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The remarkable story of Tesla’s partner, Panasonic

Source: Panasonic

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Tesla’s battery partner and long-time supporter, Panasonic, just turned 100 years old. Entrepreneur’s Lydia Belanger reports that throughout the last century, “Panasonic has pivoted regularly, expanded globally and today continues to look toward the future of technology, including teaming up with Tesla.” Panasonic’s financial investments in Tesla aren’t the only support it provides — its rich history is full of lessons that Tesla can learn from in order to successfully grow.

Back in 1918, a young 23-year-old, Konosuke Matsushita, founded the company now known as Panasonic. His design for a new kind of light socket launched the new Japanese business. And early on, “Matsushita was ahead of his time as far as his management approach. When the company was 2 years old and had 28 employees, he formed what he called the ‘Hoichi Kai,’ which translates to ‘one-step society.’ It brought employees together to play sports and participate in other recreational activities.”

Matsushita also had a penchant for generosity and transparency. Belanger reports, “Matsushita’s philosophy was one of trust, and he decided to share trade secrets even with new employees to build trust at all levels of the organization. By the end of 1922, the company had 50 employees and a new factory.”

Matsushita also got the company through tough times with aplomb. Instead of firing workers when inventory piled up, Matsushita said, “We’ll halve production not by laying off workers, but [by] having them work only half days. We will continue to pay the same wages they are getting now, but there will be no holidays. All employees should do their best to sell inventory.” And the plan worked.

https://youtu.be/V7ZXqoOh2mY

Above: The fascinating story of Panasonic’s iconic founder, Konosuke Matsushita (Youtube: Channel Panasonic – Official)

Matsushita was viewed as egalitarian. During the Great Depression, he said, “The mission of a manufacturer is to create material abundance by providing goods as plentiful and inexpensive as tap water.” And he planned far into the future as a “long-term visionary… [Matsushita] proposed a 250-year plan for the company, divided into 10 25-year periods that would be further divided into a 10-year construction phase, a 10-year active phase and a five-year fulfillment phase.”

In addition to light sockets, Panasonic offered an ever-growing, eclectic mix of products over the years. In 1934, “Panasonic produced its first electric motor… [then] from 1945 through 1959, Panasonic began producing agitator washing machines, monochrome TVs, refrigerators, radios, rice cookers, tape recorders and home air conditioners. The company also began expanding globally in the 1950s.”

Konosuke Matsushita passed away on April 27th, 1989, at the age of 94, but his legacy lives on. In the 1980s, “the company expanded its personal electronics offerings… Fast-forward to the digital era, which has pushed Panasonic to pivot further, including ceasing production of analog TVs back in 2006. In 2008, the company finally changed its name from Matsushita Electric Industrial Co., Ltd. to Panasonic Corporation — Panasonic had been one of its many brands.”

More recently, “Panasonic divided itself into four companies based on its four primary business divisions: appliances, eco solutions, AVC networks and automotive and industrial systems.” And in the past few years, “Panasonic announced it would invest more than a [billion] in Tesla Motors’ planned Gigafactory battery plant. It supplies the batteries for Tesla models S, X and 3.” And Panasonic is also a partner at Gigafactory 2 manufacturing Tesla’s solar products.

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Panasonic has come a long way in the last 100 years, growing to become “a global leader with over 240,000 employees, with sales of more than $70 billion dollars a year.” Its future plans include a 10-year vision to embrace a wide variety of emerging technologies, from the Internet of Things (IoT) to robotics. And with its Gigafactory partner, Tesla, the company is poised for further breakthroughs in the automotive and energy sectors.

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Note: Article originally published on evannex.com by Matt Pressman; Source: Entrepreneur

EVANNEX carries aftermarket accessories, parts, and gear for Tesla owners. Its blog is updated daily with Tesla news.

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Investor's Corner

Tesla Robotaxi gets a massive upgrade in Nevada

Nevada regulators just approved a massive expansion of Tesla’s robotaxi fleet across the entire county.

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Concept art of a Tesla Cybercab in Las Vegas Strip as rendered via Grok

Tesla’s robotaxi footprint in Nevada just grew by roughly 500 times in a single regulatory vote.

The Nevada Transportation Authority approved Tesla’s full Autonomous Vehicle Network Company permit on Thursday, clearing the way for the company to deploy up to 5,000 driverless vehicles across Clark County over the next 12 months. The decision came during a four hour general session meeting that Tesla investor Sawyer Merritt watched live and reported on X, noting the vote replaces the interim order that had limited Tesla to just 10 robotaxis on a narrow stretch of the Las Vegas Strip.

That earlier cap, covered here after it surfaced on August 13, came with restrictions that looked stricter than what Tesla runs in Austin: a 45 mph speed ceiling, no airport pickups, and a geofence confined to the Strip corridor. The new approval extends Tesla’s operating authority to all of Clark County, with room to request an even wider geofence across the state.

Tesla representatives at the meeting said they have no intention of putting 5,000 cars on the road right away. Commercial rides are expected to start within 30 days, pending vehicle inspections, insurance filings, and fare approval, the standard steps every robotaxi operator in Nevada has had to clear.

