A quick look at the electric vehicle community’s sentiments about Elon Musk on X and platforms like Reddit would suggest that the CEO’s increasing political nature has now become Tesla’s largest liability. Yet as per S&P Mobility, Tesla’s brand loyalty is still incredibly strong. This suggests that even in today’s social media-driven landscape, good products still drive sales and loyalty.
Tesla’s resilient brand loyalty
In its post, S&P Mobility noted that among individual brands, “Tesla continues its run as the leader in brand loyalty with a rate of 67.8% for the first half of 2024.” Vince Palomarez, associate director of loyalty product management at S&P Global Mobility, also noted that Tesla’s customer loyalty has remained constant.
“Tesla has historically been a brand with strong loyal ties among their consumer base, despite a limited product portfolio. Changes in BEV prioritization among other OEMs, along with Tesla’s directive to cut pricing when needed, has kept households from defecting,” Palomarez noted.
S&P Mobility’s findings are extremely interesting as social media trends and media reports have practically been unanimous about the idea that Elon Musk has become poison to Tesla’s brand. As per Palomarez, however, the data does not support this narrative–at least for now.
“We can only report on what we see in the data. In this instance, there is some decline in Tesla’s loyalty for the first half of 2024 vs. 2023; however, it is below one percentage point,” he said, noting that Tesla is still clearly beating other brands. “The brand still remains the industry leader in brand loyalty by a healthy margin. For comparison’s sake, the industry brand loyalty average stands at 52.5% for H1 2024 and no other brand has a loyalty rate above 60%,” the S&P Global Mobility associate director noted.
Good products drive sales and loyalty
Perhaps one of the reasons why Tesla still sees strong brand loyalty among consumers is the fact that the company produces good products, from its electric vehicles to its battery storage systems. Even if Tesla’s vehicles have been beaten by other competitors when it comes to range, efficiency, and 0-60 mph times, the company’s vehicles offer the best value for their price.
A good example of this is the re-engineered Tesla Model 3 Performance, which is an absolute steal at $55,000 for the performance, tech, safety, comfort, and features that it offers. The same is true for the Tesla Model Y, which has effectively outsold its rivals in the all-electric crossover SUV segment despite having the same exterior design since its March 2019 unveiling event.
Consumers gravitate towards good products, leadership be damned. A look at the strong sales in the United States of the Volkswagen Beetle Type 1, a vehicle whose creation was driven by Adolf Hitler’s desire for a people’s car, proves this. The Volkswagen Beetle Type 1 became extremely popular in the United States in the 1960s, less than two decades after World War 2. All in all, almost 5 million Beetle Type 1 units were sold in the United States out of a total of 21.5 million cars worldwide. Part of the reason behind the Beetle Type 1’s success in the U.S. is due to the fact that it is just a great, bang-for-the-buck car.
The list goes on. Ford’s founder, Henry Ford, held deeply antisemitic views. He even brought a local newspaper to publish his own anti-Semitic writings. Ford has thrived despite its founder’s questionable ethics, and the company still produces the best-selling car in the United States today–the F-Series pickup trucks. The 47-year reign of the F-Series as America’s best-selling vehicle could be attributed to the fact that they are just great trucks.
Most amusing is the Reimann family, which owns a controlling stake in JAB Holdings. In 2019, it was revealed that the Reimann family had close ties to the Nazi party. Despite this, one cannot deny the fact that JAB Holdings’ brands, which include Krispy Kreme, Jimmy Choo, and Pret-A-Manger, are still loved by consumers because of their quality and consumer appeal.
Elon Musk’s tweets
There is no doubt that since acquiring Twitter, Elon Musk has become far more willing to share his views on a number of issues, from US and international politics to gender ideology. There is also no doubt that the negative slant in media against Musk and his companies is at an all-time high. The Guardian, just last week, published a guide on how to “rein in” Elon Musk by boycotting Tesla, having foreign governments threaten to arrest Musk, suing the CEO under Section Five of the FTC Act, and terminating contracts with SpaceX.
Musk has always attracted negative media attention, but not at this level.
Considering the nature of Musk’s posts, it is no surprise that some consumers would indeed not purchase Teslas due to the CEO’s social media posts. But ultimately, sales and brand loyalty are a game of numbers. There is a vocal portion of the car-buying community who are extremely open about not purchasing Teslas due to their dislike or hatred of Musk. However, the lines between the EV sector and the greater automotive market are growing thinner. Thus, more regular car buyers may simply be looking at Teslas because they need a car. For such consumers, the politics of Tesla’s CEO may not be a consideration at all.
Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.
