The newly appointed CEO of Toyota, Koji Sato, has explained how he plans to change the company’s EV strategy in the coming years. It’s new, yet familiar, as the company will utilize its Lexus brand to push its electrification techniques, but it won’t be an accelerated process.
Toyota has faced considerable criticism for its electrification plan, with most critics believing it to be too slow to be effective. The new Toyota CEO, Koji Sato, is finally looking to address this as he enters the new position in April. According to comments from the upcoming executive to Reuters, Toyota will focus on the electrification of its Lexus brand before moving to broader market consumer offerings.
By electrifying its top-of-the-line brand first, Sato has chosen an EV strategy that, perhaps new to Toyota, is nothing new for the industry. Due to the incredible expense of electrification, legacy automakers have continually chosen to electrify more expensive options first to battle the incredibly high production costs of the first EVs they produce.
Tesla’s first offering was an electrified Lotus sports car that was hardly affordable. Ford’s first EV, the Mustang Mach-E, is considerably more expensive than its equivalent gas models. Even Nissan, who pioneered electrification with the Nissan Leaf, has introduced a higher price SUV to follow suit, the Nissan Ariya.
Sadly, Sato noted that his new electrification plan would not be an all-in rapid electrification. Instead, the company will still leave the door open for other zero-emissions options, such as hydrogen fuel cell technology.
Sato concluded his message to Reuters by noting two final points. First, Toyota would still aim for 3.5 million EVs on the road by 2030. Second, Toyota must focus on better communication regarding its electrification, showing consumers and investors the future of the brand is bright.
It should be noted that the company’s electrification plan remains unchanged until Sato takes his position as CEO at the Japanese auto giant. Further, with likely entrenched support for hybridization and hydrogen technology, Sato may face opposition from executives who don’t believe in a more EV-focused growth plan, even for just the luxury Lexus brand.
Toyota’s original plan to offer roughly 30 all-electric models first ran into problems late last year as Toyota engineers worried that the company would become uncompetitive in the market if it did not begin to offer EVs more quickly, leading to executives pausing the program and re-evaluating the EV strategy. However, it remains unclear what changes were decided upon following the pause.
Lexus’s first EV offering is a variation of the Toyota BZ4X/Subaru Solterra, which has faced numerous recall issues, hence its late introduction. However, in the future, the brand plans to offer more exciting vehicles, including an all-electric coupe based on the well-known Toyota Supra and Lexus LFA models.
For EV enthusiasts, the change in Toyota’s leadership is likely a good sign that the company may head in a new direction regarding its EV transition. However, that process is proving to be iterative, not revolutionary. Hopefully, as the EV market proves to become ever more lucrative, Toyota can choose to electrify more quickly in turn.
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Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
News
Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
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Tesla Cybertruck’s three configurations are all the same on the outside from an appearance perspective, but they differ slightly in price, range, performance, and other features. After yesterday’s price adjustment, Tesla’s Base All-Wheel-Drive Cybertruck is now priced at $74,990, a far cry from the $59,990 it started at several months ago.
At $60,000, the Cybertruck All-Wheel-Drive is a steal: no pickup, electric or gas-powered, comes close in terms of overall driving capability thanks to Steer-by-Wire; no truck is more fun to drive at that price, and add in Full Self-Driving for $99 per month, and you truly have the best possible pickup on the market, at least if you’re planning to use it for driving.
I unfortunately didn’t have the equipment to test towing and payload and how it impacts the truck.
But at $75,000, is it still worth it? Obviously, the question gets to be more difficult because of the $15,000 difference. But there’s still an argument.
I spent the last week with this awesome truck, and when I took it back, I was sad because it truly is the best Tesla in the lineup. I formerly said the Model S was my favorite Tesla, but after a week with Cybertruck, I can easily say it would be my choice over the now-defunct all-electric sedan.
What makes it so great? Well, a lot of things, and there are some things that I’d like to see change. However, this is a truck that truly has a serious argument for those who are thinking of trying something completely different.
Exterior and Interior
This build comes with 18″ Molten Wheels as the standard offering, but 20″ Core Wheels with 35″ tires are also available. The standard wheel option on this affordable model is not my favorite, but it can be easily swapped for something more attractive.
Overall, this particular build did have some panel gap issues that were especially noticeable between the hood and both front quarter panels. This is obviously not an “across the board” issue, as the Cyberbeast I took home for comparative reasons was significantly better overall.
It’s 📐 week. Cybertruck AWD!!! pic.twitter.com/0hkmTQDQYk
— TESLARATI (@Teslarati) August 19, 2026
The interior is different, with its textile material instead of the vegan leather. Personally, I missed the leather due to the ventilated seats, but I prefer the textile as I personally felt like they were more comfortable. This is something I’d definitely consider if I were between the three trim levels and money was not really an issue.
After 610 miles on Monday in this thing, I did not feel any different than I did when I left my house that morning. It feels like a living room on wheels; after a long drive, you truly do not feel as if you’ve been in a car all day long.
My biggest interior complaints were that I’d like at least two USB-C ports in the front; you are confined to just one, and it’s hidden in the center console. The rear row has two ports. Additionally, the windshield is super difficult to clean, so if you end up buying one of these, save your back and get something that extends.
Driving Performance and Comfort
One of the most surprising things about Cybertruck is the fact that it is perhaps the smoothest ride of any Tesla available. Most believe it might be rough, stiff, and rugged like most trucks, maybe not as forgiving on the back and bottom as you sit in it for an extended period of time.
I’m here to tell you, you won’t regret sitting in a Cybertruck for a long drive.
I put as many people who dislike EVs, don’t like Cybertrucks, or use trucks for work, and judge the Cybertruck in this thing in the past week. Every single person who got in this truck loved it: they loved the speed, the handling, FSD, the space, the capability, and the feel.
As previously noted, even after hundreds of miles and 14 hours spent driving around Pennsylvania, I didn’t feel tired, exhausted, or in any hurry to come home. I would have driven another 300 miles without question.
Final Thoughts
If I had my choice of the three Cybertruck trims, I think I’d take the All-Wheel-Drive for a few reasons. Initially, the price is more attractive, it is not that stripped of features, and it has everything I need.
Is it worth it at $75,000? I believe it is. I’ve driven trucks that are at a higher price point and consider this to be a better product from a driving and experience perspective. However, other pickups on the market have more towing capacity, payload capacity, and range. They do not have FSD or steer-by-wire, the two things that truly make the Cybertruck in a league of its own.
I can’t think of a time in recent memory that I’ve been this excited to drive a vehicle each day, and I literally look for excuses to drive my Model Y on a daily basis. This Cybertruck just blows the Model Y out of the water in every possible way, at least in my opinion. With the size, performance, and driving experience, there is no better Tesla out there.
You can check out the full video review below. If you have any questions about the Cybertruck AWD, be sure to reach out and let me know:
🚨FULL REVIEW of the unbelievable Tesla Cybertruck AWD 📐 pic.twitter.com/S0wHALl87K
— TESLARATI (@Teslarati) August 26, 2026
Tesla ends in-house wrap service that always seemed like a short-term program
Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
