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Honda CEO denies electric cars, pledges hybrid support: ‘EVs will not be mainstream’

(Credit: Honda)

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In a rather surprising interview, Honda CEO Takahiro Hachigo revealed that he does not believe in the widespread adoption of all-electric vehicles. This is why he noted that Honda will be focusing its efforts on gasoline-electric hybrid cars instead. This, according to Honda, is a more realistic way of approaching EVs.  

While speaking with Automotive News at Honda Motor Co.’s global headquarters in Tokyo, Hachigo stated that battery-electric cars still have a lot of hurdles to go through. Addressing other automakers that are going all-in on electric propulsion, the Honda CEO noted that there’s a chance other companies are getting too optimistic about EVs, or full self-driving initiatives for that matter. 

“The hurdles to battery electric vehicles and complete autonomous driving are still quite high. I don’t know whether other manufacturers are becoming too optimistic or not, but apparently the approach in going about these regulations differs from one company to another,” he said. 

Hachigo’s statements are quite interesting, considering that Honda is preparing to launch its very own all-electric car, the Honda e. The e has been received warmly by the electric car community, though based on the CEO’s statements, and the fact that the vehicle will not be sold globally, it appears that the vehicle may very well be little more than a compliance car. Hachigo later noted that he does not think that EVs will see a dramatic increase in demand. 

“I do not believe there will be a dramatic increase in demand for battery vehicles, and I believe this situation is true globally. There are issues with infrastructure and hardware. There are different regulations in different countries, and we have to abide by them. But I don’t believe it will become mainstream anytime soon,” he added. 

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As for advanced driver-assist technologies like Tesla’s Autopilot, the CEO was quick to remark that Honda has already developed its own solutions. It should be noted that back in 2017, Honda announced plans to roll out a lane-changing autonomous highway driving system by 2020 and a Level 4 self-driving solution by 2025. 

Yet, since these announcements, Honda has been quite silent about the progress of its projects, with Hachigo admitting last month that the company does not really have any horizon as for the introduction of Level 3 automated systems. Instead, the company has decided simply build more features into its Honda Sensing system, which utilizes features like lane-keep assist, blind-spot warning and automatic emergency braking on the road. 

For now, Honda is heading towards a potential industry shift in the auto market on its own. Unlike fellow Japanese carmakers like Toyota and Mitsubishi, Honda continues to operate independently. This has allowed the company to make its own decisions without considering a partner’s viewpoints, though it also meant that the company’s share of the market is far smaller than its Japanese rivals. In the last fiscal year, for example, Honda sold 5.3 million vehicles worldwide. The number is impressive, but it is only half of the sales of conglomerates like the Renault-Nissan-Mitsubishi alliance or Toyota, Subaru, Mazda and Suzuki.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla Insurance officially expands to new U.S. state

Tesla’s in-house Insurance program first launched back in late 2019, offering a new way to insure the vehicles that was potentially less expensive and could alleviate a lot of the issues people had with claims, as the company could assess and repair the damage itself.

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Credit: Tesla Insurance

Tesla Insurance has officially expanded to a new U.S. state, its thirteenth since its launch in 2019.

Tesla has confirmed that its in-house Insurance program has officially made its way to Florida, just two months after the company filed to update its Private Passenger Auto program in the state. It had tried to offer its insurance program to drivers in the state back in 2022, but its launch did not happen.

Instead, Tesla refiled the paperwork back in mid-October, which essentially was the move toward initiating the offering this month.

Tesla’s in-house Insurance program first launched back in late 2019, offering a new way to insure the vehicles that was potentially less expensive and could alleviate a lot of the issues people had with claims, as the company could assess and repair the damage itself.

It has expanded to new states since 2019, but Florida presents a particularly interesting challenge for Tesla, as the company’s entry into the state is particularly noteworthy given its unique insurance landscape, characterized by high premiums due to frequent natural disasters, dense traffic, and a no-fault system.

Tesla partners with Lemonade for new insurance program

Annual average premiums for Florida drivers hover around $4,000 per year, well above the national average. Tesla’s insurance program could disrupt this, especially for EV enthusiasts. The state’s growing EV adoption, fueled by incentives and infrastructure development, aligns perfectly with Tesla’s ecosystem.

