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Tesla launches “Project Loveday” contest for fan-made commercials

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Less than four days after Elon Musk responded to 10-year old Bria Loveday’s open letter, suggesting that Tesla should consider holding a competition to find the best homemade commercial, the company replied with “Project Loveday”.

Tesla has published terms and conditions to the new “Project Loveday” contest aimed at finding the best fan-made commercials ending May 8, 2017. According to the blog post on Tesla’s website, entrants can submit a link to a 90 second or less YouTube video along with a brief description.

Tesla will select ten “Winners” that will be judged on a point scoring system based on originality, creativity, relevance to Tesla and its mission, and entertainment value. Additionally, a Grand Prize Winner along with a Top 3 will be selected from all eligible video submissions on May 22, 2017.

Updated May 5, 2017: Tesla extended the deadline for submissions to the end of the day on June 5, 2017. Some of the top fan submissions can be found here.

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We’ve provided full details to Tesla’s Project Loveday contest, as follows:

Project Loveday

Terms and Conditions

Project Loveday is a video submission contest sponsored by Tesla, Inc., 3500 Deer Creek Road, Palo Alto, CA 94304, USA (“Tesla”).

1. OVERVIEW

Project Loveday begins on March 4, 2017, at 12:00 A.M. PT and ends at the end of the day on June 5, 2017.

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2. ELIGIBILITY

Project Loveday is open to individuals who are at least 18 years old at the time of entry or to individuals under the age of 18 with the express permission of their parent or guardian (“Entrant”). All federal, state and local laws apply and Project Loveday is void where prohibited or restricted by law. By participating in Project Loveday, the Entrant agrees to be bound by these Terms and Conditions and all final decisions of Tesla.

3. HOW TO ENTER

During the Entry Period, an Entrant may create and submit a video entry (“Submission”) by completing an entry form located here. Each Submission must comply with the guidelines in Section 4 below. By entering Project Loveday, the Entrant agrees to these Terms and Conditions. Each Entrant may only enter one Submission, and each Submission may only have one individual Entrant.

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4. SUBMISSION GUIDELINES

Submissions must be submitted via the online Entry Form

Submissions must comply with these Terms and Conditions

Videos must be no longer than 90 seconds

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Videos must relate to Tesla, SolarCity, our products, or our mission to accelerate the world’s transition to sustainable energy

Videos hosted on third-party social media platforms must comply with that platform’s Terms of Service

Videos must be approved for all ages; i.e., it cannot contain violence, nudity, or inappropriate language or behavior

Any text or voice-overs in the videos must be in English

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Submissions must not contain material that violates or infringes another’s rights, including, but not limited to, privacy, publicity or intellectual property rights

Submissions must not in any way mention, refer or otherwise allude to the name, logo or trademark of any entity, individual, product or brand other than those of Tesla and its brands

Submissions must not contain material that is not the original work of the Entrant

NOTE: By submitting a Submission, the Entrant agrees that his or her Submission conforms to the Submission Guidelines and that Tesla may, at its discretion, disqualify him or her from Project Loveday if Tesla decides that the Submission fails to conform to these Terms and Conditions or for any other reason.

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5. LICENSES

Entrant grants Tesla (and its affiliates) a royalty-free, irrevocable, perpetual, nonexclusive license to use, reproduce, modify, publish or create derivative works from and display the Submission in whole or in part, on a worldwide basis, and to incorporate it into other works, in any form, media or technology now known or later developed, including for promotional or marketing purposes. If requested, the Entrant will sign any documentation that may be required for Tesla or its designees to make use of the nonexclusive rights to use the Submission. No rights in or to the Submission are reserved by Entrant.

Entrants may only use Tesla’s name, product, trademarks and logos (collectively, “Tesla’s IP”) for the sole purpose of entering Project Loveday. Entrants are not permitted to make any other use of Tesla’s IP, and Tesla may, at any time, revoke any permissions granted by Tesla. No rights, title or interests in and to Tesla’s IP, except for the limited permissions granted to Entrant in these Terms and Conditions, are transferred or created.

