News
Tesla Model S ‘Plaid’ variants spied with center display like Model 3 in return from Nurburgring
After setting impressive unofficial lap times at the Nurburgring, Tesla’s two Model S Plaid Powertrain prototypes have been spotted in a transport trailer in the United States. Quite interestingly, images taken of one of the Plaid vehicles hinted at what appears to be a center-mounted display similar to the 15″ touchscreen on the Tesla Model 3.
Images of the two track warriors from Tesla were photographed by electric car enthusiast Andre Weller, who shared the photos of the vehicles on the r/TeslaMotors subreddit. It did not take long before some members of the online community pointed out that the blue Model S Plaid prototype seemed to be fitted with a display that’s reminiscent to the one used by the electric car maker in its midsize sedan.
While this is all speculation for now, it should be noted that an interior refresh for the Model S has been rumored for some time now. This would not be the first time that Tesla used Model 3 parts on the Plaid Model S either, as the tri-motor sedan the company used to set a record at Laguna Seca was curiously equipped with a Model 3 steering wheel.
-
- (Credit: Andre Weller/Imugr)
-
- (Credit: Andre Weller/Imugr)
-
- (Credit: Andre Weller/Imugr)
This is quite different from the current setup of the Model S, which utilizes a 17″ touch panel in portrait orientation for its infotainment system. But this is not all. The blue vehicle also appeared to have a complete interior, as shown by the unmistakable outline of seats in Weller’s photographs. This contrasts with previous reports about the blue vehicle, which alleged that its interior was stripped down.
Also noteworthy is the red Model S Plaid prototype that was tied down right behind the blue unit. Prior to Tesla’s departure from the Nurburgring, reports emerged stating that the red Plaid Model S had crashed during a high-speed run. While the accident reportedly rendered the car unusable for the remaining days of the company’s stay in Germany, the driver of the vehicle was unharmed.
Looking at photos of the red vehicle, it appears that the Plaid Model S was not very damaged from its Nurburgring mishap. Its front fenders and panels seem to be intact, and there are no noticeable dents on its hood. The only thing that seems quite off with the vehicle were its wheels, which were mismatched for some reason, as well as its driver’s side window, which was opened during transit.
-
- (Credit: Andre Weller/Imugr)
-
- (Credit: Andre Weller/Imugr)
-
- (Credit: Andre Weller/Imugr)
(Credit: Andre Weller/Imugr)
Tesla’s two Plaid Model S prototypes were able to set some impressive unofficial times before they departed the iconic German racetrack this year. During the company’s first round of Nurburgring sessions, the red Model S Plaid prototype reportedly completed a hand-stopped lap in 7:23, significantly faster than the 7:42 set by the Porsche Taycan Turbo.
This time was eventually beaten twice by the blue Plaid Model S in the company’s second round of Nurburgring sessions, with the vehicle reportedly completing a hot lap in 7:13. That’s almost half a minute faster than Porsche’s own unofficial record for the Taycan Turbo.
The Tesla Model S Plaid prototypes are equipped with larger battery packs, three motors, and seven seats, as per Twitter updates from Elon Musk. Musk has also noted that the updated vehicles will be entering production sometime in late 2020, and they will command a price that’s higher than the Raven Model S Performance, but “less than competitors.”
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
