Connect with us
tesla-china-model-3-1 tesla-china-model-3-1

News

Tesla’s price war could reshape the Chinese auto industry, and some players may not survive

Credit: Tesla Asia/Twitter

Published

on

It remains to be seen if Tesla was aware that its aggressive pricing strategy would create havoc in the Chinese auto market. But it has, and analysts have noted that some of China’s weaker players may not survive the aftermath. 

China is the world’s largest electric vehicle market. Thus, Tesla is fully aware of the country’s importance for its global operations. It was then no surprise that the electric vehicle maker implemented pricing adjustments for its domestically-made vehicles in October. This was followed up by more price cuts in January, which brought the costs of the Giga Shanghai-made Model 3 and Model Y up to 14% cheaper than last year and substantially cheaper than their counterparts from the US and Europe.

Rival automakers have lowered their prices in response to Tesla’s recent price cuts. Companies like Volkswagen AG and Mercedes-Benz Group AG are offering discounts of up to 70,000 yuan ($10,000) in China. Ford has also lowered the Mach-E’s starting price to about 209,900 yuan. This left competitors like Xpeng Inc. and Nio Inc. with little choice but to follow suit.

As noted in a Bloomberg News reports, at least 30 automakers have cut prices in China. Jochen Siebert, managing director of JSC Automotive, for his part, noted that Tesla’s pricing strategy affected the Chinese auto segment. “Tesla created havoc for the rest of the market,” Siebert said. 

The havoc caused by Tesla has not gone unnoticed. On Wednesday, the China Association of Automobile Manufacturers urged an end to the price war. The CAAM noted that the price war was not a long-term solution to the country’s current slowdown in sales and inventory accumulation. The association also stressed the need for the industry to “return to normal operation” to ensure healthy development.

Advertisement

Other automakers are preparing for more challenging months ahead. During an interview with Bloomberg Television on Wednesday, Nio Chief Financial Officer Steven Feng noted that China’s auto industry is going through a “very profound shuffle.” “We need to go through this price war at the beginning of the year, and then we expect the industry to go through some profound fundamental consolidation. It’s almost consensus that China now has too many automakers,” the executive said. 

China’s auto sector is extremely competitive, with 155 new battery electric and plug in hybrid vehicles set to be unveiled this year alone. In response to this, financially stronger players such as Tesla could easily maintain, if not escalate, their aggressive pricing strategies to protect and grow their market share. Other automakers, however, may not be as fortunate. Siebert noted that Tesla has “several billion dollars that they can use for this purpose while others don’t.” 

Morgan Stanley analysts have noted that apart from Tesla, BYD should also be capable of carrying out another round of price cuts. The analysts stated that Tesla’s price war came on faster and more severely than expected, and they also noted that it will “expedite a market reshuffle.” Tu Le, managing director of consultancy Sino Auto Insights, highlighted this in a statement. “It’s going to stay brutal through mid-2024. It’s really existential for some of the weaker players,” the executive said. 

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

Advertisement

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

Advertisement
Comments

News

Elon Musk confirms cryptic X post was related to SpaceX, not TSLA stock

Musk shared his update in a post on social media platform X.

Published

on

elon-musk-europe-vs-us-relations
Joel Kowsky, Public domain, via Wikimedia Commons

Elon Musk has confirmed that a cryptic post he shared earlier this month was related to his private sale enterprise, SpaceX, not electric vehicle maker Tesla. 

Musk shared his update in a post on social media platform X. 

Musk’s cryptic post

Earlier this month, the CEO posted the cryptic words “You’ll Thank Me Later” on X. The post quickly gained attention on social media, as Tesla watchers and Elon Musk fans speculated on what the words could mean. With the announcement that Musk has purchased $1 billion of TSLA stock in the open market, some speculated that the cryptic post was a teaser of sorts to shareholders.

Musk’s massive TSLA purchase was the biggest in history, and it also stood as a notable vote of confidence for the company as it attempts to enter a new era led by robots, AI, and autonomous driving. This was likely one of the reasons why Tesla stock saw a notable rise on Monday’s trading. In another post, however, Musk confirmed that his cryptic post was not in any way related to his stock purchase.