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I figured out how to charge my Tesla at my rented townhouse – Here’s how
I hope that this article is able to help the prospective EV buyer or the current Tesla owner who is living in a rental and does not have a straightforward solution to home charging. My situation will be presented in this article, and I will tell you why I went with the solution I went with, and alternatives, because there is more than one way to do this.
When I bought my Tesla Model Y Premium All-Wheel-Drive last year, I knew I would have to try to figure out a way not become totally reliant on Superchargers. After about six months of ownership, it came time to resolve that problem once and for good, and being a tenant in a rented townhouse community definitely added to my challenge.
Before I even bought my Tesla, I emailed my leasing office to see if the community had any plans to bring EV charging to the neighborhood. I had made myself available to them as I am familiar with a lot of the solutions out there and how much of an advantage this could be for the community, and attracting new tenants. After months of trying, I bought my Tesla in August anyway, and figured I’d be able to find an answer — whether positive or negative — and go from there.
I hope that this article is able to help the prospective EV buyer or the current Tesla owner who is living in a rental and does not have a straightforward solution to home charging. My situation will be presented in this article, and I will tell you why I went with the solution I went with, and alternatives, because there is more than one way to do this.
My Challenge with Home Charging
In a rental community, apartment complex, or even townhouse row, parking spots are a little complicated. I have assigned parking at my house, and unfortunately, my parking spot is not right in front of my front door. Instead, it is staggered, so my car is parked in front of my neighbor’s front door.
Initially, I had spoken to my neighbor whose spot is right in front of my front door and had gotten permission to park in their spot during the day while it is vacant. However, I was not going to be able to upgrade my outlet from a 110v-120v to the typical and suggested 220v-240v alternative.
I knew that this would mean I would need to be in my permanent spot because charging sufficiently, especially in preparation for trips or errands, would require overnight charging.
The Tesla Mobile Connector is 20 feet long, which is sufficient for most applications. Mine, however, required about 30 feet, maybe even a little more, to charge.
My Options
I had a few options: Use the Mobile Connector and park in my neighbor’s spot and charge when I could, buy an 8 or 10-gauge extension cord that could handle moving power from the Mobile Connector to my car, or buy an NACS to NACS extension cord.
I didn’t really want to do the first option, considering I knew that spot would only be available when my neighbor was not there. It didn’t seem like a viable option, and I figured it would be better to figure out something from my personal, permanent parking spot anyway.
The 10-gauge extension cord option was what I first considered: it was less expensive than buying an NACS extension, it was more readily available, and it was the first thing my friends who are electricians recommended.
However, running this option would have put the Mobile Connector in the grass or on the ground, and I was not interested in doing that. Running the risk of having that $300 connector that came with the car in the grass and exposing it to dew, dogs, and various other things just did not seem like the best idea.
I looked around for some NACS to NACS connectors, and there are a lot of options. Given that this was something that was going to plug into a $50,000 car, I chose to spend the additional money on one that was not from Amazon, and I went with this one from A2Z, which was recommended by other owners, and their reputation seemed more than positive. I was leaning toward this option anyway because it would keep the Mobile Connector off the ground, and it gave me an additional 16 feet of length to work with.
This was the solution.
Putting It Into Action
It was a relatively simple process: Plug the Mobile Connector into my house, plug the NACS to NACS extension into the Mobile Connector, plug the NACS extension into the car. It all worked immediately, but there are some things you should know if you are also planning to do this.
The first is that you should be very aware that these cables are going to be a target of thieves. I don’t have too much of an issue with this in my area, but if you’re in a place where copper wiring is heavily sought after, be sure to keep these in a place where they won’t be stolen. I put mine away when they’re not charging, and at night, they’re visible from my Ring camera, so I’m not overly concerned. Definitely be aware of it, though.
Additionally, if you’re going to run it across the sidewalk like I am, you’re going to want to pick up some sort of cable cover from a local hardware store. I picked up this one from Amazon because it was a little more heavy-duty, and it was big enough to cover the thicker gauge of the NACS to NACS extension:
I’ve considered picking up a second one for the visible cable, but I am undecided.
So far, I’ve been able to add some range to my car three times using this strategy, and while it is very slow, it is definitely worth it. It’s better than it sitting there stagnant.
Speed of Charging
Tesla says the Mobile Connector will provide you with between 3 and 5 miles of range per hour when plugged into a typical wall outlet. That is about what I’ve gotten with it. From 30 percent to 80 percent, be aware that it will take well over 24 hours to charge your car.
I plan to cover some additional details on this as time goes on, including any troubleshooting I might have to do, how much my electric bill goes up, and whether or not I run into any issues with my neighbors or my leasing office.
If you’re looking for some help on an at-home charging solution or have any questions about my setup, please email me at joey@teslarati.com.
