News
Tesla’s Project ‘Roadrunner’ opens the doors for the Model S Plaid’s release
Documents and filings about Tesla’s facility in Kato Road, near the Fremont Factory, suggest that the electric car maker is attempting to ramp its operations on the site, which is rumored to be an in-house battery research and manufacturing facility. The project, dubbed “Roadrunner,” is expected to start producing battery cells that are created by Tesla, for Tesla vehicles. And in a way, such a project could pave the way for the release of the company’s next flagship sedan: the Model S Plaid.
Recent filings from the company to the City of Fremont indicate that Tesla has a “small-scale” battery manufacturing operation in the city. That said, the company is now planning on ramping its operations, with workers increasing to 470 people overall, 400 of which “work in shifts, such that there are 100 employees working at manufacturing and production operations at any given time, all day, every day.”
Details of project Roadrunner have not been disclosed by Tesla, though expectations are high that it would play a huge role in the upcoming Battery Day event, which is scheduled this September. Just like the Kato Road facility, official details about Battery Day are quite slim, though speculations suggest that Tesla would be discussing the development of its next-generation cells, the million-mile battery.
The implications for the million-mile battery are numerous, from electric vehicles that could outlast their internal combustion counterparts to battery storage systems that could last literal decades. But apart from these advantages, better batteries could also help electric vehicles tap into even higher levels of performance. Fortunately, Tesla actually has a vehicle lined up with such a goal in mind. It was even sent over to the Nurburgring last year, where it set unofficial records before it was brought home to the United States.
This vehicle is the Tesla Model S Plaid. The Plaid Model S is, as per Elon Musk, equipped with three electric motors that would allow the vehicle to perform even better than the already impressive Raven Model S Performance that’s available today. What is particularly interesting is that neither Tesla nor Musk has spoken about the Model S Plaid’s battery. Speculations from the Tesla community suggest that the upcoming variant of the flagship sedan could be the perfect first vehicle to carry the company’s next breed of batteries.
In a way, it would be almost poetic. The Model S is the vehicle that represents the point when Tesla hit its stride as a legitimate automaker. It is also the car that put Tesla on the map in the car industry, with the vehicle sweeping multiple awards during its tenure. It would then be unsurprising if Tesla rolls out its next-generation batteries on the pinnacle of the Model S as well.
Such a project would be a good match too, considering that the Kato Road facility is just a pilot battery cell production line, and thus, likely able to support only a limited number of vehicles per year. What’s more, Elon Musk has also suggested that the Plaid Model S’ was poised for a 2020 release, practically making it a perfect fit for the company’s project Roadrunner ramp.
Elon Musk
Elon Musk sheds two new bits of detail on Starship after 13th test launch
Elon Musk shed two new bits of detail on Starship following its 13th test launch, which was an overwhelming success.
SpaceX launched Starship for the 13th time last Friday after two delays: one on Monday when several Raptor engines did not ignite, and another on Thursday due to unfavorable weather conditions in Starbase, Texas.
The launch was overwhelmingly successful. SpaceX was able to complete a necessary test of the heat shield tiles by increasing the acceleration of Starship from launch throughout the flight; 20 Starlink v3 satellites were released with no issue; the Super Heavy Booster landed safely in the Gulf of America, Ship successfully reignited engines while in space; and it also splashed down without incident in the Indian Ocean.
SpaceX Starship just nailed something it’s never done before
Nevertheless, more details are coming out about Starship, and Musk is doing the talking.
Starship Will Be Retrieved in the Ocean
Musk revealed on Tuesday night that Starship would be recovered by a ship in the Indian Ocean. SpaceX routinely tries to recover Starship after splashdown in an effort to find out more about the flight by examining the spacecraft afterward.
We’re sending a ship out to recover Starship https://t.co/fUqUZTITO9
— Elon Musk (@elonmusk) July 28, 2026
This helps engineers find out more about why things might have happened, allows them to examine any potential damage or anomalies that might have occurred, and increases the chances of an even more successful flight next time thanks to the additional information recovered.
