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Third-Generation Tesla ‘Model E’ Will Utilize Steel Construction

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Tesla Motors has released some information on what the third-generation Tesla ‘Model E’ may be like. It’s a safe bet to say that the lower priced Tesla will be tuned down, aesthetically and technologically, and rival premium entry level EVs from BMW and Audi.

Updated July 1, 2014: Tesla Model E Becomes Tesla Model 3

A tuned down Tesla Model S

Chris Porritt, vice-president of engineering at Tesla Motors has hinted that their anticpated 2016 mid-size electric car would not sport the stunning aluminum chassis the Model S and X use. According to Porritt, the third-generation Tesla will use “appropriate materials” which means heavier metals will be sneaking in. Still, Elon Musk said the new Model E will be around 20 per cent smaller than today’s Model S, and to a certain extent, we can assume lighter. In fact, Porritt expects little will be carried over from the Model S platform. Tesla needs to be cost-effective if it is to make the Model E a resounding success. We can expect steel, metal bonding and riveting, instead of the beautiful aluminum welding job on the Model S.

Third Generation Tesla Model E

Image source: cgtrader.com

Porritt did drop another hint as to the Tesla strategy: “If you get the car right, it doesn’t matter that it’s electric,” This point has already been made with the incredible success of the Model S, chosen by dozens of reputed car magazines as one of the all-time greatest cars ever made. The Model S out sells any other car in its price category.

As far as styling, we can deduce that the Model E won’t be as striking as the Model S. This will be probably due to keep it affordable and cost effective. He was quoted saying: “People don’t want to look eccentric. [referring to the Nissan LEAF] They want to have pride in their car’s looks. Our biggest advocates are our [existing] customers,”. This is an interesting change of direction for a company that brought us a stunning luxury electric sedan that will now have to cross a soon-to-be crowded frontier. The question is, how will Tesla differentiate itself from other carmakers here?

Price matters

Lastly, the price is the single most intriguing point. How much will the Model E cost? So far, Tesla promises it will rival a BMW 3-series and Audi A4, which are currently priced at $33,000 for the BMW and roughly $34,000 for the Audi.

Tesla has to meet difficult targets with the Model E. It needs to show that it will deliver on something it promised since day one, an affordable, mass-produced EV at around $35,000. It will also need to have sufficient range, at least 200 miles and be aesthetically appealing in order to not alienate buyers. If Tesla Motors meets all three of these criteria, while being cost effective, it will once again prove mainstream carmakers can do better.

Source: Autocar
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Elon Musk

Elon Musk updates the SpaceX timeline for Mars

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Rendering of a colonized Mars by way of SpaceX
Rendering of a colonized Mars by way of SpaceX

Elon Musk has updated his timeline for when humans will walk on Mars and for when ships will simply get there.

The objective of getting to Mars has been one of Musk’s biggest goals since becoming a serial entrepreneur and realizing that time on Earth is limited. Musk has said several times he hopes to die on Mars, and not by impact.

Musk now believes that people will be on Mars in “roughly 5 to 7 years.” He said that a Mars lander will get there “a few years sooner.”

The response from Musk comes after NASA Administrator Jared Isaacman said that SpaceX’s biggest priority is the Moon and not Mars. Because of this, Isaacman conceded that he believes nuclear power and propulsion investments will provide “potentially the pathway with the fewest miracles required to put four people on Mars in the next 10 to 15 years.”

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Of course, this is what NASA can do through taxpayer funding and nuclear investments, he added.

Musk’s grand ambitions are much more optimistic than most, and it is certainly a double-edged sword. This is not the first time timelines for Mars have been somewhat lofty, especially to those normal thinkers like you and me, not super geniuses like Musk.

SpaceX Board has set a Mars bonus for Elon Musk

In fact, the SpaceX and Tesla frontman has said on at least a dozen occasions that we could be on Mars in the coming years. Musk said 2020 would be the big year as early as 2009. In 2020, he was “highly confident” of a landing in 2026, and had even said 2024 in a best-case scenario.