All SpaceX

Considering that all the words in Musk’s post started with an uppercase letter, some space fans immediately speculated that the CEO was teasing something related to SpaceX. The company’s three drone ships, Just Read the Instructions (JRTI), Of Course I Still Love You (OCISLY), and A Shortfall of Gravitas (ASOG), after all, follow similar naming styles. 

Advertisement

This was one of the reasons why some TSLA shareholders noted on X that Musk’s post was likely SpaceX-related. In response to one of these comments, Musk stated that these speculations are “Correct.”

The only question now is what exactly Musk was referring to in his post. Perhaps the CEO really was hinting at the name of the drone ship that will be tasked to retrieve Starship in the middle of the ocean.

Continue Reading

News

Tesla Model Y leads as weekly registrations in China hit Q3 high

Out of Tesla China’s 15,350 registrations, the Model Y once again accounted for the majority.

Published

on

Credit: Tesla China

Tesla recorded 15,350 insurance registrations in China during the week of September 8–14, marking a 7.3% increase compared to the prior week. The figure also represents the highest weekly result so far in the third quarter of 2025.

Model Y still leads demand

Out of the 15,350 registrations, the Model Y once again accounted for the majority. Data shows 9,460 registrations for the standard Model Y, complemented by 1,030 units of the newly launched extended wheelbase, six-seat Model Y L. Tesla also logged 4,860 Model 3 sedans for the week as well, as noted in a CNEV Post report.

The Model Y L, which debuted in late August, registered a modest uptick from the 900 registrations it saw the week before. Volumes remain relatively low, suggesting that the variant will not meaningfully change Tesla’s third-quarter sales trajectory. That being said, Tesla China’s previous comments about the Model Y L’s demand suggest that an uptick in registrations may be coming in the next weeks.

The ramp of the Model Y L will likely be a notable topic among Tesla watchers, as its ramp will still be quite a task despite the vehicle being just a new variant of the all-electric crossover. With this in mind, meaningful numbers of Model Y L registrations may hit their pace in the next quarter instead.

Tesla China’s momentum

As per data from the China Passenger Car Association (CPCA), Tesla’s retail sales in August 2025 totaled 57,152 units. That figure marked a 9.9% decline from August 2024’s 63,456 units, but a significant 40.7% increase from July’s 40,617 deliveries.

Advertisement

Quarter-to-date, Tesla China’s results show a 34.4% gain compared to the previous quarter but remain down 11% year-over-year. Year-to-date, Tesla is down about 7% in China versus the same period in 2024. With only a couple more weeks before the end of the third quarter, Tesla China’s registrations may help determine whether the company could catch up to its 2024 numbers this year. 

Continue Reading

News

Tesla Supercharger access has proven to be a challenge for one company

Interestingly, it seems to be the Volkswagen brand specifically that is having issues with compatibility with Tesla Superchargers. Other brands under the VW umbrella, like Audi and Porsche, have already gained access to the charging network.

Published

on

Credit: MarcoRP | X

Tesla Supercharger access has proven to be quite the challenge for one company, as it continues to delay the date that it will enable its owners to charge at the most expansive network in the world.

Tesla Superchargers have been opening up to other brands for well over a year, and many car companies that are manufacturing electric vehicles now have access to the vast network that has over 70,000 locations worldwide.

Tesla to launch Supercharger access for VW owners later this year

However, one brand has experienced some issues with what it is calling “technical challenges,” specifically failing to enable cross-compatibility between its vehicles and Tesla Superchargers.

Volkswagen has had to delay its ability to enable customers to charge at Superchargers because there have been some difficulties getting things to run smoothly. A report from PCMag cites a quote from a Volkswagen spokesperson who said there are still plans to deliver this year, but there have been some delays:

“Volkswagen looks forward to making it possible for ID. Buzz and ID.4 vehicle owners to gain access to the Tesla NACS Partner Superchargers. The timeline has been delayed by technical challenges, and we ask for customers’ patience. We still expect to deliver access this year.”

Interestingly, it seems to be the Volkswagen brand specifically that is having issues with compatibility with Tesla Superchargers. Other brands under the VW umbrella, like Audi and Porsche, have already gained access to the charging network.

Volkswagen EV owners will need to use an official VW adapter to access the Tesla Supercharger Network once the issues are resolved. It still plans to launch access to its owners later this year, but its spokesperson did not announce any planned timeline.

Continue Reading

Trending