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The Tesla Semi will shake the trucking industry to its roots
Elon Musk’s new Master Plan calls for an expansion of its vehicles into other categories, including buses and heavy duty trucks, both of which will unveiled in about a year. Undoubtedly, carbon emissions worldwide would fall precipitously if the general automobile consumer transitioned to a tailpipe-free electric Tesla, but that’s not what Elon Musk is after. His goal is a full frontal assault on carbon emissions of all kinds including a Tesla Semi. His objective is for nothing less than a world that no longer uses fossil fuels to power its transportation system, even on a commercial scale.
Looking back at the Volkswagen diesel scandal and why it was significant, beyond morality, diesel engines especially heavy-duty diesel trucks spew emissions on another level. To make the problem worse, passenger cars normally have a useful life of around 200,000 miles. Diesel powered tractors can be on the road for a decade or more, spewing out toxins for millions of miles before they are replaced. The pollution control systems on older trucks are rudimentary at best.
In Southern California, the pollution from drayage trucks that haul shipping containers from ports to inland distribution centers is so bad, it has sparked a number of plans to replace them with electric versions. One solution proposed by Siemens calls for equipping trucks with pantographs so they can draw electricity from overhead wires along their routes.
Former Tesla executive Ian Wright sold his stock in Tesla Motors when Elon Musk came on board. Wright wanted to attack the challenges of truck pollution rather than build some silly sports car. He has since created his own company called Wrightspeed that focuses on cleaning up the emissions from heavy duty garbage trucks. He has invented a new form of hybrid powertrain that uses a small gas turbine to recharge the batteries. The turbine is so clean, it doesn’t even need a catalytic converter to meet California’s stringent emissions rules.
The problem with electric trucks today is that the batteries need to be so large and heavy they would take up much of the space available for hauling freight. Not only that, they would be prohibitively expensive. The Wrightspeed system is a compromise that attempts to strike a balance between cost and range. It has attracted international attention and the company has recently signed a contract to re-power a fleet of diesel buses in New Zealand.
The allure of electric trucks has created an opportunity for hucksters and charlatans. Earlier this year, a Florida company calling itself Oakridge Global Energy Solutions said it had developed a battery for Freedom Trucking of Minneapolis that would haul an 80,000 lb. load 400 miles. That claim turned out to be vaporware.
Another entrant into the heavy truck sweepstakes is a company calling itself Nikola Motors — a rather obvious attempt to somehow conflate what it is doing with the work of Tesla Motors. It says its Nikola One tractor will have 2,000 horsepower. 3,700 lb-ft of torque, a 325 kWh battery, 6 wheel drive with torque vectoring and 1,200 miles of range. It relies on an onboard natural gas turbine to keep the battery charged while driving.
The design concept for the Nikola One is visually appealing and the company says it has 7,000 pre-orders for the truck worth a total of $2.3 billion. Of course, it currently has no factory, no battery factory, and little corporate infrastructure other than its website.
We can assume the Tesla Semi will not have a range extender engine of any type. How Tesla will make an electric tractor that can haul heavy loads long distances that is cost competitive remains unclear. But if Elon says that’s what Tesla will do, we can be pretty sure it will — eventually.
JB Straubel says he and Elon talked about electric airplanes long before they decided to build automobiles. And ocean going cargo vessels are some of the worst polluters on the face of the planet. Musk probably has a plan for them, too. Look for those ideas to be part of Master Plan Numero Tres.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
