In November last year, reports surfaced suggesting that Tesla was working on a Model 3 refresh under the codename “Project Highland.” The vehicle was anticipated to undergo several updates, from its infotainment system to its exterior and its powertrain. Production of the Tesla Model 3 Project Highland units is expected to commence in Q3 2023.
Over the subsequent months, EV enthusiasts in the United States reported sightings of Project Highland units. In every instance, however, the front and rear ends of the Model 3 Project Highland vehicles were concealed. This pattern persisted for all sightings of the forthcoming model, at least until recently.
An image posted on the r/TeslaMotors subreddit allegedly offers a first glimpse of a Tesla Model 3 Project Highland unit. Although the vehicle in the photo remained partially covered, its visible portions already showcased several noteworthy changes compared to the current Model 3. Unsurprisingly, the photo has piqued the interest of the EV community.
Model 3 Refresh
by u/ffiarpg in teslamotors
Immediately noticeable about the alleged Project Highland Model 3 was its headlights, which appear to be inspired by the next-generation Tesla Roadster and the Model S. The sleeker headlights provide the car a more aggressive and sportier aesthetic compared to the Model 3’s current iteration.
Another striking feature in the leaked image is the absence of fog lights on the vehicle. This is intriguing, given that fog lights are a common fixture in today’s cars. However, some luxury automakers such as Audi, Cadillac, and Mercedes-Benz have omitted fog lights from their vehicles over the years. In a 2017 comment to the New York Times, Michael Larsen, a technical fellow at GM, explained that the Cadillac CT6’s lack of fog lights was inconsequential since its advanced headlights already perform the functions of fog lamps.
The leaked image of the alleged Model 3 Project Highland unit also hints at changes to the vehicle’s bumper, which now seems designed for easy replacement if damaged. The center display, at least based on the leaked photo, appears to be slightly angled towards the driver as well. This would make it easier for drivers to view information on the vehicle’s infotainment system.
It is unclear whether the leaked image truly depicts a Model 3 Project Highland unit. However, skeptics have pointed out that the presence of bugs in the front bumper of the vehicle was strange since Project Highland vehicles always have always been spotted with a protective covering on their front ends. Others have pointed out that the vehicle’s A-pillar appears somewhat “off.”
Despite these reservations, Tesla software tracking service Teslascope noted that the leaked image is likely accurate. The Tesla software tracker shared a screenshot of a conversation it allegedly had with a Tesla employee in February, in which the employee mentioned that Project Highland would introduce a new headlight style that is “more Vette, less Porsche.” That’s a pretty accurate description of the headlights in the leaked Project Highland photo.
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Tesla is seeing a lot of momentum from young Koreans in their 20s-30s: report
From January to November, young buyers purchased over 21,000 Teslas, putting it far ahead of fellow imported rivals like BMW and Mercedes-Benz.
Tesla has captured the hearts of South Korea’s 20s-30s demographic, emerging as the group’s top-selling imported car brand in 2025. From January to November, young buyers purchased over 21,000 Teslas, putting it far ahead of fellow imported rivals like BMW and Mercedes-Benz.
Industry experts cited by The Economist attributed this “Tesla frenzy” to fandom culture, where buyers prioritize the brand over traditional car attributes, similar to snapping up the latest iPhone.
Model Y dominates among young buyers
Data from the Korea Imported Automobile Association showed that Tesla sold 21,757 vehicles to the 20s-30s demographic through November, compared to BMW’s 13,666 and Mercedes-Benz’s 6,983. The Model Y led the list overwhelmingly, with variants like the standard and Long Range models topping purchases for both young men and women.
Young men bought around 16,000 Teslas, mostly Model Y (over 15,000 units), followed by Model 3. Young women followed a similar pattern, favoring Model Y (3,888 units) and Model 3 (1,083 units). The Cybertruck saw minimal sales in this group.
The Model Y’s appeal lies in its family-friendly SUV design, 400-500 km range, quick acceleration, and spacious cargo, which is ideal for commuting and leisure. The Model 3, on the other hand, serves as an accessible entry point with lower pricing, which is valuable considering the country’s EV subsidies.
The Tesla boom
Experts described Tesla’s popularity as “fandom culture,” where young buyers embrace the brand despite criticisms from skeptics. Professor Lee Ho-geun called Tesla a “typical early adopter brand,” comparing purchases to iPhones.
Professor Kim Pil-soo noted that young people view Tesla more as a gadget than a car, and they are likely drawn by marketing, subsidies, and perceived value. They also tend to overlook news of numerous recalls, which are mostly over-the-air software updates, and controversies tied to the company.
