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Elon Musk’s Tesla, SpaceX top list of most attractive employers for engineering students
Employer branding specialist Universum has released its 2019 rankings for the most attractive employers in the United States. Based on the firm’s findings, which were tabulated from a survey of tens of thousands of students from hundreds of universities, it appears that two of Elon Musk’s companies, SpaceX and Tesla, are perceived by engineering students as the best employers in the country.
SpaceX, Elon Musk’s private space company, was dubbed by engineering students as the No. 1 employer they wish to work for, dethroning NASA, which topped last year’s rankings. Among the respondents of Universum’s survey, 20.7% of engineering students listed the disruptive space firm among their Top 5 ideal companies. SpaceX moved up significantly in this year’s rankings too, as the company was ranked No. 3 in the branding firm’s survey in 2018.
Tesla stood proudly at No. 2 in Universum’s rankings, with18.7% of engineering students listing the electric car maker as one of their Top 5 ideal employers. Tesla was also ranked 2nd in the branding firm’s 2018 surveys, which all but highlights the strength of the company’s brand. This is all the more impressive if one were to consider the noise from skeptics surrounding the company, which have largely dominated the news cycle around Tesla for the past months.
Both Tesla and SpaceX are known for being workplaces that are incredibly challenging. During the early days of SpaceX, the company’s recruiting pitch was simple: it was the “special forces” in the space industry. This pitch, which all but highlights the hard work and dedication required of all SpaceX employees, all but became a beacon that attracted the most dedicated workers. As history would show, being special forces has its merits, as SpaceX currently offers employees the opportunity to work for a company that quite literally is leading the private space race.
Tesla, for its part, is known to be just as challenging as SpaceX. While one could argue that electric car manufacturing is not as complicated as rocket science, the sheer scale of Tesla’s operations is enough to keep every employee busy. As noted by a study from Handshake, a student career-services app, last year, this intense work culture is actually among the reasons why applicants consider the electric car maker as an attractive place of employment.
One common denominator between SpaceX and Tesla that is likely compelling for job-seekers is CEO Elon Musk, whose style of leadership is equal parts daunting and inspiring. While Musk is known to be a leader who demands a lot from his employees, he is also a leader that prefers to stay in the front lines. During the challenging days of Tesla’s Model X and Model 3 production ramps, Musk slept in the company’s Fremont factory, just so he could address any issues in the facility as they arose. Anecdotes from the Tesla community during the construction of GA4 also indicate that Musk was among the workers torquing bolts in the new Model 3 assembly line.
This extends to Musk’s use of Tesla’s technologies as well. As indicated in a report from The Information that featured accounts from members of Tesla’s Autopilot team, Musk uses himself as a test subject for the company’s driver-assist software. Musk’s personal vehicle is loaded with pre-released “development build” Autopilot versions, which allow him to push the driver-assist software to its limits. This practice has allowed Tesla to quickly spot Autopilot’s areas for improvement, though according to the publication’s sources, it has also resulted in Musk finding himself in “situations that many of us wouldn’t want to be in.”
Tesla has expanded its branded ‘For Business’ Supercharger program that it launched last year, as yet another company is using the platform to attract EV owners to its business and utilize a unique advertising opportunity.
Francis Energy of Oklahoma is launching four Superchargers in Norman, where the University of Oklahoma is located. The Superchargers, which are fitted with branding for Francis Energy, will officially open tomorrow.
It will not be the final Supercharger location that Francis Energy plans to open, the company confirmed to EVWire.
Back in early September, Tesla launched the new “Supercharger for Business” program in an effort to give businesses the ability to offer EV charging at custom rates. It would give their businesses visibility and would also cater to employees or customers.
“Purchase and install Superchargers at your business,” Tesla wrote on a page on its website for the new program. “Superchargers are compatible with all electric vehicles, bringing EV drivers to your business by offering convenient, reliable charging.”
The first site opened in Land O’ Lakes, Florida, which is Northeast of Tampa, as a company called Suncoast launched the Superchargers for local EV owners.
Tesla launches its new branded Supercharger for Business with first active station
The program also does a great job at expanding infrastructure for EV owners, which is something that needs to be done to encourage more people to purchase Teslas and other electric cars.
Francis Energy operates at least 14 EV charging locations in Oklahoma, spanning from Durant to Oklahoma City and nearly everywhere in between. Filings from the company, listed by Supercharge.info, show the company’s plans to convert some of them to Tesla Superchargers, potentially utilizing the new Supercharger for Business program to advertise.
