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Tesla’s plan to close retail locations is going in the opposite direction
Tesla is opening more retail locations throughout the world, indicating that its 2019 plan to shutter showrooms has been left in the dust.
A report from Electrek indicated that Tesla was ramping the hiring of customer service and sales representatives within some of its existing retail locations, along with a plan to open more showrooms in the future. Interestingly enough, the move to increase its sales team within retail locations and build more showroom facilities goes against what the company planned to do in early 2019.
During a press call in February 2019, company CEO Elon Musk stated that the electric automaker was planning to do away with retail locations, attempting to reduce the cost of its vehicles for consumers and make the company’s fleet of sustainable cars affordable for a broader market.
“We’re moving all sales online…Worldwide, the only way to buy a Tesla will be online,” Musk said during the call last year.
Musk did say that some showrooms would remain open because they allowed some curious consumers to experience the company’s products. “We will be closing some stores, and there will be a reduction in headcount…Unfortunately, there’s no way around it,” he added.
But evidence from recent job postings on Tesla’s career website indicates that the company is ramping the presence of its showrooms and retail locations. These changes will affect several U.S. locations, along with showrooms in Canada, Europe, and Asia.
Tesla was able to maintain a relatively stable sales presence throughout the COVID-19 pandemic because of its online sales structure. Musk stated late last week on the Automotive News podcast that the ability to order a car on Tesla’s website in a matter of a few moments or less was a substantial factor in the company’s ability to perform well during the mandatory quarantine.
Retail locations are advantageous for some buyers because it eliminates the uncertainty of ordering a vehicle online. All too often, people order something they have never seen in person off of the internet, all to return it to the manufacturer within a few days. Luckily, Tesla’s lenient return policy gives the owner seven days or 1,000 miles to return their all-electric car. However, test drives from a showroom can solidify a sale even before a consumer places a downpayment on their new vehicle.
There are also a significant number of people who do not have internet access, a riddle that Musk is trying to solve with the Starlink project with SpaceX. Some potential owners may be interested in switching to sustainable transportation, but cannot order the company’s cars on a computer because they do not have access to one.
The retail locations are an advantage in growing Tesla’s presence, which has been a goal of the company since its establishment. However, as demand continues to increase, Tesla is looking to make its presence felt in a series of new areas that could fuel the company’s thirst to open more production facilities in the future.
Tesla is continuing to refine and improve its Robotaxi program from A to Z, and it is now going to make some sweeping changes to the smartphone app portion of the suite.
The company is aiming to make some sweeping changes with the release of Robotaxi app version 26.4.5, which was recently decompiled by Tesla App Updates on X. The update reveals significant new code, focused on remote operations, safety protocols, and seamless autonomous ride-hailing.
These improvements evidently signal Tesla’s preparations for scaling unsupervised Cybercab deployments, particularly the steering wheel-less variants spotted in production. The enhancements emphasize providing a reliable experience that gives passengers support when needed, along with operational efficiency.
Version 26.4.5 of the Robotaxi app has been de-compiled and we’ve got some interesting things added this update (https://t.co/jInbED7fOv):
– Remote Operator Voice Calls 📞
– Proactive Remote Assistance 🤖
– Manual Override + Remote Start for wheel-less Cybercabs 🎮
-…
— Tesla App Updates (iOS) (@Tesla_App_iOS) May 16, 2026
Remote Operator Voice Calls
One standout addition is support for remote operator voice calls. The app now includes a dedicated native voice-communication system linking passengers directly to Tesla teleoperators via the vehicle’s cabin microphone and speakers.
This feature allows real-time assistance during rides, addressing issues like navigation questions or comfort adjustments without disrupting the autonomous journey. It builds on existing support protocols, making human intervention more accessible and intuitive.
Proactive Remote Assistance
The update introduces proactive remote assistance capabilities. Rather than waiting for passenger-initiated requests, the system can anticipate and offer help based on monitored conditions.
This might include something like suggesting route changes, climate adjustments, or addressing potential delays. By integrating AI-driven monitoring with human oversight, Tesla aims to deliver a smoother, more attentive experience that exceeds traditional ride-sharing services.
Manual Override and Remote Start for Steering Wheel-less Cybercabs
A key highlight for the wheel-less Cybercab fleet is manual override plus remote start functionality. Fleet operators and technicians can now temporarily take control or remotely start vehicles lacking steering wheels. This is crucial for lower-speed maneuvers, such as getting vehicles from tight parking situations or even performing maintenance.
Controls are strictly limited for safety–typically to speeds under 2 MPH–ensuring these interventions remain emergency measures only.
Tesla is adding a secure “Enable Manual Drive” mode that will allow those fleet operators or others to take control temporarily.
Additionally, a Remote Start feature, which authorizes an empty vehicle to begin a driverless ride alone.
Ride-Hailing and Dispatch Features
Ride dispatch has been enhanced with soft-matching and multi-stop support. The app can intelligently pair riders with available Cybercabs while accommodating multiple destinations in a single trip.
This optimizes fleet utilization, reduces wait times, and improves efficiency for shared rides. Soft-matching likely considers factors like proximity, rider preferences, and vehicle availability for better user satisfaction.
Rider-Cabin Sync, Real-Time Routing
New synchronization tools allow the rider’s app to mirror and control cabin settings like seating, climate, and entertainment directly from their phone. Real-time routing updates adapt dynamically to traffic or road conditions, while dynamic safety monitoring continuously assesses the environment.
