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BEV sales passed new milestone in the U.S. in 2023; state adoption varies

Credit: Tesla

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New data shows that the battery electric vehicle (BEV) market continued to grow in the U.S. last year, while adoption rates varied from one state to the next.

U.S. BEV sales reached a milestone of 1.1 million units in 2023, according to data shared by Cox Automotive in a webcast on Monday. The figure, as presented in the webcast by Cox Director of Industry Insights Stephanie Valdez Streaty, represents roughly 8 percent of overall automotive sales for the year and a 46 percent increase year over year.

“2023 was the year of the EV, with many bumps and zigzags along the way,” Streaty said during the webcast. “The market has experienced its share of challenges. Some new electric models have flown off the lots, while others linger far longer. However, the EV market is growing.”

Along with the full-year sales, Cox said that BEV sales were up roughly 0.8 percent in Q4 from the previous quarter, and the firm expects continued growth going into 2024 and the coming years.

Credit: Cox Automotive

Tesla remained the BEV market leader in 2023, with a total of 654,888 units sold in the U.S. for a 25.4 percent increase year over year. The BEV maker also saw a total market share of 4.2 percent, leading automakers like Volkswagen, Subaru, BMW, and a number of others.

Additional OEMs that saw significant gains included overall market leader General Motors (GM), with a 14.1 percent sales increase year over year, and Honda, which saw a 33 percent jump in sales from 2022.

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Considering both hybrid and BEV powertrains, EV market share landed around 16 percent last year, and Cox is expecting this combined share to jump to 24 percent in 2024, and to 31 percent in 2025. In those years alone, the market is set to gain 70 new EV models which are expected to help give momentum to the continued rise in market share.

Still, Streaty also pointed out that EV adoption rates vary from state to state, with those on the West Coast generally leading the charge. She also notes that the sales adoption numbers come from S&P registration data, and a lag in reporting these numbers means the following details are only through October 2023, rather than the full year.

While states like California and Washington boasted EV share rates of 21.1 percent and 15.4 percent, respectively, others lagged well behind the national standard of around 7.4 percent through October. States such as West Virginia and North Dakota saw EV adoption rates as low as 1.1 percent and 0.7 percent, respectively.

Cox plans to release its larger EV report later this week, including more full-year 2023 sales details for BEVs in the U.S. You can also see the firm’s full set of presentation slides from the Monday webcast here.

Credit: Cox Automotive

Updated 6:27 p.m. MT: Corrected wording in the second paragraph to say EV sales reached 1.1 million units in 2023.

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Tesla outpaces Volkswagen, Subaru, BMW in 2023 U.S. market share

What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send your tips to us at tips@teslarati.com.

Zach is a renewable energy reporter who has been covering electric vehicles since 2020. He grew up in Fremont, California, and he currently lives in Colorado. His work has appeared in the Chicago Tribune, KRON4 San Francisco, FOX31 Denver, InsideEVs, CleanTechnica, and many other publications. When he isn't covering Tesla or other EV companies, you can find him writing and performing music, drinking a good cup of coffee, or hanging out with his cats, Banks and Freddie. Reach out at zach@teslarati.com, find him on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

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Donald Trump confirms ‘good’ relationship with Elon Musk after public feud

Trump stated that he and Elon Musk have spoken “on and off, a little bit” since meeting at Charlie Kirk’s memorial service in September.

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Credit: Elon Musk/X

United States President Donald Trump has confirmed that his relationship with Elon Musk has improved following months of tension. 

Speaking with reporters aboard Air Force One, Trump stated that he and Elon Musk have spoken “on and off, a little bit” since meeting at slain conservative activist Charlie Kirk’s memorial service in September. Trump also noted that he now considers their relationship “good.”

Trump stated that his feud with Musk has cooled after ‘stupid moment’

Trump addressed the pair’s earlier feud, which unfolded publicly earlier this year after Musk publicly opposed Trump’s “Big Beautiful Bill” and later stepped away from his administration’s advisory role tied to the DOGE initiative. The U.S. president addressed the dispute, describing it as a brief lapse in judgment, as noted in an Insider report.

“He had a bad spell, he had a bad period. He had a bad moment,” Trump said. “It was a stupid moment in his life, very stupid. I’m sure he’d tell you that. But I like Elon, and I suspect I always will.”

Trump’s remarks suggest a thaw in what had been one of the United States’ most visible political rifts, which saw Musk accusing Trump of being on Epstein’s list and Trump threatening to take away Tesla and SpaceX’s subsidies. In his recent comments, however, Trump noted that “I like Elon, I’ve always liked him.”

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Musk has mostly stayed quiet on Trump, but he still criticizes administration officials

Musk has publicly toned down his criticism of Trump in recent months, pausing discussion of a third political party he once floated after Trump’s megabill passed. While his stance toward the former president appears to have softened, with the two men publicly making peace during Kirk’s memorial, Musk has continued to spar with members of Trump’s administration.

