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Tesla’s unfair advantage: Batteries, talent, and more, says Morgan Stanley

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Tesla (NASDAQ: TSLA) stock hiked 11.20% in trading on Monday, and Morgan Stanley’s Adam Jonas explained why the company’s future advantage lies within batteries and talented people wanting to work for Elon Musk.

Jonas appeared on an episode of CNBC’s “Squawk Alley” on Monday to discuss his price target for the electric car company, which he increased to $1,360 from $1,050 last week.

According to Jonas, Tesla has the potential to be “a large, if not dominant” third-party battery supplier for other car companies in the future. Morgan Stanley, with the help of technology colleagues in Asia, determined that the company’s potential battery supply business is worth around $310 a share, which contributed to a majority of the $350 price target increase that occurred last week.

But what lies past the development of battery cells is who will develop them, and that is where Jonas says Musk has the most significant advantage in the race to become a large-scale battery supplier.

“The battery is not mature. This is an arms race. It is an arms race for talent,” Jonas said. “And, amongst all of Elon’s benefits that he has right now, the one that is probably the most valuable and the one that is on display here folks, is that the best people in the world want to work for Elon.”

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The best people in the world want to work for Musk, but it isn’t just in the race to become a battery supplier. The world’s most advanced minds are looking for employment in any of Elon’s ventures, Jonas added.

“The best people in batteries, chemistries, software, rockets, you name it, they don’t want to work for some conglomerate in a traditional 1970’s oriented, little bit by bit evolutionary. They want to put their skills to work to just go completely and take it up a notch,” Jonas added. He then indicated that there was value in that, and Morgan Stanley said the additional worth in the price target to coincide with this fact.

However, Jonas’ and Morgan Stanley’s price target for the company is still more than 20% below where TSLA stock was trading at during the Monday session.

“I didn’t have a chance to ask the question in the last [Earnings] Call, but even Elon, back in May, said he thought his stock was overvalued in his opinion,” Jonas said.

“I can only boil it down for my clients and my colleagues to fundamentals and assumptions. Here’s how I think about it: Each one million units of third-party battery supply is worth maybe $120 a share to Tesla. We gave them about two and a half million units by 2030, so that was about $310. If you wanted to get to $2,000, let’s say, just solving for batteries alone, we think you’d have to get closer to ten million units of batteries in addition to the three or four or five or ten million that people were giving them credit for in their own business,” he added.

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Jonas believes that if an analyst were to do that, Tesla would be getting 100% or at least a large portion of the battery market share for EVs by 2030, which to him, does not seem realistic. Instead, the price that the company is trading at currently has to do with another unaccounted factor. He believes that it could be autonomy, or something unorthodox, like a relationship with SpaceX, but he sticks with his current $1,360 price target with an “Equal-Weight” rating.

TSLA stock closed at $1,835.64 on Monday. It gained only $.36 during aftermarket trading.

Disclosure: I have no ownership in shares of TSLA and have no plans to initiate any positions within 72 hours.

H/t: @TeslaNY on Twitter

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Investor's Corner

Tesla stock closes at all-time high on heels of Robotaxi progress

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Credit: Tesla

Tesla stock (NASDAQ: TSLA) closed at an all-time high on Tuesday, jumping over 3 percent during the day and finishing at $489.88.

The price beats the previous record close, which was $479.86.

Shares have had a crazy year, dipping more than 40 percent from the start of the year. The stock then started to recover once again around late April, when its price started to climb back up from the low $200 level.

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This week, Tesla started to climb toward its highest levels ever, as it was revealed on Sunday that the company was testing driverless Robotaxis in Austin. The spike in value pushed the company’s valuation to $1.63 trillion.

Tesla Robotaxi goes driverless as Musk confirms Safety Monitor removal testing

It is the seventh-most valuable company on the market currently, trailing Nvidia, Apple, Alphabet (Google), Microsoft, Amazon, and Meta.

Shares closed up $14.57 today, up over 3 percent.

The stock has gone through a lot this year, as previously mentioned. Shares tumbled in Q1 due to CEO Elon Musk’s involvement with the Department of Government Efficiency (DOGE), which pulled his attention away from his companies and left a major overhang on their valuations.

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However, things started to rebound halfway through the year, and as the government started to phase out the $7,500 tax credit, demand spiked as consumers tried to take advantage of it.

Q3 deliveries were the highest in company history, and Tesla responded to the loss of the tax credit with the launch of the Model 3 and Model Y Standard.

