Investor's Corner
Tesla’s unfair advantage: Batteries, talent, and more, says Morgan Stanley
Tesla (NASDAQ: TSLA) stock hiked 11.20% in trading on Monday, and Morgan Stanley’s Adam Jonas explained why the company’s future advantage lies within batteries and talented people wanting to work for Elon Musk.
Jonas appeared on an episode of CNBC’s “Squawk Alley” on Monday to discuss his price target for the electric car company, which he increased to $1,360 from $1,050 last week.
According to Jonas, Tesla has the potential to be “a large, if not dominant” third-party battery supplier for other car companies in the future. Morgan Stanley, with the help of technology colleagues in Asia, determined that the company’s potential battery supply business is worth around $310 a share, which contributed to a majority of the $350 price target increase that occurred last week.
But what lies past the development of battery cells is who will develop them, and that is where Jonas says Musk has the most significant advantage in the race to become a large-scale battery supplier.
“The battery is not mature. This is an arms race. It is an arms race for talent,” Jonas said. “And, amongst all of Elon’s benefits that he has right now, the one that is probably the most valuable and the one that is on display here folks, is that the best people in the world want to work for Elon.”
The best people in the world want to work for Musk, but it isn’t just in the race to become a battery supplier. The world’s most advanced minds are looking for employment in any of Elon’s ventures, Jonas added.
“The best people in batteries, chemistries, software, rockets, you name it, they don’t want to work for some conglomerate in a traditional 1970’s oriented, little bit by bit evolutionary. They want to put their skills to work to just go completely and take it up a notch,” Jonas added. He then indicated that there was value in that, and Morgan Stanley said the additional worth in the price target to coincide with this fact.
However, Jonas’ and Morgan Stanley’s price target for the company is still more than 20% below where TSLA stock was trading at during the Monday session.
“I didn’t have a chance to ask the question in the last [Earnings] Call, but even Elon, back in May, said he thought his stock was overvalued in his opinion,” Jonas said.
“I can only boil it down for my clients and my colleagues to fundamentals and assumptions. Here’s how I think about it: Each one million units of third-party battery supply is worth maybe $120 a share to Tesla. We gave them about two and a half million units by 2030, so that was about $310. If you wanted to get to $2,000, let’s say, just solving for batteries alone, we think you’d have to get closer to ten million units of batteries in addition to the three or four or five or ten million that people were giving them credit for in their own business,” he added.
Jonas believes that if an analyst were to do that, Tesla would be getting 100% or at least a large portion of the battery market share for EVs by 2030, which to him, does not seem realistic. Instead, the price that the company is trading at currently has to do with another unaccounted factor. He believes that it could be autonomy, or something unorthodox, like a relationship with SpaceX, but he sticks with his current $1,360 price target with an “Equal-Weight” rating.
TSLA stock closed at $1,835.64 on Monday. It gained only $.36 during aftermarket trading.
Disclosure: I have no ownership in shares of TSLA and have no plans to initiate any positions within 72 hours.
H/t: @TeslaNY on Twitter
Elon Musk
Tesla AI boss reveals how big Optimus is going to get
Tesla’s Optimus chief corrected himself on X, confirming a staggering 10 million robot production target.
Tesla’s Optimus program has a new number attached to it, after Ashok Elluswamy, the executive who has run the humanoid robot program since June 2025, posted a three word correction on X Thursday, “Correction, 10 million robots.”
The line clarifies the long term annual capacity Tesla is building toward its planned second Optimus production line at Gigafactory Texas, a figure Musk has cited repeatedly since last year’s shareholder meeting.
The scale is worth noting, because ten million robots a year would mean Tesla building more units annually than most countries sell in new cars. Tesla has framed this as a second line, not the first. The buildout is happening in two phases: a roughly one million unit per year line inside Tesla’s Fremont factory, installed on the floor space vacated when Model S and Model X production ended earlier this year, and a much larger dedicated facility under construction at Giga Texas that broke ground on its first steel structure in May. That Texas facility is the one Elluswamy’s correction refers to, and is expected to reach volume production sometime in 2027.
Correction, 10 million robots https://t.co/0z4nyQNTzp
— Ashok Elluswamy (@aelluswamy) July 30, 2026
Tesla Optimus project fires up as Musk sees production line progress
Elluswamy took over Optimus from Milan Kovac last summer and has spent the months since talking up the program’s trajectory. Elon Musk has also floated the ten million figure at Tesla’s 2025 shareholder meeting.
