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Tesla Model Y promo ends, returning price to normal levels after February discount

Credit: Tesla Asia | X

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Tesla has ended its Model Y promotional pricing opportunity, which it launched in February, offering a $1,000 discount on the vehicle.

The Model Y is back to its normal price, which is $43,990 for the Rear-Whee-Drive configuration and $48,990 for the Long Range.

On February 10, Tesla announced that it would offer $1,000 off the Model Y for the remainder of the month in an effort to increase orders on the vehicle.

“Pricing Update — New Model Y RWD and Long Range AWD prices reduced for deliveries now through February 29,” Tesla said on the Model Y configurator. “Prices will increase by $1,000 or more on March 1.”

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Tesla has cut the price of the Model Y for a limited time

However, there was a catch — it also included a message that detailed “prices will increase by $1,000 or more” on the first day of March.

That day has come, and Tesla has officially brought the prices back up to normal levels with no additional increase.

CEO Elon Musk commented on the strategy to cut prices temporarily:

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“This is the essential quandary of manufacturing: factories need continuous production for efficiency, but consumer demand is seasonal.”

Tesla is using nearly any tactics necessary to spike demand and sales of its electric vehicles for the year.

During the Q4 and Full Year 2023 Earnings Call, Tesla stated there would be a “notably lower” sales growth rate for 2024 as it worked to bring its next-generation vehicle to market sometime in 2025.

The company said in the Shareholder Deck for the fourth quarter:

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“Our company is currently between two major growth waves: the first one began with the global expansion of the Model 3/Y platform and the next one we believe will be initiated by the global expansion of the next-generation vehicle platform. In 2024, our vehicle volume growth rate may be notably lower than the growth rate achieved in 2023, as our teams work on the launch of the next-generation vehicle at Gigafactory Texas.”

Ideally, Tesla still expects to grow deliveries this year, just not at the rate that it did in previous years. Building the next-gen platform may require production stoppages and other delays to update factory production lines.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Elon Musk’s Neuralink sparks BCI race in China

One of the most prominent is NeuroXess, which launched in 2021 and is already testing implants in patients.

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Credit: Neuralink

Neuralink, founded by Elon Musk, is helping spark a surge of brain-computer interface (BCI) development in China, where startups are moving quickly into human trials with strong state backing. 

One of the most prominent is NeuroXess, which launched in 2021 and is already testing implants in patients.

Neuralink’s clinical work and public demonstrations have drawn worldwide attention to invasive brain implants that allow patients to control digital devices using their minds. The company is currently running a global clinical trial and is also busy preparing for its next product, Blindsight, which would restore vision to people with visual impairments.

Neuralink’s visibility has helped accelerate similar efforts in China. Beijing last year classified brain-computer interfaces as a strategic sector and issued a roadmap calling for two or three globally competitive companies by 2030, as per the Financial Times. Since February last year, at least 10 clinical trials for invasive brain chips have launched in the country.

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NeuroXess recently reported that a paralyzed patient was able to control a computer cursor within five days of implantation. Founder Tiger Tao credited government support for helping shorten the path from research to trials.

Investment activity has followed the policy push. Industry data show dozens of financing rounds for Chinese BCI startups over the past year, reflecting rising capital interest in the field. Ultimately, while Neuralink remains one of the most closely watched players globally, its momentum has clearly energized competitors abroad.

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Tesla Supercharger vandalized with frozen cables and anti-Musk imagery amid Sweden union dispute

The incident comes amid Tesla’s ongoing labor dispute with IF Metall.

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Credit: Tesla Charging/X

Tesla’s Supercharger site in Vansbro, Sweden, was vandalized during peak winter travel weeks. Images shared to local media showed frozen charging cables and a banner reading “Go home Elon,” which was complete with a graphic of Musk’s controversial gesture. 

The incident comes amid Tesla’s ongoing labor dispute with IF Metall, which has been striking against the company for more than two years over collective bargaining agreements, as noted in a report from Expressen.

