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Tesla encourages customization in China with wrapping service launch

Credit: Tesla Customer Service | Weibo

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Tesla has launched an in-house car wrap service at some of the company’s delivery centers in at least five Chinese cities. The service will be available for all cars across the company’s fleet in China.

A post from Tesla’s Customer Service page on Weibo stated that the company would launch a custom wrap program in Beijing, Shanghai, Guangzhou, Shenzhen, Suzhou, and other cities in mid-August.

Credit: Tesla Customer Service on Weibo

The translated post states:

“Tesla is more and more common on the road, and it is getting easier to recognize the wrong car at the charging station[Thinking]
How to make your Tesla different and stand out?

Now the Tesla Delivery Center has launched the [Color Changed Car Jacket] product, which can make the vehicle cool!
The first batch of online cities: Beijing, Shanghai, Guangzhou, Shenzhen, Suzhou, and other cities will be launched in mid-August!
Many available colors, please contact your local delivery or service center!

Note: Due to the requirements of the relevant departments, you need to report to the local vehicle management office within ten days after the color change car jacket is installed.”

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The addition of a wrap service for Tesla buyers will increase the customization of the company’s vehicles, allowing owners to choose any color or pattern of their choosing instead of the five traditional colors that the automaker has offered for several years now.

The speculation on wrapping Tesla’s through the company itself and not through a third-party supplier started in April when company CEO Elon Musk announced that the Cybertruck would be available for wrapping in any pattern or color.

Initially, the Cybertruck was thought to only be available in its stainless-steel silver, which is the natural color of the vehicle’s exoskeleton. However, Musk stated that the customization would allow the owner to have full reign on the design and look of their all-electric truck.

Expanding the service to Tesla’s other vehicles is advantageous for owners not only because of customization options but also because the wraps will protect a vehicle’s paint, which has been a weak point of the company in the past.

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Additionally, Tesla offering the wraps in-house could bode well for the company’s business. Wraps are a popular form of customization within the community, but purchasing and having them installed from a third party supplier is expensive. For smaller vehicles like the Model 3, $4,000 is a standard price for a full wrap. Meanwhile, larger cars like Tesla’s Model X can cost an additional $1,000 or more.

It is not known how much Tesla will charge for the wrapping service at this time.

Tesla could have a distinct advantage over other car companies in China that only offer paint for their vehicles. The increased customization options could be a critical factor in a car buyer’s decision to purchase a particular vehicle, as colors and patterns usually reflect a driver’s personality or perceived style.

If Tesla can expand this service to other areas like the United States and Europe, it could increase the growth of the company even further as cosmetic options and sustainability are two advantages that many car buyers may consider when purchasing a new car.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla Megapack Megafactory in Texas advances with major property sale

Stream Realty Partners announced the sale of Buildings 9 and 10 at the Empire West industrial park, which total 1,655,523 square feet.

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Credit: Tesla

Tesla’s planned Megapack factory in Brookshire, Texas has taken a significant step forward, as two massive industrial buildings fully leased to the company were sold to an institutional investor.

In a press release, Stream Realty Partners announced the sale of Buildings 9 and 10 at the Empire West industrial park, which total 1,655,523 square feet. The properties are 100% leased to Tesla under a long-term agreement and were acquired by BGO on behalf of an institutional investor.

The two facilities, located at 100 Empire Boulevard in Brookshire, Texas, will serve as Tesla’s new Megafactory dedicated to manufacturing Megapack battery systems.

According to local filings previously reported, Tesla plans to invest nearly $200 million into the site. The investment includes approximately $44 million in facility upgrades such as electrical, utility, and HVAC improvements, along with roughly $150 million in manufacturing equipment.

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Building 9, spanning roughly 1 million square feet, will function as the primary manufacturing floor where Megapacks are assembled. Building 10, covering approximately 600,000 square feet, will be dedicated to warehousing and logistics operations, supporting storage and distribution of completed battery systems.

Waller County Commissioners have approved a 10-year tax abatement agreement with Tesla, offering up to a 60% property-tax reduction if the company meets hiring and investment targets. Tesla has committed to employing at least 375 people by the end of 2026, increasing to 1,500 by the end of 2028, as noted in an Austin County News Online report.

The Brookshire Megafactory will complement Tesla’s Lathrop Megafactory in California and expand U.S. production capacity for the utility-scale energy storage unit. Megapacks are designed to support grid stabilization and renewable-energy integration, a segment that has become one of Tesla’s fastest-growing businesses.

