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Tesla launches “Project Loveday” contest for fan-made commercials

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Less than four days after Elon Musk responded to 10-year old Bria Loveday’s open letter, suggesting that Tesla should consider holding a competition to find the best homemade commercial, the company replied with “Project Loveday”.

Tesla has published terms and conditions to the new “Project Loveday” contest aimed at finding the best fan-made commercials ending May 8, 2017. According to the blog post on Tesla’s website, entrants can submit a link to a 90 second or less YouTube video along with a brief description.

Tesla will select ten “Winners” that will be judged on a point scoring system based on originality, creativity, relevance to Tesla and its mission, and entertainment value. Additionally, a Grand Prize Winner along with a Top 3 will be selected from all eligible video submissions on May 22, 2017.

Updated May 5, 2017: Tesla extended the deadline for submissions to the end of the day on June 5, 2017. Some of the top fan submissions can be found here.

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We’ve provided full details to Tesla’s Project Loveday contest, as follows:

Project Loveday

Terms and Conditions

Project Loveday is a video submission contest sponsored by Tesla, Inc., 3500 Deer Creek Road, Palo Alto, CA 94304, USA (“Tesla”).

1. OVERVIEW

Project Loveday begins on March 4, 2017, at 12:00 A.M. PT and ends at the end of the day on June 5, 2017.

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2. ELIGIBILITY

Project Loveday is open to individuals who are at least 18 years old at the time of entry or to individuals under the age of 18 with the express permission of their parent or guardian (“Entrant”). All federal, state and local laws apply and Project Loveday is void where prohibited or restricted by law. By participating in Project Loveday, the Entrant agrees to be bound by these Terms and Conditions and all final decisions of Tesla.

3. HOW TO ENTER

During the Entry Period, an Entrant may create and submit a video entry (“Submission”) by completing an entry form located here. Each Submission must comply with the guidelines in Section 4 below. By entering Project Loveday, the Entrant agrees to these Terms and Conditions. Each Entrant may only enter one Submission, and each Submission may only have one individual Entrant.

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4. SUBMISSION GUIDELINES

Submissions must be submitted via the online Entry Form

Submissions must comply with these Terms and Conditions

Videos must be no longer than 90 seconds

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Videos must relate to Tesla, SolarCity, our products, or our mission to accelerate the world’s transition to sustainable energy

Videos hosted on third-party social media platforms must comply with that platform’s Terms of Service

Videos must be approved for all ages; i.e., it cannot contain violence, nudity, or inappropriate language or behavior

Any text or voice-overs in the videos must be in English

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Submissions must not contain material that violates or infringes another’s rights, including, but not limited to, privacy, publicity or intellectual property rights

Submissions must not in any way mention, refer or otherwise allude to the name, logo or trademark of any entity, individual, product or brand other than those of Tesla and its brands

Submissions must not contain material that is not the original work of the Entrant

NOTE: By submitting a Submission, the Entrant agrees that his or her Submission conforms to the Submission Guidelines and that Tesla may, at its discretion, disqualify him or her from Project Loveday if Tesla decides that the Submission fails to conform to these Terms and Conditions or for any other reason.

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5. LICENSES

Entrant grants Tesla (and its affiliates) a royalty-free, irrevocable, perpetual, nonexclusive license to use, reproduce, modify, publish or create derivative works from and display the Submission in whole or in part, on a worldwide basis, and to incorporate it into other works, in any form, media or technology now known or later developed, including for promotional or marketing purposes. If requested, the Entrant will sign any documentation that may be required for Tesla or its designees to make use of the nonexclusive rights to use the Submission. No rights in or to the Submission are reserved by Entrant.

Entrants may only use Tesla’s name, product, trademarks and logos (collectively, “Tesla’s IP”) for the sole purpose of entering Project Loveday. Entrants are not permitted to make any other use of Tesla’s IP, and Tesla may, at any time, revoke any permissions granted by Tesla. No rights, title or interests in and to Tesla’s IP, except for the limited permissions granted to Entrant in these Terms and Conditions, are transferred or created.

