One of the more popular Tesla rumors that has made its way through the community is the possibility of a refreshed design of the Model S and Model X. The two cars have had very minor cosmetic adjustments since their introduction in 2012 and 2015. While they contribute to Tesla’s quarterly sales and delivery figures, they are, in essence, sentimental vehicles. At least, that is what Tesla CEO Elon Musk said during a 2019 Tesla Earnings call. “To be totally frank, we’re continuing to make them more for sentimental reasons than anything else. They’re really of minor importance to the future,” Musk said.
Which begs the question: Why is Tesla planning a refresh of the two vehicles now, a year and a half after Musk called the S and X “sentimental” cars that had relatively minor importance to the future. While the Tesla community has certainly convinced itself that a newly designed Model S and Model X are on the way, there is the possibility that it isn’t even going to happen.
It all started when Tesla shut down Model S and Model X production lines in late 2020. The catalyst to all the rumors was that the company was upgrading production lines to handle the redesigned vehicles, and Tesla could agree upon the right modifications to make for the new models. It all makes sense of why many people jumped to “They’re refreshing the cars” right away. After all, the Model 3 just had an update of its own, and it was mostly cosmetic.
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However, the S and X have been around for so many years, with the only huge change being the nosecone modification. There have been many software updates and performance upgrades, but those apply to every Tesla vehicle, for the most part, with very few exceptions included.
The Model S and Model X production lines being shut down led to me getting nosy and calling my local showroom. I decided to give them a call because they’re always willing to talk about Tesla, and they’re so knowledgeable that it is nice to have a reasonable conversation with someone who knows what is going on within the community. According to who I spoke to, they received emails stating that the lines were being shut down for efficiency reasons. There was no hint toward a redesign of the Model S and Model X. Of course, Tesla isn’t going to tell the showroom associates and sales advisors this. It’s obviously going to stay among the company’s executives.
But if we dig into the efficiency of the Model S and Model X lines at Fremont, it makes a lot of sense. The Model S and Model X only accounted for 18,920 of the over 180,000 vehicles that Tesla delivered in Q4 2020. The car was only delivered 57,039 times for the full year, while Tesla delivered just shy of half a million cars in total.
Tesla Model S and Model X are disappearing from showrooms, further hinting at coming ‘refresh’
Does it make sense to have two production lines dedicated to cars making up only around 12-13% of the total output at Fremont? Could these lines be consolidated into one, with the other line being converted to a 3/Y line? This would alleviate some of the supply constraints that Tesla has with Model 3 and Model Y production. It could enable faster deliveries as demand climbs, and it could enable Tesla to be more efficient in its production of the S and X moving forward.
Musk has been a huge proponent of increasing manufacturing and production efficiency. It makes a lot of sense to me that Tesla would consider shutting down S/X lines to upgrade one line to a 3/Y line; the demand for S/X just isn’t great enough to dedicate two lines to the operation. 3/Y production is much more important.
This is all speculation, and while I do think that Tesla will upgrade and update the S and X in some ways, I don’t see how they can make major changes, especially since the company has already announced and shown the Model S Plaid, which is set to begin deliveries later this year. If Tesla were to refresh the S, there would be a major cause for concern for those who already ordered the Plaid S because it would likely mean a new vehicle would be on its way that would look entirely different than the current Plaid Model S.
It just seems like IF Tesla is going to refresh the S, they will widen the body style as the Plaid Model S has influenced. It will likely not have the rear diffuser or the spoiler. It may just be a wider body style.
Tesla Model S “Refresh” spotted with Plaid-style widebody and new wheels near HQ
Of course, Tesla will also likely implement the 4680 battery cells in the cars, which would revamp the battery pack with more life, power, and longevity. That is if Tesla has the supply for it because the company is still very early on in its battery manufacturing efforts at Kato Road. It is not unlikely that the S and X could be the first cars to use Tesla’s structural battery pack to increase safety and rigidity. Once again, these are all speculation and only thoughts that make sense.