Moreover, there are more ways to have cars repaired, and features like comprehensive coverage for battery damage and roadside assistance tailored to EVs address those common painpoints that owners have.

However, there are some challenges that still remain. Florida’s susceptibility to hurricanes raises questions about how Tesla will handle claims during disasters.

Looking ahead, Tesla’s expansion of its insurance program signals the company’s ambition to continue vertically integrating its services, including coverage of its vehicles. Reducing dependency on third-party insurers only makes things simpler for the company’s automotive division, as well as for its customers.

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Tesla Full Self-Driving gets sparkling review from South Korean politician

“Having already ridden in an unmanned robotaxi, the novelty wasn’t as strong for me, but it drives just as well as most people do. It already feels like a completed technology, which gives me a lot to think about.”

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Credit: Soyoung Lee | X

Tesla Full Self-Driving got its first sparkling review from South Korean politician Lee So-young, a member of the country’s National Assembly, earlier this week.

Lee is a member of the Strategy and Finance Committee in South Korea and is a proponent of sustainable technologies and their applications in both residential and commercial settings. For the first time, Lee was able to utilize Tesla’s Full Self-Driving technology as it launched in the country in late November.

Her thoughts on the suite were complimentary to the suite, stating that “it drives just as well as most people do,” and that “it already feels like a completed technology.”

Her translated post says:

“Finally, today I got to experience Tesla FSD in Seoul. Thanks to the Model S sponsored by JiDal Papa^^, I’m truly grateful to Papa. The route was from the National Assembly -> Mangwon Market -> Hongik University -> back to the National Assembly. Having already ridden in an unmanned robotaxi, the novelty wasn’t as strong for me, but it drives just as well as most people do. It already feels like a completed technology, which gives me a lot to think about. Once it actually spreads into widespread use, I feel like our daily lives are going to change a lot. Even I, with my license gathering dust in a drawer, don’t see much reason to learn to drive a manual anymore.”

Tesla Full Self-Driving officially landed in South Korea in late November, with the initial launch being one of Tesla’s most recent, v14.1.4.

It marked the seventh country in which Tesla was able to enable the driver assistance suite, following the United States, Puerto Rico, Canada, China, Mexico, Australia, and New Zealand.

It is important to see politicians and figures in power try new technologies, especially ones that are widely popular in other regions of the world and could potentially revolutionize how people travel globally.

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Tesla dispels reports of ‘sales suspension’ in California

“This was a “consumer protection” order about the use of the term “Autopilot” in a case where not one single customer came forward to say there’s a problem.

Sales in California will continue uninterrupted.”

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Credit: Tesla

Tesla has dispelled reports that it is facing a thirty-day sales suspension in California after the state’s Department of Motor Vehicles (DMV) issued a penalty to the company after a judge ruled it “misled consumers about its driver-assistance technology.”

On Tuesday, Bloomberg reported that the California DMV was planning to adopt the penalty but decided to put it on ice for ninety days, giving Tesla an opportunity to “come into compliance.”

Tesla enters interesting situation with Full Self-Driving in California

Tesla responded to the report on Tuesday evening, after it came out, stating that this was a “consumer protection” order that was brought up over its use of the term “Autopilot.”

The company said “not one single customer came forward to say there’s a problem,” yet a judge and the DMV determined it was, so they want to apply the penalty if Tesla doesn’t oblige.

However, Tesla said that its sales operations in California “will continue uninterrupted.”

It confirmed this in an X post on Tuesday night:

The report and the decision by the DMV and Judge involved sparked outrage from the Tesla community, who stated that it should do its best to get out of California.

One X post said California “didn’t deserve” what Tesla had done for it in terms of employment, engineering, and innovation.

Tesla has used Autopilot and Full Self-Driving for years, but it did add the term “(Supervised)” to the end of the FSD suite earlier this year, potentially aiming to protect itself from instances like this one.

This is the first primary dispute over the terminology of Full Self-Driving, but it has undergone some scrutiny at the federal level, as some government officials have claimed the suite has “deceptive” naming. Previous Transportation Secretary Pete Buttigieg was vocally critical of the use of the name “Full Self-Driving,” as well as “Autopilot.”

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