Additionally, analysts have announced high expectations this week for the company on Wall Street as Robotaxi continues to be the focus. With autonomy within Tesla’s sights, things are moving in the direction of Robotaxi being a major catalyst for growth on the Street in the coming year.

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Tesla needs to come through on this one Robotaxi metric, analyst says

“We think the key focus from here will be how fast Tesla can scale driverless operations (including if Tesla’s approach to software/hardware allows it to scale significantly faster than competitors, as the company has argued), and on profitability.”

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Tesla needs to come through on this one Robotaxi metric, Mark Delaney of Goldman Sachs says.

Tesla is in the process of rolling out its Robotaxi platform to areas outside of Austin and the California Bay Area. It has plans to launch in five additional cities, including Houston, Dallas, Miami, Las Vegas, and Phoenix.

However, the company’s expansion is not what the focus needs to be, according to Delaney. It’s the speed of deployment.

The analyst said:

“We think the key focus from here will be how fast Tesla can scale driverless operations (including if Tesla’s approach to software/hardware allows it to scale significantly faster than competitors, as the company has argued), and on profitability.”

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Profitability will come as the Robotaxi fleet expands. Making that money will be dependent on when Tesla can initiate rides in more areas, giving more customers access to the program.

There are some additional things that the company needs to make happen ahead of the major Robotaxi expansion, one of those things is launching driverless rides in Austin, the first city in which it launched the program.

This week, Tesla started testing driverless Robotaxi rides in Austin, as two different Model Y units were spotted with no occupants, a huge step in the company’s plans for the ride-sharing platform.

Tesla Robotaxi goes driverless as Musk confirms Safety Monitor removal testing

CEO Elon Musk has been hoping to remove Safety Monitors from Robotaxis in Austin for several months, first mentioning the plan to have them out by the end of 2025 in September. He confirmed on Sunday that Tesla had officially removed vehicle occupants and started testing truly unsupervised rides.

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Although Safety Monitors in Austin have been sitting in the passenger’s seat, they have still had the ability to override things in case of an emergency. After all, the ultimate goal was safety and avoiding any accidents or injuries.

Goldman Sachs reiterated its ‘Neutral’ rating and its $400 price target. Delaney said, “Tesla is making progress with its autonomous technology,” and recent developments make it evident that this is true.

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Investor's Corner

Tesla gets bold Robotaxi prediction from Wall Street firm

Last week, Andrew Percoco took over Tesla analysis for Morgan Stanley from Adam Jonas, who covered the stock for years. Percoco seems to be less optimistic and bullish on Tesla shares, while still being fair and balanced in his analysis.

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Credit: Tesla

Tesla (NASDAQ: TSLA) received a bold Robotaxi prediction from Morgan Stanley, which anticipates a dramatic increase in the size of the company’s autonomous ride-hailing suite in the coming years.

Last week, Andrew Percoco took over Tesla analysis for Morgan Stanley from Adam Jonas, who covered the stock for years. Percoco seems to be less optimistic and bullish on Tesla shares, while still being fair and balanced in his analysis.

Percoco dug into the Robotaxi fleet and its expansion in the coming years in his latest note, released on Tuesday. The firm expects Tesla to increase the Robotaxi fleet size to 1,000 vehicles in 2026. However, that’s small-scale compared to what they expect from Tesla in a decade.

Tesla expands Robotaxi app access once again, this time on a global scale

By 2035, Morgan Stanley believes there will be one million Robotaxis on the road across multiple cities, a major jump and a considerable fleet size. We assume this means the fleet of vehicles Tesla will operate internally, and not including passenger-owned vehicles that could be added through software updates.

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He also listed three specific catalysts that investors should pay attention to, as these will represent the company being on track to achieve its Robotaxi dreams:

  1. Opening Robotaxi to the public without a Safety Monitor. Timing is unclear, but it appears that Tesla is getting closer by the day.
  2. Improvement in safety metrics without the Safety Monitor. Tesla’s ability to improve its safety metrics as it scales miles driven without the Safety Monitor is imperative as it looks to scale in new states and cities in 2026.
  3. Cybercab start of production, targeted for April 2026. Tesla’s Cybercab is a purpose-built vehicle (no steering wheel or pedals, only two seats) that is expected to be produced through its state-of-the-art unboxed manufacturing process, offering further cost reductions and thus accelerating adoption over time.

Robotaxi stands to be one of Tesla’s most significant revenue contributors, especially as the company plans to continue expanding its ride-hailing service across the world in the coming years.

Its current deployment strategy is controlled and conservative to avoid any drastic and potentially program-ruining incidents.

So far, the program, which is active in Austin and the California Bay Area, has been widely successful.

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