Tesla is still maintaining its lead in the US electric vehicle sector, but veteran players like Ford are gaining ground. This was according to Kelley Blue Book, which recently published its Q1 2022 Brand Watch report.
Rising fuel prices in the market likely helped drive interest in electric and electrified vehicles. KBB noted that in the first quarter, one in four shoppers considered a green vehicle, particularly battery-electric cars and hybrids. Tesla, Ford, and Toyota dominated the top 10 most-shopped list of electric/electrified vehicles.
The Tesla Model 3, Model Y, and Model S placed 3rd, 4th, and 10th place in the list. Ford’s Maverick Hybrid pickup truck, F-150 Lightning, and Mustang Mach-E took 2nd, 7th, and 9th on the list. Toyota’s Rav4 Hybrid, Highlander Hybrid, and Camry Hybrid also took the 1st, 6th, and 8th spots on the list. The Honda CR-V Hybrid rounded out KBB’s list of 10 most-shopped electric/electrified models.
Kelley Blue Book’s report also revealed that BMW was able to return to its long-held spot as the most-shopped luxury brand in Q1. Tesla actually took a drop in this segment, as the company now stands as the 5th most-shopped luxury brand. Tesla was 3rd on the list at the end of 2021.
Despite these headwinds, however, Tesla still managed to post record US sales in the quarter and gain market share. Tesla also took the second-most honors in factors most important to luxury vehicle shoppers, just behind Mercedes-Benz. Tesla ranked well in Driving Performance, Reputation, Fuel Efficiency, Technology, Ruggedness, and Prestige/Sophistication.
The Tesla Model 3 and Model Y continued to impress, even in segments that consider both EVs and ICE-powered vehicles. In terms of all luxury vehicles, the Tesla Model 3 was the third most-shopped car, while the Model Y was the fourth. The Model 3 was also the most-shopped luxury car for the fifth consecutive quarter, while the Model 3 was fourth.
Ford has been showing some serious momentum. The Ford F-150 Lightning, which just started deliveries in March, was the third most-shopped EV and the seventh overall among electrified vehicles in the United States. The Mustang Mach-E was ninth. Kelley Blue Book’s report also revealed that shopping consideration for vehicles produced by newcomers such as Rivian and Lucid dropped from 2% to 1% of all luxury shoppers.
KBB’s Q1 2022 Brand Watch report can be viewed below.
Q1 2022 Kelley Blue Book Brand Watch Report Luxury by Simon Alvarez on Scribd
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Tesla Model Y L six-seater approved for Australia ahead of launch
The variant was listed as YL5NDB on the Australian government’s ROVER approval website.
Tesla’s six-seat, extended-wheelbase Model Y L has been approved for sale in Australia, as per newly published government documents.
The variant, listed as YL5NDB on the Australian government’s ROVER approval website, has confirmed that Tesla has received regulatory clearance to offer the extended Model Y to domestic customers.
Documents seen by Drive show that the Model Y L has been approved in Australia in a single dual-motor, all-wheel-drive configuration. While Tesla has not formally announced a launch date, vehicles are typically approved for Australian sale several months before arriving in showrooms.
The Model Y L is a longer version of the regular Model Y, designed to accommodate a six-seat layout with two seats in each row. It measures 177mm longer overall than the regular Model Y, at 4969mm, and features a 150mm longer wheelbase at 3040mm.
Australian approval documents list the Model Y L with the same nickel-manganese-cobalt battery pack used in the regular Model Y Long Range, which is expected to have a gross capacity of about 84kWh and a usable capacity of about 82kWh. Output is officially listed at 378kW in government filings, though real-world peak output may differ.
The Model Y L replaces the regular Model Y’s second-row bench with two captain’s chairs featuring heating, ventilation, and power adjustment. Heated third-row seats are also included.
Additional upgrades reported by Drive include an 18-speaker sound system, new front seats with single-piece backrests, and continuously variable shock absorbers. The only wheel option listed for the Australian model is 19-inch wheels.
In Europe, where the Model Y L has also received approval but has not yet launched, the variant is expected to claim up to 681km of WLTP range.