Of course, there is always the possibility that Tesla could be attempting to rebirth the S/X with a complete revamp of its design and infrastructure. It could lead to a less expensive cost. Tesla having 4 vehicles that are mass-market instead of 2 could bring Tesla closer to price parity, increasing the growth of the EV sector. How they will do this, it likely depends on the batteries, which make up so much of the vehicle’s cost. However, the cars will likely need some kind of cosmetic update as well to appeal to customers moving forward. The 3 and Y seem to be more widely accepted, not only because of price but because of look.
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Tesla shared a striking video showcasing the decommissioning of the original Model S and Model X assembly line at its Fremont Factory in Northern California. Completed in just 46 days, the teardown involved heavy machinery dismantling concrete pits, removing robotic arms and conveyors, and clearing the space for new production.
The post, captioned “End of an era,” captured both the end of a historic chapter and Tesla’s aggressive pivot toward its next major initiative, Optimus.
End of an era: Decommissioning the original Model S & X assembly line in just 46 days pic.twitter.com/kGEdfhl62h
— Tesla Manufacturing (@gigafactories) July 10, 2026
The decision to retire the Model S and Model X originated during Tesla’s Q4 2025 Earnings Call in late January 2026. CEO Elon Musk announced that production of the company’s flagship sedan and SUV would wind down by the end of Q2 2026, describing it as bringing the programs to an “honorable discharge.”
Custom orders ceased around early April 2026, with the final vehicles rolling off the line in early May. A special signature delivery ceremony on May 20 marked the emotional close for these vehicles, which had defined Tesla’s early success and luxury EV segment since the Model S launch in 2012.
The primary reason for tearing down the lines was to repurpose the valuable factory floor space for high-volume production of Tesla’s Optimus humanoid robot. Musk had indicated on Earnings Calls that the Fremont S/X line would be replaced by a dedicated Optimus manufacturing line targeting a capacity of one million units per year.
This move aligns with Tesla’s broader strategic shift from traditional vehicle manufacturing toward robotics and artificial intelligence, leveraging the company’s expertise in autonomy, AI training, and high-volume production.
Optimus, Tesla’s general-purpose humanoid robot, is designed to perform repetitive or dangerous tasks in factories, warehouses, and eventually homes. Powered by Tesla’s AI and Neural Networks, it aims to be a versatile, affordable platform. Production of Optimus Gen 3 is already underway in limited form at Fremont, with full-scale output on the converted line expected to begin in late July or August.
Tesla is targeting rapid scaling, with internal ambitions pointing toward tens or even hundreds of thousands of units annually by the end of 2026.
Longer-term, Tesla is constructing a much larger second-generation Optimus facility at Giga Texas, with potential capacity reaching millions of units per year. The company views Optimus as a transformative product that could eventually surpass its automotive business in scale and value, enabling widespread deployment of useful robots across industries. CEO Elon Musk has even predicted it would be the most popular product of all-time.
As one era closes at Fremont, another is rapidly taking shape.
Elon Musk posted a candid admission on his social media platform X on June 9, declaring that he had been “clearly wrong” about Anthropic. The statement marked a notable reversal from his earlier skepticism toward the AI company.
In September, Musk had written, “Winning was never in the set of possible outcomes for Anthropic,” reflecting his view at the time that the startup had lacked the foundation or even the trajectory to succeed in what is an incredibly intense race for advanced artificial intelligence.
Musk’s latest post came amid discussion of Anthropic’s reliance on external compute resources. He praised the company’s progress, stating that Anthropic is “obviously currently the leader in AI” and that “no company has released a model as good as Mythos/Fable,” with expectations of a strong follow-up in Mythos 2.
The tone shifted dramatically from dismissal to acknowledgement of superior performance.
I was clearly wrong about Anthropic. They are obviously currently the leader in AI. No company has released a model as good as Mythos/Fable and they will undoubtedly have Mythos 2 ready soon.
And I would never cut them off in a way that hurt them badly, even as a competitor.…
— Elon Musk (@elonmusk) July 9, 2026
The context of Musk’s comments added significance. Anthropic has been operating under a recent compute deal with SpaceXAI, Musk’s AI infrastructure-focused venture. The pair entered a short-term GPU lease agreement initiated in May, providing Anthropic access to critical computing power for training and deploying its frontier models.