Ending Model S and Model X production to make room for the first Optimus line was one of the more consequential manufacturing decisions in the company’s recent history, retiring two flagship vehicles in favor of a robot that has yet to enter mass production. Musk has previously estimated per unit production costs at $20,000 to $25,000 once Tesla reaches a million units a year, though he hasn’t said what that cost looks like at ten times the volume.
Elon Musk
SpaceX scores another massive Pentagon deal to support military satellites
SpaceX just picked up another $1.6 billion from the Pentagon, with the U.S. Space Force awarding two task orders worth $1.6 billion to fly 18 Falcon 9 missions from Vandenberg Space Force Base in California through the end of 2027. The launches will carry satellites for the Space Based Sensing and Targeting portfolio, a set of programs meant to help the military detect and track airborne threats and relay that information across forces in near real time.
The award falls under National Security Space Launch Phase 3 Lane 1, the Space Force’s faster, commercial style procurement track for missions that do not require the military’s most demanding certification process. It is also the largest single order publicly disclosed under that program so far, and the first task order issued since the Space Force nearly tripled Lane 1’s contract ceiling from $5.6 billion to $17 billion on July 17.
SpaceX to become America’s Military data backbone for missiles, drones, and warfighters
Eric Zarybnisky, the Space Force’s acting portfolio acquisition executive for space access, said the entire process, from identifying the requirement to signing the contract, took about two months, including a month set aside for companies to prepare proposals.
SpaceX is not just launching these satellites. It already holds the contracts to build two of the programs within the same portfolio, $4.16 billion for the Space Based Airborne Moving Target Indicator system and $2.29 billion for the Space Data Network Backbone, which Teslarati covered in May. That means SpaceX is now responsible for both building key pieces of the military’s next generation sensing network and getting them into orbit.
With this latest award, SpaceX’s Pentagon contract total for 2026 alone tops $8 billion, adding to a defense portfolio that already includes the Golden Dome missile defense software group SpaceX joined in April and a string of GPS launches it inherited after ULA’s Vulcan rocket ran into a booster anomaly, which we detailed in March.
Lane 1’s vendor pool technically includes seven companies: SpaceX, ULA, Blue Origin, Rocket Lab, Stoke Space, Impulse Space, and Relativity Space. In practice, SpaceX remains the only provider with the combination of launch cadence, flight proven Falcon 9 hardware, and West Coast infrastructure to support a campaign requiring roughly one Vandenberg launch a month for the next year and a half.
Some lawmakers have flagged the growing concentration of national security launches with one company as a risk worth watching. For now, the Space Force keeps backing SpaceX, with it being the company that shows up ready to launch.
Investor's Corner
SpaceX gets an absolutely crazy price target after rough IPO
SpaceX (NASDAQ: SPCX) got an absolutely crazy price target rating from Raymond James after the company experienced a tough first few weeks following its Initial Public Offering (IPO).
Despite the tumultuous start, SpaceX has plenty of believers, and the company’s massively successful Starship launch last Friday, its 13th test flight of the massive rocket, went so smoothly that Raymond James analysts pushed its price target on the company to roughly 7 times its current trading level.
SpaceX Starship just nailed something it’s never done before
The firm officially put a “Strong Buy” rating and an $800 price target on the stock. It currently trades at around $113. Its all-time high is $225.64, reaching this trading level shortly after shares first went public.
Raymond James’ price target is tied to the firm’s confidence after Starship’s 13th test flight. Analysts at the firm said it was an incremental step that reduces engineering risks, citing the widely successful heat shield test that CEO Elon Musk recently detailed, the smooth deployment of Starlink V3 satellites, and a successful in-space engine relight.
SpaceX also managed to see Starship splash down safely in the Indian Ocean, while the Super Heavy Booster fell down to the Gulf of America with no incidents.
It is interesting to see these launches have such a tremendous impact on the stock and what investors think of it. After SpaceX initially delayed the Starship launch last week, shares fell tremendously. Most probably did not realize that the stand-down is a standard practice, especially if everything is not perfect.
The mission was initially aborted due to an issue with Raptor engines. This was resolved, and Starship launched last Friday after another delay on Thursday, which was caused by weather.
Now that analysts have seen what SpaceX launches are capable of and how impressive the feat is, firms are adjusting their price targets accordingly, making it known that they have high expectations for the space exploration company.