Moving forward, more companies will likely utilize Tesla’s Supercharger for Business program as it presents major advantages in a variety of ways, especially with advertising and creating a place for EV drivers to gain range in their cars.
Tesla Cybercab is perhaps the most highly-anticipated project that the company plans to roll out this year, and as it is undergoing its testing phase in pre-production currently, there are some things to work through with it.
Over the weekend, an image of the Cybercab being loaded onto a tow truck started circulating on the internet, and people began to speculate as to what the issue could be.
Hmmmmmm… https://t.co/L5hWcOXQkb pic.twitter.com/OJBDyHNTMj
— TESLARATI (@Teslarati) January 11, 2026
The Cybercab can clearly be seen with a Police Officer and perhaps the tow truck driver by its side, being loaded onto, or even potentially unloaded from, the truck.
However, it seems unlikely it was being offloaded, as its operation would get it to this point for testing to begin with.
It appears, at first glance, that it needs assistance getting back to wherever it came from; likely Gigafactory Texas or potentially a Bay Area facility.
The Cybercab was also spotted in Buffalo, New York, last week, potentially undergoing cold-weather testing, but it doesn’t appear that’s where this incident took place.
It is important to remember that the Cybercab is currently undergoing some rigorous testing scenarios, which include range tests and routine public road operation. These things help Tesla assess any potential issue the vehicle could run into after it starts routine production and heads to customers, or for the Robotaxi platform operation.
This is not a one-off issue, either. Tesla had some instances with the Semi where it was seen broken down on the side of a highway three years ago. The all-electric Semi has gone on to be successful in its early pilot program, as companies like Frito-Lay and PepsiCo. have had very positive remarks.
The Cybercab’s future is bright, and it is important to note that no vehicle model has ever gone its full life without a breakdown. It happens, it’s a car.
Nevertheless, it is important to note that there has been no official word on what happened with this particular Cybercab unit, but it is crucial to remember that this is the pre-production testing phase, and these things are more constructive than anything.
Tesla analyst Andrew Percoco of Morgan Stanley teased the company’s dominance in its self-driving initiative, stating that its lead over competitors is “not even close.”
Percoco recently overtook coverage of Tesla stock from Adam Jonas, who had covered the company at Morgan Stanley for years. Percoco is handling Tesla now that Jonas is covering embodied AI stocks and no longer automotive.
His first move after grabbing coverage was to adjust the price target from $410 to $425, as well as the rating from ‘Overweight’ to ‘Equal Weight.’
Percoco’s new note regarding Tesla highlights the company’s extensive lead in self-driving and autonomy projects, something that it has plenty of competition in, but has established its prowess over the past few years.
He writes:
“It’s not even close. Tesla continues to lead in autonomous driving, even as Nvidia rolls out new technology aimed at helping other automakers build driverless systems.”
Percoco’s main point regarding Tesla’s advantage is the company’s ability to collect large amounts of training data through its massive fleet, as millions of cars are driving throughout the world and gathering millions of miles of vehicle behavior on the road.
This is the main point that Percoco makes regarding Tesla’s lead in the entire autonomy sector: data is King, and Tesla has the most of it.
One big story that has hit the news over the past week is that of NVIDIA and its own self-driving suite, called Alpamayo. NVIDIA launched this open-source AI program last week, but it differs from Tesla’s in a significant fashion, especially from a hardware perspective, as it plans to use a combination of LiDAR, Radar, and Vision (Cameras) to operate.
Percoco said that NVIDIA’s announcement does not impact Morgan Stanley’s long-term opinions on Tesla and its strength or prowess in self-driving.
NVIDIA CEO Jensen Huang commends Tesla’s Elon Musk for early belief
And, for what it’s worth, NVIDIA CEO Jensen Huang even said some remarkable things about Tesla following the launch of Alpamayo:
“I think the Tesla stack is the most advanced autonomous vehicle stack in the world. I’m fairly certain they were already using end-to-end AI. Whether their AI did reasoning or not is somewhat secondary to that first part.”
Percoco reiterated both the $425 price target and the ‘Equal Weight’ rating on Tesla shares.
Tesla expands its branded ‘For Business’ Superchargers
Tesla Cybercab ‘breakdown’ image likely is not what it seems
