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Honda CEO denies electric cars, pledges hybrid support: ‘EVs will not be mainstream’
In a rather surprising interview, Honda CEO Takahiro Hachigo revealed that he does not believe in the widespread adoption of all-electric vehicles. This is why he noted that Honda will be focusing its efforts on gasoline-electric hybrid cars instead. This, according to Honda, is a more realistic way of approaching EVs.
While speaking with Automotive News at Honda Motor Co.’s global headquarters in Tokyo, Hachigo stated that battery-electric cars still have a lot of hurdles to go through. Addressing other automakers that are going all-in on electric propulsion, the Honda CEO noted that there’s a chance other companies are getting too optimistic about EVs, or full self-driving initiatives for that matter.
“The hurdles to battery electric vehicles and complete autonomous driving are still quite high. I don’t know whether other manufacturers are becoming too optimistic or not, but apparently the approach in going about these regulations differs from one company to another,” he said.
Hachigo’s statements are quite interesting, considering that Honda is preparing to launch its very own all-electric car, the Honda e. The e has been received warmly by the electric car community, though based on the CEO’s statements, and the fact that the vehicle will not be sold globally, it appears that the vehicle may very well be little more than a compliance car. Hachigo later noted that he does not think that EVs will see a dramatic increase in demand.
“I do not believe there will be a dramatic increase in demand for battery vehicles, and I believe this situation is true globally. There are issues with infrastructure and hardware. There are different regulations in different countries, and we have to abide by them. But I don’t believe it will become mainstream anytime soon,” he added.
As for advanced driver-assist technologies like Tesla’s Autopilot, the CEO was quick to remark that Honda has already developed its own solutions. It should be noted that back in 2017, Honda announced plans to roll out a lane-changing autonomous highway driving system by 2020 and a Level 4 self-driving solution by 2025.
Yet, since these announcements, Honda has been quite silent about the progress of its projects, with Hachigo admitting last month that the company does not really have any horizon as for the introduction of Level 3 automated systems. Instead, the company has decided simply build more features into its Honda Sensing system, which utilizes features like lane-keep assist, blind-spot warning and automatic emergency braking on the road.
For now, Honda is heading towards a potential industry shift in the auto market on its own. Unlike fellow Japanese carmakers like Toyota and Mitsubishi, Honda continues to operate independently. This has allowed the company to make its own decisions without considering a partner’s viewpoints, though it also meant that the company’s share of the market is far smaller than its Japanese rivals. In the last fiscal year, for example, Honda sold 5.3 million vehicles worldwide. The number is impressive, but it is only half of the sales of conglomerates like the Renault-Nissan-Mitsubishi alliance or Toyota, Subaru, Mazda and Suzuki.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
