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My Top Five Tesla Motors Moments in 2014

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Each year, Tesla seems to top the previous year with developments and breaking news, and 2014 was no different. Here’s my list of top Tesla Motors moments in 2014:

Tesla's CEO, Elon Musk discussing the footprint of the Gigafactory and its energy needs.

Tesla’s CEO, Elon Musk discussing the footprint of the Gigafactory and its energy needs.

5 – Did you say a $5 Billion Gigafactory? In late March, Tesla announced that four states were in the running for the $5 billion Gigafactory that would produce up to 50-GW-h of battery packs per year and 35-GW-h of energy storage packs per year by 2020. Fast forward to later this year and JB Straubel, CTO, Tesla Motors, said “We’re a bit ahead of schedule in the Gigafactory than what we previously communicated. We felt it was important to go as fast as we possibly could and start some production operations in 2016.”

4 – So who won? I can’t leave you hanging, right? The winner of the Gigafactory sweepstakes was Reno, Nevada and it was announced in September 2014. The entire Nevada legislature voted to approve the land and tax incentives received by Tesla Motors. Of course, old media gnats took a swipe at the incentives that Tesla Motors received, based on the fact the company is only ten years old and not a bloated 20th century company, such as Boeing and Volkswagen.

Just this last year, VW received $230 million dollars from the state of Tennessee for plant expansion that creates 2,000 jobs, compared to the 5,000 jobs at the Gigafactory. Musk is big target. This is a great, “Inside Elon Musk’s 1.4 Gigafactory Score,” and it details the competition among states and Tesla Motor’s dealmaking approach.

3- Rising Tides Lifts All Boats, right? So how do you accelerate auto electrification in the industry? Just release your patents. That’s what Tesla Motors did on June 12, 2014 via the blog post, “All Our Patent Are Belong to You,” and it created a big Internet, social media and media buzz for weeks. During the summer, there was conjecture that BMW was talking with Elon Musk, but nothing came out of it.

So why did they do it? From Musk’s blog post: “At Tesla, however, we felt compelled to create patents out of concern that the big car companies would copy our technology and then use their massive manufacturing, sales and marketing power to overwhelm Tesla. We couldn’t have been more wrong. The unfortunate reality is the opposite: electric car programs (or programs for any vehicle that doesn’t burn hydrocarbons) at the major manufacturers are small to non-existent, constituting an average of far less than 1% of their total vehicle sales.”

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2- Against It! It can’t be a completely groovy list, right? Back in March, the state of New Jersey blocked Tesla Motors from selling its cars via a non-elected Commissioner board that announced its ruling on Monday morning (public debate ran from 10:37 – 11:15) and voted to approve the ban later that day… Democracy and free markets, not in New Jersey…Michigan…Missouri, Texas, but I digress. The greed freaks (the state dealer association) and their political minions in New Jersey made sure no Tesla Motors retail stores could exist. The “honorable” Governor Christie said there were no talks between the company and his office, and Christie felt it was an issue that the legislature could rectify.

1- All Things D The winner for 2014 is the “All Things D” event and announcement of the Model S P85D (all-wheel drive) that provides the Silicon Valley automaker a new market segment to reach in the coming years and compete with the BMW i8’s price range or higher-end Jaguars and BMW sedans and coupes. Musk tweeted and the Internet followed all the way to southern California, where many witnessed numerous 3.2 second 0 to 60 nighttime demonstrations and driver assist features. Just reported today, these new electric beasts are out on the road in southern California.
Runner ups: The Model X delays vehicle deliveries until 3rd quarter 2015 and on April 24, 2014 the company announced its 100th supercharger. Also, the cross country Tesla Motors trip was a fun 72 hours or so.

Trying out the new superchargers located at Two Brothers Brewery, located in Aurora, IL, the 2nd largest city in Illinois.

Trying out the new superchargers located at Two Brothers Brewery, located in Aurora, IL, the 2nd largest city in Illinois.

**A favorite moment for this Model S driver was the installation of superchargers (photo right) at my favorite craft brewer the Chicago area, Two Brothers Brewery in Aurora.

So what will be the big Tesla Motors moment in 2015? A Model X surprise? Maybe Tesla sells more all-electric vehicles than Nissan’s Leaf? We will see.

"Grant Gerke wears his Model S on his sleeve and has been writing about Tesla for the last five years on numerous media sites. He has a bias towards plug-in vehicles and also writes about manufacturing software for Automation World magazine in Chicago. Find him at Teslarati

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Tesla brings perhaps the coolest interior feature to cars in latest update

Tesla adds on to the “fun” aspect of its vehicles.

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Credit: Tesla

Tesla has brought perhaps the coolest interior feature to its cars in a new update that is rolling out to vehicles now.

The feature will require a newer vehicle that has interior ambient lighting, which is present on the new Model S, Model X, Model 3 “Highland,” and Model Y “Juniper.” The Cybertruck also has ambient lighting strips throughout.

Tesla Model Y’s ambient lighting design changes revealed in leaked video

With the Version 2025.26+ Software Update, Tesla is rolling out a new “Sync Accent Lights w/ Music” feature, which is available on the Tesla Toybox:

To enable the feature, you’ll access the Toybox, choose “Light Sync,” and then choose “Sync Accent Lights w/ Music.”