The point is, the range has varied, and it’s anyone’s guess when we’ll get there. This latest adjustment to the timeline is typical of Musk, and while the Moon has seemingly taken priority over Mars, it is still worth mentioning that the ultimate goal is to make life multiplanetary, and it starts potentially with the Red Planet.

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Investor's Corner

SpaceX gets an absolutely crazy price target after rough IPO

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Credit: SpaceX

SpaceX (NASDAQ: SPCX) got an absolutely crazy price target rating from Raymond James after the company experienced a tough first few weeks following its Initial Public Offering (IPO).

Despite the tumultuous start, SpaceX has plenty of believers, and the company’s massively successful Starship launch last Friday, its 13th test flight of the massive rocket, went so smoothly that Raymond James analysts pushed its price target on the company to roughly 7 times its current trading level.

SpaceX Starship just nailed something it’s never done before

The firm officially put a “Strong Buy” rating and an $800 price target on the stock. It currently trades at around $113. Its all-time high is $225.64, reaching this trading level shortly after shares first went public.

Raymond James’ price target is tied to the firm’s confidence after Starship’s 13th test flight. Analysts at the firm said it was an incremental step that reduces engineering risks, citing the widely successful heat shield test that CEO Elon Musk recently detailed, the smooth deployment of Starlink V3 satellites, and a successful in-space engine relight.

SpaceX also managed to see Starship splash down safely in the Indian Ocean, while the Super Heavy Booster fell down to the Gulf of America with no incidents.

It is interesting to see these launches have such a tremendous impact on the stock and what investors think of it. After SpaceX initially delayed the Starship launch last week, shares fell tremendously. Most probably did not realize that the stand-down is a standard practice, especially if everything is not perfect.

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The mission was initially aborted due to an issue with Raptor engines. This was resolved, and Starship launched last Friday after another delay on Thursday, which was caused by weather.

Now that analysts have seen what SpaceX launches are capable of and how impressive the feat is, firms are adjusting their price targets accordingly, making it known that they have high expectations for the space exploration company.

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Elon Musk

Elon Musk responds to Volvo’s latest LiDAR decision

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(Credit: Tesla)

Tesla CEO Elon Musk has responded to reports that Volvo is officially discontinuing the LiDAR sensor on two of its cars.

Volvo announced that it would officially scrap LiDAR systems on its EX90 and ES90 vehicles in various markets. In Norway, owners will get a €1,800 compensation for features that will never arrive due to this decision. There will be no option to remove the unit from vehicles, either.

The issue stems from Volvo’s supplier, Luminar, and its bankruptcy filing. Luminar will no longer be able to supply LiDAR units to Volvo for the EX90 and ES90, effectively axing any use the unit has on vehicles. Volvo will phase out the data collection processes via the LiDAR system, and it will not be utilized whatsoever.

Musk saw the story on X and responded, stating:

“I did try to warn them. Humans drive using neural nets and optical sensors. Same is true for robot cars.”

Musk has been publicly vocal about his disdain for LiDAR systems, once calling them “a fool’s errand,” as he has consistently kept the outlook that they are not needed for effective self-driving.

The typical example used as evidence for this by Musk is humans themselves: made with only eyes and memories, humans are capable of navigating a car by using what they can see and what they’ve personally experienced on the road.

Elon Musk argues lidar and radar make self driving cars more dangerous

“Same is true for robot cars,” Musk says, as Teslas have eight exterior cameras that help see everything surrounding the vehicle, and a neural network that analyzes behavior and tendencies with every mile driven.

Tesla is a vision-only self-driving company that ditched sensors and radar several years ago in favor of cameras. Behind this effort, the company has established a reputation for having one of the most robust self-driving platforms in the world.

Musk’s big bet with Tesla on its self-driving program’s strategy has widely paid off. Other companies continue to utilize things like LiDAR, radar, and sensors for effective self-driving, but Tesla has shown that there is more than one way to give consumers a strong and accurate driver assistance suite.

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The real question is: who will be the first company to take Musk’s advice and attempt a self-driving platform based on cameras only, or even license FSD for themselves?

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