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Is Tesla Motors disruptive or disturbing?
Tesla Motors stands out in many ways, leaving many wondering how disruptive is it and how disturbing it is for corporations. One thing is for certain, Tesla reflects a need in society, that of a deep fundamental change. The problem is, are giant corporations ready for this change and can they adapt?
To disrupt, or not, that is not longer the questions.
Tesla Motors disrupts and irritates the way corporations operate. Elon Musk and Martin Eberhard didn’t invent the wheel, they both used what entrepreneurs are best at, that of asking what is needed. They wanted a cool and fun car that didn’t use dirty polluting petroleum. They went to see what AC Propulsion was working on with their incredible t-zero, the grandfather of the Roadster and the Tesla Roadster born soon after.
Tesla Motors didn’t reinvent the wheel, but disrupted the automotive world by using old and tested technologies, an electric motor and off the shelf batteries. On the flip side, automakers build vehicles with planned obsolescence and constant maintenance, which perpetuate a thriving cash flow through after market and distribution. Tesla introduced an electric car that required close to no maintenance, sold directly to buyers who choose to buy it or not. That was the disruptive part, now let’s look at the disturbing part for automakers.
Steady as she goes down the drain.
We often fault carmakers for everything wrong in the automotive industry, but their worn out business model that won’t adapt to our fast changing needs is really what is wrong. The biggest mistake they made was to over-rely on the market it created in the first place. It simply didn’t see the electric car technology progressing faster than their gasoline one and doubted this new market was ready. They simply didn’t understand people want a real fundamental change, which means taking a step back from bottom line profits.
The Tesla Motors business model frightens established companies because it operates outside their reality and shifts the emphasis back to the consumer. We can debate how much hype there is around a Roadster and a Model S, but fundamentally, one either buys cars because of its superior performance over a gasoline car, or because of the freedom of energy use, with its convenience and reliability and finally, or because it just darn changes things a lot.
Now flash back to the post 2008 era, when the financial world was partying as if there were no tomorrow and carmakers sued any states imposing better fuel economy. Carmakers perpetuated the belief we wanted cars with more cup holders than we truly needed, and favored creature comforts over performance and evolution. The advent of the electric wrestled that grip on the lulled market away from them, the way only a silicon valley startup could with its different business model.
Who’s disturbing now?
So, who’s disturbing now? When we look back in time, almost all big corporations were at one point disruptive. AT&T gave us Unix, Microsoft gave us the potential of the personal computer, but we certainly can’t call them disruptive anymore. They are disturbing in the fact they no longer innovate, but stubbornly pursue a path of pure profitability. Unfortunately, Apple is also following the same trend. The company once famous for stellar customer service and extremely well made computers is now more focused on profits than innovations. It’s Apple store is no longer fun to visit, and manufacturing problems are happening often.
It doesn’t take much extrapolation to see that one day too, Tesla Motors will be in the same situation. Are there exceptions? Certainly IBM made the right change. After decades of focusing on manufacturing, it made the boldest move to go back to consulting. Look at where IBM is now, and compare it to other personal computer makers. So what can companies learn from newer players and what can newer players learn from older companies having come full circle?
Tesla is about to make parking in busy parking lots at businesses and other points of interest less stressful than ever by allowing drivers more control over where they park and how, CEO Elon Musk confirmed on X.
Tesla has been working to improve the parking performance of vehicles utilizing the Full Self-Driving suite, but now it is looking to add more customization, allowing drivers to choose the specific space they park in, but also potentially the orientation the car pulls into the spot:
It’s coming soon
— Elon Musk (@elonmusk) July 21, 2026
Musk has reiterated on X twice over the past several weeks that Tesla is working to make things with the FSD suite based more on the driver’s specific preferences and behaviors that were seen in past drives.
Essentially, it sounds like if you tend to park away from a business to avoid other vehicles, Tesla FSD will soon recognize that preference of yours and start parking further away as well. Additionally, the prospect of assigned parking spaces has been something many owners have voiced concerns about.
Living in a community with assigned parking spaces makes using FSD incredibly difficult as it will rarely park in the correct spot when there are so many to choose from. This is also pertinent in work settings where there are sometimes assigned parking spaces.
The updates to Tesla’s Full Self-Driving suite in terms of listening to driver preferences with parking are also extending to routing. Tesla announced yesterday that with the release of its 2026 Summer Update, it was adding Automatic Navigation and Preferred Routes:
Tesla reveals 2026 Summer Update with crazy fixes to Nav and more
Tesla has always maintained the idea that any human input is bad input, and that, ideally, Tesla Full Self-Driving will always make the right decision. Of course, this is all in theory, but the issue is that so many of Tesla’s interventions have come because it does something that is not necessarily wrong, but perhaps not what the driver would prefer.
