

News
Elon Musk’s Tesla pickup truck is starting to beat the Ford F-150 in a key metric
The Tesla Pickup Truck won’t be unveiled until later this year, but the vehicle is already eating away at one of the Ford F-150’s strongholds. In a recent report, auto-themed website AutoWise conducted an analysis of social media activity surrounding America’s most popular truck. As it turns out, the Ford F-150’s long reign as the most popular truck on Twitter has ended, and in its place stands the upcoming Tesla Pickup Truck.
Based on Geotagged Twitter Data of over 100,000 tweets, AutoWise has concluded that the Tesla Pickup is now the United States’ most talked about truck. The Ford F-150 is still a prolific topic in 24 US states, but in the other 26 states, the Tesla Truck was more popular. Distribution-wise, most of the Twitter conversations surrounding the Tesla Truck came from the West Coast and East Coast, while the Ford F-150 still proved dominant in the south.
These results bode well for Elon Musk’s upcoming “cyberpunk” Tesla Truck. After all, for a new vehicle to be successful when it gets released, it has to capture the market’s interest. This was evident in the Ford F-150’s previous dominance in social media popularity. Being the most popular vehicle in the United States, the Ford F-150 attracts a lot of attention online, and this was emphasized in how the vehicle overtook its rivals like the Chevrolet Silverado in terms of Twitter conversations.
Nevertheless, these results become a little less surprising if one were to consider Tesla’s capability to generate hype around an upcoming vehicle. Tesla showed this during the unveiling of the Model 3, which received around 100,000 reservations even before the electric sedan was unveiled. Tesla is a disruptive automaker that produces vehicles that are unlike anything on the market, and this makes the company a very compelling topic for social media interactions.
A report published earlier this year by competitive intelligence analysis firm BrandTotal has determined that Tesla has the strongest organic engagement in social media among automakers. Alon Leibovich, co-founder & CEO of BrandTotal, noted that this is likely due to the strength of Tesla’s brand.
“Strong brands are able to command high engagement even without a robust digital ad spend. In Tesla’s case, we see their engagement numbers are high compared to other auto brands allocating spend in their digital campaigns. This may be a result of Tesla’s fans already being engaged and active users on Twitter and other platforms. The brand doesn’t feel the need to spend on paid social media marketing when their organic reach is so strong,” he stated.
News
Tesla takes first step in sunsetting Model S and X with drastic move
Tesla won’t be taking custom orders of the Model S or Model X in Europe any longer.

Tesla has seemingly taken the first step in sunsetting two of its older vehicles, the Model S and Model X, by ending international orders.
The flagship sedan and SUV from Tesla are the two oldest cars in the company’s lineup. They account for a very small portion of overall sales, and several years ago, CEO Elon Musk admitted that Tesla only continues to build and sell them due to “sentimental reasons.”
Earlier this year, there were calls for Tesla to end the production of the two cars, but Lars Moravy said that the Model S and Model X were due to get some love later in 2025. That happened, but the changes were extremely minor.
Tesla launches new Model S and Model X, and the changes are slim
Some took this as an indication that Tesla has kind of moved on from the Model S and Model X. A handful of people seemed to think Tesla would overhaul the vehicles substantially, but the changes were extremely minor and included only a few real adjustments.
In Europe, customers are unable to even put a new order in on a Model S or Model X.
We noticed earlier today that Tesla pressing the ‘Order’ button on either of the flagship vehicles takes you to local inventory, and not the Design Studio where you’d configure your custom build:
🚨 Tesla has removed the Model S and Model X Design Configurators from European customers
It will now bring up available inventory for those two vehicles instead of allowing you to build your own config pic.twitter.com/sMnGAr2kuu
— TESLARATI (@Teslarati) July 30, 2025
Tesla simply does not make enough Model S or Model X units to justify the expensive logistics process of shipping custom orders overseas. It almost seems as if they’re that they will essentially build a bunch of random configurations, send them overseas every few months, and let them sell before replenishing inventory.
Inversely, it could also mean Tesla is truly gearing up to sunset the vehicle altogether. It seems unlikely that the company will fade them out altogether in the next couple of years, but it could absolutely think about ending international orders because volume is so low.
Energy
Tesla inks multi-billion-dollar deal with LG Energy Solution to avoid tariff pressure
Tesla has reportedly secured a sizable partnership with LGES for LFP cells, and there’s an extra positive out of it.

