Investor's Corner
Tesla GigaFactory Economics: Why its critical to $TSLA
Forbes says that success of the GigaFactory is critical to any future increase in Tesla share price. It says production savings will boost profit margins.

Early construction of the Tesla Gigafactory in Reno, NV from Feb, 2015. [Source: Reno Sparks Tahoe Homes]
At present, the lithium to make lithium ion batteries comes mostly from South America. From there it gets shipped to North America for refining and processing. Then it goes to Japan or South Korea for further refining and processing. Finally, it comes back to North America as part of batteries that will be installed in an electric car. That car will then be sold in America, Europe or China. A first year business administration student can tell you there are huge inefficiencies built into that system.
According to Forbes, the genius of the Tesla plan is to consolidate as many of those steps as possible under the roof of its GigaFactory in Nevada. Forbes calculates that even if consolidation only shaves a few percentage points off the cost of each step in the process, the cumulative effect will be significant savings. It estimates savings of 10% are possible in both supply chain costs and labor costs. Then, if the volume of Tesla automobile sales increases, economies of scale should account for a further 10% reduction, for total savings of 30%.
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Based on the prices quoted by Tesla at the roll out of its PowerWall residential battery system in April, analysts believe its cost of manufacture is already at roughly $250 per kilowatt hour. Shaving 30% off that number would drive the cost below $200 per kilowatt hour, and that’s that point where many observers believe electric cars can be price competitive with cars powered by conventional internal combustion engines.
Tesla says it plans to sell 500,000 electric cars a year by 2020. Forbes predicts the product mix to make that number possible will be 20% Model S sedans, 15% Model X SUVs, 5% Roadsters and 60% Model III vehicles. At that sales volume, it estimates the company will realize a 10% gain in its gross profit margins, propelling the company stock 40% higher than its present price target.
But there’s one thing the Forbes report doesn’t take into consideration — the impact on profits from selling batteries for purely non-automotive uses such as grid storage systems coupled with commercial, industrial and residential uses.Large companies like Walmart and Target have already signed deals to use Tesla storage batteries. Amazon will rely on Tesla batteries at its new western service center. And Advanced Microgrid Solutions has just announced an agreement to buy enough Tesla batteries for up to 500 megawatts of electrical storage, according to Bloomberg Business.
AMS CEO Susan Kennedy told Bloomberg, “What I like about the Tesla batteries is that they’re so versatile. But we’re technology agnostic. We can choose any type of technology. We intend to use Tesla batteries on a huge number of our projects going forward.” Meanwhile, Mercedes Benz announced this week that it is jumping into the battery storage business in a big way with its Deutsche ACCUmotive division.
There are billions in profits to be made in stationary battery storage systems over the next 20 years, as the world of electrical power transitions away from fossil fuels to distributed renewables. It may turn out that Tesla’s battery business could generate more profits than its automobile business. In which case, Forbes’ prediction of a 40% increase in Tesla share price may prove to be entirely too conservative.
Source: Forbes
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
Investor's Corner
Tesla analyst teases self-driving dominance in new note: ‘It’s not even close’
Tesla analyst Andrew Percoco of Morgan Stanley teased the company’s dominance in its self-driving initiative, stating that its lead over competitors is “not even close.”
Percoco recently overtook coverage of Tesla stock from Adam Jonas, who had covered the company at Morgan Stanley for years. Percoco is handling Tesla now that Jonas is covering embodied AI stocks and no longer automotive.
His first move after grabbing coverage was to adjust the price target from $410 to $425, as well as the rating from ‘Overweight’ to ‘Equal Weight.’
Percoco’s new note regarding Tesla highlights the company’s extensive lead in self-driving and autonomy projects, something that it has plenty of competition in, but has established its prowess over the past few years.
He writes:
“It’s not even close. Tesla continues to lead in autonomous driving, even as Nvidia rolls out new technology aimed at helping other automakers build driverless systems.”
Percoco’s main point regarding Tesla’s advantage is the company’s ability to collect large amounts of training data through its massive fleet, as millions of cars are driving throughout the world and gathering millions of miles of vehicle behavior on the road.
This is the main point that Percoco makes regarding Tesla’s lead in the entire autonomy sector: data is King, and Tesla has the most of it.
One big story that has hit the news over the past week is that of NVIDIA and its own self-driving suite, called Alpamayo. NVIDIA launched this open-source AI program last week, but it differs from Tesla’s in a significant fashion, especially from a hardware perspective, as it plans to use a combination of LiDAR, Radar, and Vision (Cameras) to operate.
Percoco said that NVIDIA’s announcement does not impact Morgan Stanley’s long-term opinions on Tesla and its strength or prowess in self-driving.
NVIDIA CEO Jensen Huang commends Tesla’s Elon Musk for early belief
And, for what it’s worth, NVIDIA CEO Jensen Huang even said some remarkable things about Tesla following the launch of Alpamayo:
“I think the Tesla stack is the most advanced autonomous vehicle stack in the world. I’m fairly certain they were already using end-to-end AI. Whether their AI did reasoning or not is somewhat secondary to that first part.”
Percoco reiterated both the $425 price target and the ‘Equal Weight’ rating on Tesla shares.
Investor's Corner
Tesla price target boost from its biggest bear is 95% below its current level
Tesla stock (NASDAQ: TSLA) just got a price target boost from its biggest bear, Gordon Johnson of GLJ Research, who raised his expected trading level to one that is 95 percent lower than its current trading level.
Johnson pushed his Tesla price target from $19.05 to $25.28 on Wednesday, while maintaining the ‘Sell’ rating that has been present on the stock for a long time. GLJ has largely been recognized as the biggest skeptic of Elon Musk’s company, being particularly critical of the automotive side of things.
Tesla has routinely been called out by Johnson for negative delivery growth, what he calls “weakening demand,” and price cuts that have occurred in past years, all pointing to them as desperate measures to sell its cars.
Johnson has also said that Tesla is extremely overvalued and is too reliant on regulatory credits for profitability. Other analysts on the bullish side recognize Tesla as a company that is bigger than just its automotive side.
Many believe it is a leader in autonomous driving, like Dan Ives of Wedbush, who believes Tesla will have a widely successful 2026, especially if it can come through on its targets and schedules for Robotaxi and Cybercab.
Justifying the price target this week, Johnson said that the revised valuation is based on “reality rather than narrative.” Tesla has been noted by other analysts and financial experts as a stock that trades on narrative, something Johnson obviously disagrees with.
Dan Nathan, a notorious skeptic of the stock, turned bullish late last year, recognizing the company’s shares trade on “technicals and sentiment.” He said, “From a trading perspective, it looks very interesting.”
Tesla bear turns bullish for two reasons as stock continues boost
Johnson has remained very consistent with this sentiment regarding Tesla and his beliefs regarding its true valuation, and has never shied away from putting his true thoughts out there.
Tesla shares closed at $431.40 today, about 95 percent above where Johnson’s new price target lies.