6. JUDGING AND WINNER SELECTION

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After the Entry Period, all eligible Submissions will be judged by Tesla personnel (“Judges”). The Judges will score each eligible Submission based on originality, creativity, relevance to Tesla and its mission, and entertainment value. Entrants of Submissions that receive the 10 highest scores from the Judges will be deemed the Winners. Entrants of the 3 highest scoring Submissions will be declared Top 3 Winners. The highest scoring Submission will be declared the Grand Prize Winner. All Winners are subject to verification of eligibility and compliance with these Terms and Conditions.

7. PRIZES

Approved Submissions will be hosted on Tesla’s website located here. In addition, the winning Submissions will receive the following.

Winner Prizes (10): The top 10 winning Submissions will be featured and shared on Tesla’s social media channels.

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Top 3 Winner Prizes (3): The top 3 winning Submissions will receive additional promotion across social media channels.

Grand Prize Winner (1): The Entrant with the top winning Submission will be invited to and introduced at a future Tesla product launch event. Tesla will pay for reasonable travel expenses and accommodations for 2 people for 2 nights.

PRIZE CONDITIONS: Prizes are non-transferable and no substitution, redemption or cash equivalent will be allowed. All applicable taxes, and all other fees and costs not specifically identified in these Terms and Conditions as a prize element, are the sole responsibility of the prize winner.

8. HOW TO CLAIM A PRIZE

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On or about May 29, 2017, the Grand Prize Winner will be sent an email notification with instructions on how to claim the prize. The Grand Prize Winner may be required to provide the winning video in a format requested by Tesla and to execute any requested documents within the time period requested by Tesla. The prize must be claimed by June 2, 2017 or, at Tesla’s sole discretion, the prize may be forfeited and awarded to the Entrant whose Submission received the next highest score.

9. PRIVACY POLICY

Any personally identifiable information collected during an Entrant’s participation in Project Loveday will be used for purposes of the proper administration of this contest and in accordance with Tesla’s Privacy Policy, available here.

10. PUBLICITY RIGHTS

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By participating in Project Loveday, each Entrant agrees to allow Tesla and its designees the perpetual right to use his or her name, biographical information, photos, videos, entries, likeness, and statements for Project Loveday and for trade, commercial, advertising and publicity purposes in any form of media worldwide.

11. GENERAL

Tesla reserves the right to disqualify any Entrant found, in Tesla’s sole discretion, to be acting in violation of these Terms and Conditions or to be acting in an unsportsmanlike manner or otherwise acting in bad faith.

12. WINNER LIST

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To obtain a list of prize winners, interested individuals should send a written request with a self-addressed, stamped business-sized envelope to: Tesla, Inc., 3500 Deer Creek Road, Palo Alto, CA 94304, Attn: Project Loveday. Winner List requests must be received by May 31, 2017.

I'm friendly. You can email me. gene@teslarati.com

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Tesla Full Self-Driving v14.2.2.5 might be the most confusing release ever

With each Full Self-Driving release, I am realistic. I know some things are going to get better, and I know some things will regress slightly. However, these instances of improvements are relatively mild, as are the regressions. Yet, this version has shown me that it contains extremes of both.

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Credit: Tesla

Tesla Full Self-Driving v14.2.2.5 hit my car back on Valentine’s Day, February 14, and since I’ve had it, it has become, in my opinion, the most confusing release I’ve ever had.

With each Full Self-Driving release, I am realistic. I know some things are going to get better, and I know some things will regress slightly. However, these instances of improvements are relatively mild, as are the regressions. Yet, this version has shown me that it contains extremes of both.

It has been about three weeks of driving on v14.2.2.5; I’ve used it for nearly every mile traveled since it hit my car. I’ve taken short trips of 10 minutes or less, I’ve taken medium trips of an hour or less, and I’ve taken longer trips that are over 100 miles per leg and are over two hours of driving time one way.

These are my thoughts on it thus far:

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Speed Profiles Are a Mixed Bag

Speed Profiles are something Tesla seems to tinker with quite frequently, and each version tends to show a drastic difference in how each one behaves compared to the previous version.

I do a vast majority of my FSD travel using Standard and Hurry modes, although in bad weather, I will scale it back to Chill, and when it’s a congested city on a weekend or during rush hour, I’ll throw it into Mad Max so it takes what it needs.

Early on, Speed Profiles really felt great. This is one of those really subjective parts of the FSD where someone might think one mode travels too quickly, whereas another person might see the identical performance as too slow or just right.