Tesla’s position as Korea’s top import for 2025 seems secured. As noted by the publication, Tesla’s December sales figures have not been reported yet, but market analysts have suggested that Tesla has all but secured the top spot among the country’s imported cars this year.
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Tesla FSD fleet is nearing 7 billion total miles, including 2.5 billion city miles
As can be seen on Tesla’s official FSD webpage, vehicles equipped with the system have now navigated over 6.99 billion miles.
Tesla’s Full Self-Driving (Supervised) fleet is closing in on almost 7 billion total miles driven, as per data posted by the company on its official FSD webpage.
These figures hint at the massive scale of data fueling Tesla’s rapid FSD improvements, which have been quite notable as of late.
FSD mileage milestones
As can be seen on Tesla’s official FSD webpage, vehicles equipped with the system have now navigated over 6.99 billion miles. Tesla owner and avid FSD tester Whole Mars Catalog also shared a screenshot indicating that from the nearly 7 billion miles traveled by the FSD fleet, more than 2.5 billion miles were driven inside cities.
City miles are particularly valuable for complex urban scenarios like unprotected turns, pedestrian interactions, and traffic lights. This is also the difference-maker for FSD, as only complex solutions, such as Waymo’s self-driving taxis, operate similarly on inner-city streets. And even then, incidents such as the San Francisco blackouts have proven challenging for sensor-rich vehicles like Waymos.
Tesla’s data edge
Tesla has a number of advantages in the autonomous vehicle sector, one of which is the size of its fleet and the number of vehicles training FSD on real-world roads. Tesla’s nearly 7 billion FSD miles then allow the company to roll out updates that make its vehicles behave like they are being driven by experienced drivers, even if they are operating on their own.
So notable are Tesla’s improvements to FSD that NVIDIA Director of Robotics Jim Fan, after experiencing FSD v14, noted that the system is the first AI that passes what he described as a “Physical Turing Test.”
“Despite knowing exactly how robot learning works, I still find it magical watching the steering wheel turn by itself. First it feels surreal, next it becomes routine. Then, like the smartphone, taking it away actively hurts. This is how humanity gets rewired and glued to god-like technologies,” Fan wrote in a post on X.
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Tesla starts showing how FSD will change lives in Europe
Local officials tested the system on narrow country roads and were impressed by FSD’s smooth, human-like driving, with some calling the service a game-changer for everyday life in areas that are far from urban centers.
Tesla has launched Europe’s first public shuttle service using Full Self-Driving (Supervised) in the rural Eifelkreis Bitburg-Prüm region of Germany, demonstrating how the technology can restore independence and mobility for people who struggle with limited transport options.
Local officials tested the system on narrow country roads and were impressed by FSD’s smooth, human-like driving, with some calling the service a game-changer for everyday life in areas that are far from urban centers.
Officials see real impact on rural residents
Arzfeld Mayor Johannes Kuhl and District Administrator Andreas Kruppert personally tested the Tesla shuttle service. This allowed them to see just how well FSD navigated winding lanes and rural roads confidently. Kruppert said, “Autonomous driving sounds like science fiction to many, but we simply see here that it works totally well in rural regions too.” Kuhl, for his part, also noted that FSD “feels like a very experienced driver.”
The pilot complements the area’s “Citizen Bus” program, which provides on-demand rides for elderly residents who can no longer drive themselves. Tesla Europe shared a video of a demonstration of the service, highlighting how FSD gives people their freedom back, even in places where public transport is not as prevalent.
What the Ministry for Economic Affairs and Transport says
Rhineland-Palatinate’s Minister Daniela Schmitt supported the project, praising the collaboration that made this “first of its kind in Europe” possible. As per the ministry, the rural rollout for the service shows FSD’s potential beyond major cities, and it delivers tangible benefits like grocery runs, doctor visits, and social connections for isolated residents.
“Reliable and flexible mobility is especially vital in rural areas. With the launch of a shuttle service using self-driving vehicles (FSD supervised) by Tesla in the Eifelkreis Bitburg-Prüm, an innovative pilot project is now getting underway that complements local community bus services. It is the first project of its kind in Europe.
“The result is a real gain for rural mobility: greater accessibility, more flexibility and tangible benefits for everyday life. A strong signal for innovation, cooperation and future-oriented mobility beyond urban centers,” the ministry wrote in a LinkedIn post.
Tesla is seeing a lot of momentum from young Koreans in their 20s-30s: report
Tesla FSD fleet is nearing 7 billion total miles, including 2.5 billion city miles
