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Tesla launches “Project Loveday” contest for fan-made commercials

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Less than four days after Elon Musk responded to 10-year old Bria Loveday’s open letter, suggesting that Tesla should consider holding a competition to find the best homemade commercial, the company replied with “Project Loveday”.

Tesla has published terms and conditions to the new “Project Loveday” contest aimed at finding the best fan-made commercials ending May 8, 2017. According to the blog post on Tesla’s website, entrants can submit a link to a 90 second or less YouTube video along with a brief description.

Tesla will select ten “Winners” that will be judged on a point scoring system based on originality, creativity, relevance to Tesla and its mission, and entertainment value. Additionally, a Grand Prize Winner along with a Top 3 will be selected from all eligible video submissions on May 22, 2017.

Updated May 5, 2017: Tesla extended the deadline for submissions to the end of the day on June 5, 2017. Some of the top fan submissions can be found here.

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We’ve provided full details to Tesla’s Project Loveday contest, as follows:

Project Loveday

Terms and Conditions

Project Loveday is a video submission contest sponsored by Tesla, Inc., 3500 Deer Creek Road, Palo Alto, CA 94304, USA (“Tesla”).

1. OVERVIEW

Project Loveday begins on March 4, 2017, at 12:00 A.M. PT and ends at the end of the day on June 5, 2017.

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2. ELIGIBILITY

Project Loveday is open to individuals who are at least 18 years old at the time of entry or to individuals under the age of 18 with the express permission of their parent or guardian (“Entrant”). All federal, state and local laws apply and Project Loveday is void where prohibited or restricted by law. By participating in Project Loveday, the Entrant agrees to be bound by these Terms and Conditions and all final decisions of Tesla.

3. HOW TO ENTER

During the Entry Period, an Entrant may create and submit a video entry (“Submission”) by completing an entry form located here. Each Submission must comply with the guidelines in Section 4 below. By entering Project Loveday, the Entrant agrees to these Terms and Conditions. Each Entrant may only enter one Submission, and each Submission may only have one individual Entrant.

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4. SUBMISSION GUIDELINES

Submissions must be submitted via the online Entry Form

Submissions must comply with these Terms and Conditions

Videos must be no longer than 90 seconds

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Videos must relate to Tesla, SolarCity, our products, or our mission to accelerate the world’s transition to sustainable energy

Videos hosted on third-party social media platforms must comply with that platform’s Terms of Service

Videos must be approved for all ages; i.e., it cannot contain violence, nudity, or inappropriate language or behavior

Any text or voice-overs in the videos must be in English

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Submissions must not contain material that violates or infringes another’s rights, including, but not limited to, privacy, publicity or intellectual property rights

Submissions must not in any way mention, refer or otherwise allude to the name, logo or trademark of any entity, individual, product or brand other than those of Tesla and its brands

Submissions must not contain material that is not the original work of the Entrant

NOTE: By submitting a Submission, the Entrant agrees that his or her Submission conforms to the Submission Guidelines and that Tesla may, at its discretion, disqualify him or her from Project Loveday if Tesla decides that the Submission fails to conform to these Terms and Conditions or for any other reason.

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5. LICENSES

Entrant grants Tesla (and its affiliates) a royalty-free, irrevocable, perpetual, nonexclusive license to use, reproduce, modify, publish or create derivative works from and display the Submission in whole or in part, on a worldwide basis, and to incorporate it into other works, in any form, media or technology now known or later developed, including for promotional or marketing purposes. If requested, the Entrant will sign any documentation that may be required for Tesla or its designees to make use of the nonexclusive rights to use the Submission. No rights in or to the Submission are reserved by Entrant.

Entrants may only use Tesla’s name, product, trademarks and logos (collectively, “Tesla’s IP”) for the sole purpose of entering Project Loveday. Entrants are not permitted to make any other use of Tesla’s IP, and Tesla may, at any time, revoke any permissions granted by Tesla. No rights, title or interests in and to Tesla’s IP, except for the limited permissions granted to Entrant in these Terms and Conditions, are transferred or created.

6. JUDGING AND WINNER SELECTION

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After the Entry Period, all eligible Submissions will be judged by Tesla personnel (“Judges”). The Judges will score each eligible Submission based on originality, creativity, relevance to Tesla and its mission, and entertainment value. Entrants of Submissions that receive the 10 highest scores from the Judges will be deemed the Winners. Entrants of the 3 highest scoring Submissions will be declared Top 3 Winners. The highest scoring Submission will be declared the Grand Prize Winner. All Winners are subject to verification of eligibility and compliance with these Terms and Conditions.

7. PRIZES

Approved Submissions will be hosted on Tesla’s website located here. In addition, the winning Submissions will receive the following.

Winner Prizes (10): The top 10 winning Submissions will be featured and shared on Tesla’s social media channels.

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Top 3 Winner Prizes (3): The top 3 winning Submissions will receive additional promotion across social media channels.

Grand Prize Winner (1): The Entrant with the top winning Submission will be invited to and introduced at a future Tesla product launch event. Tesla will pay for reasonable travel expenses and accommodations for 2 people for 2 nights.

