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Tesla Model S Plaid fire: Strange observations and claims to date

Credit: Gladwyne Volunteer Fire Company/Facebook

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Details about the Tesla Model S Plaid fire on Tuesday are starting to emerge. Similar to other dramatic electric vehicle fires, the details and observations emerging about the Tesla Model S Plaid fire are very interesting.

Accounts of the Model S Plaid fire have been shared by an EMT that reportedly responded to the incident, the chief fire officer for the Lower Merion Township Fire Department in Pennsylvania, and the lawyers representing the Model S Plaid owner. 

With this in mind, it is pertinent to provide a view of what each party has stated about the incident so far. Going through each statement would potentially make it a lot easier to come up with a legitimate narrative in the future, especially as official investigations into the fire conclude. That being said, here are the accounts that have been shared on the Tesla Model S Plaid fire earlier this week. 

What happened? 

The Tesla Model S Plaid caught fire in Haverford, Pennsylvania on June 29, 2021. The vehicle, which was a Plaid variant based on the remains of its rear badge, was engulfed in flames when fire crews arrived. A Facebook post from the Gladwyne Volunteer Fire Company indicated that two fire engines were deployed for the incident. Firefighters were at the scene for about three hours, though the vehicle was cooled down for almost 90 minutes to ensure that the batteries were safe. 

“Engine 24 with a crew of 7 arrived on scene simultaneously with Engine 25. Due to prior training classes on Tesla Vehicle Fire emergencies, Engine 24 laid a 5 inch supply line into the scene so that we could keep a continual water stream on the fire to extinguish the fire and cool the batteries down to ensure complete extinguishment. Engine 24 and Engine 25 both deployed hand lines to extinguish the fire, each maintained a dedicated water source and continued to cool the vehicle down for almost 90 minutes. Firefighters were on scene for just over 3 hours dealing with this emergency. Nobody was hurt in the incident, and both crews worked hard in the high heat/humidity to mitigate the incident,” the Gladwyne Volunteer Fire Company wrote. 

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Interestingly enough, this statement, as well as the Gladwyne Volunteer Fire Company’s Facebook post about the Model S Plaid fire has been taken offline. A look at the fire department’s Facebook page and its official website would reveal that the post about the Tesla fire has now been deleted. 

A First Responder’s Account

As the story of the Model S Plaid fire gained ground, the incident started to attract a lot of attention on social media as well. On Reddit, u/wilyson, who claimed to be an EMT who responded to the fire, noted that the report they received about the incident was downright strange. According to the EMT, the person who reported the fire stated that the car was driving uphill without an occupant while it was ablaze. The owner was reportedly nowhere to be found. This was a rather dramatic image, and it promptly fueled speculations among the anti-EV crowd about “self-driving” cars catching fire. 

Quite understandably, the EMT noted that he could not provide many details as the police are not releasing more information yet. That being said, the EMT later noted that car fires are very common and that electric vehicles are actually incredibly safe.  

The Fire Chief’s Account

As noted in a CNBC report, chief fire officer for the Lower Merion Township Fire Department in Pennsylvania Charles McGarvey stated that the Tesla Model S caught fire on Tuesday while the driver was still at the wheel of the vehicle. According to the fire chief, firefighters eventually removed the Model S Plaid to a complex to safely store it overnight. The vehicle’s owner had since taken the remains of the vehicle from the facility, as per McGarvey, and will have the car investigated independently to determine the cause of the blaze. 

The fire chief also stated that his teams had been in touch with Tesla and that some information about the incident should be made public soon. A National Highway Traffic Safety Administration spokesperson also noted that it was aware of the incident and that it is now in touch with relevant agencies and Tesla to gather more information about the fire. “If data or investigations show a defect or an inherent risk to safety exists, NHTSA will take action as appropriate to protect the public,” the NHTSA spokesperson said. The NTSB is not conducting an investigation to date. 

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The Lawyers’ Account

The Model S Plaid owner’s lawyers, Mark Geragos of Geragos & Geragos in Los Angeles, and Jason Setchen of Athlete Defender in Miami, have since mobilized to share details about the incident as well. In a statement to CNBC, the attorneys stated that the Tesla owner initially noticed smoke coming from the back of the Model S Plaid. Following this, the owner reportedly tried to unlock and open the vehicle’s doors, but he ended up having to force his way out of the car as the locks seemed to malfunction. The lawyers noted that after the Tesla owner left his car, the Model S began to move on its own while flames engulfed it. 

Geragos Global attorney Ben Meiselas later posted a tweet sharing an image of the burning Model S. As per the lawyer, “Our firm & @AthleteDefender represent an exec who purchased new Tesla Plaid Model S, which was 1/250 shipped. On Tuesday it spontaneously combusted. Our client was trapped & could have died. We tried reaching out to Tesla & have been ignored so far. This is car after escape.”

Interesting (and strange) details 

Overall, the Model S Plaid fire in PA features a number of interesting accounts that may not necessarily line up perfectly. The EMT that initially shared details about the incident mentioned that the Model S owner was nowhere to be found. The lawyers, on the other hand, shared an image reportedly taken immediately after the owner escaped, suggesting that the Tesla owner was on the scene of the blaze. As per the Model S Plaid’s Owner’s Manual, the vehicle is also equipped with a manual door release that should make it easy for occupants to vacate the car in case of an emergency. This seems to be a bit overlooked by the owner’s lawyers, who noted that their client was trapped inside the car. 

Of course, the idea of a car driving on its own uphill while being engulfed in flames is quite strange, considering that neither Tesla’s Autopilot nor Full Self-Driving suite have such features. The only function that may have worked similarly is Smart Summon, but the vehicle was burning on a public street, an area where Smart Summon should have been unavailable. 

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We’ll definitely keep a pulse on this incident, as well as any details that may emerge as investigations go on, so do keep Teslarati on your radar as we follow developments in this event.

Do you have anything to share with the Teslarati Team? We’d love to hear from you, email us at tips@teslarati.com.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla ‘Killer’ heads to the graveyard as AFEELA taps out

SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.

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Credit: AFEELA/X

There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.

The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.

SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.

The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.

SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.

Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.

Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”

No more “Tesla Killers:” It’s becoming increasingly difficult to distinguish the “EV market” from the mainstream auto segment

Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.

Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.

The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.

Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.

Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.

Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.

Lucid unveils Lunar Robotaxi in bid to challenge Tesla’s Cybercab in the autonomous ride hailing race

Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.

The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.

As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.

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Elon Musk

TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company

Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.

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TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.

Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.

Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI

Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.

Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”


Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.

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Elon Musk

SpaceX’s IPO might arrive sooner than you think

Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.

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Credit: SpaceX | X

Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.

However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.

People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.

The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.

The timing aligns with earlier signals.

In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.

SpaceX considering confidential IPO filing this March: report

Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.

Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.

A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.

Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.

Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.

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