Ship Could Have Been Caught by Tower Arms, Musk claims
Musk has already indicated that SpaceX will plan to attempt a catch of Starship with the 14th test flight. While this would be a major accomplishment, it would be an expected next step, considering the fact that the Super Heavy Booster has already been caught by the chopsticks on numerous occasions.
The ship landing was precise, meaning that it would have been caught by the tower arms https://t.co/6nbNrRfX9P
— Elon Musk (@elonmusk) July 29, 2026
A ship catch would be a great indication of where SpaceX stands in terms of reusability and launch cadence. A successful catch with relatively no incidents would be a good sign that SpaceX is nearing a more frequent launch of Starship, but also that the reusability of the massive rocket would be something many would expect in the near future.
It is a necessity to make life multiplanetary.
Elon Musk
Elon Musk updates the SpaceX timeline for Mars
Elon Musk has updated his timeline for when humans will walk on Mars and for when ships will simply get there.
The objective of getting to Mars has been one of Musk’s biggest goals since becoming a serial entrepreneur and realizing that time on Earth is limited. Musk has said several times he hopes to die on Mars, and not by impact.
Musk now believes that people will be on Mars in “roughly 5 to 7 years.” He said that a Mars lander will get there “a few years sooner.”
People on Mars in roughly 5 to 7 years.
Mars lander a few years sooner.
— Elon Musk (@elonmusk) July 29, 2026
The response from Musk comes after NASA Administrator Jared Isaacman said that SpaceX’s biggest priority is the Moon and not Mars. Because of this, Isaacman conceded that he believes nuclear power and propulsion investments will provide “potentially the pathway with the fewest miracles required to put four people on Mars in the next 10 to 15 years.”
Of course, this is what NASA can do through taxpayer funding and nuclear investments, he added.
Musk’s grand ambitions are much more optimistic than most, and it is certainly a double-edged sword. This is not the first time timelines for Mars have been somewhat lofty, especially to those normal thinkers like you and me, not super geniuses like Musk.
In fact, the SpaceX and Tesla frontman has said on at least a dozen occasions that we could be on Mars in the coming years. Musk said 2020 would be the big year as early as 2009. In 2020, he was “highly confident” of a landing in 2026, and had even said 2024 in a best-case scenario.
The point is, the range has varied, and it’s anyone’s guess when we’ll get there. This latest adjustment to the timeline is typical of Musk, and while the Moon has seemingly taken priority over Mars, it is still worth mentioning that the ultimate goal is to make life multiplanetary, and it starts potentially with the Red Planet.
Investor's Corner
SpaceX gets an absolutely crazy price target after rough IPO
SpaceX (NASDAQ: SPCX) got an absolutely crazy price target rating from Raymond James after the company experienced a tough first few weeks following its Initial Public Offering (IPO).
Despite the tumultuous start, SpaceX has plenty of believers, and the company’s massively successful Starship launch last Friday, its 13th test flight of the massive rocket, went so smoothly that Raymond James analysts pushed its price target on the company to roughly 7 times its current trading level.
SpaceX Starship just nailed something it’s never done before
The firm officially put a “Strong Buy” rating and an $800 price target on the stock. It currently trades at around $113. Its all-time high is $225.64, reaching this trading level shortly after shares first went public.
Raymond James’ price target is tied to the firm’s confidence after Starship’s 13th test flight. Analysts at the firm said it was an incremental step that reduces engineering risks, citing the widely successful heat shield test that CEO Elon Musk recently detailed, the smooth deployment of Starlink V3 satellites, and a successful in-space engine relight.
SpaceX also managed to see Starship splash down safely in the Indian Ocean, while the Super Heavy Booster fell down to the Gulf of America with no incidents.
It is interesting to see these launches have such a tremendous impact on the stock and what investors think of it. After SpaceX initially delayed the Starship launch last week, shares fell tremendously. Most probably did not realize that the stand-down is a standard practice, especially if everything is not perfect.
The mission was initially aborted due to an issue with Raptor engines. This was resolved, and Starship launched last Friday after another delay on Thursday, which was caused by weather.
Now that analysts have seen what SpaceX launches are capable of and how impressive the feat is, firms are adjusting their price targets accordingly, making it known that they have high expectations for the space exploration company.