Tesla’s own Robotaxi account replied to the news with a short line, The golden future is upon us.

The timing lines up with Tesla’s broader robotaxi push this month. The company is preparing to open Cybercab rides to the public in Austin as soon as this month, and it opened a sweepstakes for riders to win a seat at the launch event. Tesla filed its original application for a 5,000 vehicle Nevada fleet back in June, a request regulators trimmed to 10 vehicles when they issued the interim order in July. Thursday’s vote effectively grants the number Tesla asked for from the start.

Zoox, the Amazon owned robotaxi operator, has run in Nevada since 2025 and was capped at 100 vehicles before Thursday’s decision. Tesla’s new ceiling puts it well ahead of that comparison on paper, though the company has said its actual fleet size will depend on how quickly FSD v15 rolls out, the software update executives have called the gateway to scaling unsupervised robotaxi operations nationwide.

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SpaceX’s next trillion dollar bet has nothing to do with rockets, Musk tells staff

Elon Musk told SpaceX staff AI revenue will soon dwarf rockets and Starlink combined entirely.

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Elon Musk told SpaceX employees this week that artificial intelligence, not rockets, will soon carry the company’s revenue. In a roughly 29 minute internal address posted on SpaceX’s X account on Tuesday, Musk said AI revenue will pass every other line of business at SpaceX “probably in September” and pull further ahead by the fourth quarter.

The numbers he gave are specific. SpaceX currently runs 1.4 gigawatts of AI compute capacity. Musk wants that at 10 gigawatts by the end of 2027, a jump he tied directly to revenue: “if we bring 10GW of AI online by the end of next year, it will be $300 billion to $500 billion a year in revenue.” He called those “big numbers,” which undersells a projection larger than what most countries produce in a year.

Musk went further on where AI fits into SpaceX’s future. “Probably in four or five years, AI will be 99% of the value of SpaceX,” he told staff, adding that digital intelligence would eventually run “a trillion times” ahead of biological intelligence as computing scales. He tied that growth to the company’s founding mission, telling employees “we must win on AI, because the future is overwhelmingly AI and robots,” with the payoff meant to help fund Starship and a Mars program that increasingly runs through Terafab, the joint Tesla, SpaceX and xAI chip plant.

Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry

None of this is entirely new territory. SpaceX told investors much the same story during its first earnings call as a public company on August 4, where Musk moved the company’s $1 trillion revenue target up a year to 2030 and said Starlink could someday carry a majority of the world’s internet. What the all hands video adds is a hard deadline and a specific power figure Musk had not given publicly before, along with a franker pitch to his own workforce that AI, not launch cadence, is now the thing SpaceX is betting its future on.

The AI revenue itself is not coming from SpaceX training its own models. It is largely Starlink acting as the network layer for xAI’s workloads, plus SpaceX renting out compute capacity directly, the same approach behind the roughly $16 billion the company spent on AI infrastructure in a single quarter.

Musk closed the video with a pitch aimed at recruiting and retention rather than investors, telling employees that anyone who helps SpaceX win the AI race will eventually get the chance to go to the moon or Mars themselves. Whether SpaceX can turn 1.4 gigawatts into 10 in seventeen months is the more immediate question, and one that will show up in quarterly numbers well before anyone leaves Earth.

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Tesla has one big financial question to answer for investors: Morgan Stanley

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Credit: Tesla

In a new note to investors on Tuesday, Morgan Stanley analyst Andrew Percoco said that Tesla has one big financial question to answer for investors regarding its Robotaxi rollout, Full Self-Driving software, and Optimus.

Percoco said in the note that, for the most part, investors are still very positive about the direction the company is headed. However, there are some things the firm would like to see, and they have to do with financials.

Tesla (TSLA) Q2 2026 earnings results: miss on EPS, beat on revenue

Tesla bulls are more than convinced that the company’s Full Self-Driving software is proof it can develop physical AI. Financially, however, there are still some questions, especially on elevated spending, which CEO Elon Musk said would occur as the company works to roll out Robotaxi faster and continue developing its Optimus robot.

The latter two are where Tesla will have to prove progress to investors, as Percoco writes that both projects “will require clearer evidence that Robotaxi is scaling and more tangible Optimus proof points to support the ROI on elevated capex.”

Percoco said the second quarter earnings call did not change his long-term thesis of where Tesla is positioned in the AI race, which is out in front. However, there are concerns that weaker gross margins and higher R&D spend will stress financials, and that has “sharpened our (and investors’) focus on measurable progress across Robotaxi and Optimus.”

Additionally, Robotaxi still needs to be proven with more operation in existing cities while maintaining safety but improving how many rides it gives in any given time, he said. For Optimus, Percoco wrote that he is “still looking for evidence beyond commentary around SOP.”

Morgan Stanley put Percoco in charge of covering Tesla after long-time analyst Adam Jonas transitioned to the automotive side.

Currently, Morgan Stanley has a $415 price target on Tesla and a ‘Hold’ rating on the stock. It is trading at around $330 at the time of publication, which was 2:30 P.M. on the East Coast.

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