Toyota’s bZ4X electric vehicle arrives at dealers this Spring, catalyzing the Japanese automaker’s launch into pure EVs, its first in nearly ten years.
“The all-electric Toyota bZ4X SUV not only looks to further Toyota’s commitment to a carbon-neutral future, but it does so in style,” the company said after launching the vehicle this morning. “Ready to make a fresh mark on the Battery Electric Vehicle (BEV) segment, bZ4X blends bold, modern styling with tech-laden features in an extremely capable platform.”
Credit: Toyota
The bZ4X is Toyota’s first addition to the global bZ series, which stands for “Beyond Zero.” Designed and developed with human-centricity at the heart, Toyota said it hopes to provide more than a mobility solution for customers, but also an innovative space for drivers to imagine a new era of the company’s vehicles.
The bZ4X is a competitive and attractive option for electric vehicle buyers. Important metrics like range and performance are at the focal point of any consumer’s decision in the emerging EV sector, and Toyota brought some competitive numbers to the table with its introductory bZ offering. The bZ4X offers 252 miles of range in its XLE front-wheel-drive models and will start at just $42,000. Not to mention, the bZ4X’s body style is a common selection in the U.S. market. Combining functionality with a sleek design, it is neither bulky nor restrictive.
Credit: Toyota
Toyota said the design of the bZ4X is one that focuses on a “dynamically flowing silhouette.” “The profile of the bZ4X is balanced and sleek, with dynamic character lines that flow from front to rear,” the automaker said. It is a sporty look that also encapsulates some futuristic features, like the enclosed grille area that is simply not feasible on a gas-powered vehicle. Despite its design, it still has the classic Toyota look, keeping the vehicle unique in its own way, not veering too far away from the overall feel of its cars.
Four Trim Levels, All Under $50k
Toyota will offer four trim levels for the bZ4X: two grades with XLE and Limited and two drivetrains, front-wheel and all-wheel-drive.
- 2023 Toyota bZ4X XLE FWD – $42,000
- 2023 Toyota bZ4X Limited FWD – $46,700
- 2023 Toyota bZ4X XLE AWD – $44,080
- 2023 Toyota bZ4X Limited AWD – $48,780
Front-Wheel-Drive trim levels will produce 201 horsepower, with All-Wheel-Drive configurations offering slightly more at 214. Instant torque will help the bZ4X achieve a 7.1-second 0-60 MPH time for the FWD trims and just 6.5 seconds for the AWD drivetrains.
All bZ4X models are equipped with a J1772/CCS1 socket, so home and public charging will be a breeze. Toyota said that there is also a 6.6 kW onboard charger, which allows the bZ4X to charge from low to full in about 9 hours with a Level 2 charger at home or in public.
Credit: Toyota
Toyota’s Big Plans for EVs
About a quarter of Toyota’s total sales in the United States in 2021 were of its electrified vehicles, it said. However, these are not pure EVs, and included hydrogen fuel cell electrics, hybrids, and plug-in hybrids.
There are big plans for pure EVs at Toyota, however, despite its focus on other powertrains for many years. Globally, Toyota plans to expand to around 70 electrified models by 2025, featuring 15 dedicated pure EVs. Seven of the fifteen will feature the bZ brand moniker. “This diverse portfolio of electrified products will help propel Toyota toward its goal of carbon neutrality by 2050,” the company added. “Globally, Toyota has put more than 20 million electrified models on the road – with a CO2 emissions reduction effect equivalent to the CO2 emissions reduction of over 5.5 million BEVs. Over the next nine years, Toyota will invest $70+ billion in electrified vehicles as a whole with the target to launch 3.5 million BEVs globally in 2030.”
Toyota debuts bZ4X SUV concept, kicking off its 15 electric vehicle lineup
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
