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Tesla Model S Plaid fire: Strange observations and claims to date
Details about the Tesla Model S Plaid fire on Tuesday are starting to emerge. Similar to other dramatic electric vehicle fires, the details and observations emerging about the Tesla Model S Plaid fire are very interesting.
Accounts of the Model S Plaid fire have been shared by an EMT that reportedly responded to the incident, the chief fire officer for the Lower Merion Township Fire Department in Pennsylvania, and the lawyers representing the Model S Plaid owner.
With this in mind, it is pertinent to provide a view of what each party has stated about the incident so far. Going through each statement would potentially make it a lot easier to come up with a legitimate narrative in the future, especially as official investigations into the fire conclude. That being said, here are the accounts that have been shared on the Tesla Model S Plaid fire earlier this week.

What happened?
The Tesla Model S Plaid caught fire in Haverford, Pennsylvania on June 29, 2021. The vehicle, which was a Plaid variant based on the remains of its rear badge, was engulfed in flames when fire crews arrived. A Facebook post from the Gladwyne Volunteer Fire Company indicated that two fire engines were deployed for the incident. Firefighters were at the scene for about three hours, though the vehicle was cooled down for almost 90 minutes to ensure that the batteries were safe.
“Engine 24 with a crew of 7 arrived on scene simultaneously with Engine 25. Due to prior training classes on Tesla Vehicle Fire emergencies, Engine 24 laid a 5 inch supply line into the scene so that we could keep a continual water stream on the fire to extinguish the fire and cool the batteries down to ensure complete extinguishment. Engine 24 and Engine 25 both deployed hand lines to extinguish the fire, each maintained a dedicated water source and continued to cool the vehicle down for almost 90 minutes. Firefighters were on scene for just over 3 hours dealing with this emergency. Nobody was hurt in the incident, and both crews worked hard in the high heat/humidity to mitigate the incident,” the Gladwyne Volunteer Fire Company wrote.
Interestingly enough, this statement, as well as the Gladwyne Volunteer Fire Company’s Facebook post about the Model S Plaid fire has been taken offline. A look at the fire department’s Facebook page and its official website would reveal that the post about the Tesla fire has now been deleted.

A First Responder’s Account
As the story of the Model S Plaid fire gained ground, the incident started to attract a lot of attention on social media as well. On Reddit, u/wilyson, who claimed to be an EMT who responded to the fire, noted that the report they received about the incident was downright strange. According to the EMT, the person who reported the fire stated that the car was driving uphill without an occupant while it was ablaze. The owner was reportedly nowhere to be found. This was a rather dramatic image, and it promptly fueled speculations among the anti-EV crowd about “self-driving” cars catching fire.
Quite understandably, the EMT noted that he could not provide many details as the police are not releasing more information yet. That being said, the EMT later noted that car fires are very common and that electric vehicles are actually incredibly safe.
The Fire Chief’s Account
As noted in a CNBC report, chief fire officer for the Lower Merion Township Fire Department in Pennsylvania Charles McGarvey stated that the Tesla Model S caught fire on Tuesday while the driver was still at the wheel of the vehicle. According to the fire chief, firefighters eventually removed the Model S Plaid to a complex to safely store it overnight. The vehicle’s owner had since taken the remains of the vehicle from the facility, as per McGarvey, and will have the car investigated independently to determine the cause of the blaze.
The fire chief also stated that his teams had been in touch with Tesla and that some information about the incident should be made public soon. A National Highway Traffic Safety Administration spokesperson also noted that it was aware of the incident and that it is now in touch with relevant agencies and Tesla to gather more information about the fire. “If data or investigations show a defect or an inherent risk to safety exists, NHTSA will take action as appropriate to protect the public,” the NHTSA spokesperson said. The NTSB is not conducting an investigation to date.
The Lawyers’ Account
The Model S Plaid owner’s lawyers, Mark Geragos of Geragos & Geragos in Los Angeles, and Jason Setchen of Athlete Defender in Miami, have since mobilized to share details about the incident as well. In a statement to CNBC, the attorneys stated that the Tesla owner initially noticed smoke coming from the back of the Model S Plaid. Following this, the owner reportedly tried to unlock and open the vehicle’s doors, but he ended up having to force his way out of the car as the locks seemed to malfunction. The lawyers noted that after the Tesla owner left his car, the Model S began to move on its own while flames engulfed it.
Geragos Global attorney Ben Meiselas later posted a tweet sharing an image of the burning Model S. As per the lawyer, “Our firm & @AthleteDefender represent an exec who purchased new Tesla Plaid Model S, which was 1/250 shipped. On Tuesday it spontaneously combusted. Our client was trapped & could have died. We tried reaching out to Tesla & have been ignored so far. This is car after escape.”
Interesting (and strange) details
Overall, the Model S Plaid fire in PA features a number of interesting accounts that may not necessarily line up perfectly. The EMT that initially shared details about the incident mentioned that the Model S owner was nowhere to be found. The lawyers, on the other hand, shared an image reportedly taken immediately after the owner escaped, suggesting that the Tesla owner was on the scene of the blaze. As per the Model S Plaid’s Owner’s Manual, the vehicle is also equipped with a manual door release that should make it easy for occupants to vacate the car in case of an emergency. This seems to be a bit overlooked by the owner’s lawyers, who noted that their client was trapped inside the car.
Of course, the idea of a car driving on its own uphill while being engulfed in flames is quite strange, considering that neither Tesla’s Autopilot nor Full Self-Driving suite have such features. The only function that may have worked similarly is Smart Summon, but the vehicle was burning on a public street, an area where Smart Summon should have been unavailable.
We’ll definitely keep a pulse on this incident, as well as any details that may emerge as investigations go on, so do keep Teslarati on your radar as we follow developments in this event.
Do you have anything to share with the Teslarati Team? We’d love to hear from you, email us at tips@teslarati.com.
News
Tesla pushes crazy ‘Luxe’ incentive package on flagship Model S and X
Tesla is pushing more customers to the Model S and Model X with a new incentive package.

