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Tesla (TSLA) stock is starting to resemble Netflix before its massive rally in 2011

(Credit: Megan Gale/Twitter)

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The past few months have challenging for Tesla (NASDAQ:TSLA) investors, but if recent signs are any indication, it appears that the electric car maker might show some recovery in the stock market soon. According to an advisory firm founder, Tesla stock has all but reached a point that is incredibly similar to that of Netflix back in 2011, right before it experienced an eight-year stretch of growth that propelled the company to its current place at the top of the on-demand streaming market.

Tesla currently trades at or near the $180 level, which corresponds to roughly half of the company’s peak of $385 last year. While this might feel alarming, it should be noted that Netflix’s investors experienced something far more harrowing back in 2011, when the company’s shares saw a full 80% stock decline. After a price increase and CEO Reed Hastings’ announcement that Netflix will be separating its streaming and DVD-by-mail business, the company saw a loss of 800,000 subscribers in a single quarter. That was a time when the company only had 24 million subscribers as well.

At the core of Netflix’s decision then was its sincere belief that online streaming services are the future of on-demand entertainment. They also believed in their pricing power. Eddie Yoon, a think tank and advisory firm founder, noted that Netflix’s high-stakes bets paid off. Since that 80% decline back in 2011, the company has increased its user base to 60 million in the US and 150 million worldwide. Netflix stock had also increased 39 times than its low point back in 2011.

Tesla is in a similar boat. Just like Netflix in 2011, the electric car maker is dealing with the fallout of a quarter that rendered lower-than-expected numbers, which, together with several factors, has caused the company to post a loss after two profitable quarters. Nevertheless, Tesla is making a big bet on its belief that the demand for electric vehicles will grow exponentially over the next few years. So far, the company seems to be right on the money in this sense, as EV sales across the globe are increasing. In 2018 alone, electric car sales accounted for 2% of total new vehicles sold in the US. A study by AAA also noted that 20% of Americans want to own an electric car.

Yoon notes that if there is anything that Tesla could learn from Netflix, it would be to improve its communication. During Netflix’s steep drop in 2011, the company performed subpar when it came to communicating with its user base. This was true during times when Netflix would change its pricing, or if it would change aspects of its business. Tesla is quite around the same boat. Its pricing power is strong, and contrary to Bernstein’s recent note, Tesla’s brand holds a lot of value for an increasing number of customers. Despite this, the electric car maker still has notable areas of improvement when it comes to communication, partly evidenced by the misinformation surrounding the company today. If Tesla can refine this, then the company’s potential recovery would likely be smoother than expected.

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The recent comparisons of Tesla to Netflix in 2011 appear to have been triggered by rumors that an investor who took a particular interest in the streaming giant at its lowest point. These rumors were recently related by Will Meade, a former PM at Goldman Sachs and a former editor at Forbes. “Rumor swirling that a big activist has taken a stake in Tesla $TSLA and he/she said it reminds them of $NFLX in 2011. Explains the almost $3 million of $TSLA Aug $250 calls swept right at the open. Could it be Icahn!” he wrote, referring to billionaire investor Carl Celian Icahn.

https://twitter.com/realwillmeade/status/1135905678734893058

As of writing, Tesla stock is trading at 5.20% at $188.42 per share.


Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Investor's Corner

Ron Baron states Tesla and SpaceX are lifetime investments

Baron, one of Tesla’s longest-standing bulls, reiterated that his personal stake in the company remains fully intact even as volatility pressures the broader market.

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Credit: @TeslaLarry/X

Billionaire investor Ron Baron says he isn’t touching a single share of his personal Tesla holdings despite the recent selloff in the tech sector. Baron, one of Tesla’s longest-standing bulls, reiterated that his personal stake in the company remains fully intact even as volatility pressures the broader market.

Baron doubles down on Tesla

Speaking on CNBC’s Squawk Box, Baron stated that he is largely unfazed by the market downturn, describing his approach during the selloff as simply “looking” for opportunities. He emphasized that Tesla remains the centerpiece of his long-term strategy, recalling that although Baron Funds once sold 30% of its Tesla position due to client pressure, he personally refused to trim any of his personal holdings.

“We sold 30% for clients. I did not sell personally a single share,” he said. Baron’s exposure highlighted this stance, stating that roughly 40% of his personal net worth is invested in Tesla alone. The legendary investor stated that he has already made about $8 billion from Tesla from an investment of $400 million when he started, and believes that figure could rise fivefold over the next decade as the company scales its technology, manufacturing, and autonomy roadmap.

A lifelong investment

Baron’s commitment extends beyond Tesla. He stated that he also holds about 25% of his personal wealth in SpaceX and another 35% in Baron mutual funds, creating a highly concentrated portfolio built around Elon Musk–led companies. During the interview, Baron revisited a decades-old promise he made to his fund’s board when he sought approval to invest in publicly traded companies.