Tesla has reportedly inked a multi-billion-dollar deal with LG Energy Solution in an effort to avoid tariff pressure and domesticate more of its supply chain.
Reuters is reporting that Tesla and LGES, a South Korean battery supplier of the automaker, signed a $4.3 billion deal for energy storage system batteries. The cells are going to be manufactured by LGES at its U.S. factory located in Michigan, the report indicates. The batteries will be the lithium iron phosphate, or LFP, chemistry.
Tesla delivers 384,000 vehicles in Q2 2025, deploys 9.6 GWh in energy storage
It is a move Tesla is making to avoid buying cells and parts from overseas as the Trump White House continues to use tariffs to prioritize domestic manufacturing.
LGES announced earlier today that it had signed a $4.3 billion contract to supply LFP cells over three years to a company, but it did not identify the customer, nor did the company state whether the batteries would be used in automotive or energy storage applications.
The deal is advantageous for both companies. Tesla is going to alleviate its reliance on battery cells that are built out of the country, so it’s going to be able to take some financial pressure off itself.
For LGES, the company has reported that it has experienced slowed demand for its cells in terms of automotive applications. It planned to offset this demand lag with more projects involving the cells in energy storage projects. This has been helped by the need for these systems at data centers used for AI.
During the Q1 Earnings Call, Tesla CFO Vaibhav Taneja confirmed that the company’s energy division had been impacted by the need to source cells from China-based suppliers. He went on to say that the company would work on “securing additional supply chain from non-China-based suppliers.”
It seems as if Tesla has managed to secure some of this needed domestic supply chain.
Lifestyle
Tesla brings perhaps the coolest interior feature to cars in latest update
Tesla adds on to the “fun” aspect of its vehicles.

Tesla has brought perhaps the coolest interior feature to its cars in a new update that is rolling out to vehicles now.
The feature will require a newer vehicle that has interior ambient lighting, which is present on the new Model S, Model X, Model 3 “Highland,” and Model Y “Juniper.” The Cybertruck also has ambient lighting strips throughout.
Tesla Model Y’s ambient lighting design changes revealed in leaked video
With the Version 2025.26+ Software Update, Tesla is rolling out a new “Sync Accent Lights w/ Music” feature, which is available on the Tesla Toybox:
Turn your Tesla into a rave cave with the new Light Sync feature 🎶
Rolling out now in software update 2025.26+ pic.twitter.com/IIsQxZ9jDP
— Tesla (@Tesla) July 29, 2025
To enable the feature, you’ll access the Toybox, choose “Light Sync,” and then choose “Sync Accent Lights w/ Music.”
Although it does not improve the performance of the vehicle, it is yet another example of Tesla making one of the coolest cars out there. This is truly a cool add-on that can be used to impress your friends and family.
-
Elon Musk2 weeks ago
Waymo responds to Tesla’s Robotaxi expansion in Austin with bold statement
-
News2 weeks ago
Tesla exec hints at useful and potentially killer Model Y L feature
-
Elon Musk2 weeks ago
Elon Musk reveals SpaceX’s target for Starship’s 10th launch
-
News2 weeks ago
Tesla’s longer Model Y did not scale back requests for this vehicle type from fans
-
News2 weeks ago
“Worthy of respect:” Six-seat Model Y L acknowledged by Tesla China’s biggest rivals
-
News2 weeks ago
First glimpse of Tesla Model Y with six seats and extended wheelbase
-
Elon Musk2 weeks ago
Elon Musk confirms Tesla is already rolling out a new feature for in-car Grok
-
Energy2 weeks ago
Tesla launches first Virtual Power Plant in UK – get paid to use solar