Elon Musk
Elon Musk highlights one of Tesla FSD Supervised’s most underrated features
In his post on X, Musk wrote, “Tesla self-driving now recognizes hand signals.”
Tesla’s Full Self-Driving (Supervised) is able to recognize and respond to hand signals, as highlighted recently by CEO Elon Musk.
In his post on X, Musk wrote, “Tesla self-driving now recognizes hand signals.”
Musk shared the update in a quote reply to a video posted by Tesla Europe, which showed a vehicle operating with Full Self-Driving (Supervised) navigating a tight lane in the Netherlands while responding to hand gestures from a person directing traffic.
Hand signal recognition is an important capability for advanced driver-assistance and autonomous systems. In real-world driving, pedestrians, construction workers, parking attendants, and other drivers frequently use hand gestures to direct traffic, yield right of way, or indicate when it is safe to proceed. For a self-driving system operating in mixed environments, interpreting these non-verbal cues is critical.
Musk’s post comes as Tesla owners have surpassed 8 billion cumulative miles driven with FSD (Supervised) engaged. “Tesla owners have now driven >8 billion miles on FSD Supervised,” the company wrote in a post on X.
Annual FSD (Supervised) miles have increased sharply over the past five years. Roughly 6 million miles were logged in 2021, followed by 80 million in 2022, 670 million in 2023, 2.25 billion in 2024, and 4.25 billion in 2025.
In the first 50 days of 2026 alone, Tesla owners logged another 1 billion miles. At the current pace, the fleet is trending toward approximately 10 billion FSD (Supervised) miles this year.
Tesla’s latest North America safety data, covering all road types over a 12-month period, also indicates that vehicles operating with FSD (Supervised) were recorded one major collision every 5,300,676 miles. By comparison, the U.S. average during the same period was one major collision every 660,164 miles.
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Tesla hiring for Commercial Charging role hints at Semi push in Europe
The job opening was highlighted by David Forer, Senior Project Developer for Charging at Tesla, on LinkedIn.
Tesla appears to be expanding its Commercial Charging efforts in Central Europe. The job opening was highlighted by David Forer, Senior Project Developer for Charging at Tesla, on LinkedIn.
In a post on LinkedIn, Forer stated that Tesla is looking for a “high-energy executer to own Commercial Charging Sales in Central Europe.” He added that the role will involve closing commercial deals across Tesla’s “entire product range (Supercharging & Megacharging).”
The job listing specifies that the hire will lead the sale of Tesla’s high-power charging products, including Supercharger and Heavy Duty Charging, to major partners such as charge point operators, real estate owners, and retail companies. The role requires fluency in German and English and is based onsite in Munich.
Tesla already operates more than 75,000 Superchargers globally, though the Semi’s Megacharger network is still in its early stages. The inclusion of Heavy Duty Charging in the job description is notable, then, as it aligns with Tesla’s Megacharger infrastructure, which is designed to support the Tesla Semi.
Tesla CEO Elon Musk recently confirmed that the Tesla Semi is moving into high-volume production this 2026. In a post on X, Musk noted that “Tesla Semi starts high volume production this year.”
Aerial footage of the Tesla Semi Factory near Giga Nevada also shows that the facility looks nearly complete, with work now underway inside the facility.
Tesla has also refreshed the Semi lineup on its official website, listing two variants: Standard and Long Range. The Standard trim offers up to 325 miles of range with an energy consumption rating of 1.7 kWh per mile, while the Long Range version provides up to 500 miles.
Both variants support fast charging and can recover up to 60% of range in 30 minutes using compatible infrastructure such as the Megacharger Network.
The presence of Heavy Duty Charging in a Central Europe-focused sales role could indicate that Tesla is preparing charging infrastructure ahead of wider Semi deployment in the region. While Tesla has not formally announced a European launch timeline for the Semi, the vehicle, particularly its range, makes it an ideal fit for the area.
Tesla Model Y L six-seater approved for Australia ahead of launch
Elon Musk highlights one of Tesla FSD Supervised’s most underrated features