Although it does not improve the performance of the vehicle, it is yet another example of Tesla making one of the coolest cars out there. This is truly a cool add-on that can be used to impress your friends and family.

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xAI, Musk Foundation helps schools near Memphis supercomputer site

Reports of xAI and the Musk Foundation’s work were recently posted by local news media.

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(Credit: xAI)

Elon Musk’s artificial intelligence startup xAI and the Musk Foundation have been supporting Memphis-Shelby County Schools with HVAC repairs and facility upgrades, while also funding youth programs for students in the area. 

Reports of xAI and the Musk Foundation’s work were recently posted by local news media.

xAI’s school visits lead to facility repairs

Representatives from xAI visited John P. Freeman Optional School, Fairley High School, and Westwood High School, all of which are located near its Colossus supercomputer site, to assess HVAC systems, plumbing, gym facilities, and athletic fields. The visits resulted in a list of priority repairs, some of which were completed in April and May.

In addition to the repairs, xAI also shared a number of initiatives that are planned for students in the area, as stated in a Commercial Appeal report.

“xAI is working on providing STEM workshops for local students, donating equipment to technical training programs, and supporting job fairs to boost employment opportunities. These initiatives reflect xAl’s commitment to fostering education and economic growth in Memphis,” xAI noted in a statement.

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Musk Foundation donation

Apart from xAI, the Musk Foundation also donated $350,000 to the Boys & Girls Clubs of Greater Memphis, enabling the reopening of two club sites located at Booker T. Washington High School and Westwood High School. Both locations had closed earlier this year due to lapses in funding. As per xAI, the Musk Foundation’s donation allows clubs to reopen for almost 1,000 students. 

The donation will fund staffing, supplies, and transportation, among others. “Kids are the future of humanity,” Elon Musk said in a statement, adding that students need “every chance to shoot for the stars.”

“We’re honored to support the Boys & Girls Clubs of Greater Memphis in reopening these sites, giving kids in underserved communities the tools to build brighter futures,” Musk said.

The gift was praised by local officials, including Boys & Girls Clubs board chair Michael Garriga, who stated that the “commitment will ensure the youth of our community have the opportunities they need to develop their skills and talents to become successful students and future citizens.”

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EV fans urge Tesla to acquire Unplugged Performance for edge in fleet and security industry

Unplugged Performance has built a name for itself by producing performance upgrades for Tesla vehicles.

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Credit: Unplugged Performance

A growing number of Tesla enthusiasts and longtime community voices are calling on the electric vehicle maker to acquire Unplugged Performance, a California-based aftermarket company best known for tuning Tesla vehicles and developing specialized government fleet solutions under its UP.FIT division.

The idea was once considered a niche proposal among EV fans, but it is now gaining serious attention not just as a performance play but as a strategic move to deepen Tesla’s roots in the fleet and security industry. 

A strategic fit

Unplugged Performance has built a name for itself by producing performance upgrades for Tesla vehicles, from track-optimized components to visual and aerodynamic upgrades. But in recent years, its UP.FIT division has pivoted toward a more functional future by outfitting Tesla vehicles like Model Ys for police, military, and government use.

That work has sparked growing calls for closer collaboration with Tesla, especially as the EV maker increasingly leans into autonomy, AI, and fleet services as core components of its next chapter.

“I posted this four years ago, but I think it’s more true now than ever,” wrote Whole Mars Catalog, a well-known Tesla investor and FSD Beta tester, on X. “Tesla should buy Unplugged. But not just as a Performance division. What they are doing with UP.FIT unlocks large government and commercial fleet purchases that can improve utilization.”

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Tesla fans such as shareholder Sawyer Merritt echoed the sentiment, calling Unplugged a “great fit within Tesla.” adding, “They are literally located directly next to Tesla’s design studio in Hawthorne.”

Enabling the next wave

Supporters of the idea noted that integrating Unplugged into Tesla’s corporate structure could help accelerate the adoption of autonomous technologies in government sectors. With UP.FIT patrol cars already in use across some U.S. police departments, Tesla fans envisioned a future where self-driving Teslas could potentially revolutionize law enforcement, search-and-rescue, and public service logistics.

“Just imagine how autonomous patrol cars could transform policing and bring us into a safer future,” the veteran FSD tester wrote.

The benefits could also extend to Tesla’s existing consumer base. “They also have some incredible products in the works that I think will appeal to many ordinary Tesla drivers — not just those looking for performance or mods. Stuff that’s so good it should have come straight from the design studio next door,” Whole Mars Catalog noted.

Unplugged Performance, founded in 2013, shares not just a product vision with Tesla, but also geography. Its Hawthorne headquarters sits directly adjacent to Tesla’s design studio, and the two companies have maintained a close working relationship over the years. The aftermarket firm has long positioned itself as a “mission-aligned” partner to Tesla.

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In response to the recent calls for acquisition, Unplugged Performance acknowledged the support from the community. “Our very existence is to support the Tesla mission with @UpfitTesla and @UnpluggedTesla,” Unplugged CEO Ben Schaffer posted on X. “We love working with Tesla and are grateful for the community’s support since 2013!”

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