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Tesla applies for subsidies for Giga Berlin’s battery cell production
Tesla has officially applied for federal subsidies for its upcoming battery cell production in Germany. The move makes it clear that the company’s intentions in the European country are to foster a culture of sustainability and environmental consciousness, as represented by the production of premium electric vehicles that run on lithium-ion batteries.
The application was submitted by Tesla and first reported by German newspaper Handelsblatt, which revealed that Tesla was on the list of companies that applied for the subsidies. However, the German Federal Ministry of Economics has stated that they cannot discuss specifics about the said subsidies for now.
Subsidies for Tesla’s planned battery production in Germany would allow the company to develop its already industry-leading cells that power its vehicles at an optimal cost. This should allow the company to produce the Model Y and Model 3 at Giga Berlin at a cost that will not weigh down the company’s finances.
Tesla has acquired numerous battery technology companies, and it is currently putting efforts in developing a true million-mile battery for its vehicles. The subsidies are also expected to assist the German Ministry of Economic Affairs in developing a European battery cell manufacturing project that includes 14 European Union member states and over 55 domestic and international companies.
When Tesla CEO Elon Musk announced the plans to build a Gigafactory in Berlin in November, it was met with support from many German officials. Economy Minister Peter Altmaier has been one of the most supportive members of the German government, at one point stating that the presence of Tesla in the country is a big step in the right direction.
Altmaier offered a helping hand to Tesla and Musk in an interview with Tagesspiegel. “If the plant does not come, it would be a damage for all of Germany. If we are asked for help as a ministry, we will be happy to help,” he said. Altmaier has also stated that he was a big part of the decision to bring Tesla to Germany, as he was in Musk’s ear leading up to the final decision.
However, the Economy Minister stated that he would not give Tesla special or preferential treatment because of his support. He never discussed or encouraged Tesla to come to Germany because of the possibility of subsidies. “It’s clear that Tesla – if it invests in Germany and creates jobs here, will be treated like all other companies in the automobile and automotive industry,” Altmaier said.
Gigafactory 4 will be completed in July 2021, according to Elon Musk, and the facility will operations with Model Y production. The plant is scheduled to produce around 150,000 cars in its initial production phase. Tesla plans to ramp this manufacturing rate to 500,000 vehicles a year by its third phase. Gigafactory 4 will eventually produce the Model 3 as well.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Elon Musk
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.