One of the more popular Tesla rumors that has made its way through the community is the possibility of a refreshed design of the Model S and Model X. The two cars have had very minor cosmetic adjustments since their introduction in 2012 and 2015. While they contribute to Tesla’s quarterly sales and delivery figures, they are, in essence, sentimental vehicles. At least, that is what Tesla CEO Elon Musk said during a 2019 Tesla Earnings call. “To be totally frank, we’re continuing to make them more for sentimental reasons than anything else. They’re really of minor importance to the future,” Musk said.
Which begs the question: Why is Tesla planning a refresh of the two vehicles now, a year and a half after Musk called the S and X “sentimental” cars that had relatively minor importance to the future. While the Tesla community has certainly convinced itself that a newly designed Model S and Model X are on the way, there is the possibility that it isn’t even going to happen.
It all started when Tesla shut down Model S and Model X production lines in late 2020. The catalyst to all the rumors was that the company was upgrading production lines to handle the redesigned vehicles, and Tesla could agree upon the right modifications to make for the new models. It all makes sense of why many people jumped to “They’re refreshing the cars” right away. After all, the Model 3 just had an update of its own, and it was mostly cosmetic.
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However, the S and X have been around for so many years, with the only huge change being the nosecone modification. There have been many software updates and performance upgrades, but those apply to every Tesla vehicle, for the most part, with very few exceptions included.
The Model S and Model X production lines being shut down led to me getting nosy and calling my local showroom. I decided to give them a call because they’re always willing to talk about Tesla, and they’re so knowledgeable that it is nice to have a reasonable conversation with someone who knows what is going on within the community. According to who I spoke to, they received emails stating that the lines were being shut down for efficiency reasons. There was no hint toward a redesign of the Model S and Model X. Of course, Tesla isn’t going to tell the showroom associates and sales advisors this. It’s obviously going to stay among the company’s executives.
But if we dig into the efficiency of the Model S and Model X lines at Fremont, it makes a lot of sense. The Model S and Model X only accounted for 18,920 of the over 180,000 vehicles that Tesla delivered in Q4 2020. The car was only delivered 57,039 times for the full year, while Tesla delivered just shy of half a million cars in total.
Tesla Model S and Model X are disappearing from showrooms, further hinting at coming ‘refresh’
Does it make sense to have two production lines dedicated to cars making up only around 12-13% of the total output at Fremont? Could these lines be consolidated into one, with the other line being converted to a 3/Y line? This would alleviate some of the supply constraints that Tesla has with Model 3 and Model Y production. It could enable faster deliveries as demand climbs, and it could enable Tesla to be more efficient in its production of the S and X moving forward.
Musk has been a huge proponent of increasing manufacturing and production efficiency. It makes a lot of sense to me that Tesla would consider shutting down S/X lines to upgrade one line to a 3/Y line; the demand for S/X just isn’t great enough to dedicate two lines to the operation. 3/Y production is much more important.
This is all speculation, and while I do think that Tesla will upgrade and update the S and X in some ways, I don’t see how they can make major changes, especially since the company has already announced and shown the Model S Plaid, which is set to begin deliveries later this year. If Tesla were to refresh the S, there would be a major cause for concern for those who already ordered the Plaid S because it would likely mean a new vehicle would be on its way that would look entirely different than the current Plaid Model S.
It just seems like IF Tesla is going to refresh the S, they will widen the body style as the Plaid Model S has influenced. It will likely not have the rear diffuser or the spoiler. It may just be a wider body style.
Tesla Model S “Refresh” spotted with Plaid-style widebody and new wheels near HQ
Of course, Tesla will also likely implement the 4680 battery cells in the cars, which would revamp the battery pack with more life, power, and longevity. That is if Tesla has the supply for it because the company is still very early on in its battery manufacturing efforts at Kato Road. It is not unlikely that the S and X could be the first cars to use Tesla’s structural battery pack to increase safety and rigidity. Once again, these are all speculation and only thoughts that make sense.
Of course, there is always the possibility that Tesla could be attempting to rebirth the S/X with a complete revamp of its design and infrastructure. It could lead to a less expensive cost. Tesla having 4 vehicles that are mass-market instead of 2 could bring Tesla closer to price parity, increasing the growth of the EV sector. How they will do this, it likely depends on the batteries, which make up so much of the vehicle’s cost. However, the cars will likely need some kind of cosmetic update as well to appeal to customers moving forward. The 3 and Y seem to be more widely accepted, not only because of price but because of look.
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Tesla’s new Full Self-Driving pricing strategy will eliminate one recurring complaint that many owners have had in the past: FSD transfers.
In the past, if a Tesla owner purchased the Full Self-Driving suite outright, the company did not allow them to transfer the purchase to a new vehicle, essentially requiring them to buy it all over again, which could obviously get pretty pricey.
This was until Q3 2023, when Tesla allowed a one-time amnesty to transfer Full Self-Driving to a new vehicle, and then again last year.
Tesla is now allowing it to happen again ahead of the February 14th deadline.
The program has given people the opportunity to upgrade to new vehicles with newer Hardware and AI versions, especially those with Hardware 3 who wish to transfer to AI4, without feeling the drastic cost impact of having to buy the $8,000 suite outright on several occasions.
Now, that issue will never be presented again.
Last night, Tesla CEO Elon Musk announced on X that the Full Self-Driving suite would only be available in a subscription platform, which is the other purchase option it currently offers for FSD use, priced at just $99 per month.
Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Having it available in a subscription-only platform boasts several advantages, including the potential for a tiered system that would potentially offer less expensive options, a pay-per-mile platform, and even coupling the program with other benefits, like Supercharging and vehicle protection programs.
While none of that is confirmed and is purely speculative, the one thing that does appear to be a major advantage is that this will completely eliminate any questions about transferring the Full Self-Driving suite to a new vehicle. This has been a particular point of contention for owners, and it is now completely eliminated, as everyone, apart from those who have purchased the suite on their current vehicle.
Now, everyone will pay month-to-month, and it could make things much easier for those who want to try the suite, justifying it from a financial perspective.
The important thing to note is that Tesla would benefit from a higher take rate, as more drivers using it would result in more data, which would help the company reach its recently-revealed 10 billion-mile threshold to reach an Unsupervised level. It does not cost Tesla anything to run FSD, only to develop it. If it could slice the price significantly, more people would buy it, and more data would be made available.
News
Tesla Model 3 and Model Y dominates U.S. EV market in 2025
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Model 3 and Model Y are still dominant
According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.
The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.
Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.
Tesla’s challenges in 2025
Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.
Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue.
Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas.
News
Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.
The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.
Model 3 and Model Y lead their respective segments
As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.
Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win.
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Euro NCAP leadership shares insights
Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.
Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.
“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”
Tesla Full Self-Driving pricing strategy eliminates one recurring complaint
Tesla Model 3 and Model Y dominates U.S. EV market in 2025