To me, I would like to see more consistency from release to release on them, but overall, things are pretty good. There are no real complaints on my end, as I had with previous releases.

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In a past release, Mad Max traveled under the speed limit quite frequently, and I only had that experience because Hurry was acting the same way. I’ve had no instances of that with v14.2.2.5.

Strange Turn Signal Behavior

This is the first Full Self-Driving version where I’ve had so many weird things happen with the turn signals.

Two things come to mind: Using a turn signal on a sharp turn, and ignoring the navigation while putting the wrong turn signal on. I’ve encountered both things on v14.2.2.5.

On my way to the Supercharger, I take a road that has one semi-sharp right-hand turn with a driveway entrance right at the beginning of the turn.

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Only recently, with the introduction of v14.2.2.5, have I had FSD put on the right turn signal when going around this turn. It’s obviously a minor issue, but it still happens, and it’s not standard practice:

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When sharing this on X, I had Tesla fans (the ones who refuse to acknowledge that the company can make mistakes) tell me that it’s a “valid” behavior that would be taught to anyone who has been “professionally trained” to drive.

Apparently, if you complain about this turn signal, you are also claiming you know more than Tesla engineers…okay.

Nobody in their right mind has ever gone around a sharp turn when driving their car and put on a signal when continuing on the same road. You would put a left turn signal on to indicate you were turning into that driveway if that’s what your intention was.

Like I said, it’s a totally minor issue. However, it’s not really needed, and nor is it normal. If I were in the car with someone who was taking a simple turn on a road they were traveling, and they signaled because the turn was sharp, I’d be scratching my head.

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I’ve also had three separate instances of the car completely ignoring the navigation and putting on a signal that is opposite to what the routing says. Really quite strange.

Parking Performance is Still Underwhelming

Parking has been a complaint of mine with FSD for a long time, so much so that it is pretty rare that I allow the vehicle to park itself. More often than not, it is because I want to pick a spot that is relatively isolated.

However, in the times I allow it to pull into a spot, it still does some pretty head-scratching things.

Recently, it tried to back into a spot that was ~60% covered in plowed snow. The snow was piled about six feet high in a Target parking lot.

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Tesla ends Full Self-Driving purchase option in the U.S.

A few days later, it tried backing into a spot where someone failed the universal litmus test of returning their shopping cart. Both choices were baffling and required me to manually move the car to a different portion of the lot.

I used Autopark on both occasions, and it did a great job of getting into the spot. I notice that the parking performance when I manually choose the spot is much better than when the car does the entire parking process, meaning choosing the spot and parking in it.

It’s Doing Things (For Me) It’s Never Done Before

Two things that FSD has never done before, at least for me, are slow down in School Zones and avoid deer. The first is something I usually take over manually, and the second I surprisingly have not had to deal with yet.

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I had my Tesla slow down at a school zone yesterday for the first time, traveling at 20 MPH and not 15 MPH as the sign suggested, but at the speed of other cars in the School Zone. This was impressive and the first time I experienced it.

I would like to see this more consistently, and I think School Zones should be one of those areas where, no matter what, FSD will only travel the speed limit.

Last night, FSD v14.2.2.5 recognized a deer in a roadside field and slowed down for it:

Navigation Still SUCKS

Navigation will be a complaint until Tesla proves it can fix it. For now, it’s just terrible.

It still has not figured out how to leave my neighborhood. I give it the opportunity to prove me wrong each time I leave my house, and it just can’t do it.

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It always tries to go out of the primary entrance/exit of the neighborhood when the route needs to take me left, even though that exit is a right turn only. I always leave a voice prompt for Tesla about it.

It still picks incredibly baffling routes for simple navigation. It’s the one thing I still really want Tesla to fix.

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Investor's Corner

Tesla gets tip of the hat from major Wall Street firm on self-driving prowess

“Tesla is at the forefront of autonomous driving, supported by a camera-only approach that is technically harder but much cheaper than the multi-sensor systems widely used in the industry. This strategy should allow Tesla to scale more profitably compared to Robotaxi competitors, helped by a growing data engine from its existing fleet,” BoA wrote.

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Credit: Tesla

Tesla received a tip of the hat from major Wall Street firm Bank of America on Wednesday, as it reinitiated coverage on Tesla shares with a bullish stance that comes with a ‘Buy’ rating and a $460 price target.