6. JUDGING AND WINNER SELECTION

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After the Entry Period, all eligible Submissions will be judged by Tesla personnel (“Judges”). The Judges will score each eligible Submission based on originality, creativity, relevance to Tesla and its mission, and entertainment value. Entrants of Submissions that receive the 10 highest scores from the Judges will be deemed the Winners. Entrants of the 3 highest scoring Submissions will be declared Top 3 Winners. The highest scoring Submission will be declared the Grand Prize Winner. All Winners are subject to verification of eligibility and compliance with these Terms and Conditions.

7. PRIZES

Approved Submissions will be hosted on Tesla’s website located here. In addition, the winning Submissions will receive the following.

Winner Prizes (10): The top 10 winning Submissions will be featured and shared on Tesla’s social media channels.

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Top 3 Winner Prizes (3): The top 3 winning Submissions will receive additional promotion across social media channels.

Grand Prize Winner (1): The Entrant with the top winning Submission will be invited to and introduced at a future Tesla product launch event. Tesla will pay for reasonable travel expenses and accommodations for 2 people for 2 nights.

PRIZE CONDITIONS: Prizes are non-transferable and no substitution, redemption or cash equivalent will be allowed. All applicable taxes, and all other fees and costs not specifically identified in these Terms and Conditions as a prize element, are the sole responsibility of the prize winner.

8. HOW TO CLAIM A PRIZE

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On or about May 29, 2017, the Grand Prize Winner will be sent an email notification with instructions on how to claim the prize. The Grand Prize Winner may be required to provide the winning video in a format requested by Tesla and to execute any requested documents within the time period requested by Tesla. The prize must be claimed by June 2, 2017 or, at Tesla’s sole discretion, the prize may be forfeited and awarded to the Entrant whose Submission received the next highest score.

9. PRIVACY POLICY

Any personally identifiable information collected during an Entrant’s participation in Project Loveday will be used for purposes of the proper administration of this contest and in accordance with Tesla’s Privacy Policy, available here.

10. PUBLICITY RIGHTS

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By participating in Project Loveday, each Entrant agrees to allow Tesla and its designees the perpetual right to use his or her name, biographical information, photos, videos, entries, likeness, and statements for Project Loveday and for trade, commercial, advertising and publicity purposes in any form of media worldwide.

11. GENERAL

Tesla reserves the right to disqualify any Entrant found, in Tesla’s sole discretion, to be acting in violation of these Terms and Conditions or to be acting in an unsportsmanlike manner or otherwise acting in bad faith.

12. WINNER LIST

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To obtain a list of prize winners, interested individuals should send a written request with a self-addressed, stamped business-sized envelope to: Tesla, Inc., 3500 Deer Creek Road, Palo Alto, CA 94304, Attn: Project Loveday. Winner List requests must be received by May 31, 2017.

Gene has been obsessed with cars since before he could legally sit in the front seat. Writer, researcher, unofficial CS support, accountant, native suit guy when needed, and overall stick poker. He approaches every story the way he approaches a road trip: with too much enthusiasm, not enough planning, and a surprisingly good outcome. gene@teslarati.com

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Tesla FSD in Europe vs. US: It’s not what you think

Tesla FSD is approved in the Netherlands, but the European version differs from what US drivers use.

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Tesla FSD 14.3 [Credit: TESLARATI)

On April 10, 2026, the Dutch vehicle authority RDW granted Tesla the first European type approval for Full Self-Driving Supervised, making the Netherlands the first country on the continent to authorize Tesla’s semi-autonomous system for customer use on public roads.

As Teslarati reported, the RDW approval followed 18 months of testing, more than 1.6 million kilometers driven on EU roads, 13,000 customer ride-alongs, and documentation covering over 400 compliance requirements. Tesla Europe had been running public demo drives through cities like Amsterdam and Eindhoven since early 2026, giving passengers their first experience of the system on European streets.


The European version of FSD is not the same software US drivers use. The RDW’s own statement is direct, noting that the software versions and functionalities in the US and Europe “are therefore not comparable one-to-one.” We’ve compile a table below that captures the most significant differences between US-based Tesla FSD vs. European Tesla FSD that’s based on what regulators and Tesla have publicly confirmed.