Taking these preferences into account will help Tesla alleviate some of the potentially unnecessary interventions that drivers perform.
Tesla is starting to prepare for the launch of the Optimus robot in its smartphone app, new coding strings show. Elon Musk has referred to Optimus as what will be the greatest-selling product of any kind of all time, and now, Tesla is getting ready for its launch.
Tesla’s smartphone app had several first-time mentions of the Optimus program, according to Tesla App Updates, who intially reported on the appearance. Here’s what they found:
A Dedicated “Robot” Phone Key Authentication
Tesla is working on a Bluetooth Low Energy, or BLE, authentication that is specifically for robots. This does not only apply to Optimus, though, as Robotaxi, which is Tesla’s autonomous ride-hailing platform, might also identify vehicles within the fleet as robots as well.
Tesla shows rapid teardown of Model S and X lines, paving the way for Optimus at Fremont
Essentially, pairing your phone as a key to anything Tesla identifies as a robot to a “whitelist” of authorized devices. Optimus, Robotaxi, or other products that fall into this category will only respond if the device trying to communicate with it is authorized.
This is a great security feature that will eliminate at least face-value and low-level threats.
Home Data Collection and System Alerts
This appears to be somewhat of a neural network for Optimus within your house. There will be a dedicated screen that asks for consent to collect both video and spatial data while Optimus performs in-home tasks. Everything from vacuuming, washing dishes, dusting, and other activities will be tracked.
There will also be a comprehensive alert system that will track everything from low battery to mechanical issues.
Other Changes
Most of the changes tracked in this particular app update are related to Tesla’s 2026 Summer Update, and include things such as image assets for new features, a preview of the new custom wraps feature, and other unique features.
You can check out our coverage on what is included with the 2026 Summer Update here:
Tesla reveals 2026 Summer Update with crazy fixes to Nav and more
Tesla (NASDAQ: TSLA) will report its earnings for the second quarter of 2026 this evening after market close, and investors and analysts are waiting anxiously to see what the company will report for the second three-month span of the year.
Analysts have already put out their expectations from a financial standpoint for the company’s second quarter, but what’s unknown is what Tesla plans to discuss during the call.
Financial Expectations
Wall Street consensus expectations put Tesla’s Earnings Per Share (EPS) at $0.53, while revenues are expected to come in around $26.4 billion.
This would compare to an EPS of $0.39 and $22.19 billion compared to Tesla’s Q2 2025. Last quarter, EPS came in at $0.41 on $22.387 billion of revenue. Additionally in Q1, Tesla beat analyst expectations, but shares dropped over 3 percent the following trading day.
What We Expect
In terms of discussions, Tesla earnings are pretty sporadic and depend on a handful of things, including current events, investor questions, and more.
Tesla uses a platform called Say to field questions from investors and analysts. These questions are what will be used during the call. Here are the top 5 from the Retail side and top 3 from the Institutional side:
Retail:
“Tesla has missed short-term guidance on robotaxi 3 earnings reports in a row, from 50% coverage of USA by end of 2025 to most recently 7 new cities in 1H26. What is keeping Tesla back from accomplishing these short term goals that they’ve set for themselves?”
“What are the main constraints to expanding robotaxi operations faster, and how do you see that lining up with Cybercab production?”
“What’s the current status of Optimus Gen 3 production ramp, initial deployment in factories, and external sales timeline/volume for 2027? What tasks can we expect the Optimus to perform by end of 2027?”
“To reward long-term Tesla retail shareholders for their loyalty, can you commit to achieving at least half of the goals outlined in your 2025 compensation plan before considering any offers to acquire or merge Tesla?”
“Why has growth of robotaxi vehicles stalled? When will we see cybercab start customer rides?”
Institutional
“Previously, you’ve said Tesla would lead the R&D while SpaceX would lead production for Terafab. Can you provide an update on how that division of responsibilities is evolving, and any additional clarity on the expected capital contributions from Tesla and SpaceX?”
“For autonomous driving, Tesla’s fleet created a huge data advantage by collecting billions of real-world miles. That advantage doesn’t yet exist for Optimus. How should we think about data availability and its impact on Optimus development?”
“Why is it necessary to limit robotaxi operations within specific zones within cities to start? Will every city have to be rolled out this way?”
Tesla will report earnings for Q2 this evening with the Shareholder Deck at 4 p.m. ET, with the call starting around 5:30 p.m. ET.
Tesla is about to make parking in busy lots less stressful than ever
Tesla starts preparing for Optimus in its smartphone app
