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Tesla will retire the iconic ‘skateboard’ it pioneered in favor of structural battery packs
After the challenging ramp of the original Tesla Roadster, the electric car maker opted for a clean-sheet design for its next vehicle, the Model S sedan. Through these efforts, the Tesla team was able to come up with a “skateboard” concept, which involved placing the battery pack at the floor of the vehicle and the electric motor between the rear wheels.
Tesla’s skateboard design became iconic, and it was only a matter of time before other carmakers from veterans like Audi and newcomers like Rivian were adopting the same concept for their respective EVs. Yet, if recent comments from the third-quarter earnings call are any indication, it appears that Tesla is now poised to abandon the skateboard that it practically pioneered in favor of the structural battery packs that were announced on Batter Day.
During the Q&A session of the Q3 earnings call, Jefferies analyst Philippe Houchois asked if Tesla’s development of structural batteries would mean that the company is retiring its iconic skateboard. Musk promptly responded, stating that the skateboard will indeed be “obsolete” in the long term. Musk noted that the transition to structural battery packs will take years, before explaining the rationale behind the skateboard’s retirement.
“It’s not like existing cars stop having value. It’s just that if you have a structural pack, where the pack is contributing structural value to the car because of like the — sort of like the composite honeycomb effect of share transfer between upper and lower plate, then anything that doesn’t do that is going to have to have duplicate hardware.
“It’s going to weigh more. It’s going to cost more. And then the same goes for the front and rear castings. To be frank, we’re trying to make the car like you’d make a toy. If you had a toy model car, how would — and then it’s got to be real cheap and look great, how would you make that? You’ll cast it,” he said.
Simply put, Musk noted that the transition to structural battery packs could be seen as a natural progression. This, according to the CEO, echoes much of what happened to aircraft, whose early designs featured separate aeroshells for fuel tanks.
“It would be absurd to make it up of tiny little pieces of stamp metal joined in complex ways. So it’s sort of a natural thing to do. And then the same goes for using the energy storage, the battery as a structure, which is done for aircraft wings and for rockets.
“The early rockets and aircraft, they had a separate aeroshell from the propellant tanks or fuel tanks, and then they realized that doesn’t make sense. And you’ve got to integrate — you’ve got to have your fuel tank in wing shape. You’ve got to have your propellant tanks in the shape of the body of the rocket, for example. You don’t want to put a box on a box, basically,” Musk explained.
Tesla’s retirement of its skateboard would likely enable the company to leapfrog its competition once more. When Tesla debuted its skateboard with the Model S, it was considered as a game-changing idea, and it definitely proved to be the case. Tesla appears to be doing the same thing with its structural battery packs. As noted by Elon Musk, the company simply seems to be embracing the next game-changing idea, and its cars will likely be superior against their competition because of it.
Watch Tesla Chief Designer Franz von Holzhausen explain the skateboard concept in the video below.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