PRIZE CONDITIONS: Prizes are non-transferable and no substitution, redemption or cash equivalent will be allowed. All applicable taxes, and all other fees and costs not specifically identified in these Terms and Conditions as a prize element, are the sole responsibility of the prize winner.

8. HOW TO CLAIM A PRIZE

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On or about May 29, 2017, the Grand Prize Winner will be sent an email notification with instructions on how to claim the prize. The Grand Prize Winner may be required to provide the winning video in a format requested by Tesla and to execute any requested documents within the time period requested by Tesla. The prize must be claimed by June 2, 2017 or, at Tesla’s sole discretion, the prize may be forfeited and awarded to the Entrant whose Submission received the next highest score.

9. PRIVACY POLICY

Any personally identifiable information collected during an Entrant’s participation in Project Loveday will be used for purposes of the proper administration of this contest and in accordance with Tesla’s Privacy Policy, available here.

10. PUBLICITY RIGHTS

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By participating in Project Loveday, each Entrant agrees to allow Tesla and its designees the perpetual right to use his or her name, biographical information, photos, videos, entries, likeness, and statements for Project Loveday and for trade, commercial, advertising and publicity purposes in any form of media worldwide.

11. GENERAL

Tesla reserves the right to disqualify any Entrant found, in Tesla’s sole discretion, to be acting in violation of these Terms and Conditions or to be acting in an unsportsmanlike manner or otherwise acting in bad faith.

12. WINNER LIST

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To obtain a list of prize winners, interested individuals should send a written request with a self-addressed, stamped business-sized envelope to: Tesla, Inc., 3500 Deer Creek Road, Palo Alto, CA 94304, Attn: Project Loveday. Winner List requests must be received by May 31, 2017.

Gene has been obsessed with cars since before he could legally sit in the front seat. Writer, researcher, unofficial CS support, accountant, native suit guy when needed, and overall stick poker. He approaches every story the way he approaches a road trip: with too much enthusiasm, not enough planning, and a surprisingly good outcome. gene@teslarati.com

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Tesla Model Y becomes first-ever car to reach legendary milestone

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Credit: Tesla Manufacturing

The Tesla Model Y became the first-ever car to reach a legendary Norwegian milestone, surpassing 100,000 new registrations after gaining a reputation as one of the most popular vehicles in the country and the world.

As of May 20, Norwegian authorities have registered 100,224 units of the electric SUV, according to data from local outlet Opplysningsrådet for veitrafikken (OFV).

By population, roughly one in every 29 passenger cars on Norwegian roads is now a Model Y, underscoring its rapid rise as a national favorite.

Since the first deliveries in August 2021, the Model Y has transformed from a newcomer to a staple in Norwegian traffic.

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Tesla back on top as Norway’s EV market surges to 98% share in February

Geir Inge Stokke, the Managing Director of OFV, described the achievement as “remarkable,” noting that few single models have gained such traction so quickly. “Tesla Model Y has hit the Norwegian market spot on, and the numbers illustrate how fast the EV market has developed here,” Stokke said.

The Model Y’s success reflects Norway’s aggressive push toward electrification. Nearly nine out of ten units, 87.6 percent, to be exact, are privately registered, with the remaining 12.4 percent on company plates. Owners span the country, from major cities to smaller municipalities, proving it is no longer just an urban or niche vehicle but a true “people’s car.

Who is Buying Tesla Model Ys in Norway?

Typical Model Y drivers are men in their early 40s. The average registered user age is 44, with 83 percent male and 17 percent female. Stokke noted that household usage often extends beyond the primary registrant, broadening the vehicle’s real-world appeal.

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Geographically, adoption concentrates in urban centers with strong charging infrastructure. Oslo leads with 16,861 registrations (16.82 percent of the national total), followed by Bergen (7,450), Bærum (4,313), and Trondheim (4,240).

The top five municipalities—Oslo, Bergen, Bærum, Trondheim, and Asker—account for 35,463 units, or about 35 percent of all Model Ys. Yet the vehicle’s presence outside big cities highlights its broad acceptance.

Growth Trajectory and Popularity

Tesla built a lot of sales momentum in a short amount of time. In 2021, registrations closed out at 8,267, but more than doubled to more than 17,000 units in 2022 and more than 23,000 units in 2023. 2025 was the company’s strongest year yet, as Tesla managed to record 27,621 registrations.

Through 2026, Tesla already has 7,036 registrations.

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Tesla’s Global Success with the Model Y

Tesla has tasted so much success with the Model Y; it has been the best-selling car in the world three times, it has dominated EV sales in numerous countries, and contributed to a mass adoption of electric vehicles across the planet.

As Stokke emphasized, the Model Y’s journey from newcomer to icon mirrors Norway’s broader success story. With robust incentives that push sales, excellent infrastructure, and consumer eagerness to transition to sustainable powertrains, the country continues setting global benchmarks in sustainable mobility.

The Tesla Model Y stands as a shining example of how quickly change can happen when conditions align.

