coming months, it seems more apparent that Tesla will take a broader focus on expanding Robotaxi, especially with the fact that these validation vehicles are being spotted throughout different parts of the United States.
Elon Musk
Tesla mulls revamping $25k car, strange report claims

Tesla is reportedly mulling the potential revamp of its $25,000 vehicle project, a strange report claims.
It seems unlikely, especially since Tesla launched two new, more affordable models last week with the Model 3 and Model Y Standard trims.
However, a report from European media outlet 36kr claims Tesla has started to advance two vehicle projects, internally codenamed E41 and D50, in China.
People familiar with the matter reportedly told the outlet that “some design and verification reports of the new projects are inherited from the current Model Y and Model 3.”
Tesla axed one of the Model Y’s best features in ‘Standard’ trims: here’s why
These new simplified models would be priced between $5,000 and $5,500 cheaper than what the new ‘Standard’ trims cost. The report also claims that these vehicles would be launched only if the new ‘Standard’ models “fall short of sales expectations.”
$TSLA 🇺🇸 BREAKING 🚨 Tesla is reportedly restarting work on its NV91 and NV93 projects for models smaller than the Model Y 💥
The NV91 project refers specifically to the $25,000 vehicle that CEO Elon Musk had mentioned, a model that was halted in Feb.2024 despite being… pic.twitter.com/L8TDvzmNwm
— Ming (@tslaming) October 14, 2025
This report suggests that potentially more affordable models are being offered, but this seems unlikely, considering Tesla launched the two Standard models just last week, and the only truly affordable model it is working on will be the Cybercab.
However, there is potential for a car to launch that undercuts the newest configurations of the Model 3 and Model Y. As of now, it just seems as if it is something that is far-fetched.
When Tesla’s patent for the unboxed process was published just last month, it seemed more than obvious that the vehicle it would be used for was the Cybercab.
The language used in the patent itself was geared toward more streamlined and quality production and manufacturing, which Tesla must implement to meet the likely demand for the vehicle.
It will be easier to scale vehicles with the unboxed process, and the Cybercab has been routinely mentioned with the sub-$30,000 price tag, even by CEO Elon Musk.
He said during the Q3 2024 Earnings Call:
“I think having a regular 25K model is pointless. It would be silly. Like it would be completely at odds with what we believe…It’s fully considered cost per mile is what matters. And if you try to make a car that is essentially a hybrid, manual, or automatic car, it’s not going to be as good as a dedicated autonomous car. So, yes, Cybercab is just not going to have steering wheels and pedals.”
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