Toyota Chief Scientist and Toyota Research CEO Gill Pratt recently shared his thoughts about the climate crisis, as well as the need to reduce carbon emissions in the transportation sector. The executive is quite knowledgeable about sustainable vehicles, as evidenced by the three cars he currently owns: a Toyota Sienna Hybrid, a RAV4 Prime Plug-In Hybrid (PHEV), and an all-electric Tesla Model X.
In a post on Medium, Pratt urged readers to follow the science and acknowledge that a diversified approach to battling climate change is more preferable than a transition to pure electric cars like his Model X. The executive cited the cost of battery production, the need for natural resources, and the emissions of battery manufacturing as reasons for his stance. He also noted that while he loves his 300-mile Model X, his vehicle’s large battery is pretty much wasted on an everyday basis since its range is usually not utilized fully.
“I love my Tesla Model X BEV. But commuting 30 miles in it every day — the average US commute — and recharging it every night is wasteful of the carbon reducing potential of most of its over 300 mile range battery. Sometimes we take the Tesla on long trips. But most of the time, 90% of its battery cells aren’t doing any good, and would reduce carbon much more if they were harder at work in other types of electrified vehicles, including HEVs or PHEVs,” the Toyota Research CEO wrote.
With this in mind, Pratt argued that it would be more efficient if batteries are distributed to more “right-sized” electrified vehicles instead, including hybrids and PHEVs. The cells that could go on one Tesla, for example, could instead be used for several electrified cars. “We hardly ever put gas into our RAV4 Prime PHEV, which has a battery ⅙ as large as our Model X BEV. For the same investment in batteries as our single Model X, five other RAV4 Prime customers could reduce their carbon footprint too,” Pratt explained.
The Toyota executive did note that he is a proponent for increased battery production, the lowering of the carbon footprint of electric power plants, and the expansion of rapid charging stations. However, Patt also argued that in many countries, a lot of the easier carbon reduction of electric power plants had already been achieved by converting them to natural gas, effectively lowering their carbon output by half. Replacing the plants with new nuclear, wind, and solar facilities would be more difficult and more costly, added the Toyota Research CEO.
Ultimately, Pratt noted that he and Toyota believe that the transition to pure electric vehicles, such as those planned in Europe and areas like China, is not the right way to battle climate change. He then noted that in the fight for sustainability, carbon should be seen as the enemy, not the internal combustion engine, as PHEVs and hybrids would, in some parts of the world, generate comparable or even less emissions than pure electric cars.
“I believe, as does Toyota, that it would be a tremendous mistake for governments around the world to prescribe narrow solutions like insisting that all vehicles be BEVs. Instead, the better solution is to allow manufacturers to innovate across a diversity of drivetrains and drivers to choose the low-carbon drivetrain that suits their circumstances best,” he wrote.
While the Toyota Research CEO’s points are notable, the scientist did neglect to mention several developments that are currently ongoing in the battery sector. Battery production costs are going down at a rapid pace, with EVs closing in on price parity with their internal combustion-powered counterparts. The emissions of battery production are expected to be improved over time too, as companies like Tesla innovate and adopt more sustainable technologies such as cobalt-free batteries. Large batteries such as those used in the Toyota executive’s Model X are likely not wasted either despite not being used for their maximum range every day. Battery recycling technologies such as those being developed by Redwood Materials, which is aimed at creating a closed-loop battery supply chain, play a role in making batteries more sustainable as well.
Toyota Research CEO Gill Pratt’s points could be read here.
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Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
News
Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla ends in-house wrap service that always seemed like a short-term program