Just last week, he engaged in a dispute with Transportation Secretary Sean Duffy over NASA leadership after Duffy opened one of SpaceX’s contracts for review. Musk expressed his frustration against Duffy on X, stating that “Sean Dummy is trying to kill NASA” and pledging that SpaceX would be taking humans back to the Moon with Starship before any other company.

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IF Metall chair to Elon Musk: “Give us a chance” as Tesla Sweden strike hits 2 years

The official emphasized that Swedish unions function under a cooperative framework that benefits both employers and workers.

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Credit: @NicklasNilsso14/X

IF Metall’s strike against Tesla Sweden has entered its third year, with union chair Marie Nilsson urging Elon Musk to reconsider his perception of organized labor. 

Speaking ahead of the strike’s second anniversary, Nilsson stated that Tesla should understand that Swedish unions operate differently from their American counterparts, and they deserve the opportunity to prove it.

IF Metall leader urges Tesla to understand Sweden’s system

In an interview with Dagens Arbete (DA), Nilsson stated that Tesla’s skepticism toward labor unions likely stems from the company’s experience in the United States, where labor organizations have historically taken a more combative approach. She emphasized that Swedish unions function under a cooperative framework that benefits both employers and workers.

“I can certainly understand that Elon Musk and Tesla are skeptical of the trade union movement. They have experience with American unions that operate in a completely different environment and that have to be militant in a different way. 

“I would say: Don’t compare Swedish unions with American ones. Let’s give us a chance. Signing a collective agreement in Sweden also does not mean that you are committed to collective agreements in the rest of the world, but it is the practical system we have here to regulate the conditions,” Nilsson stated.

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Nilsson rejected the idea that Tesla Sweden is being unfairly targeted

The IF Metall leader also reflected on the conflict’s duration, calling it unprecedented in Swedish labor history. While she admitted the union should have organized Tesla workers earlier, she maintained that the movement remains determined. “No one can possibly imagine what it is like not to go to work for two years,” Nilsson said, praising members who have continued to maintain their protest against the EV maker.

Nilsson also rejected any notion that the union is targeting Tesla unfairly. “Tesla is not a poor little company that we are trying to crush in any way,” she said. “But this is a global player, and we cannot accept that they should have different conditions in Sweden than other entrepreneurs have.” 

She confirmed that IF Metall is now prepared to take greater risks, especially after the Swedish Mediation Institute stepped back from talks. “It is impossible for us to do anything else. This is a large and important player, and therefore we need to take this conflict. It is impossible for us to do anything else,” Nilsson said.

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Tesla analyst: ‘near zero chance’ Elon Musk’s $1T comp package is rejected

“There is a near-zero chance that $TSLA shareholders will vote down Elon’s new proposed comp plan at the Nov 6 shareholders’ meeting.”

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tesla elon musk

A Tesla analyst says there is “zero chance” that CEO Elon Musk’s new compensation package is rejected, a testament to the loyalty and belief many shareholders and investors have in the frontman.

Tesla investors will vote on November 6 at the annual Shareholder Meeting to approve a new compensation package for Musk, revealed by the company’s Board of Directors earlier this month.

The package, if approved, would give Musk the opportunity to earn $1 trillion in stock, an ownership concentration of over 27 percent (a major request of Musk’s), and a solidified future at the company.

The Tesla Community on X, the social media platform Musk bought in 2023, is overwhelmingly in favor of the pay package, though a handful of skeptics remain.

Nevertheless, the big pulls of this vote are held by proxy firms and other large-scale investors. Two of them, Institutional Shareholder Services (ISS) and Glass Lewis, said they would be voting against Musk’s proposed compensation plan.

Tesla CEO Elon Musk’s $1 trillion pay package hits first adversity from proxy firm

Today, the State Board of Administration of Florida (SBA) said it would vote in favor of Musk’s newly-proposed pay day, making it the first large-scale shareholder to announce it would support the CEO’s pay.

One analyst said that Musk’s payday is inevitable. Gary Black of the Future Fund said today there is a “near-zero chance” that shareholders will allow Musk’s pay package to be rejected:

There is a near-zero chance that $TSLA shareholders will vote down Elon’s new proposed comp plan at the Nov 6 shareholders’ meeting.”

He added an alternative perspective from Wedbush’s Dan Ives, who said that he had a better chance of starting for the New York Yankees than the comp package not being approved.

Black’s the Future Fund sold its Tesla holdings earlier this year. He explained that the firm believed the company’s valuation was too disconnected from fundamentals, citing the P/E ratio of 188x and declining earnings estimates.

The firm maintained its $310 price target, and shares were trading at $356.90 that day.

Shares closed at $452.42 today.

The latest predictions from betting platform Kalshi have shown Musk’s comp package has a 94 percent chance of being approved:

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