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Tesla Sweden strikers see tax issues over IF Metall union error

To address the issue, IF Metall is encouraging Tesla strikers to return the refunded tax amounts to the union.

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Credit: Tesla Europe

A tax correction is set to return two years of income tax payments to Tesla strikers in Sweden, after authorities determined that conflict compensation during a labor dispute should not have been taxed.

The issue is caused by a decision by IF Metall to treat strike compensation for Tesla workers as taxable income during the ongoing labor dispute with Tesla Sweden. That approach has now been reversed following guidance from the Swedish Tax Agency.

Strike compensation is typically tax-free under Sweden’s Income Tax Act, as noted in a report from Dagens Arbete (DA). However, two years ago, IF Metall’s board decided to classify payments to Tesla strikers as taxable.

“We did it to secure SGI, unemployment insurance and public pension. Those were the risks we saw when the strike had already dragged on,” Kent Bursjöö, financial manager at IF Metall, stated.

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According to Bursjöö, the union wanted to ensure that members continued to register earned income with the tax agency, protecting benefits tied to income history. At the end of January, however, the Swedish Tax Agency informed the union that compensation during a labor dispute must be tax-free.

“Of course, we knew that it could be tax-free. But we clearly didn’t know that it couldn’t be taxable,” Bursjöö said.

Following discussions with auditors and tax authorities, IF Metall began correcting the payments. As a result, two years of paid income tax will now be credited back to the affected strikers’ tax accounts. The union will also recover previously paid employer contributions.

However, the correction creates secondary effects. Since the payments will now be treated as tax-free, pension contributions tied to those earnings will be withdrawn, potentially affecting state pension accrual and income-based benefits such as parental or sickness benefits.

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To address this, IF Metall is encouraging members to return the refunded tax amounts to the union. In exchange, the union plans to pay 18.5% into occupational pensions on their behalf. “Otherwise, it will be a form of overcompensation when they get the tax paid back,” Bursjöö said.

That being said, the IF Metall officer acknowledged that the union’s legal ability to reclaim the funds from its improperly paid Tesla Sweden strikers is limited. “The legal possibilities are probably limited, from what we can see. But we assume that most people see the value of securing their pension,” Bursjöö said.

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Tesla sues California DMV over Autopilot and FSD advertising ruling

The complaint seeks to remove the agency’s conclusion that Tesla falsely promoted the capabilities of Autopilot and Full Self-Driving.

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Credit: Tesla

Tesla has filed a lawsuit against the California Department of Motor Vehicles (DMV) in an effort to overturn a prior ruling that found the automaker engaged in false advertising related to its driver-assistance systems. 

The complaint seeks to remove the agency’s conclusion that Tesla misled customers about the capabilities of Autopilot and Full Self-Driving.

Tesla’s legal action follows a decision by California’s Office of Administrative Hearings (OAH), which concluded that Tesla’s earlier marketing of “Autopilot” and “Full Self-Driving” violated state law, as noted in a CNBC report. 

While the DMV opted not to suspend Tesla’s license after determining the company had updated its marketing language for its advanced driver-assistance systems, Tesla is asking the court to go further and reverse the agency’s conclusion.

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In its Feb. 13 complaint, Tesla’s attorneys argued that the DMV “wrongfully and baselessly” labeled the company a “false advertiser” for its Autopilot and FSD systems. The filing argued that regulators failed to demonstrate that consumers were actually misled about the capabilities of Tesla’s systems.

According to Tesla’s complaint, the DMV “never proved consumers in the state had been confused about whether its cars were safe to drive without a human at the wheel.”

Tesla’s legal team further stated: “It was impossible to buy a Tesla equipped with either Autopilot or Full Self-Driving Capability, or to use any of their associated features, without seeing clear and repeated statements that they do not make the vehicle autonomous.”

Tesla now promotes its driver-assistance system as “Full Self-Driving (Supervised),” a name that overemphasizes the need for active driver attention.

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Tesla’s autonomous driving program is a pivotal part of the company’s future, with CEO Elon Musk stating that self-driving technology will truly be the solution that will push Tesla into its full potential. The company is currently operating a Robotaxi pilot in Austin and the Bay Area, and the company recently announced that it has produced the first Cybercab from Giga Texas’ production line. 

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