In a new note that marks a sharp reversal from its neutral position earlier in 2025, the bank declared Tesla’s Full Self-Driving (FSD) technology the “leading consumer autonomy solution.”

Analysts highlighted Tesla’s camera-only architecture, known as Tesla Vision, as a strategic masterstroke. While technically more challenging than the multi-sensor setups favored by rivals, the vision-based approach is dramatically cheaper to produce and maintain.

This cost edge, combined with Tesla’s rapidly expanding real-world data engine, positions the company to scale robotaxis far more profitably than competitors, BofA argues in the new note:

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“Tesla is at the forefront of autonomous driving, supported by a camera-only approach that is technically harder but much cheaper than the multi-sensor systems widely used in the industry. This strategy should allow Tesla to scale more profitably compared to Robotaxi competitors, helped by a growing data engine from its existing fleet.”

The bank now attributes roughly 52% of Tesla’s total valuation to its Robotaxi ambitions. It also flagged meaningful upside from the Optimus humanoid robot program and the fast-growing energy storage business, suggesting the auto segment’s recent headwinds, including expired incentives, are being eclipsed by these higher-margin opportunities.

Tesla’s own data underscores exactly why Wall Street is waking up to FSD’s potential. According to Tesla’s official safety reporting page, the FSD Supervised fleet has now surpassed 8.4 billion cumulative miles driven.

Tesla FSD (Supervised) fleet passes 8.4 billion cumulative miles

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That total ballooned from just 6 million miles in 2021 to 80 million in 2022, 670 million in 2023, 2.25 billion in 2024, and a staggering 4.25 billion in 2025 alone. In the first 50 days of 2026, owners added another 1 billion miles — averaging more than 20 million miles per day.

This avalanche of real-world, camera-captured footage, much of it on complex city streets, gives Tesla an unmatched training dataset. Every mile feeds its neural networks, accelerating improvement cycles that lidar-dependent rivals simply cannot match at scale.

Tesla owners themselves will tell you the suite gets better with every release, bringing new features and improvements to its self-driving project.

The $460 target implies roughly 15 percent upside from recent trading levels around $400. While regulatory and safety hurdles remain, BofA’s endorsement signals growing institutional conviction that Tesla’s data advantage is not hype; it’s a tangible moat already delivering billions of miles of proof.

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Tesla to discuss expansion of Samsung AI6 production plans: report

Tesla has reportedly requested an additional 24,000 wafers per month, which would bring total production capacity to around 40,000 wafers if finalized.

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Tesla-Chips-HW3-1
Credit: Tom Cross

Tesla is reportedly discussing an expansion of its next-generation AI chip supply deal with Samsung Electronics. 

As per a report from Korean industry outlet The Elec, Tesla purchasing executives are reportedly scheduled to meet Samsung officials this week to negotiate additional production volume for the company’s upcoming AI6 chip.

Industry sources cited in the report stated that Tesla is pushing to increase the production volume of its AI6 chip, which will be manufactured using Samsung’s 2-nanometer process.

Tesla previously signed a long-term foundry agreement with Samsung covering AI6 production through December 31, 2033. The deal was reportedly valued at about 22.8 trillion won (roughly $16–17 billion).

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Under the existing agreement, Tesla secured approximately 16,000 wafers per month from the facility. The company has reportedly requested an additional 24,000 wafers per month, which would bring total production capacity to around 40,000 wafers if finalized.

Tesla purchasing executives are expected to discuss detailed supply terms during their visit to Samsung this week.

The AI6 chip is expected to support several Tesla technologies. Industry sources stated that the chip could be used for the company’s Full Self-Driving system, the Optimus humanoid robot, and Tesla’s internal AI data centers.

The report also indicated that AI6 clusters could replace the role previously planned for Tesla’s Dojo AI supercomputer. Instead of a single system, multiple AI6 chips would be combined into server-level clusters.

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Tesla’s semiconductor collaboration with Samsung dates back several years. Samsung participated in the design of Tesla’s HW3 (AI3) chip and manufactured it using a 14-nanometer process. The HW4 chip currently used in Tesla vehicles was also produced by Samsung using a 5-nanometer node.

Tesla previously planned to split production of its AI5 chip between Samsung and TSMC. However, the company reportedly chose Samsung as the primary partner for the newer AI6 chip.

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