“I told the board, ‘If you let me invest a certain amount of money, then I will promise that I won’t sell any of my stock. I will be the last person out of the stock,’” he said. “I will not sell a single share of my shares until my clients sold 100% of their shares. … And I don’t expect to sell in my lifetime Tesla or SpaceX.”

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Watch Ron Baron’s CNBC interview below.

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‘You chose ambition’: Tesla Chair hails shareholders for backing Elon Musk’s vision

Denholm stated that the vote highlighted TSLA investors’ continued confidence in both Musk’s leadership and Tesla’s vision for an autonomous, AI-driven future.

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(Credit: Tesla)

Tesla Chair Robyn Denholm has issued a letter to shareholders celebrating what she described as “overwhelming support” at this year’s Annual Meeting, framing the approval of Elon Musk’s trillion-dollar pay plan as a defining moment in Tesla’s mission. 

Denholm stated that the vote highlighted TSLA investors’ continued confidence in both Musk’s leadership and Tesla’s vision for an autonomous, AI-driven future.

Denholm hails shareholder confidence

In her letter, which was posted by the electric vehicle maker on X through Tesla’s official handle, Denholm thanked investors for backing Proposals One, Three, and Four, items she said reaffirm Tesla’s “Master Plan Part IV” and its broader mission to accelerate sustainable prosperity. She characterized the shareholder vote as “a vote of confidence in our visionary leader, Elon,” crediting Musk with transforming Tesla into one of the most valuable companies in history.

“In a year when many tried to sow doubt and negativity, you chose a better future,” Denholm wrote. “You chose ambition. You chose to see what is possible. You chose to back the people who have been in the room since the earliest days, fighting for the mission that first brought us all together—a better world for humanity,” she wrote in her letter. 

Her comments framed Musk’s pay package approval not only as a governance milestone but as a symbolic endorsement of Tesla’s long-term trajectory across autonomy, AI, and energy innovation.

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“A whole new book” of innovation

Denholm highlighted Tesla’s push toward autonomy as the company’s next major growth phase, citing the Robotaxi program and Optimus humanoid robot as examples of bringing artificial intelligence “into the physical world.” She described this period as potentially “the largest value-creation event in Tesla’s history, and quite possibly in the history of humanity.”

The letter reaffirmed the board’s commitment to direct engagement with shareholders through Tesla’s online platform and live events. Denholm emphasized that feedback from investors “informs our strategy and strengthens us” as Tesla prepares for new technology rollouts and expanded AI capabilities.

“You, our shareholders, have given us the mandate and the runway to execute. We are humbled, and rest assured that we do not take that responsibility lightly… Thank you for believing in Tesla. Thank you for standing with us. We look forward to years of bold leadership and pioneering innovation, fueled by our commitment to creating a better future for all,” she wrote.

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Twitter co-founder Jack Dorsey endorses Elon Musk Tesla pay package

Dorsey framed the pay package as an engineering and governance crossroads for Tesla.

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Twitter co-founder and Square CEO Jack Dorsey has publicly backed Elon Musk’s leadership ahead of Tesla’s pivotal shareholder vote, which is expected to be decided later today at the company’s 2025 annual meeting. 

Dorsey framed the pay package as an engineering and governance crossroads for Tesla.

Dorsey’s public nod framed as an engineering defense of Musk

In a post on X, Dorsey weighed in on Tesla’s post about being in a “critical inflection point.” As per the Twitter-co-founder, the vote on Musk’s 2025 performance award is not about compensation. Instead, it’s about ensuring the path for the company’s engineering in the coming years. 

“This is not about compensation. it’s about ensuring a principled (and exciting!) engineering approach to the company’s future,” Dorsey wrote on his post, later stating that users of Cash app with TSLA shares would be able to vote for the CEO’s proposed 2025 performance award. 

Elon Musk appreciated Dorsey’s endorsement, responding to the Twitter co-founder’s post with a heart emoji. Musk has been pretty thankful for the support for is fellow tech executives, also thanking Michael Dell recently, who also advocated for its proposed 2025 performance award.

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Musk’s support

While Elon Musk’s 2025 performance award has received opposition from proxy advisors such as Glass Lewis and ISS, it has received quite a lot of support from longtime bulls such as ARK Invest, and, more recently, Schwab Asset Management following calls from TSLA retail shareholders. 

“Schwab Asset Management’s approach to voting on proxy matters is thorough and deliberate. We utilize a structured process that focuses on protecting and promoting shareholder value. We apply our own internal guidelines and do not rely on recommendations from Glass Lewis or ISS. In accordance with this process, Schwab Asset Management intends to vote in favor of the 2025 CEO performance award proposal. We firmly believe that supporting this proposal aligns both management and shareholder interests, ensuring the best outcome for all parties involved,” Charles Schwab told Teslarati.

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