Connect with us
toyota-evs-tesla-byd toyota-evs-tesla-byd

News

Toyota takes on new, yet familiar EV strategy

(Credit: Toyota)

Published

on

The newly appointed CEO of Toyota, Koji Sato, has explained how he plans to change the company’s EV strategy in the coming years. It’s new, yet familiar, as the company will utilize its Lexus brand to push its electrification techniques, but it won’t be an accelerated process.

Toyota has faced considerable criticism for its electrification plan, with most critics believing it to be too slow to be effective. The new Toyota CEO, Koji Sato, is finally looking to address this as he enters the new position in April. According to comments from the upcoming executive to Reuters, Toyota will focus on the electrification of its Lexus brand before moving to broader market consumer offerings.

By electrifying its top-of-the-line brand first, Sato has chosen an EV strategy that, perhaps new to Toyota, is nothing new for the industry. Due to the incredible expense of electrification, legacy automakers have continually chosen to electrify more expensive options first to battle the incredibly high production costs of the first EVs they produce.

Tesla’s first offering was an electrified Lotus sports car that was hardly affordable. Ford’s first EV, the Mustang Mach-E, is considerably more expensive than its equivalent gas models. Even Nissan, who pioneered electrification with the Nissan Leaf, has introduced a higher price SUV to follow suit, the Nissan Ariya.

Sadly, Sato noted that his new electrification plan would not be an all-in rapid electrification. Instead, the company will still leave the door open for other zero-emissions options, such as hydrogen fuel cell technology.

Advertisement
-->

Sato concluded his message to Reuters by noting two final points. First, Toyota would still aim for 3.5 million EVs on the road by 2030. Second, Toyota must focus on better communication regarding its electrification, showing consumers and investors the future of the brand is bright.

It should be noted that the company’s electrification plan remains unchanged until Sato takes his position as CEO at the Japanese auto giant. Further, with likely entrenched support for hybridization and hydrogen technology, Sato may face opposition from executives who don’t believe in a more EV-focused growth plan, even for just the luxury Lexus brand.

Toyota’s original plan to offer roughly 30 all-electric models first ran into problems late last year as Toyota engineers worried that the company would become uncompetitive in the market if it did not begin to offer EVs more quickly, leading to executives pausing the program and re-evaluating the EV strategy. However, it remains unclear what changes were decided upon following the pause.

Lexus’s first EV offering is a variation of the Toyota BZ4X/Subaru Solterra, which has faced numerous recall issues, hence its late introduction. However, in the future, the brand plans to offer more exciting vehicles, including an all-electric coupe based on the well-known Toyota Supra and Lexus LFA models.

For EV enthusiasts, the change in Toyota’s leadership is likely a good sign that the company may head in a new direction regarding its EV transition. However, that process is proving to be iterative, not revolutionary. Hopefully, as the EV market proves to become ever more lucrative, Toyota can choose to electrify more quickly in turn.

Advertisement
-->

What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!

Will is an auto enthusiast, a gear head, and an EV enthusiast above all. From racing, to industry data, to the most advanced EV tech on earth, he now covers it at Teslarati.

Advertisement
Comments

Elon Musk

Tesla confirms that work on Dojo 3 has officially resumed

“Now that the AI5 chip design is in good shape, Tesla will restart work on Dojo 3,” Elon Musk wrote in a post on X.

Published

on

(Credit: Tesla)

Tesla has restarted work on its Dojo 3 initiative, its in-house AI training supercomputer, now that its AI5 chip design has reached a stable stage. 

Tesla CEO Elon Musk confirmed the update in a recent post on X.

Tesla’s Dojo 3 initiative restarted

In a post on X, Musk said that with the AI5 chip design now “in good shape,” Tesla will resume work on Dojo 3. He added that Tesla is hiring engineers interested in working on what he expects will become the highest-volume AI chips in the world.

“Now that the AI5 chip design is in good shape, Tesla will restart work on Dojo3. If you’re interested in working on what will be the highest volume chips in the world, send a note to AI_Chips@Tesla.com with 3 bullet points on the toughest technical problems you’ve solved,” Musk wrote in his post on X. 

Musk’s comment followed a series of recent posts outlining Tesla’s broader AI chip roadmap. In another update, he stated that Tesla’s AI4 chip alone would achieve self-driving safety levels well above human drivers, AI5 would make vehicles “almost perfect” while significantly enhancing Optimus, and AI6 would be focused on Optimus and data center applications. 

Advertisement
-->

Musk then highlighted that AI7/Dojo 3 will be designed to support space-based AI compute.

Tesla’s AI roadmap

Musk’s latest comments helped resolve some confusion that emerged last year about Project Dojo’s future. At the time, Musk stated on X that Tesla was stepping back from Dojo because it did not make sense to split resources across multiple AI chip architectures. 