SpaceXAI signs agreement with Anthropic for massive AI supercomputer access
Some observers had speculated that Musk could leverage this dependency to disadvantage a rival. Musk directly addressed the possibility, writing, “I would never cut them off in a way that hurt them badly, even as a competitor. That’s not my style.”
To support his commitment to ethical competition, Musk referenced concrete examples from his other companies. Tesla famously open-sourced its entire portfolio of electric vehicle patents in 2014. The move was designed to accelerate the global adoption of sustainable transportation technology rather than protect proprietary advantages.
Tesla also made its Supercharger network available to competing electric vehicle manufacturers, transforming what could have remained an exclusive charging ecosystem into a shared infrastructure that benefits the broader industry and reduces barriers for EV adoption.
Musk further pointed to SpaceX’s practices, noting that the company launches satellites for competing commercial systems “with no increase in price or use of unfair terms.” He extended the principle to his social platform, observing that “even my worst enemies attack me on this platform,” underscoring preference for open discourse over retaliation.
These examples have illustrated Musk’s long-standing philosophy that long-term technological progress is best served by open competition and infrastructure sharing rather than leveraging market power to stifle rivals. In the fast-evolving AI sector, where compute resources and model capabilities determine leadership, Musk’s stance suggests a willingness to compete on innovation and performance alone.
Musk’s admission arrives as SpaceXAI itself advances its own frontier models while maintaining business relationships across the ecosystem. By publicly correcting his earlier assessment and reaffirming principles of fair play, Musk highlights a model of competition that prioritizes advancement of the field over short-term tactical advantages.
A Tesla analyst believes the company’s Full Self-Driving suite is close to an “inflection point,” where people will finally realize that it is more than what it appears, similar to how many view the iPhone.
Pierre Ferragu, an analyst who has covered Tesla for many years at New Street Research, says the Full Self-Driving suite is one piece of evidence supporting the view that a Tesla is more than a car. He compared it to the iPhone and noted that the high price tag seemed like a lot for a phone early on. Then people realized the iPhone was more than just something you make calls with. It made their lives simpler.
🚨 Analyst @p_ferragu says Tesla Full Self-Driving is at an “inflection point” in a recent commentary:
“A Tesla is not a car, the same way an iPhone was not a phone. As a tool that gets you to work peacefully every morning, it is not expensive. Give us 2 more quarters to see… pic.twitter.com/tm6xFrjVPV
— TESLARATI (@Teslarati) July 10, 2026
Suddenly, that price tag was justified.
Tesla offers several models under the average transaction price for a new vehicle, which was above $49,000, according to Kelley Blue Book. However, that does not take into account that many people can still not afford a $35,000 vehicle. Ferragu offers his thoughts:
“Remember when the addressable market of the iPhone was 10 million units? Then people realized how good it was, and now, nearly 250m are sold every year.
A similar evolution for Tesla is still on the table. A Tesla is not a car, the same way an iPhone was not a phone.
A model 3 at $35k + $100 per month is too expensive for most, but only as a car, the same way a $600 iPhone was too expensive for most, until most realized it was much more than a phone.
As a tool that gets you to work peacefully every morning, it is not expensive.”
This point is valid, especially considering the iPhone’s impact on the cell phone market. There are still a handful of players, but most people you know have an iPhone. The iPhone ties into Apple’s other ecosystem of products.
This is how Tesla plans to infiltrate the automotive market, and once the company offers a fully autonomous suite, or something that can allow for unsupervised self-driving, more and more people will flock to Tesla.
Ferragu believes Tesla needs two additional quarters of development before things will truly change. He didn’t elaborate on what will happen in two quarters, but he said it will give us all time to “see where this is heading.”
It is really quite interesting to see people’s reactions when they find out what a Tesla is capable of. Full Self-Driving is a great tool for taking stress out of travel; I use it daily, and it has made it really difficult to consider taking any other car on a drive of practically any length.
To me, it is really hard to believe that people will not at least seriously consider a Tesla as their next car if they experience Full Self-Driving. This is a major point for those who argue that Tesla should advertise in some way.
Tesla shows rapid teardown of Model S and X lines, paving the way for Optimus at Fremont
Elon Musk admits he was ‘clearly wrong’ about Anthropic