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SpaceX reveals what Anthropic will pay for massive compute deal

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Rendering of Elon Musk overlooking a Starship fleet (Credit: Grok)
Rendering of Elon Musk overlooking a Starship fleet (Credit: Grok)

SpaceX has disclosed the full financial details of its groundbreaking agreement with Anthropic, confirming that the AI company will pay $1.25 billion per month for dedicated high-performance computing resources.

The revelation came through SpaceX’s latest securities filing in preparation for its initial public offering, shedding light on one of the largest compute deals in the artificial intelligence sector to date. The prospectus was released last night, as SpaceX is heading toward its IPO.

This arrangement underscores the fierce demand for specialized infrastructure as frontier AI models require unprecedented levels of processing power to train and operate effectively. Industry analysts see the disclosure as a significant milestone, highlighting how top AI labs are locking in massive capacity to stay ahead in a rapidly accelerating field.

For SpaceX, it feels like a massive move that pushes its perception as a company from space exploration to artificial intelligence.

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SpaceX is following in Tesla’s footsteps in a way nobody expected

The comprehensive deal grants Anthropic exclusive access to SpaceX’s Colossus clusters, encompassing Colossus I and the substantially expanded Colossus II, which together deliver hundreds of megawatts of power along with more than 200,000 NVIDIA GPUs.

Payments extend through May 2029, totaling nearly $45 billion overall; capacity is scheduled to ramp up during May and June 2026 at an initial discounted rate to facilitate seamless integration. Both companies retain the option to terminate the agreement with ninety days’ notice, so there is definitely some flexibility for both.

This pact not only enhances Anthropic’s ability to scale usage limits for Claude users but also injects substantial recurring revenue into SpaceX, bolstering its expansion into advanced data center operations and future orbital computing initiatives.

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Observers describe the collaboration between the two companies as strategically advantageous because it gives Anthropic cutting-edge AI development the opportunity to collaborate with SpaceX’s expertise in rapid, large-scale infrastructure deployment.

This disclosure arrives at a pivotal moment when computing resources have become the primary bottleneck for AI progress.

As leading organizations compete to build more powerful systems, securing reliable, high-density facilities has emerged as a key differentiator.

SpaceX’s sites, such as those in Memphis, offer superior power availability and advanced cooling solutions that set them apart from conventional providers. For Anthropic, the added capacity is expected to deliver tangible improvements, including extended context windows, quicker inference times, and innovative features that appeal to both enterprise clients and individual users.

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Looking ahead, the partnership paves the way for ambitious joint projects, including potential space-based AI compute platforms designed to overcome terrestrial limitations on energy and thermal management. Such efforts could redefine sustainable computing at massive scales.

Financially, the deal solidifies SpaceX’s diverse revenue profile ahead of its public market debut, extending beyond traditional aerospace activities. The massive check SpaceX will cash each month opens up the idea that additional

While some experts question the sustainability of these enormous expenditures given ongoing efficiency gains in AI architectures, the commitment reflects a strong belief in sustained demand growth.

The agreement also exemplifies productive synergies across sectors, with aerospace engineering insights optimizing AI hardware performance. As global attention on technology concentration increases, arrangements of this nature may help shape equitable access to critical resources.

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Elon Musk

SpaceX just filed for the IPO everyone was waiting for

SpaceX filed its public S-1, revealing $18.7 billion in revenue and billions in losses.

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SpaceX-Ax-4-mission-iss-launch-date

SpaceX publicly filed its S-1 registration statement with the Securities and Exchange Commission on May 20, 2026, making its financial details available to the public for the first time ahead of what could be the largest IPO in history.

An S-1 is the formal document a company must submit to the SEC before going public. It includes audited financials, risk factors, business descriptions, and how the company plans to use the money it raises. Companies are required to file one before selling shares to the public, and it must be published at least 15 days before the investor roadshow begins. SpaceX had already submitted a confidential draft to the SEC in April, which allowed regulators to review the filing privately before it went public.

The S-1 reveals that SpaceX generated $18.7 billion in consolidated revenue in 2025, driven largely by its Starlink satellite internet division, which posted $11.4 billion in revenue, growing nearly 50% year over year. Despite that growth, the company lost about $4.9 billion in 2025 and has burned through more than $37 billion since its founding.

SpaceX just forced Verizon, AT&T and T-Mobile to team up for the first time in history

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A significant portion of those losses trace back to xAI, Elon Musk’s artificial intelligence company, which was recently merged into SpaceX. SpaceX directed roughly 60% of its capital spending in 2025 to its AI division, totaling around $20 billion, yet that division lost billions and grew revenue by only about 22%.

SpaceX plans to list its Class A common stock on Nasdaq under the ticker SPCX, with Goldman Sachs, Morgan Stanley, and Bank of America leading the offering. The dual-class share structure means going public will not meaningfully reduce Musk’s control, as Class B shares he holds carry 10 votes per share compared to one vote for public Class A shares.

The company is targeting a raise of around $75 billion at a valuation of roughly $1.75 trillion, which would make it the largest IPO ever. The investor roadshow is reportedly planned for June 5.

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