Feature FSD US FSD Europe (Netherlands)
Regulatory framework Self-certification, post-market oversight Pre-market type approval required (UN R-171 + Article 39)
Hands requirement Hands-off permitted on highway Hands must be available to take over immediately
Auto turning from stop lights Available — navigates intersections, turns, and traffic signals autonomously Available in EU build — confirmed in Amsterdam demo footage handling unprotected turns and signalized intersections
Driving modes Multiple profiles including a more aggressive “Mad Max” mode EU build is more conservative by default and errs on the side of restraint when it cannot confirm the limit
Summon Available — Smart Summon navigates parking lots to driver Status unclear — not confirmed as part of the RDW-approved feature set; urban FSD approval targeted separately for 2027
Driver monitoring Camera-based eye tracking Stricter continuous monitoring with more frequent intervention alerts
Software version FSD v14.3 EU-specific builds that must be separately validated by RDW
Geographic restriction US, Canada, China, Mexico, Australia, NZ, South Korea Netherlands only; EU-wide vote pending summer 2026
Subscription price $99/month €99/month
Full urban FSD scope Available Partial — separate urban application planned for 2027

The approval comes as Tesla is under real pressure to grow FSD subscriptions globally. Musk’s 2025 CEO compensation package, approved by shareholders, includes a milestone requiring 10 million active FSD subscriptions as one condition for his stock awards to vest. Tesla hit one million subscriptions during its Q4 2025 earnings call, which is a meaningful start, but still a long way from the target. Opening Europe as a market for subscriptions, rather than just hardware sales, directly accelerates that number.

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Tesla has said it anticipates EU-wide recognition of the Dutch approval during summer 2026, which would extend FSD access to Germany, France, and other major markets through a mutual recognition process without each country repeating the full 18-month review. That timeline is Tesla’s projection, not a confirmed regulatory outcome. As Musk acknowledged at Davos in January 2026, “We hope to get Supervised Full Self-Driving approval in Europe, hopefully next month.”

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Tesla’s troublesome Auto Wipers get a major upgrade

Tesla has quietly deployed a major over-the-air (OTA) update across its entire fleet, implementing a new patent that could finally solve one of the most complained-about features in its vehicles: the Auto Wipers.

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One of Tesla’s most complained-about features is that of the Auto Wipers, but they have recently received a major upgrade that impacts every vehicle in the company’s fleet, a company executive confirmed.

Tesla has quietly deployed a major over-the-air (OTA) update across its entire fleet, implementing a new patent that could finally solve one of the most complained-about features in its vehicles: the Auto Wipers.

Confirmed by senior Tesla AI engineer Yun-Ta Tsai on April 10, the improvement is based on patent US 20260097742 A1. It introduces an “energy balance model” that adds a tactile, physics-driven layer to the existing camera-based system—without requiring any new hardware.

Tesla drivers have griped about auto wipers since the company ditched traditional rain sensors in favor of Tesla Vision around 2018.

Owners routinely report the wipers failing to activate in light drizzle or mist, leaving windshields streaked and visibility dangerously reduced. Just as often, they formerly blasted into high-speed mode on dry, sunny days, screeching across glass and risking scratches or premature blade wear.

This is a rare occurrence anymore, but many owners still report the feature having the wipers perform at the incorrect speed or frequency when precipitation is falling.

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Tesla has tried repeatedly to fix the problem through software alone.

Early “Deep Rain” initiatives and the 2023 Autowiper v4 update used multi-camera video and refined neural networks, with Elon Musk promising “super good” performance. The 2024.14 update added manual sensitivity boosts, and later FSD versions claimed further gains. Yet complaints persisted.

Elon Musk apologizes for Tesla’s quirky auto wipers, hints at improvements

Vision systems struggle with edge cases—glare, bugs, reflections, or faint mist—because they rely purely on visual inference rather than physical detection

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The new patent takes a different approach. The car’s computer constantly measures electrical power delivered to the wiper motor. It subtracts predictable losses—internal motor friction, linkage drag, and aerodynamic resistance—leaving only the friction force between the rubber blade and windshield glass.

Water lubricates the glass, sharply reducing friction; dry or icy surfaces increase it dramatically. This real-time “tactile” data acts as an independent check on the camera’s visual cues, instantly shutting down false triggers on dry glass and fine-tuning speed for actual rain.

The system can also detect ice and auto-activate defrost heaters, while long-term friction trends alert drivers when blades need replacing.

