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Tesla showroom in Century City mall, Los Angeles (Credit: Teslarati) Tesla showroom in Century City mall, Los Angeles (Credit: Teslarati)

Investor's Corner

Tesla shifts to online-only sales, will close stores to drive vehicle costs down

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Tesla will be closing some of its retail store locations in favor of pivoting to an online-only sales model. The news comes as the company launches the long-awaited $35,000 Tesla Model 3 and maintains focus on cost efficiencies, and cost reductions for its entire fleet of all-electric vehicles. “We’re moving all sales online…Worldwide, the only way to buy a Tesla will be online,” said CEO Elon Musk during a press call on Thursday afternoon.

Some Tesla galleries will remain open to allow customers to see and experience its all-electric vehicles before buying, but online purchases coupled with a revamped deposit, return, and refund process will be the primary platform for Tesla sales moving forward.

The online-only sales model looks to serve the main purpose of cutting costs to enable the $35,000 Standard Range Tesla Model 3 vehicle to exist at that price point. When asked whether the shuttering of retail locations would lead to staff layoffs, Musk was honest about that reality.

“We will be closing some stores, and there will be a reduction in headcount…Unfortunately, there’s no way around it,” he said. “We’re sort of in a binary choice. Reduce headcount and sell the $35,000 car and have fewer people, or not provide a $35,000 car.” The CEO also cited a 5-6% reduction in costs from transitioning to the online-only sales and that the savings would translate to a reduction in the price of the Model X and S vehicles as well.

Original Tesla Roadster on display at Cherry Hill, NJ Tesla showroom [Credit: @vivivandeerlin via Twitter]

Tesla’s solution to the franchise problem now is apparently to eschew in-person sales altogether. Whether this move is best described as defying convention or ignoring convention entirely is perhaps a matter of perspective, but the outcome is the same. Where Tesla had already cut out the traditional middleman dealer in its sales transactions, now it’s even cutting out the traditional sales person and pitch.

“I’m sure the franchise dealers will try to oppose us in some way, but to do so would be a fundamental restraint on interstate commerce and violate the Constitution. So, good luck with that,” Musk commented on the legal issue during the Q&A portion of Thursday’s call.

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Tesla aims to make the buying process as frictionless as possible through a streamlined version of its online vehicle configurator. Musk explained,

“You can buy your car on your phone in about 1 minute in the US, and we will make it just as easy to [make] a 1 minute purchase in other countries as well,”

The ability to purchase a Tesla via the company’s website was already available before the announcement and making the full shift towards an online-only buying experience will have a negligible impact on consumers. “It’s 2019. People just want to buy things online.”

To compensate for losing the test drive component that’s associated with a physical sales locations, Tesla has extended its return policy to 7 days and up to 1,000 miles driven after making a $1,000 deposit, during which time a customer can obtain a full refund.

The retail closure announcement was piggybacked onto the main Tesla announcement of the day, anticipation having been built following a series of Tweets hinting at big news two days prior: Tesla’s $35k Model 3 has finally arrived, offering a 220-mile range and new interior options. The car’s 0-60 mph time is 5.6 seconds with a top speed of 130 mph. According to Tesla’s online configurator, the lowest priced variant is estimated to have a final cost of around $25,000 after tax credits and gas savings. Deliveries can be expected within 2-4 weeks from the purchase date.

With this long-time-coming “affordable EV” milestone finally under Tesla’s belt, its future is certainly going to become evermore exciting with the new possibilities it will enable.

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Elon Musk

NYC Comptroller moves to sue Tesla for securities violations

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MINISTÉRIO DAS COMUNICAÇÕES, CC BY 2.0 , via Wikimedia Commons

New York City Comptroller Brad Lander is urging the NYC Law Department to sue Tesla for securities violations related to CEO Elon Musk’s involvement in the Department of Government Efficiency (DOGE).

Lander said the basis for the potential litigation lies on “material misstatements from Tesla claiming that CEO Elon Musk spends significant time on the company and is highly active in its management, despite his helming the Trump Administration’s DOGE initiative.”

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It is a common complaint amongst some Tesla shareholders who are less than enthusiastic about Musk’s involvement in DOGE. Some feel as if Musk is not concerned about Tesla, especially as the stock has dropped over 28 percent this year. However, Musk has continued to double down on his position within the U.S. government.

Nevertheless, Musk’s position in Tesla is still very apparent. He headed an All-Hands meeting just two weeks ago that showed his commitment to the company as he outlined future plans and even joked to employees that they should hold onto their stock.

However, Lander believes Musk’s involvement has hurt New York City pension systems, which have lost over $300 million so far this year. He said:

“In less than three months, Tesla stock has lost nearly 40% of its value, with losses over $300 million for the New York City pension systems. We have long expressed concerns that the Tesla board has failed to provide independent oversight, or to require that Musk – or someone else – serve as a full-time CEO.”