Local resident Stefan Jakobsson said he arrived at the Vansbro charging station to find a board criticizing Elon Musk and accusing Tesla of strikebreaking. He also found the charging cables frozen after someone seemingly poured water over them.

“I laughed a little and it was pretty nicely drawn. But it was a bit unnecessary,” Jakobsson said. “They don’t have to do vandalism because they’re angry at Elon Musk.”

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The site has seen heavy traffic during Sweden’s winter sports holidays, with travelers heading toward Sälen and other mountain destinations. Jakobsson said long lines formed last weekend, with roughly 50 Teslas and other EVs waiting to charge.

Tesla Superchargers in Sweden are typically open to other electric vehicle brands, making them a reliable option for all EV owners. 

Tesla installed a generator at the location after sympathy strikes from other unions disrupted power supply to some stations. The generator itself was reportedly not working on the morning of the incident, though it is unclear whether that was connected to the protest.

The dispute between Tesla and IF Metall centers on the company’s refusal to sign a collective agreement covering Swedish workers. The strike has drawn support from other unions, including Seko, which has taken steps affecting electricity supply to certain Tesla facilities. Tesla Sweden, for its part, has insisted that its workers are already fairly compensated and it does not need a collective agreement,

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Jesper Pettersson, press spokesperson for IF Metall, criticized Tesla’s use of generators to keep charging stations running. Still, IF Metall emphasized that it strongly distances itself from the vandalism incident at the Vansbro Supercharger.

“We think it is remarkable that instead of taking the easy route and signing a collective agreement for our members, they are choosing to use every possible means to get around the strike,” Pettersson said.

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Tesla Cybertruck owner credits FSD for saving life after freeway medical emergency

The incident was shared by the Tesla owner on social media platform X, where it caught the attention of numerous users, including Tesla CEO Elon Musk.

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Credit: Tesla

A Tesla Cybertruck owner has credited Full Self-Driving (FSD) Supervised for saving his life after he experienced a medical emergency on the freeway.

The incident was shared by the Tesla owner on social media platform X, where it caught the attention of numerous users, including Tesla CEO Elon Musk.

In a post on X, Cybertruck owner Rishi Vohra wrote that he had unintentionally fasted for 17 hours, taken medication, and experienced what he described as a severe allergic reaction while driving.

“What started as a normal drive turned terrifying fast. My body shut down. I passed out while driving on the freeway, mid-conversation with my wife on the phone,” he wrote.

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Vohra stated that his Tesla was operating with FSD Supervised engaged at the time. According to his account, the Cybertruck detected that he had lost consciousness using its driver monitoring system, slowed down, activated hazard lights, and safely pulled over to the shoulder.

“Thank God my Tesla had Full Self-Driving engaged. It detected I lost consciousness (thanks to the driver monitoring system), immediately slowed, activated hazards, and safely pulled over to the shoulder. No crash. No danger to anyone else on the road,” Vohra wrote.

The Cybertruck owner added that his wife used Life360 to alert emergency services after hearing him go silent during their call. He said responders located him within five minutes. After being attended to, Vohra stated that the vehicle then drove him to the emergency room after he refused to leave his truck on the freeway.

“So the Tesla autonomously drove me the rest of the way to the ER. I walked in, got admitted, and they stabilized me overnight,” he wrote.

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He later posted that he was being discharged and thanked Tesla and Elon Musk. Musk replied to the post, writing, “Glad you’re ok!” The official Tesla X account also reposted Vohra’s story with a heart emoji. 

Tesla recently published updated safety data of vehicles operating with FSD (Supervised) engaged. As per Tesla’s latest North America figures, vehicles operating with FSD (Supervised) engaged recorded one major collision every 5,300,676 miles. The U.S. average is one major collision every 660,164 miles. 

Considering the experience of the Cybertruck owner, Tesla’s safety data does seem to hold a lot of water. A vehicle that is manually driven would have likely crashed or caused a pileup if its driver lost consciousness in the middle of the freeway, after all. 

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