He suggested that clustering large numbers of Tesla AI5 and AI6 chips for training could effectively serve the same purpose as a dedicated Dojo successor. “In a supercomputer cluster, it would make sense to put many AI5/AI6 chips on a board, whether for inference or training, simply to reduce network cabling complexity & cost by a few orders of magnitude,” Musk wrote at the time.

Musk later reinforced that idea by responding positively to an X post stating that Tesla’s AI6 chip would effectively be the new Dojo. Considering his recent updates on X, however, it appears that Tesla will be using AI7, not AI6, as its dedicated Dojo successor. The CEO did state that Tesla’s AI7, AI8, and AI9 chips will be developed in short, nine-month cycles, so Dojo’s deployment might actually be sooner than expected. 

Advertisement
-->
Continue Reading

Elon Musk

Elon Musk’s xAI brings 1GW Colossus 2 AI training cluster online

Elon Musk shared his update in a recent post on social media platform X.

Published

on

xAI-supercomputer-memphis-environment-pushback
Credit: xAI

xAI has brought its Colossus 2 supercomputer online, making it the first gigawatt-scale AI training cluster in the world, and it’s about to get even bigger in a few months.

Elon Musk shared his update in a recent post on social media platform X.

Colossus 2 goes live

The Colossus 2 supercomputer, together with its predecessor, Colossus 1, are used by xAI to primarily train and refine the company’s Grok large language model. In a post on X, Musk stated that Colossus 2 is already operational, making it the first gigawatt training cluster in the world. 

But what’s even more remarkable is that it would be upgraded to 1.5 GW of power in April. Even in its current iteration, however, the Colossus 2 supercomputer already exceeds the peak demand of San Francisco.  

Commentary from users of the social media platform highlighted the speed of execution behind the project. Colossus 1 went from site preparation to full operation in 122 days, while Colossus 2 went live by crossing the 1-GW barrier and is targeting a total capacity of roughly 2 GW. This far exceeds the speed of xAI’s primary rivals.

Advertisement
-->

Funding fuels rapid expansion

xAI’s Colossus 2 launch follows xAI’s recently closed, upsized $20 billion Series E funding round, which exceeded its initial $15 billion target. The company said the capital will be used to accelerate infrastructure scaling and AI product development.

The round attracted a broad group of investors, including Valor Equity Partners, Stepstone Group, Fidelity Management & Research Company, Qatar Investment Authority, MGX, and Baron Capital Group. Strategic partners NVIDIA and Cisco also continued their support, helping xAI build what it describes as the world’s largest GPU clusters.

xAI said the funding will accelerate its infrastructure buildout, enable rapid deployment of AI products to billions of users, and support research tied to its mission of understanding the universe. The company noted that its Colossus 1 and 2 systems now represent more than one million H100 GPU equivalents, alongside recent releases including the Grok 4 series, Grok Voice, and Grok Imagine. Training is also already underway for its next flagship model, Grok 5.

Continue Reading

Elon Musk

Tesla AI5 chip nears completion, Elon Musk teases 9-month development cadence

The Tesla CEO shared his recent insights in a post on social media platform X.

Published

on

Credit: Tesla

Tesla’s next-generation AI5 chip is nearly complete, and work on its successor is already underway, as per a recent update from Elon Musk. 

The Tesla CEO shared his recent insights in a post on social media platform X.

Musk details AI chip roadmap

In his post, Elon Musk stated that Tesla’s AI5 chip design is “almost done,” while AI6 has already entered early development. Musk added that Tesla plans to continue iterating rapidly, with AI7, AI8, AI9, and future generations targeting a nine-month design cycle. 

He also noted that Tesla’s in-house chips could become the highest-volume AI processors in the world. Musk framed his update as a recruiting message, encouraging engineers to join Tesla’s AI and chip development teams.

Tesla community member Herbert Ong highlighted the strategic importance of the timeline, noting that faster chip cycles enable quicker learning, faster iteration, and a compounding advantage in AI and autonomy that becomes increasingly difficult for competitors to close.

Advertisement
-->

AI5 manufacturing takes shape

Musk’s comments align with earlier reporting on AI5’s production plans. In December, it was reported that Samsung is preparing to manufacture Tesla’s AI5 chip, accelerating hiring for experienced engineers to support U.S. production and address complex foundry challenges.

Samsung is one of two suppliers selected for AI5, alongside TSMC. The companies are expected to produce different versions of the AI5 chip, with TSMC reportedly using a 3nm process and Samsung using a 2nm process.

Musk has previously stated that while different foundries translate chip designs into physical silicon in different ways, the goal is for both versions of the Tesla AI5 chip to operate identically. AI5 will succeed Tesla’s current AI4 hardware, formerly known as Hardware 4, and is expected to support the company’s Full Self-Driving system as well as other AI-driven efforts, including Optimus.

Continue Reading