By fusing vision with precise motor-load physics, Tesla has created a hybrid sensor that is both elegant and cost-free. Owners have waited years for reliable auto wipers; this OTA rollout may finally deliver them.

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Tesla Roadster unveiling set for this month: what to expect

As Tesla finally edges toward production and an updated reveal, enthusiasts aren’t asking for compromises; they’re demanding the original vision be honored. Here are five clear expectations that will come with the vehicle’s unveiling, which is still set for later this month, hopefully.

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Tesla Roadster at Tesla Battery Day 2020 Credit: @BLKMDL3 | Twitter

The Tesla Roadster has been the ultimate carrot on a stick since its 2017 unveiling. Promised as the fastest production car ever made, with 0-60 mph in under two seconds and a top speed over 250 mph, it has endured years of delays.

As Tesla finally edges toward production and an updated reveal, enthusiasts aren’t asking for compromises; they’re demanding the original vision be honored. Here are five clear expectations that will come with the vehicle’s unveiling, which is still set for later this month, hopefully.

 Performance and Safety Do Not Go Hand in Hand, and That’s the Point

The Roadster is not a family sedan or a daily commuter. It is a no-holds-barred supercar meant to embarrass six-figure exotics on track days. Tesla should resist the temptation to load it with every passive-safety nanny and electronic guardian that dulls the raw feedback drivers crave.

Owners want to feel the road, not be shielded from it. Strip away unnecessary electronic limits so the car can deliver the visceral thrill Elon Musk originally described. Safety ratings will still be strong because of Tesla’s structural excellence, but the Roadster’s mission is speed, not coddling.

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He said late last year:

“This is not a…safety is not the main goal. If you buy a Ferrari, safety is not the number one goal. I say, if safety is your number one goal, do not buy the Roadster…We’ll aspire not to kill anyone in this car. It’ll be the best of the last of the human-driven cars. The best of the last.”

Musk was clear that this will not be a car that will be the safest in Tesla’s lineup, but that’s the point. It’s not made for anything other than pushing the limits.

Tesla Needs to Come Through on a HUGE Feature

The Roadster unveiling would be wildly disappointing if it were only capable of driving. Tesla has long teased the potential ability to float or hover, and they need to come through on something that is along those lines.

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The SpaceX cold-gas thruster package was never a joke. Musk, at one time, explicitly said owners could opt for a set of thrusters capable of lifting the car off the ground for short hops or dramatic launches. That feature is what separates the Roadster from every other hypercar on the planet.

If the production version arrives without it—or with a watered-down “maybe later” version—enthusiasts will feel betrayed. Deliver the thrusters, make them functional, and let the Roadster literally hover above the competition.

An Updated Design Might Be Warranted

It’s been nine years since Tesla first rolled off the next-gen Roadster design and showed it to the world.

The 2017 concept still looks sharp, but eight years is an eternity in automotive styling. The sharp lines and aggressive stance now compete against the angular Cybertruck and the next-generation vehicles rolling out of Fremont and Austin.

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Tesla Roadster patent hints at radical seat redesign ahead of reveal

A subtle refresh, maybe with sharper headlights, revised aero elements, and modern materials, would keep the Roadster feeling current without losing its identity. Fans don’t want a complete redesign, just enough evolution to prove Tesla still cares.

Self-Driving Isn’t a Necessity for the Tesla Roadster

Full Self-Driving hardware and software belong in the Model 3, Model Y, and the upcoming robotaxi—not in a two-seat rocket built for canyon carving. The Roadster’s entire appeal is the direct connection between driver, steering wheel, and asphalt.

Offering FSD as standard would dilute the purity that separates it from every other Tesla. Make autonomy an optional delete or simply omit it. Let the Roadster remain the purest driving machine in the lineup, because that’s what it is all about.

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Tesla Needs to Come Through on the Unveiling Timeline

The last thing Tesla needs right now is another complaint about not hitting timelines or expectations. This unveiling has already been pushed back one time, from April 1 to “probably in late April.”

Repeated delays have tested even the most patient fans. Whatever date the company now sets for the next major reveal or start of production must be met. No more “next year” promises. The Roadster has waited long enough. When it finally arrives, it must feel worth every extra month.

If Tesla hits these five marks, the Roadster won’t just be another fast car—it will be the machine that redefines what a Tesla can be. The world is watching.

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