🚨 I FINALLY figured out a way to charge my Tesla at home as a renter — Using Superchargers exclusively was inconvenient, tough on the battery, and expensive
Here’s how I did it: https://t.co/TZokpc6Fh3 pic.twitter.com/UtRYKLvB2Y
— TESLARATI (@Teslarati) March 2, 2026
Elon Musk
Starlink V2 to bring satellite-to-phone service to Deutsche Telekom in Europe
Starlink stated that the system is designed to deliver 5G speeds directly to compatible smartphones in remote areas.
Starlink is partnering with Deutsche Telekom to roll out satellite-to-mobile connectivity across Europe, extending coverage to more than 140 million subscribers across 10 countries.
The service, planned for launch in 2028 in several Telekom markets, including Germany, will use Starlink’s next-generation V2 satellites and Mobile Satellite Service (MSS) spectrum to enable direct-to-device connectivity.
In a post on X, the official Starlink account stated that the agreement will be the first in Europe to deploy its V2 next-generation satellite-to-mobile technology using new MSS spectrum. The company added that the system is designed to deliver 5G speeds directly to compatible smartphones in remote areas.
Abdu Mudesir, Board Member for Product and Technology at Deutsche Telekom, shared his excitement for the partnership in a press release. “We provide our customers with the best mobile network. And we continue to invest heavily in expanding our infrastructure. At the same time, there are regions where expansion is especially complex due to topographical conditions or official constraints,” he said.
“We want to ensure reliable connectivity for our customers in those areas as well. That is why we are strategically complementing our network with satellite-to-mobile connectivity. For us, it is clear: connectivity creates security and trust. And we deliver. Everywhere.”
Under the partnership, compatible smartphones will automatically switch to Starlink’s satellite network when terrestrial coverage is unavailable, enabling access to data, voice, video, and messaging services.
Telekom reports 5G geographic coverage approaching 90% in Germany, with LTE exceeding 92% and voice coverage reaching up to 99%. Starlink’s satellite layer is intended to extend connectivity beyond those terrestrial limits, particularly in topographically challenging or infrastructure-constrained areas.
Stephanie Bednarek, VP of Starlink Sales, also shared her thoughts on the partnership. “We’re so pleased to bring reliable satellite-to-mobile connectivity to millions of people across 10 countries in partnership with Deutsche Telekom. This agreement will be the first-of-its-kind in Europe to launch Starlink’s V2 next-generation technology that will expand on data, voice and messaging by providing broadband directly to mobile phones,” she said.
Starlink’s V2 constellation is designed to expand bandwidth and capacity compared to its predecessor. If implemented as outlined, the 2028 launch would mark one of the first large-scale European deployments of integrated satellite-to-phone connectivity by a major telecom operator.
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Tesla back on top as Norway’s EV market surges to 98% share in February
Tesla became Norway’s top-selling brand with 1,210 registrations, representing a 16.6% share.
Tesla reclaimed the top spot in Norway’s auto market in February as electric vehicles captured more than 98% of all new car registrations.
The rebound follows a sharp January slump triggered by VAT rule changes, which prompted numerous car buyers to advance their purchases into late 2025.
As per data from the Norwegian Road Traffic Information Council (OFV), 7,127 new electric vehicles were registered in February, representing a 98.01% market share. Fossil-fuel vehicles and hybrids accounted for just 2% of total new registrations.
Total new car registrations reached 7,272 units in February, hinting at a rapid recovery after January sales fell nearly 75% year-over-year following VAT adjustments.
OFV Director Geir Inge Stokke noted that similar patterns were observed after previous VAT changes in 2022, with demand temporarily weakening before normalizing, as noted in an Allt Om Elbil report.
“We are now seeing signs that the market is returning to a more normal level of activity, which we also experienced after the VAT change in 2022. At that time, changes in demand led to a weak start to 2023. We have seen the same pattern this year,” he said.
Amidst this trend, the Tesla Model Y made a strong comeback in the domestic market. After an unusually weak January that saw the Tesla Model Y drop to seventh place, the model returned to the top of Norway’s sales chart in February.
The Model Y recorded 1,073 registrations, giving it a 14.8% market share for the month. Tesla also became Norway’s top-selling brand with 1,210 registrations, representing a 16.6% share. Toyota followed with 941 registrations, while Volkswagen, Volvo, and Skoda rounded out the top five brands.
The February data suggests that Tesla’s January dip was tied more to timing effects around VAT adjustments than to structural demand shifts. It would then be interesting to see how the rest of the year unfolds for Tesla, particularly as the company pushes for the release of its Full Self-Driving (Supervised) system to Europe this year.
I figured out how to charge my Tesla at my rented townhouse – Here’s how
Starlink V2 to bring satellite-to-phone service to Deutsche Telekom in Europe
