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Tesla could face New York store ban under this legislation
A new bill could threaten Tesla’s ability to operate in-person, direct sales stores in New York.
Tesla could be subject to new legislation in New York that seeks to revoke permits for the company’s stores, as part of a bill introduced this week that sponsors say aims to “foster competition and innovation in the marketplace.”
Democratic State Senator Patricia Fahy and Assembly Member Gabriella Romero introduced S.B. S6894 on Thursday, effectively revoking direct sales permits from five existing Tesla stores in New York, as detailed in a press release. If passed, the New York bill would keep in place a five-store limit placed on direct sales locations, but would require the state’s DMV to re-evaluate existing permits and issue new ones, excluding Tesla, which currently holds all five of the available permits.
“This legislation provides controlled growth of New York’s ZEV market by not granting indefinite privileges to early entrants—currently, all five direct sales locations are located downstate and are operated by Tesla, Inc., which limits consumer choice and prevents other manufacturers from entering the market,” Fahy’s office writes in the release. “The bill would allow new manufacturers to enter the market and ensure that there is an opportunity to expand these locations geographically.”
Fahy also told Politico that the bill intentionally aims to target Tesla CEO Elon Musk in the wake of his efforts under the recently created government efficiency division under the Trump administration.
“No matter what we do, we’ve got to take this from Elon Musk,” Fahy said. “He’s part of an effort to go backwards.”
“The bottom line is, Tesla has lost their right to promote these when they’re part of an administration that wants to go backwards. Elon Musk was handed a privilege here.”
🚨 You’ve got to be insane to think it’s better for consumers and car buyers to delegitimize direct sales
“I love going to a car dealership” -nobody ever https://t.co/GXEzktUjnG
— TESLARATI (@Teslarati) February 10, 2025
READ MORE ON TESLA NEW YORK: Anti-Musk protests at Tesla store in New York lead to arrests
The release also highlights New York’s target of reaching 100-percent ZEV sales by 2035, as part of the state’s Climate Leadership and Community Protection Act (CLCPA). The bill also says it hopes to bring zero-emission vehicle (ZEV) direct sales stores to other parts of New York, adding that limited access to direct sales models has prohibited more widespread adoption of electric vehicles (EVs).
“As New York moves toward a clean energy future, we must ensure that consumers have greater access to zero-emission vehicles while fostering competition and innovation in the marketplace,” Fahey says. “This legislation takes a measured approach to inducing the growth of direct sales and opening the door for new ZEV manufacturers to enter New York State’s market, while keeping us on track to meet our ambitious climate goals.”
Other automakers with direct sales models, such as Lucid and Rivian, would also be able to bid for the five permits, potentially giving smaller companies a chance to establish physical store locations.
New York is one of several states that have limits on how many non-dealership franchise stores, or direct sales model stores, are allowed to operate statewide. Still others include complete bans on direct sales, requiring automakers to sell vehicles through franchised dealerships, sometimes even including service locations.
At this time, New York joins eight other U.S. states that have a cap on the number of available direct sales sites, while 13 states — including Tesla’s home state of Texas — still have total or partial bans on direct sales.
Tesla has filed a petition with Wisconsin to allow direct car sales
Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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