Lander went on to say that “material misstatements from Tesla misled investors about his role at the company,” stating this was his reasoning for calling on the Law Department to file securities litigation against the company.

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He believes taking it to court will force changes and will return Tesla shares back to a level that will benefit pension systems in New York City:

“Shareholder litigation could force the changes in governance and leadership that Tesla needs, and help recover some of our pension systems’ losses. Otherwise, we may need to consider divestment.”

The pension systems would be able to pursue financial damages to cover losses and seek governance changes, it says.

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Investor's Corner

Tesla (TSLA) shares company-compiled Q1 2025 delivery consensus

Analysts are expecting the electric car maker to post 377,592 deliveries for Q1 2025.

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Credit: Tesla China

Tesla (NASDAQ:TSLA) has released its Q1 2025 company-compiled delivery consensus of sell-side analysts. Based on Tesla’s release, it appears that analysts are expecting Tesla to post conservative vehicle delivery results for the first quarter.

Images of Tesla’s Q1 2025 company-compiled consensus were shared recently on social media. 

The Consensus

As could be seen in Tesla’s first quarter 2025 company-compiled vehicle delivery consensus, analysts are expecting the electric car maker to post 377,592 deliveries for Q1 2025. Analysts expect this number to be comprised of 351,893 Model 3/Model Y and 21,241 other models.

The company-compiled consensus also suggests that Tesla will see total deliveries of 1,851,001 vehicles this Full Year 2025. From this number, analysts expect 1,693,397 units of the Model 3 and Model Y and 145,162 units of Tesla’s other models.

The sources

Tesla’s company-compiled consensus was based on estimates from 27 firms. These include Daiwa, DB, Wedbush, Cowen, OpCo, Canaccord, Baird, Wolfe, Exane, GS, Evercore ISI, Barclays, PSC, Mizuho, BofA, Wells Fargo, Morgan Stanley, Truist, UBS, Jefferies, Guggenheim, JPM, Redburn, Needham & Co, HSBC, Cantor Fitzgerald, and William Blair. 

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FactSet expectations

As noted in an Investor’s Business Daily report, FactSet estimates suggest that Tesla will see vehicle deliveries of 407,900 units in Q1 2025. Such a number is quite optimistic considering that Tesla’s sales of its best-selling vehicle, the Model Y, were throttled during the quarter due to the company’s transition to the new Model Y. 

Beyond Q1 deliveries, Tesla’s first quarter vehicle delivery results could trigger revisions to the company’s full-year delivery and earnings forecasts. FactSet data shows Q1 earnings estimates hitting 48 cents per share, down from 57 cents in late January and 74 cents late last year. For 2025, analysts now see earnings per share climbing 13% to $2.74, a drop from $3.31 before the Q4 earnings release.

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Elon Musk

Elon Musk clarifies Trump tariff effect on Tesla: “The cost impact is not trivial”

The U.S. President has stated that Elon Musk stayed silent and provided no input in the administration’s tariffs.

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MINISTÉRIO DAS COMUNICAÇÕES, CC BY 2.0 , via Wikimedia Commons

U.S. President Donald Trump’s plan to implement a 25% tariff on non-U.S.-made vehicles starting next week would affect American electric car maker Tesla. 

This was confirmed by CEO Elon Musk in a recent post on social media platform X.

Musk and Trump

While Elon Musk works closely with the Trump administration due to his role in the Department of Government Efficiency (DOGE), the U.S. president has emphasized that the Tesla CEO never asks for favors. This was highlighted in his recent comments, when he stated that Elon Musk stayed silent and provided no input in the administration’s 25% auto tariffs.

When asked by reporters if the new tariffs would be good for Tesla, Trump noted that they may be “net neutral or they may be good.” The U.S. president also pointed to Tesla’s automotive plants in Fremont, California and Austin, Texas, which produce vehicles that are sold in the country. “Anybody that has plants in the United States — it’s going to be good for them,” Trump noted.

Tesla Affected

In a post on X, Elon Musk clarified that the Trump administration’s tariffs would affect the prices of vehicle parts that are sourced from other countries. This was a concern that Tesla previously outlined in a letter to the U.S. Trade Representative, which noted that even with “aggressive localization” of its supply chain, “certain parts and components are difficult or impossible to source within the United States.”

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As per Musk in his recent post on X, the cost impact of the Trump administration’s tariffs is no joke. “To be clear, this will affect the price of parts in Tesla cars that come from other countries. The cost impact is not trivial,” Musk wrote in his post.

Potential Effects

Reactions to Musk’s comments from users of the social media platform were varied, with some speculating that the Trump auto tariffs could result in Teslas becoming more expensive in the United States. Despite this, the potential increases in Tesla’s vehicle prices might not be as notable as other cars, particularly those that are produced outside the country.

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