Tesla has pushed a crazy new incentive package, known as the “Luxe Package,” on the flagship Model S and Model X, along with a $10,000 price increase on each trim level.
The move aims to likely bolster margins for the company on the two cars while also giving those who choose to buy the Tesla lineup mainstays a variety of awesome advantages, including Free Supercharging, Full Self-Driving, and other add-ons.
Tesla is offering a crazy Supercharging incentive on its two ‘sentimental’ vehicles
Last night, Tesla launched the “Luxe Package” for the Model S and Model X, which includes the following four add-ons:
- Full Self-Driving (Supervised) – Your car will be able to drive itself almost anywhere with minimal driver intervention
- Four-Year Premium Service – Wheel and Tire Protection, Windshield Protection, and Recommended Maintenance
- Supercharging – Charge for free at 70,000+ Superchargers worldwide
- Premium Connectivity – Listen to music, stream movies, monitor live traffic, and more – no Wi-Fi needed
Full Self-Driving is priced at $8,000. Free Supercharging for the life of the car is between $10,000 and $15,000 over the life of the vehicle, although Tesla has valued it at $5,000 in recent promotions.
Free Premium Connectivity is roughly $1,000, and the four-year tire, wheel, windshield, and maintenance plan is about $3,200.
🚨 Tesla increased the price of both the Model S and Model X by $10,000, but both vehicles now include the “Luxe Package,” which includes:
-Full Self-Driving
-Four years of included maintenance, tire and wheel repairs, and windshield repairs/replacements
-Free lifetime… pic.twitter.com/LKv7rXruml— TESLARATI (@Teslarati) August 16, 2025
In all, the value is over $25,000, but this is loosely based on usage.
The Model S and Model X are low contributors to Tesla’s overall sales figures, as they make up less than five percent of sales from a quarterly perspective and have for some time.
As they are certainly the luxury choices in Tesla’s lineup, the Model 3 and Model Y are the bigger focus for the company, as a significantly larger portion of the company’s sales is made up of those vehicles.
The Luxe Package is an especially good idea for those who drive high-mileage and plan to use the Model S or Model X for commuting or long drives. The free Supercharging makes the deal worth it on its own.
As for the price bumps, each of the vehicles are now priced as follows:
- Model S All-Wheel-Drive: $94,990
- Model S Plaid: $109,990
- Model X All-Wheel-Drive: $99,990
- Model X Plaid: $114,990
News
Tesla Roadster could have a formidable competitor with BYD’s 3000-HP supercar
The Roadster is one of the most anticipated vehicles of all time, especially because we’ve all had to wait so long for it. On its own, it will have a 1.9-second 0-60 MPH acceleration rate, which is projected to be better than the 2.3 seconds the U9 Track Edition will offer.