The app can now push updates directly to the main screen, enabling Center Display Control. Additionally, there is a dedicated navigation protocol sharing the exact coordinates of road closures and construction, which could prevent the car from getting stuck and needing manual override.
These features create a cohesive, responsive experience where the vehicle and app work in harmony.
Kill Switch
A high-security command lets Tesla completely freeze a vehicle’s ability to drive. This would take the vehicle out of the Robotaxi fleet for any reason Tesla sees fit, and would not allow it to be put into gear even with the correct equipment, like valid keys.
Elon Musk
SpaceX just forced Verizon, AT&T and T-Mobile to team up for the first time in history
AT&T, T-Mobile, and Verizon just joined forces for one reason: Starlink is winning.
America’s three largest wireless carriers, AT&T, T-Mobile, and Verizon, announced on On May 14, 2026 that they had agreed in principle to form a joint venture aimed at pooling their spectrum resources to expand satellite-based direct-to-device (D2D) connectivity across the United States in what can be seen as a direct response to SpaceX’s Starlink initiative. D2D, in plain terms, is technology that lets a standard smartphone connect directly to a satellite in orbit, the same way it connects to a cell tower, with no extra hardware required.
The alliance is widely seen as a means to slow Starlink’s rapid expansion in the satellite internet and mobile markets. SpaceX’s Starlink Mobile service launched commercially in July 2025 through a partnership with T-Mobile, starting with messaging before expanding to broadband data. SpaceX secured access to valuable wireless spectrum through its $17 billion deal with EchoStar, paving the way for significantly faster satellite-to-phone speeds.
SpaceX was not shy about its reaction. SpaceX president and COO Gwynne Shotwell responded on X: “Weeeelllll, I guess Starlink Mobile is doing something right! It’s David and Goliath (X3) all over again — I’m bettin’ on David.” SpaceX’s VP of Satellite Policy David Goldman went further, flagging potential antitrust concerns and asking whether the DOJ would even allow three dominant competitors to coordinate in a market where a new rival is actively entering.
Weeeelllll, I guess @Starlink Mobile is doing something right! It’s David and Goliath (X3) all over again — I’m bettin’ on David 🙂 https://t.co/5GzS752mxL
— Gwynne Shotwell (@Gwynne_Shotwell) May 14, 2026
Financial analysts at LightShed Partners were blunt, saying the announcement showed the three carriers are “nervous,” and pointed to the timing: “You announce an agreement in principle when the point is the announcement, not the deal. The timing, weeks ahead of the SpaceX roadshow, was the point.”
As Teslarati reported, SpaceX’s next generation Starlink V2 satellites will deliver up to 100 times the data density of the current system, with custom silicon and phased array antennas enabling around 20 times the throughput of the first generation. The carriers’ JV, which has no definitive agreement, no financial structure, and no deployment timeline yet, will need to move quickly to matter.
Elon Musk’s SpaceX is targeting a Nasdaq listing as early as June 12, aiming for what would be the largest IPO in history. With Starlink now serving over 9 million subscribers across 155 countries, holding 59 carrier partnerships globally, and now powering Air Force One, the carriers’ joint venture announcement landed at exactly the wrong time to look like anything other than a defensive move.
Tesla just raised Model Y prices for the first time in two years, with the largest increase being $1,000.
The move signals shifting dynamics in the competitive electric vehicle market as the company continues to work on balancing demand, profitability, and accessibility.
The new pricing affects premium trims while leaving entry-level options unchanged. The Model Y Premium Rear-Wheel Drive (RWD) now starts at $45,990, a $1,000 increase.
The Model Y Premium All-Wheel Drive (AWD)—previously referred to in the post as simply “Model Y AWD”—rises to $49,990, also up $1,000. The top-tier Model Y Performance sees a more modest $500 bump, bringing its starting price to $57,990.
Tesla Model Y prices just went up:
New prices:
🚗 Model Y Premium RWD: $45,990 – up $1,000
🚗 Model Y AWD: $49,990 – up $1,000
🚗 Model Y Performance: $57,990 – up $500 https://t.co/e4GhQ0tj4H pic.twitter.com/TCWqr3oqiV— TESLARATI (@Teslarati) May 16, 2026
Base models remain untouched to preserve affordability. The entry-level Model Y RWD holds steady at $39,990, and the base Model Y AWD stays at $41,990. This selective approach keeps the crossover accessible for budget-conscious buyers while extracting more revenue from higher-margin configurations.
After years of aggressive price cuts to stimulate volume amid slowing EV adoption and rising competition from rivals like BYD, Ford, and GM, Tesla appears confident in underlying demand. Recent lineup refreshes for the 2026 Model Y, including refreshed styling and efficiency gains, have helped maintain its status as America’s best-selling EV.
By protecting base prices, Tesla avoids alienating price-sensitive customers while improving margins on the more popular variants.
Tesla Model Y ownership review after six months: What I love and what I don’t
For consumers, the changes are relatively modest—under 3% on affected trims—and still position the Model Y competitively against gas-powered SUVs in the same class. Federal tax credits and potential state incentives may further offset costs for eligible buyers.
This marks a subtle but notable shift from the deep discounting era that defined much of 2024 and 2025. As the EV market matures into 2026, Tesla’s pricing strategy will be closely watched for clues about production ramps, new variants like the rumored longer-wheelbase Model Y, and broader profitability goals.
In short, today’s adjustment reflects a company that remains dominant yet pragmatic—willing to test higher pricing where demand supports it. It is unlikely to deter consumers from choosing other options.
Tesla is making sweeping improvements to Robotaxi
Starship V3 is here putting SpaceX closer to Mars than it has ever been
