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Tesla Semi Unveiled: 500+ mile range, Bugatti-beating aero, 2019 production
Tesla CEO Elon Musk unveiled the company’s highly anticipated semi-truck Thursday night on an airport hangar adjoining the company’s Design Center in Hawthorne, CA. It’s the California-based electric car maker’s first foray into the commercial trucking industry.
Before a packed crowd of thousands, Musk revealed industry-disrupting details of the Tesla Semi.
The Tesla Semi can accelerate from 0-60 in 5 seconds, without cargo, and 20 seconds with a full 80,000 lb. load, more than twice as quick as a traditional diesel truck. The Semi can also traverse a 5% gradient at 65mph, compared to 45mph for diesel trucks. This is all powered by the truck’s four independent electric motors says Musk. “You can lose two of the four motors, and the truck will still keep going. In fact, even if you have only two of the four motors active it will still beat a diesel truck.”
Tesla Semi-Reveal before the big curtain drop (Photo: Teslarati)
In addition, the Tesla Semi has a .36 drag coefficient, compared to the standard of .65-.70. Musk compared it to a Bugatti, noting that the semi-truck beats the supercar’s .38 drag coefficient. “Overall, the Semi is more responsive, covers more miles than a diesel truck in the same amount of time, and more safely integrates with passenger car traffic,” says Tesla in its official announcement. The company also highlighted the fact that the Semi benefits tremendously from the regenerative braking that can recapture 98% of braking energy into the battery.
The Tesla Semi’s development has been led by Jerome Guillen, VP of Trucks and Programs. He has led the development of the truck since January 2016, and prior to his current role was VP of Worldwide Sales and Service and was the Model S’s Program Director & VP of Vehicle Engineering. While it may seem odd that Guillen jumped from Sales and Service to leading the development of an all-electric semi-truck, it’s worth noting that before joining Tesla, he was Director of Business Innovation at Daimler and General Manager of Freightliner (Large manufacturer of class 8 diesel semi-trucks, owned by Daimler).
Musk also pointed out that it takes 15 minutes for traditional diesel-powered semi-trucks to fuel up, where as a Tesla Semi can charge 400 miles in 30 minutes, which is provided by “Megachargers“. The Megachargers run on solar power and Tesla has guaranteed electricity rates of $0.07 per kWh with Semi owners.
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- The Tesla Semi’s interior. (Credit: Tesla)
The interior of the Tesla Semi has one seat positioned in the center and provides drivers with unparalleled visibility. The seat is surrounded by two touchscreens that reminisce the ones found in the Model 3 sedan. Tesla’s semi-truck will also be equipped with Enhanced Autopilot which Musk notes will provide safety by automatically pulling over and stopping when truckers are in danger.
The Semi also has a small front truck, “because why not”, said Musk. The glass windshield on the Semi is thermonuclear resistant glass, which Musk says is a big deal because semi-trucks often have their windshields crack twice a year (which renders the truck undrivable). It can be assumed that this incredible glass could be related to Tesla’s nearly indestructible Solar Roof glass development.
Tesla claims that the semi will cost 20% less per mile compared to diesel trucks, costing $1.26/mile versus $1.51/mile . But that wasn’t all. Musk announced convoy technology that will further reduce the cost per mile driven for the Tesla Semi, even beating the cost of rail-based transportation.
“Tesla Semi can also travel in a convoy, where one or several Semi trucks will be able to autonomously follow a lead Semi.”
While Tesla didn’t unveil the price of the Semi, Musk noted that the semi-truck is expected to save operators $200k on fuel alone over 1 million miles. This resonated with fleet owners as Jerome Guillen pointed to some important guests at the event, stating that they had “placed a lot of reservations”. First production of the Tesla Semi is expected sometime in 2019.
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Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