The Tesla Roadster is on the way, and yes, we know we’ve heard that for quite a few years. But when it comes, it might have a formidable competitor, and it might come from no one other than Chinese rival BYD.
BYD’s Yangwang U9 Track Edition is a new configuration of the U9 supercar that hit the Chinese Ministry of Information Technology (MIIT) database recently.
The vehicle was first spotted on the MIIT database by CarNewsChina. It will have a quad-motor powertrain, each dedicated to one wheel. Instead of the 1,287 horsepower that comes with the standard U9 configuration, the Track Edition will have 2,977.
There are only two cars that even come close in terms of horsepower: the Lotus Evija with 1,972 and the Rimac Nevera at 1,914 horsepower. The Tesla Roadster is expected to have somewhere around 1,000 horsepower.
The Roadster is one of the most anticipated vehicles of all time, especially because we’ve all had to wait so long for it. On its own, it will have a 1.9-second 0-60 MPH acceleration rate (without the SpaceX package, which brings the projection to 1.1 seconds), which is projected to be better than the 2.3 seconds the U9 Track Edition will offer.
The Roadster also beats the U9 Track Edition in projected top speed and range. The Roadster could top out at over 250 MPH, compared to the 217 conservative projection for the U9 Track Edition.
Range on the Roadster is 620 miles, beating 280 miles for the BYD.
- Credit: BYD
- Credit: BYD
The U9 Track Edition will also have some additional features compared to its base model. These include some aerodynamic additions, like a carbon fiber rear wing, diffuser, and an adjustable front splitter and adjustable rear wing.
The latter two are optional, but if you have enough scratch to drop on this car, you’re probably adding those two features as well.
We hope that both the Roadster and U9 Track Edition will hit a drag strip, road course, or even a superspeedway for some racing. It would truly be something for EV fans to drool over.
News
Tesla is breaking even its own rules to cap off an intense Q3
Tesla is pulling out all the stops to have a strong Q3 as the EV tax credit will phase out.

Tesla is breaking its own rules by advertising on various platforms in an effort to sell as many cars as possible before the end of the $7,500 electric vehicle tax credit.
Tesla has had a very polarizing perspective on advertising. Over the years, it has taken on different attitudes toward spending any money on marketing. It has instead put those dollars into research and development to make its vehicles more advanced.
Back in 2019, Tesla CEO Elon Musk talked about the company advertising its vehicles and energy products:
Tesla does not advertise or pay for endorsements. Instead, we use that money to make the product great. https://t.co/SsrfOq1Xyc
— Elon Musk (@elonmusk) May 19, 2019
In 2021, in response to analyst Gary Black, who has pushed for Tesla to have a PR or marketing department, Musk said:
Other companies spend money on advertising & manipulating public opinion, Tesla focuses on the product.
I trust the people.
— Elon Musk (@elonmusk) April 27, 2021
However, this did not hold as Tesla’s strategy for the long haul. While Musk did resist advertising for a long time, Tesla started placing ads on platforms like X, Google, and YouTube several years back. It’s pretty rare that Tesla pushes these ads, however.
Tesla launches advertising on X in the U.S., expanding ‘small scale’ strategy outlined by Musk
The company’s stance on setting aside capital for advertising seems to be circumstantial. Right now, it is working to sell as many vehicles as it can before the tax credit comes to a close.
As a result, it is pushing some ads on YouTube:
$TSLA is starting to advertise on YouTube. pic.twitter.com/1cwO2KNzJm
— Cole Grinde (@GrindeOptions) August 15, 2025
It’s a move that makes sense considering the timing. With just six weeks roughly left in the quarter, Tesla is going to work tirelessly to push as many cars into customer hands as possible. It will use every ounce of effort to get its products on people’s screens.
Tesla counters jab at lack of advertising with perfect response
Throw in one of the many incentives it is offering currently, and there will surely be some takers.
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